Jagoran A zuwa Z akan Cibiyoyin Cibiyoyin Tashar Youtube - Duk abin da kuke buƙatar sani!

Youtube Multi-Channel Networks

Idan kai ɗan ƙaramin mahaliccin abun ciki ne akan Youtube, mai yiwuwa ko ba ka ji labarin kalmar cibiyoyin sadarwa masu yawa ba.

Domin shekaru, Hanyoyin Sadarwar Tashar YouTube, ko MCNs, sun zama gada tsakanin masu ƙirƙirar abun ciki na YouTube (wanda ake kira "Youtubers") da kuma samfuran da ke neman isa ga mabiyan taurarin kafofin watsa labarun

Yayin da tsarin mahalli na YouTube ke fadada, manyan Youtube MCNs na dandalin sun girma kuma sun samo asali da shi.

Shiga MCNs babbar dama ce ga ƙananan Youtubers, amma ba tare da gazawarsa ba. Don haka a yau, za mu kalli hanyoyin sadarwar tashoshi da yawa daga bangarori masu mahimmanci.

Nau'ukan Hanyoyin Sadarwar YouTube Daban-daban

Nau'o'in Hanyoyin Sadarwar Youtube daban-daban

Kuna iya tunanin cewa 'cibiyoyin sadarwar tashoshi masu yawa' shine kawai manufar irin sa. Amma kada ku yi kuskure, a gaskiya akwai nau'ikan hanyoyin sadarwa na YouTube iri-iri guda uku. Bari mu fara samun kalmomi daidai.

Abubuwan Taro

Waɗannan su ne mafi ƙanƙanta nau'in cibiyoyin sadarwar YouTube ko dai a ƙarƙashin MCN kai tsaye ko ta hanyar cibiyar sadarwa. Yawancin lokaci suna tara masu ƙirƙirar abun ciki iri ɗaya kuma wani lokaci suna taimaka musu wajen samarwa, gyara da sauransu.

Virtual Networks ko Sub Networks

Hanyoyin Sadarwar Sadarwa ko Ƙarƙashin Ƙarƙashin Ƙarƙashin Ƙarƙashin Ƙarƙashin Ƙarƙashin Ƙarƙashin Ƙarƙashin Ƙarƙashin Ƙarƙashin Ƙarƙashin Ƙarƙashin Ƙarƙashin Ƙarƙashin Ƙarƙashin Ƙarƙashin Ƙarƙashin Ƙarƙashin Ƙarƙashin Ƙarƙashin Ƙarƙashin Ƙarƙashin Ƙarƙashin Ƙarƙashin Ƙarƙashin Ƙarƙashin Ƙarƙashin Ƙarƙashin Ƙarƙashin Ƙarƙashin Ƙarƙashin Ƙarƙashin Ƙarshe na Ƙarshen Ƙarshe kamar Ƙwararrun Ƙwararrun Ƙwararru da taimaka musu wajen inganta tashoshin YouTube. Misalai biyu sune – RPM Network da PewDiePie's revelmode.

Multi-Channel Networks ko MCNs

A ƙarshe, mafi girma duka, Multi-channel networks, ko MCNs a takaice. 

A takaice dai, MCN kamfanoni ne masu zaman kansu waɗanda ba mallakin YouTube ba, amma an gina su a saman dandalin YouTube, ta amfani da damar bidiyo. 

Waɗannan sabis ɗin na iya haɗawa da sarrafa haƙƙin dijital, samun kuɗi, haɓaka masu sauraro masu niyya, haɓaka giciye, kuɗi, haɓaka samfura, haɗin gwiwar tallan alama, da ƙarin damar tallan tallace-tallace.

Kamar Multi-Tv-Platform, suna haɗa tashoshi daban-daban, ta haka ne ke sarrafa dubban Youtubers da Youtube tashoshi a ƙarƙashin laima na cibiyar sadarwar su. 

Dangane da ma'anar hukuma daga Youtube kanta, waɗannan kamfanoni ba su da alaƙa da YouTube ko Google.

Yadda Multi-Channel Networks Aiki

Yadda Multi-Channel Networks Aiki

Akwai wani kamanceceniya da cibiyoyin sadarwar talla na dijital waɗanda ke wakiltar gidajen yanar gizo da sayar da tallan banner. 

Bambanci yana kasancewa a cikin gaskiyar cewa MCNs sukan shiga kuma suna aiki tare da tashoshi don taimakawa ƙirƙira da inganta abubuwan su; Hakanan suna da hannu sosai wajen haɓaka tashoshi a cikin hanyar sadarwar su.

Multi-tashar cibiyoyin sadarwa suna aiki kai tsaye tare da YouTube kuma ana ba su damar yin amfani da tsarin sarrafa abun ciki (CMS) - tsarin da ke ba MCN damar sarrafa tashoshi na abokan tarayya da yawa. 

Bugu da ƙari, a wasu lokuta, ana ba su kayan aiki don aiwatar da ID na abun ciki, wanda ke ba masu haƙƙin mallaka damar ganowa da sarrafa abubuwan su akan YouTube.

Mahimmanci, shine mai duba haƙƙin mallaka wanda koyaushe yana gudana a bayan YouTube. Idan an sami wasa, YouTube yana ɗaukar mataki daidai da ƙa'idodi ko umarnin da mai abun ciki ya tsara a cikin ID ɗin abun ciki.

Kuna iya ƙarin koyo game da ID ɗin abun ciki ta wannan labarin: Fahimtar da'awar ID na abun ciki don loda bidiyo akan Youtube

Lokacin da tasha ta haɗu da cibiyar sadarwa ta Multi-tashar, ana buɗe wasu ƙarin kayan aikin da ke cikin dashboard ɗin tashar don haɓakawa da neman abun ciki. 

Cibiyoyin sadarwa suna ba da nau'ikan tallafi daban-daban kamar samarwa da kayan aikin gyarawa, kuɗi, taimakon kuɗi, haɓakawa tare da sauran tashoshi gami da sarrafa haƙƙin dijital.

Akwai hanyoyi daban-daban guda biyu da MCN ke sarrafa tashoshi. Tashoshin YouTube da aka sanya hannu ko dai tashoshi masu alaƙa ne ko kuma Mallaka ne & Ana sarrafa su.

Tashar haɗin gwiwa yana nufin cewa ikon mallakar abun cikin bidiyo yana tare da mahaliccin bidiyo.

Mallaka & Mai aiki yana nufin cewa mahalicci ya yi siyayya kuma haƙƙin abun ciki na MCN ne gaba ɗaya.

Ta yaya Multi-Channel Networks Taimakawa Youtubers

Tunda YouTube da kanta ba ta da ikon tallafawa duk tashoshi, waɗannan cibiyoyin sadarwa kuma suna aiki azaman tashar alaƙa kai tsaye tare da YouTubers, suna sauƙaƙe aiki sosai akan dandamali da daidaita yuwuwar haɗin gwiwa tsakanin mahalicci ɗaya da wani.

Bugu da ƙari, masu ƙirƙirar abun ciki na YouTube na iya samun damar yin amfani da kayan aiki masu mahimmanci da kayan gyara waɗanda za su iya haɓaka ingancin bidiyon su sosai.

Wasu MCN suna ba da masu ƙirƙira abun ciki tare da haɗin gwiwar mashahurai da manyan ayyukan watsa labarai don yuwuwar faɗaɗa bayyanar su. Yawancin MCNs na iya haɓaka tashoshi na cibiyar sadarwa ta hanyar haɗin gwiwa tare da wasu tashoshi na YouTube masu alaƙa don yuwuwar isa ga manyan masu sauraro.

A matsayin memba na cibiyar sadarwar tashoshi da yawa, Youtuber na iya neman tallafin kuɗi ta hanyar ƙungiyar tallace-tallacen tallace-tallace da aka sadaukar.

Hakanan zaka iya karɓar shawarwari masu amfani daga MCNs kan hanyoyin da za a sa bidiyoyi su zama masu isa ga masu sauraro da yadda za a inganta abubuwan bidiyo na YouTuber.

MCN na iya ba da shawara kan hanyoyin da za a sa bidiyoyi su zama masu isa ga masu sauraro da kuma yadda za a inganta abun cikin bidiyo na YouTuber.

Gabaɗaya, tare da bayanan tsarin sarrafa abun ciki (CMS) a kan dandamali na bidiyo, hanyoyin sadarwar tashoshi da yawa suna nufin rage wahalhalun da ke tattare da talla, samarwa / gyara bidiyo, sarrafa tashoshi, mu'amala da haƙƙin mallaka akan YouTube, da gina masu sauraro.  

Ta yaya Multi-Channel Networks ke daukar Hazaka?

Ta yaya Multi-Channel Networks ke daukar Hazaka?

MCNs suna ɗaukar masu ƙirƙira da tashoshi ta hanyoyi daban-daban. Zai iya zama mai sauƙi kamar yin "kira mai sanyi", watau, cibiyoyin sadarwa suna ɗaukar ɗimbin ma'aikata na cikakken lokaci waɗanda aikinsu kawai shine ta hanyar dubban tashoshi da aika saƙonnin gabaɗaya kai tsaye. 

Sauran dabarun daukar ma'aikata sun hada da yakin tallace-tallace da aka yi niyya da kuma karfafawa tare da abokan hulɗar da suke da su wanda ke daukar nau'i na kwamitocin da ake biya a kowace tashar da suke taimakawa ta hanyar hanyoyin haɗin yanar gizon da aka shirya a kan nasu tashoshi.

Yawancin manyan tashoshi na YouTube wani ɓangare ne na MCNs, tare da ƴan keɓantawa waɗanda suka saba hayar wakilai don taimaka musu haɓaka alamar su.

Ta yaya MCN ke samun Kudi?

Cibiyoyin sadarwar tashoshi da yawa suna samun kuɗi ta hanyar yanke kuɗin shiga talla na waɗanda suka ƙirƙira sa hannu. Kudin tallan ya dogara ne akan CPM, ko farashin kowace mila awo (farashi a kowace dubun talla). 

Misali, idan tashar ku ta sami matsakaicin CPM na $5 kuma kuna samar da ra'ayoyin talla 1,000,000, zaku sami $5,000.

Kamar yadda samun kuɗin abun ciki akan YouTube na iya zama da ruɗani ga masu ƙirƙira tun lokacin da CPM ke canzawa akai-akai tare da buƙatu da yanayi, MCNs suna ba masu ƙirƙira ma'amala ta yadda suke ba su garantin ƙimar CPM mai fa'ida dangane da tallan bidiyo da banner waɗanda ke bayyana tare da abun ciki. 

Wasu cibiyoyin sadarwa suna ba da ƙayyadaddun ƙayyadaddun CPM ga abokan tasha. Wannan na iya zama abu mai kyau ko mara kyau, dangane da tashar tashar da lokacin kwangila.

Dangane da kwangilar da mahaliccin ya sanya hannu tare da MCN, za su iya yankewa har zuwa 50% (a wasu lokuta ma fiye). Wani batu da ake mantawa da shi shine cewa YouTube shima zai dauki kaso na kudin shiga na talla da farko. 

Babu takamaiman lambobin da YouTube ko kamfanin mahaifiyarsa Google suka tantance a bainar jama'a. Koyaya, yawancin masana sun kiyasta raguwar kashi 45% da YouTube zai ɗauka.

Wannan yana nufin cewa mahaliccin zai buƙaci sake raba kashi 55% na kuɗin talla tare da MCN.

Wasu MCNs kuma suna yin cinikin alamar kai tsaye ga masu ƙirƙira, suna yankewa yarjejeniyar kuma. Wannan yana nufin cewa mahaliccin zai samar da abun ciki na bidiyo da ke nuna sabon samfurin samfurin ko haɗa shi cikin abun ciki.

Ba sabon abu ba ne MCN su ma su yi hulɗa tare da ƙananan dandamali na bidiyo ko gidajen yanar gizo don rarraba abubuwan su akan Youtube. Bugu da ƙari, ɗaukar yanke don wannan sabis ɗin.

ID ɗin abun ciki kuma yana iya ba da babban kudaden shiga ga masu abun ciki tare da manyan ɗakunan karatu. MCN na da ikon yin amfani da tsarin ID na YouTube don samar da kudaden shiga daga bidiyon da ya mallaka amma wasu masu amfani da YouTube ke loda su. 

Misali, Just for Laughs Gags yana da shirye-shiryen bidiyo sama da 3,000 a kan tashar ta YouTube amma yana da'awar kuma yana samun kuɗi sama da bidiyo 100,000 da masu amfani suka ɗora.                                                                 

Shin Shiga Gidan Yanar Gizon Multi-Channel na Youtube Ya cancanta?

Shin Shiga Gidan Yanar Gizon Multi-Channel na Youtube Ya cancanta?

Kamar yadda muka fada a sama, akwai dalilai da yawa don mahaliccin abun ciki na Youtube shiga MCN. Duk da haka, kamar kowane abu, shiga MCN yana da fa'ida da rashin amfani. Bayan karanta jerinmu, ya kamata ku yanke shawara da kanku ko yana da daraja ko a'a?

ribobi

A baya mun ambaci yadda hanyoyin sadarwa na tashoshi da yawa zasu iya taimakawa masu ƙirƙirar abun ciki a cikin aikin Youtube. 

Don taƙaita su, Multi-Channel Networks na iya ba da fa'idodi da yawa saboda girman girmansu da tasirin kuɗin kuɗin hannun jarinsu. Tallafin da za su bayar zai iya zuwa ta hanyar samarwa da gyara kayan aiki da wurare.

Za su iya taimakawa tare da samun kuɗi da kuma haɓakawa tare da wasu tashoshi akan jerin sunayensu. Hakanan suna da kyau sosai tare da sarrafa haƙƙin dijital kamar ID ɗin abun ciki da aka ambata.

Ma'amala da cin zarafi na haƙƙin mallaka yayin da ake shagaltuwa da ƙirƙirar sabbin abun ciki a cikin ƙaƙƙarfan ƙima kowane mako yana lalata jijiyoyi. Babu Youtuber da ke son fuskantar irin wannan yanayin. MCNs za su sa tsarin ya fi sauƙi.

Bugu da ƙari, MCNs kuma na iya ba da horo da jagora don bambanta fayil ɗinku watakila tare da ayyukan aiki ko kayayyaki.

fursunoni

Da farko dai, saboda waɗannan hanyoyin sadarwa na tashoshi da yawa sun kasance masu zaman kansu daga YouTube, dandamali ba shi da alhakin duk wani asarar da Youtubers za su iya fuskanta.

A takaice dai, idan aka sami sabani tsakanin mahaliccin abun ciki da hanyar sadarwa, mai yin kwangilar zai magance lamarin kai tsaye kuma kawai tare da hanyar sadarwa. Kuma dangane da sakamakon, Youtuber zai buƙaci taimakon lauyoyi.

Bayan haka, shiga hanyar sadarwa baya bada garantin cewa kudaden shiga na tashar ku zai karu. Wannan saboda aikin da hanyar sadarwa ke yi yana haifar da ƙarin tasiri akan ganuwa YouTube da martabar bincike.

Ribar YouTubers ya dogara da bidiyon da ake samun kuɗi - ta AdSense ko talla. Kuma tun da hanyar sadarwar tana cajin kaso na ribar, masu ƙirƙira za su iya ƙarasa kashe kuɗi don kula da ayyukansu fiye da yadda suke samu.

Fahimtar ƙarin abun ciki akan Bidiyo Youtube ta: 

Daure kwangila a gefe, wani yuwuwar koma baya yana tasowa lokacin da MCNs ke sarrafa YouTubers da yawa lokaci guda. A wannan yanayin, ƙananan masu ƙirƙirar abun ciki da tashoshi na iya yin watsi da su saboda cibiyoyin sadarwar ba su da wannan lokaci mai yawa ga kowane tashoshi ɗaya a ƙarƙashin sarrafa su. 

Karshe kalmomi

Kamar yadda tashoshi ke ganin an fara tattarawa, adadi mai yawa, da nasara, tambayar ta juya zuwa ga yadda hanyoyin sadarwar tashoshi da yawa za su kara yin amfani da abubuwan da ke ciki da kuma abin da suke yi da baiwar da suke gayyata a karkashin tutarsu. 

Har ila yau, wata tambaya ta gabatar da kanta game da yadda YouTube za ta iya yin amfani da MCNs a ƙarshe, ganin cewa suna samar da zane. 

Ganin dangantakar soyayya da ƙiyayya tsakanin cibiyoyin sadarwa da Youtubers, kafin ku yanke shawarar shiga ɗaya, kuyi nazarin fa'ida da rashin lafiyar kasancewa ɓangare na MCN. Musamman idan kana da karamin tashar.

Amma duk da haka, kafin shiga cibiyar sadarwar tashoshi da yawa, har yanzu kuna buƙatar asusun AdSense, kuma ba shakka, tashar Youtube mai samun kuɗi.  

Koyaya, makasudin karɓar shiga cikin Shirin Abokan Hulɗa na Youtube babban ƙalubale ne ga kowane mai farawa akan dandamali. Don haka, AudienceGain na son taimaka muku a cikin lamarin.

Ko yana samun masu biyan kuɗi 1000 da sa'o'in kallo 4000 don samun kuɗin tashar ku, ko kawai siyan irin wannan tashoshi, za mu ba ku mafi kyawun sabis daga ƙungiyarmu ta masana tallan dijital.

A ƙarshe, ko da wane zaɓi kuka yi, muna fatan ku duka mafi kyau a cikin tafiyarku don zama tauraron Youtube. Barka da zuwa!

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