Pehea e loaʻa ai nā loiloi maikaʻi ma Google? Manaʻo maikaʻi Google?

Pehea e loaʻa ai nā loiloi maikaʻi ma Google? No ke aha e makemake ai nā kānaka i nā loiloi Google maikaʻi no kā lākou ʻoihana? Me ka ulu wikiwiki ʻana o ka ʻāina kikohoʻe, ua lilo ʻo Google Reviews i mea hoʻohui i kekahi ʻoihana kūleʻa.

Hiki i nā loiloi Google ke hoʻoikaika nui i ka ʻike a me ka hilinaʻi o kāu ʻoihana, i ka hopena i nā hoʻoholo o nā mea kūʻai aku. E heluhelu a aʻo i ka loaʻa ʻana o nā loiloi Google hou aʻe a me kekahi mau ʻōlelo aʻoaʻo hiki ke hana, nā ʻōlelo aʻoaʻo kūpono, a me nā ʻike loea no ka hoʻohana ʻana iā lākou.

No ke aha he mea nui nā loiloi Google maikaʻi?

ʻO nā loiloi Google maikaʻi he hana wikiwiki a maʻalahi paha, akā ke hoʻomau nei nā pōmaikaʻi. ʻOi aku ka nui o nā poʻe hiki iā ʻoe ke haʻalele i kahi loiloi Google no kāu ʻoihana, ʻoi aku ka nui o ka hiki iā ʻoe ke hoʻokō ma ke ala o nā pahuhopu ʻoihana.

Inā ʻaʻole ʻoe e kau i ka manaʻo i nā loiloi pāʻoihana Google, ʻo ka manawa kēia e hoʻololi ai i kēlā a hoʻonohonoho mua i kāu hoʻolālā kūʻai kūloko. Eia kekahi mau ʻike a me nā helu e kākoʻo i kēia:

Nā loiloi hou aku, nā alakaʻi hou aku

Ua ʻike paha ʻoe he 88% o nā mea kūʻai aku i hilinaʻi i nā loiloi pūnaewele e like me nā ʻōlelo aʻoaʻo pilikino? ʻO ke kūkulu ʻana i kāu mau loiloi e kūkulu i ka likelike e pili ana kahi mea ʻimi Google me kāu ʻoihana ma ka loaʻa ʻana.

ʻOi aku ka maikaʻi o nā loiloi, ʻoi aku ka nui o nā kūʻai

E noiʻi a heluhelu nā mea kūʻai aku i nā loiloi ma mua o ka hana ʻana i nā hoʻoholo kūʻai. ʻOiaʻiʻo, heluhelu lākou i ka liʻiliʻi o 10 mau loiloi ma mua o ka manaʻo hilinaʻi i ka hoʻoholo ʻana. ʻOi aku ka nui o nā loiloi mea kūʻai aku a Google, ʻoi aku ka nui o ke kūʻai ʻana.

Nā loiloi kiʻekiʻe, kūlana kiʻekiʻe

Hoʻomaikaʻi ʻo Google i nā ʻoihana i loaʻa nā loiloi pinepine a maikaʻi. He mea koʻikoʻi koʻikoʻi ka SEO kūloko, e like me ka mea i hōʻoia ʻia e Google ponoʻī.

Nui nā loiloi, nā kumukūʻai haʻahaʻa

ʻAʻohe uku no ka waiho ʻana i nā loiloi a i ʻole e pane aku iā lākou. ʻO nā hōʻoia maikaʻi no kāu ʻoihana ma kāu ʻIkepili Pāʻoihana e lilo i hoʻolaha Google manuahi no kāu ʻoihana ma ka paepae hilinaʻi loa o ka honua.

E heluhelu pū nō hoʻi: E kūʻai i nā hōʻike manaʻo palapala ʻāina Google

Pehea e loaʻa ai nā loiloi maikaʻi ma Google?

I kēia manawa ua hoʻomaopopo ʻoe i nā pōmaikaʻi o ka hoʻonui ʻia ʻana o nā loiloi Google no kāu ʻoihana, ʻo ia ka manawa e hele ai i ka hana.

Nui nā ala e paipai ai i nā mea kūʻai aku e waiho i nā manaʻo maikaʻi e pili ana i kā lākou ʻike e hana ana a kūʻai mai paha mai kāu hui.

Eia kahi ʻōlelo aʻoaʻo e pane i ka nīnau "Pehea e loaʻa ai nā loiloi maikaʻi ma Google":

1. E noi i ka manaʻo o ka mea kūʻai aku ma hope o ke kūʻai ʻana

I kekahi manawa, lawe wale ia i kekahi hana. E hoʻomaʻamaʻa i kāu koʻokoʻo e noi i nā mea kūʻai aku e waiho i kahi helu no kāu ʻoihana ma kāu ʻaoʻao helu. ʻOi loa inā loaʻa i ka mea kūʻai kahi mea maikaʻi loa e ʻōlelo ai a i ʻole ka limahana e hele i luna a ma waho e kōkua i ka mea kūʻai.

ʻO ka mea nui loa inā makemake ʻoe e hoʻonui i nā loiloi ma Google: e hana i kahi loiloi ʻoluʻolu o ka mea kūʻai aku. Ke kuhikuhi ʻana i kāu mea kūʻai aku e haʻalele i kahi loiloi ma hope o ka hoʻopiha ʻana i ka noiʻi, e hoʻololi ʻoe (manaʻolana) i kāu mau hana e pili ana i ka mea i ʻike ʻia e ka noiʻi ʻoluʻolu.

No ka laʻana, e ʻōlelo ʻoe aia kekahi mea i makemake ʻole ʻia e nā mea kūʻai e pili ana i kāu ʻoihana. Inā ʻoe i lawe i ka manawa e hoʻololi i kēlā pilikia, a laila ʻaʻole i loaʻa ka pilikia. No laila ke haʻalele nā ​​mea kūʻai aku i kēlā loiloi, ʻoi aku ka nui o ka manawa e haʻalele lākou i nā manaʻo maikaʻi.

Ua manaʻo ka poʻe kūʻai ʻoluʻolu ua hana lākou i kahi paʻa. E kahaha ʻoe i ka makemake o lākou e hoʻihoʻi i ka lokomaikaʻi inā nīnau ʻia inā he maʻalahi ia e like me 10 kekona ma kā lākou kelepona. E lilo kēia i mea hoʻomaʻamaʻa me kāu limahana e ʻike i kēia mau ʻike a mālama i kāu ʻaoʻao helu helu ma luna o ka noʻonoʻo. ʻO nā hoʻomanaʻo hoʻomanaʻo i hāʻawi ʻia i kāu limahana mua he mea koʻikoʻi i ka hoʻololi ʻana.

E heluhelu pū nō hoʻi: Pehea e kiʻi ai i nā mea kūʻai aku e haʻalele i nā loiloi ma Google

2. Hoʻohui i kahi loulou i kāu ʻaoʻao GMB ma ka hope o ka loaʻa

ʻO kahi hana maʻalahi akā ʻaʻole i hoʻohana ʻia e hoʻonui i nā loiloi Google e hoʻohui i kahi loulou i ka ʻaoʻao loiloi / helu helu ma ka hopena o kāu loaʻa kālā. Hāʻawi kēia i ka mea kūʻai haʻalele me kahi ala pepa no ka loulou.

Me ka nui o nā kūʻai aku, ʻo ia hoʻi, e pōmaikaʻi paha ʻoe i ka nui o nā loiloi mai nā mea kūʻai aku inā ʻo 1-2% wale nō o kāu mau mea kūʻai aku e hoʻoholo e waiho i kahi loiloi. Inā loaʻa iā ʻoe he 500 mau kūʻai i kēlā me kēia lā, ʻo ia nō nā loiloi 5-10 i kēlā me kēia lā a me nā loiloi 35-70 i kēlā me kēia pule.

Hoʻohui koke kēlā mau mea a he mea maʻalahi ke hoʻohui i kēia loulou i ka hopena o ka loaʻa.

3. Hoʻohui i kahi hōʻailona ma kāu wahi ʻoihana

E like me ka ʻōlelo aʻe, ʻoi aku ka nui o ka nānā ʻana i kāu ʻaoʻao helu helu, ʻoi aku ka nui o ka piʻi ʻana o nā loiloi Google. E noʻonoʻo e hoʻohui i kahi kiosk a i ʻole kahi hōʻailona ma kahi kokoke i ka puka o kāu wahi ʻoihana. ʻO ka hoʻāʻo ʻana e hopu i ka mea kūʻai aku i ka manawa kūpono.

Me ka loaʻa ʻana o ka poʻe āpau i kahi kelepona i kēia mau lā, maʻalahi ke waiho i kahi helu. E noʻonoʻo e kau i kahi QR code ma ka hōʻailona pū kekahi, no laila hiki i ka mea kūʻai ke lawe mai i kā lākou polokalamu kamera a lawe pololei ʻia i ka ʻaoʻao loiloi.

ʻAʻole hiki ke maʻalahi ma mua o kēlā no ka mea kūʻai hauʻoli.

4. E hōʻike i kāu mau helu ma kāu pūnaewele

Hoʻonui ka nānā ʻana. Inā loaʻa iā ʻoe kahi helu 4-5 hōkū Google paʻa, pono ʻoe e hōʻike i kēia. ʻO kahi wahi kūpono e hana ai i kēia ma kāu pūnaewele ma ke ʻano he kelepona i hōʻike ʻia. Hiki iā ʻoe ke loulou pololei i nā malihini kipa i kāu ʻaoʻao helu Google i hiki iā lākou ke nānā i nā loiloi maikaʻi.

Eia kekahi, e noʻonoʻo e hoʻohui i kekahi mau helu i hōʻike ʻia a i ʻole kahi loulou i kāu mau helu Google ma kāu mau mea kūʻai aku. Hiki i kēia ke hoʻokomo i nā PDF a i ʻole nā ​​hoʻoiho ʻana ma kāu pūnaewele, a me nā mea hoʻopahemo e like me nā menus, brochures, a waiho paha i nā pepa kūʻai.

E huki i ka nānā i kāu mau helu. E paipai ia i na mea e ae e hahai pela.

5. Hāʻawi i kahi hoʻemi ma ke kūʻai ʻana aʻe (inā haʻalele lākou i ka helu helu)

Ua hele mākou a pau i Dunkin' Donuts i kēia mau lā, ʻaʻole anei?

E like me kekahi o kā mākou mau manaʻo ma luna e pili ana i ka hoʻohui ʻana i kahi loulou i kāu ʻaoʻao helu ma kāu loaʻa, pono ʻoe e noʻonoʻo e hāʻawi i kahi uku. Nui nā ʻano like ʻole o kēia me kahi huahana manuahi, hoʻemi pākēneka o ke kūʻai ʻana aʻe, a i ʻole hāʻawi iā lākou i kahi kūʻai (BOGO).

Hāʻawi ia iā lākou i kahi ʻili i ka pāʻani e waiho i kahi loiloi akā paipai pū kekahi i kāu kipa ʻana i kāu ʻoihana. He lanakila-lanakila.

6. Hone i kāu mea kūʻai maikaʻi loa a i ʻole nā ​​mea lanakila hou e hoʻihoʻi i ka lokomaikaʻi

ʻAʻohe manawa maikaʻi e loaʻa ai ka helu 5-hōkū mai kekahi ma mua o ka lanakila ʻana i ka hoʻokūkū, lanakila i ka raffle, a i ʻole ka loaʻa ʻana o kekahi mea me ka manuahi. Hoʻonui kēia i nā loiloi Google a kokoke e hōʻoia i ka maikaʻi o ka manaʻo.

E hānai i kēia hauʻoli a me ka ʻike e noi ai i kahi loiloi a i ʻole ka helu ma kāu ʻaoʻao ʻoihana. Ma ke ʻano he ʻoihana noiʻi mākeke, uku mākou i nā makana a me nā kāleka makana i nā mea komo i ka nui o kā mākou mau haʻawina.

ʻAʻohe manawa maikaʻi aʻe e noi ai i kahi loiloi ma mua o ka uku ʻana i kekahi $100, $200, a i ʻole $300 ma ke ʻano he mahalo no ko lākou manawa i kahi hui kikoʻī.

E heluhelu More: He 5 hōkū ʻo Google

No ke aha e piʻi ʻole ai kaʻu mau loiloi Google maikaʻi? 

Aia paha kekahi o nā kumu he nui ʻaʻole ʻoe e hōʻiliʻili hou (a i ʻole) nā loiloi ma Google. Ma lalo nei, e kaʻana like mākou i kekahi mau kumu maʻamau ma hope o kēia.

1. Hōʻailona ʻia nā manaʻo he spam

He mea nui kēia.

Hoʻopaʻi ʻia nā loiloi Spam a ʻaʻole e hōʻike ʻia no kāu hui, ma ke ʻano maʻalahi. Loaʻa iā Google ka maka no ka ʻike ʻana i kēia ʻano loiloi a e hōʻailona iā ia inā e hoʻokō ʻia nā koina spam.

Ke hōʻailona ʻia ka loiloi ma ke ʻano he spam, hiki ke ʻano kēia: 

• Ua palua ia
• He maʻiʻo kūpono ʻole
• Hoʻolaha ka ʻike
• Loaʻa iā ia ka ʻike pili pilikino

ʻOi aku ka maikaʻi o ka holoi ʻana i nā loiloi he spam a waiho i kahi hoʻopiʻi me Google e hōʻoia ʻaʻole ia he spam.

2. Ua helu hou ʻia kāu ʻoihana

ʻO ke kumu ʻē aʻe ʻaʻole e hoʻonui ʻia nā loiloi no ka mea ua helu ʻia kāu ʻoihana ma ka pūnaewele.

He mea maʻamau wale nō kēia-no ka lōʻihi ʻole o kāu ʻoihana ma Google, e lōʻihi ka manawa no ka piʻi ʻana o nā kūlana. ʻOi aku ka kiʻekiʻe o kona kūlana, ʻoi aku ka nui o nā mea hoʻohana e ʻike iā ia.

Mai hopohopo—e loli paha kēia i ka lōʻihi o kāu ʻoihana ma Google.

He aha hou aʻe, aia nā ala e hiki ai iā ʻoe ke mālama a hoʻonui i kēlā kūlana…

• E hoʻoikaika ma ka pāpili kaiapili o kāu hui (he mea koʻikoʻi kēia no nā kūlana kūloko)
• E hōʻoia i ka papa inoa o kāu ʻoihana ma Google Maps
• E hana i kahi ʻāpana Q&A

3. Nā loulou i hoʻokomo ʻia i nā loiloi Google

Inā makemake ʻoe e hoʻonui i nā loiloi Google no kāu ʻoihana, pono e ʻike ʻaʻole e ʻoki nā loiloi me nā URL i hoʻokomo ʻia.

He ʻano maikaʻi ʻē aʻe kēia i helu ʻia he spam i nā maka o Google.

Akā e kali—hiki iā ʻoe ke hana i kekahi mea e pili ana i kēia. E ʻoluʻolu e kelepona aku i ka mea kūʻai i haʻalele i ka loiloi a ʻike inā hiki iā lākou ke wehe i ka URL ma mua o ka wehe ʻia ʻana.

4. Nā loiloi Google hoʻopunipuni

A ʻo ka mea hope loa, e loaʻa mau ana nā loiloi hoʻopunipuni e ka Google mana loa.

ʻO ka mea hewa maʻamau no kēia pilikia?

Ke kūʻai ʻana i nā loiloi Google.

He mea hoʻowalewale paha ia akā mai hana i kēia kuhi hewa. ʻO nā loiloi i kūʻai ʻia he mau bots, ma lalo o ke ʻano o kahi profile.

E manaʻoʻiʻo a ʻaʻole paha, ma luna o 80% o nā mea kūʻai aku i heluhelu i kahi loiloi hoʻopunipuni i ka wā i hala.

Inā ʻeha kāu hui no ke kūʻai ʻana i nā loiloi, hiki iā Google ke hoʻopau loa i ka ʻaoʻao—no laila e noho mamao loa!

E heluhelu More: Hōʻike manaʻo Google 5 hōkū hoʻopunipuni

FAQ e pili ana i ka loaʻa ʻana o nā loiloi maikaʻi ma Google

He mau nīnau nō pehea e loaʻa ai nā loiloi maikaʻi ma Google? Ua mālama mākou iā ʻoe:

Pehea e loaʻa ai nā loiloi maikaʻi ma Google?

He mau ʻōlelo aʻoaʻo i hiki iā ʻoe ke loaʻa nā loiloi maikaʻi ma Google e like me:

• E noi i ka manaʻo o ka mea kūʻai aku ma hope o ke kūʻai ʻana
• Hoʻohui i kahi loulou i kāu ʻaoʻao GMB ma ka hope o ka loaʻa
• Hoʻohui i kahi hōʻailona ma kāu wahi ʻoihana
• E hōʻike i kāu mau helu ma kāu pūnaewele
• Hāʻawi i kahi hoʻemi ma ke kūʻai ʻana aʻe (inā haʻalele lākou i kahi helu)
• Hone i kāu mea kūʻai maikaʻi loa a i ʻole nā ​​mea lanakila hou e hoʻihoʻi i ka lokomaikaʻi

Ma hea e hōʻike ʻia ai nā loiloi Google no kaʻu ʻoihana?

Hōʻike ʻia nā loiloi Google ma ka ʻaoʻao hopena o ka ʻenekini huli ke ʻimi ʻoe i kahi ʻoihana.

Hiki iā ʻoe ke kūʻai i nā loiloi Google?

ʻAʻole, hāʻawi ʻia nā loiloi Google e nā mea kūʻai aku a ʻaʻole hiki ke hoʻohana ʻia e kāu hōʻailona. ʻO ka ʻoiaʻiʻo, ʻo ka waiho ʻana i ke kālā ma hope o kāu loiloi Google e hōʻole i nā alakaʻi a Google. ʻO kēia ke kumu e hilinaʻi ai nā mea kūʻai aku ma ka honua holoʻokoʻa iā Google no nā loiloi maoli e pili ana i kahi ʻoihana!

Hiki iā ʻoe ke noi i nā loiloi Google maikaʻi?

ʻOiai ʻaʻole hiki iā ʻoe ke uku i ka poʻe no ka haʻalele ʻana i nā loiloi no kāu ʻoihana a i ʻole e hāʻawi i kahi mea hoʻoikaika iā lākou e haʻalele i nā loiloi, ʻo ke noi ʻana i nā mea kūʻai kūpaʻa e haʻalele i nā loiloi Google e paipai ʻia a paipai ʻia e kōkua i ka ulu ʻana o kāu ʻoihana ma ka pūnaewele!

Akā naʻe, pāpā ʻo Google i ka noi ʻana i nā loiloi i ka nui a i ʻole ke noi ʻana i nā ʻano loiloi kikoʻī. E kiʻi i nā ʻōlelo aʻoaʻo hou aʻe e pili ana i ke noi ʻana i nā loiloi ma aneʻi!

E heluhelu More: Pehea e loaʻa ai iaʻu nā loiloi Google no kaʻu ʻoihana

Ke hilinaʻi nei nā kānaka i nā loiloi Google maikaʻi?

ʻAe! ʻOiaʻiʻo, 72% o ka poʻe e ʻōlelo nei i nā loiloi maikaʻi e hilinaʻi nui ai lākou i kahi ʻoihana kūloko. Eia kekahi, 92% o ka poʻe e koho e hana ʻoihana me kahi ʻoihana kūloko inā loaʻa iā ia ka helu 4-hōkū.

Eia nō naʻe, kūpono ka hui ʻana o nā loiloi maikaʻi a maikaʻi ʻole. No ka mea hiki ke maikaʻi nā loiloi maikaʻi ʻole no ka ʻoihana, ʻoiai ʻo 82% o ka poʻe e ʻimi nei i nā loiloi maikaʻi ʻole e kōkua pono iā lākou e hoʻonohonoho i kā lākou mau manaʻo. ʻOi aku ka nui o kāu pane ʻana i nā loiloi ma mua o ke ʻano o nā loiloi Google āu e loaʻa ai.

Hiki iā ʻoe ke loaʻa nā loiloi Google hoʻopunipuni?

Aia kekahi mau manawa e pono ai ʻoe e holoi i kahi loiloi Google inā manaʻo ʻoe e uhaki ana i nā ʻōlelo a Google. ʻO ka mea pōʻino, hiki ke puka mai nā loiloi Google hoʻopunipuni i kekahi manawa. ʻOiai e hoʻopau ʻokoʻa ʻo Google i nā hōʻike manaʻo kūpono ʻole, ponoʻole, a ʻino paha, pono e nānā mau i kāu mau loiloi Google.

Ma kēlā ala, hiki iā ʻoe ke hae i nā loiloi hoʻopunipuni no ka wehe ʻana ma o kāu Google Business Profile.

Inā mai ka mea kūʻai mai ʻaʻole kani a ʻike ʻole paha, a i ʻole ka nānā pinepine ʻana i nā ʻoihana ʻē aʻe i ka wā ma mua, hiki ke hōʻike i kāu loiloi Google he hoʻopunipuni.

Hiki iā ʻoe ke holoi i nā loiloi Google?

ʻAe! Inā hōʻole ka loiloi i ke kulekele Google, hiki ke hōʻailona ʻia no ka wehe ʻana. E nānā i kā mākou pou holoʻokoʻa e pili ana i ka holoi ʻana i nā loiloi Google e hoʻokaʻawale i nā ala maʻalahi e mālama ai i nā hana ʻoihana ʻoihana Google rogue.

ʻO ka wehewehe ʻana ma luna nei no ka pane ʻana i ka nīnau pehea e loaʻa ai nā loiloi maikaʻi ma Google?

E ʻoluʻolu e nānā i kēia kumuwaiwai no ka mea he mea nui ia iā ʻoe. Loaʻa nā mea hoʻolohe manaʻolana hiki iā ʻoe ke loaʻa ka ʻike pono e pili ana pehea e loaʻa ai nā loiloi maikaʻi ma Google? a e hilinaʻi i ka hana loiloi e hiki mai ana.

E hoʻohana i ka mana o nā hōʻike maikaʻi e alakaʻi i kāu ʻoihana i kēia manawa! E kiʻi i nā loiloi Google maoli mai kā mākou kahua kaulana ma Luna Hoolohe a e ʻike i ka piʻi ʻana o kou kaulana.