How to get NOTICED as a Small YouTuber in 2021
One questionable problem that arises to the small YouTubers is how to get noticed on YouTube, differentiate themselves from other competitors to attract the right audience, and grow the channel.
Start before you are ready
In 2021, as social media and online media become more popular than ever, people watch billions of hours on YouTube every day. So it is never too late to start a YouTube channel if you desire to share your ideas.
Before you press record and start making videos, ignore almost everything and take messy actions. Done is better than perfect, so you do not stress yourself with perfection when you start. It has little to do with the YouTube algorithm but a lot more to understand how human beings work.
Some YouTube channels with a few subscribers still can make an impact on YouTube, reach 100,000 subscribers, get the silver play button by learning from the overlooked situations and paying attention to what a viewer wants.
So, take a close look at the ways below to help you grow your small YouTube channel.
5 ways that help small YouTubers to get noticed on YouTube 2021
Have an overview strategy
Without a solid strategy and an approach to YouTube, you’re never going to achieve the growth that you want. This point is vital if you want to get noticed on YouTube. Many YouTubers having thousands of followers and views can not be famous by accident. They can achieve it due to a long-term strategy.
Create a content calendar
As a YouTuber who owns a channel with a few subscribers, you should have a clear content calendar to keep track of ideas and workflow. It has divided topics based on what you have worked on. In each topic, there can be several steps to follow: topic research, the theme, number of subscribers, the top leading videos, revenue videos (reviews, sponsorship), collab videos, audience responses, etc.
After recording and evaluating the statistics, you should plan a series of videos rather than just one video.
Track video performance
By going into YouTube analytics, you can get so much data about how your videos are performing. It can be the click-through rate, watch time, average view duration, average percentage viewed, etc.
Here is how to open YouTube Analytics:
- Login to your YouTube account.
- In the upper right corner, choose your profile icon and select YouTube Studio.
- In the left-hand menu, select Analytics.
- Then you can see the Overview, Reach, Engagement, Audience, and Revenue of your channel.
- In the upper right corner, select Advanced Mode for details about video analytics. You can download the report or compare year-to-year channel growth and other aspects.
Learn more about youtube analytics here: https://audiencegain.net/youtube-analytics-analyze-video-posting-tactics/
Niche does matter
Every Youtuber should have a clear view of your niche and what makes you unique on YouTube because it affects your channel a lot if you want to get noticed on YouTube.
The first level is the outer ring, which is about “what” topic you focus on when making videos on YouTube. As the niche can vary a lot, so you should choose a proven and profitable niche.
For example, fitness is an extensive niche. If you keep taking fitness as a criterion to produce content, your videos will be difficult to reach many audiences. And as you know, there will be thousands of channels approaching this topic. So, after checking your competitors, you need to narrow your niche. For example, in the fitness niche, you can consider boxing, yoga, kick-fit, etc.
Remember that if you target everyone, you have no one. So what you should do is to focus on a particular group of people. Moreover, you have to answer these questions: How big is the niche? How many people are watching that niche’s videos? Because it leads to the goal of determining a realistic estimate of future revenues.
The next level is about “how” you will do it. “How” can determine if the video goes viral. You can see that the unique features in the viral video are: dancing, kids, animals, music. For example, you have a dog in your cooking video, it does nothing relating to your cooking action, but the videos still go viral because the dog is an unusual factor. Another example is the channel My Drunk Kitchen, the YouTuber always drinking while cooking.
That is about a significantly different “how”, a unique style of doing it. To figure it out, you should answer this question: What are the particular elements about you? They could be how you dress, how you talk, where to record the video, your own faith belief, time of how you do things, etc.
This question is worth the time to think about because your personality, your flavor makes you different.
The last one is “why”: why do you do it? Why will people want to follow you and connect with you? There is a crucial point here that you need to remember: people follow people with shared beliefs and similar values. So you need to find the mission of your channel and be motivated all the time to protect your mindset.
If you can always keep your passion, and get through the difficult time, what you receive after posting a video can be more valuable than the increase of subscribers to get noticed on YouTube.
Define your target audience
If you have just a few audiences:
First, you have to analyze your audience through these questions:
- How old are they?
- What do they do? (workers, teachers, students, gamers, etc.)
- What are their interests/problems?
To get a clearer view, you can track the performance of your video and consider the concerning statistics. Hence, YouTube Analytics is beneficial here.
After getting an overview of your audience, you should use keyword research tools to get suggestions for the topics they are interested in. Taking advantage of less competitive keyword phrases is another way to reduce your competitors. If you have a high rank for the less competitive keywords, you will gain more authority on that subject.
If you have no audience:
In case you are a newbie and have not had any audience yet, it is time to question yourself:
- What kind of content do you want to do?
- Who is your content for? Your content will be most suitable for whom?
After getting a small number of subscribers but still struggling with understanding them, you should connect to your audience more often. Read all the comments, ask them about anything related to your video. You can find out a lot of valuable information from their responses to get noticed on YouTube.
Have a unique selling proposition
A unique selling proposition is a clear message on your YouTube homepage stating what your channel is about. It usually is a tagline, and its mission is to make your YouTube stand out from your competitors.
For example, the Netflix homepage has the tagline highlighting its best services: “Unlimited movies, TV shows, and more. Watch anywhere. Cancel anytime.”
Take the time to write a heart-wrenching intro and create a unique tagline showing your content difference.
Brand your channel
Affirming your brand needs to pay attention to many factors. Firstly, it is the YouTube banner. It has a massive impact in attracting more audiences because first impressions are often hard to fade. Therefore, you need to invest in an outstanding banner that shows your channel’s personality and the value your channel provides to the audience.
Then, your channel icon, logo, how you arrange the videos on the homepage, and every thumbnail must be consistent. It all depends on your style to make sure that once the audiences randomly see one of your videos, they realize that it belongs to your channel.
Moreover, a consistent habit of video uploading frequency can build your channel’s trust. If you do not create a viral video, but you still have 2 or 3 videos every week, that consistency can promote your value and raise the traffic. YouTube tends to suggest your video to more audiences.
Above are five ways to help optimize the ability to get noticed on YouTube as a small YouTuber. However, if you are a beginner and still want to know more about promoting your channel, visit AudienceGain immediately. We offer a wide range of services meeting your demand and committed supporters who are online 24/7 to answer all your questions.
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