Does Using Google Reviews Help SEO Improve Rankings?
Do Google reviews help SEO, especially reviews from Google Reviews, have replaced verbal recommendations? So, is there a link between Google ratings and search engine optimization (SEO)? How does it affect rankings? Follow Audiencegain to follow the article below to understand how important are Google reviews for SEO.
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1. Google reviews: Do they affect SEO positions?
Google believes in the power of word-of-mouth marketing. It affects the quality and quantity of reviews to evaluate search positions. Just as customers use online reviews to decide on their purchases, search engines like Google share many of the same views.
This should be no surprise since users and search engines have the same goal. Google wants to browse the wider web to quickly provide you with the right information, products, or services, which is compatible with our goals as users. Reviews have worked out as community-sourced recommendations.
When you type Google a local search term (like “Thai restaurant”), the following three key factors affect the ranking of each website displayed:
The first two ranking factors are explanatory. Google will try to show you Thai fusion or Thai restaurant options near you, and the reviews should be outstanding. A Thai restaurant with hundreds of high reviews may outrank a closer local competitor if they have fewer positive reviews and lower ratings.
Below, we’ll dive deeper into do Google reviews help SEO be more effective.
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2. Why are reviews significant for SEO?
Do Google reviews help SEO more effectively because it helps increase business rankings and find more potential customers. Let’s take a look at the reasons why reviews are so important in SEO.
2.1 Search for potential customers
BrightLocal has researched that the average consumer will read 10 reviews before they feel confident in a business, and about 57% of consumers will only use a business if it has 4 stars or more.
Researching a business’s product reputation is a very important stage in the buyer’s journey and helps them decide. About 66% of consumers say they do research all the time before deciding to buy a product or service.
As technology advances and internet access improves, reviews become more accessible and customers only need a few seconds to check a business’s reviews before entering a store. or before clicking a link in the search results.
Consumers can use their smartphones to access thousands of retailers, so driving the point of difference is critically important. Although product price is often said to be the most important consideration in making a purchase decision. Besides, research shows that positive reviews play the most important role.
When surveyed, respondents said reviews are the most important factor in purchasing decisions, with “discounts or attractive prices” in second place and recommendations from family and friends ranked third.
2.2 Affect CTR (Click Through Rate)
Positive reviews can improve organic search click-through rates buy Google reviews cheap. As the statistics in this article show, reviews are extremely important to consumers. As a result, local listings and search results that show a ranking on the SERPs are more likely to be clicked on.
Although Google has never confirmed this, and many in the industry believe that CTR is not a direct ranking factor. However, it makes sense for search engines to use CTR data to be able to determine the location of a web page. The more people click on a website in a search query, the more likely it is.
Even if CTR isn’t do reviews help Google ranking, it’s still important for organic traffic and the ultimate goal of sales. If no one clicks despite ranking high in search results. Reviews are positive and optimize reviews so they appear more in search results and make them more visible. Besides, positive reviews are more likely to be clicked on in search engine results.
2.3 Increase business impressions
Remember that reviews on one platform rarely have the same power or visibility as reviews on competing platforms. For example, some platforms have made their reviews available for use on other platforms, while others have kept them as platform exclusives.
On your search engine, some platforms are just as important for rankings as others. As you can imagine, your reviews on Google+ carry extra ratings. Besides, you’ll instantly get some visibility embedded in the search results (as long as you’re in the top three).
Google+ ranking also shows up first for many branded search queries, especially searches performed on mobile devices (according to Google, mobile searches have surpassed desktop searches). quantity table). Yelp, Citysearch, Foursquare, and YP are also very important landmarks. If you get a lot of reviews on these sites, then you may also get a lot of news on other less popular sites.
2.4 Improve ranking
Google likes to rank websites that are clear and regularly updated. You can update your blog or knowledge base with new content to keep your site fresh. However, you should also regularly update the customer reviews you’ve bookmarked on your site, and Google will take note of this.
Take time each month to visit your site to check for new reviews and add them to your site. Make sure you also ask your customers for regular reviews to ensure a consistent stream of reviews. As we stated earlier, this can also be helpful when incentivizing returning customers and customers to offer discounts in exchange for their reviews.
3. How can you help Google evaluate your business well?
Google reviews from local customers are great for your business rankings. But why do they affect rankings and are of interest to Google? So let’s take a look at three basic reasons below.
3.1 Local customer reviews build trust
Google trusts what others say about you more than what you will say about yourself. You can put “Best Pizza Joint in Philly” as much as you want on your website, but when customers are comfortable giving the same opinion, that is valued more by Google. The algorithm rewards your site for higher visibility in exchange for a social endorsement.
3.2 Good customer ratings drive more traffic
For many people searching online, business reviews on Google matter a lot. According to BrightLocal, about 57% of consumers will only use a business if it has a 4-star rating or higher.
If your business has a solid star rating with lots of positive and detailed reviews, searchers are more likely to trust and click on your site. Traffic signals to Google that your site is authoritative and therefore worthy of higher search rankings.
3.3 Local reviews tell Google what your website is about
When you are building a website, detailed and varied descriptions on all your pages do Google reviews help SEO more effectively. These complete descriptions make it easy for Google to recognize and crawl your site. This increases the likelihood that Google will serve your area to those searching online.
The online reviews left by your customers do the same thing. Not only will your Google reviews tell a robot what your site is all about, but customers can also fill in the gaps that your website content might have missed.
Your pizzeria website may have neglected to mention offering vegan options on request. If so, all of your vegan Google reviewers who appreciate flexibility can help you rebalance.
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4. How to get reviews on Google
Doing Google reviews helps SEO increase the rankings of your business. The only problem is how do I get these reviews? Here are some tried-and-true tips on getting reviews and using them to help boost yours.
4.1 Through your Google business profile, create a review link
Sharing this link everywhere helps you connect with customers quickly, such as through text messages, emails, social media posts, and receipts. (It’s best to refrain from offering rewards or incentives to customers to entice them to leave a review).
4.2 Report fake reviews
Besides, there are stories of competitors, unhappy employees, or bored spammers who don’t know what else to do and have left fake negative reviews. If you see reviews that have happened to you, report them to Google.
Inform about bogus reviews
4.3 Respond to negative reviews
You should respond to bad reviews. Respond to existing and potential customers to show them you care, take ownership, and care. Why should you care? Remember that about transparency? Add that to the above, it can lead to a boost in business.
React to unfavorable testimonials
4.4 Guaranteed verified Google business profile
Verification is the only way your business information appears on Google services, search, or maps. You must also have a Google-verified business to respond to reviews.
It is impossible to understate the effect of Google reviews on SEO ranking. More than ever, customers rely on internet ratings, and do google reviews help SEO to judge a brand’s reputation and the caliber of its goods and services.
It is therefore logical to assume that a significant number of genuine, positive reviews will lead to higher positions on SERPs. Follow Audiencegain to update more exciting information.
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