Best time to upload to Youtube – How to find the “Golden time” for your channel

Here’s the thing, you might spend lots of effort on your video hoping it will gain at least a couple thousand views in order to gain 4000 watch hours. However, when you check back, somehow the views are even less than you have anticipated. 

The question is, was it because you didn’t work hard enough on your script or your edit? Well, it is much more complicated than that.

You see, the purpose of uploading a video is not just about what is inside. It’s about attracting audiences and reaching as many people as possible with your content. And there are many factors at play when it comes to view count and engagement.

Therefore, let’s take a look at one of those factors- uploading time, and find out when is the best time to upload to Youtube.

How to find the best time to upload to Youtube

How to find the best time to upload to Youtube

In fact, you can’t just fill your channel with videos and upload them anytime you want. After all, most people do not spend all 24 hours online. 

But determining when is the best time to upload to Youtube is also not simple as each channel has its own target audiences with different online time.

Therefore, you can start with these following steps in order to find out the best time to upload your Youtube videos in order to make money on Youtube

Step 1: Visit your Youtube channel analysis

Youtube Analytics Interface

This is the Youtube Analytics Interface of your channel

New Youtubers might not know that Youtube has its own native analytics platform on the site. And it is called Youtube analytics conveniently. 

This tool is what measures the overall performance of your channel. You need to master it if you want to grow your channel efficiently and gain subscribers on Youtube.

To start with, you can easily access the tool from the Youtube homepage by clicking your profile avatar and selecting Youtube Studios from the drop down list options. 

Once you have entered the Channel dashboard, select Analytics from the left-hand side bar. From here, you will see five analytics tabs: Overview, Reach, Engagement, Audience, and Revenue. 

While the Overview tab will give your details like views, watch time, subscribers, estimated revenue, and real-time reporting, it is the Audience tab that is your go to in the next step.

Step 2: Check the Audience Metric

Look for the 'when your viewer are on Youtube' report

Look for the ‘when your viewer are on Youtube’ report

After you have reached the Audience page, let’s establish the purpose of this metric. 

Basically, the Audience metric gives you a level of insight and understanding of your audiences. 

Specifically, it provides information on the audience demographic, number of unique viewers and their average view per viewer, as well as view subscribers on Youtube among other stats.

However, there is one particular section that requires your attention to  determine the best time to upload to Youtube, and that is the report on ‘When your viewers are on YouTube’. You can see it right under the main audience chart, and be ready for the next step.

Now let’s move on to the next step

Step 3: Identify the golden days and hours of your Youtube channel

Once you have reached this point, it’s time for the real work. 

You will be presented with a purple bar chart. It displays the days and times most of your viewers are on Youtube. 

And yes, this data is extremely important since it indicates when a channel’s audience is most active watching any videos on the platform. If you want your videos to reach as many viewers as possible, you have to upload them during this golden Youtube hours.

To put it simply, just ask yourself whether you would upload your video when everybody is asleep or at work. No one would be there to watch your new content right?

Look at the purple bars to determine which is the best time to upload to Youtube

Now when you look at this chart, you will see the hour and the day. But what about these purple bars with different shades? The best way to decipher them is to know what these shades mean.

Firstly, there is one thing you need to remember: the darker the purple shade, the more of your viewers are online. So the tactic here is to count the days with the highest number of darkest purple boxes. Those days are clearly the best time upload Youtube videos.

On the other hand, when you have multiple days with the same amount of darkest purple bars, picking the day with the most purple bars just a shade lighter will be the option and so on. 

Finally, it’s the matter of narrowing out the best hours of the best days, which as we have mentioned above, are the bars with the darkest purple shade. 

Before you upload

Don’t post your videos on Youtube just yet

Now that you have known the best time to upload your video on Youtube, we have a few other secrets to reveal before the show time.

As a general rule, it takes quite some time for Youtube to analyze and index your video. Therefore, don’t wait until the exact prime time to upload your video. 

Chances are, it won’t get recommended on the audiences’ new feed right at their active time. 

Instead, you can upload your video two hours before the golden hours. This allows your video to have enough to be processed and categorized by Youtube (especially if yours is a high definition video).

Not only that, you can even get extra view count in Youtube during the time prior to your channel’s golden hours. YouTube videos tend to get the most views per hour during the first 2 hours after the premier. 

Combine with the views you will get from the prime time and voila! Much better right?

Another way, however, is to upload your video privately, then publish it when the right time comes. The reasons are the same as before, and you get more time to write a good title, fill in relevant details in your description, and upload a good thumbnail. 

Final thoughts

If your channel is already monetized and accepted for the YouTube Partner Program, uploading at the right time will ensure that more people watching your videos will eventually result in more subscribers. 

However, some channels, especially small ones, might find the task of finding out the best time to upload to Youtube challenging. This happens due to the active viewer time report not showing up.

What is the reason for that? The answer is that these channels don’t have at least 100 views per day to generate enough data. 

While there are other ways to determine the best upload time on Youtube, we suggest seeking professional help in order to grow your channel faster and soon get enough views for Youtube Analytics.

For example, you can buy 4000 watch hours and 1000 subscribers from reliable sources such as AudienceGain digital company. 

Not only will we help you grow your channel faster, we guarantee that all the watch hours and subscribers are authentic and 100% true to the Youtube policies. 

Your channel is in good hand with AudienceGain!


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