Pehea e hana ai nā loiloi Google | Nā mea e ʻike ai

Inā ʻoe i ʻike e pili ana i ka loiloi google a laila e noʻonoʻo paha ʻoe pehea e hana ai nā loiloi Google a hana i ka pono. Maanei e alakaʻi ʻo Audiencegain iā ʻoe i ka hana ʻana i kāu loiloi ma ka maikaʻi google, me ka ʻike hou aʻe a me nā ʻanuʻu e hoʻopau ai i kahi loiloi kūpono. Ma hope o ka pou ma lalo nei.

E heluhelu hou: E kūʻai mai Google Reviews | 100% Māmā & Paʻa

E hoʻohana i ka hiki o nā pane maikaʻi e hoʻonui i kāu ulu ʻoihana i kēia manawa! E kiʻi i nā loiloi Google maoli mai kā mākou kahua hilinaʻi ma Luna Hoolohe a e ike i kou kaulana.

1. Nānā o nā hōʻike manaʻo Google

Ua koho paha ʻoe i kahi hale ʻaina ma luna o kekahi ma muli o nā loiloi pūnaewele? ʻO nā loiloi Google ke ʻano o ko lākou kani. Hāʻawi lākou i nā mea kūʻai aku e hoʻolaha ākea i kahi loiloi Google e pili ana i kā lākou ʻike me kahi hui a me kāna mau lawelawe a me nā huahana.

ʻO ka loiloi Google he mea hana pono no ʻoe e kiʻi i kahi loiloi maikaʻi i nā mea āpau

ʻO Google Reviews kahi hiʻohiʻona i hoʻohui ʻia i loko o Google My Business and Maps. Hiki i nā mea kūʻai ke helu a nānā i kāu huahana a i ʻole nā ​​​​lawelawe ke helu ʻia kāu hui a ʻike ʻia ma kēia mau pūnaewele. ʻOi aku ka maikaʻi o ka loiloi, ʻoi aku ka maikaʻi o kāu huakaʻi pūnaewele.

2. ʻO ke koʻikoʻi o nā loiloi Google

E ʻike kākou i ke kumu nui o nā loiloi Google, ʻo ia ke kumu e makemake ai ʻoe e ʻike pehea e hana ai nā loiloi Google.

2.1 Hoʻomaikaʻi nā loiloi Google i ka pae ʻimi kūloko

Inā loaʻa iā ʻoe nā loiloi maikaʻi ma nā pūnaewele e like me Yelp a me Google, e piʻi aʻe kou kūlana ma nā hopena hulina kūloko, ʻo ia kekahi o nā pono nui o ka hoʻohana ʻana i nā loiloi pūnaewele. Hāʻawi nā ʻimi kūloko i nā ʻoihana e hoʻolaha i kā lākou huahana a me nā lawelawe pono i nā mea kūʻai aku ma ia wahi.

Ma ka hoʻomaikaʻi ʻana i kāu SEO kūloko, e kōkua ʻoe i kāu ʻoihana e ʻike hou a hiki i ka poʻe e ʻimi nei.

2.2 Hōʻike ʻo Google i ka hilinaʻi

Nānā nā mea kūʻai aku i nā loiloi Google e like me ka nānā ʻana i nā ʻōlelo aʻoaʻo waha. Ua hoʻohana ʻo 92% o nā mea kūʻai i ka pūnaewele e ʻimi i kahi ʻoihana kūloko i ka makahiki i hala, a he 82% o kēlā poʻe e heluhelu i nā loiloi pūnaewele. Hiki i nā loiloi ke kōkua i ka hoʻoholo ʻana i kahi e hoʻolilo ai i kāu kālā a me nā ʻoihana e kākoʻo ai. Ma ka hoʻolohe ʻana i kāu mea kūʻai aku, hiki iā ʻoe ke hoʻomaikaʻi i ka maikaʻi o kāu huahana a me nā lawelawe.

He waiwai like nā loiloi Google i nā mea kūʻai aku e like me nā ʻōlelo aʻoaʻo waha

2.3 Hoʻololi nā loiloi Google i ka huli ʻana

ʻO nā loiloi pūnaewele maikaʻi e hōʻoia i ka hoihoi o nā mea kūʻai aku i kahi huahana a lawelawe paha ke ʻimi lākou. Hoʻonui kēia i ka hele wāwae wāwae. A i ʻole, inā loaʻa nā loiloi maikaʻi ʻole o kāu hui, hiki iā ia ke hoʻokuke aku i nā mea kūʻai aku.

Oukou hiki no hoi ia e like me: He aha ka Google Review? ʻO ka ʻike hou loa o Google Review

3. SERPs a me nā hōkū?

Hoʻohana ʻo Google i kahi algorithm e helu ai i ka nui o nā hōkū e hāʻawi i nā ʻano papa inoa like ʻole, e like me nā hoʻolaha a me nā loulou polū. Ke huli kekahi ma Google, e ʻike lākou i nā helu no nā mea e like me nā hoʻolaha a me nā loulou e pili ana i ka nui o ka poʻe i helu mua iā lākou.

ʻAʻole ka helu helu hōkū ma Google akā hiki ke lilo i kumu nui i ka hoʻololi ʻana. Hiki iā lākou ke kōkua iā ʻoe e hōʻike i ka hōʻike pilikino a kūkulu i kou hilinaʻi.

3.1 Nā hōkū Google a me nā hualoaʻa pūʻolo kūloko

Hiki iā Google ke maʻalahi ka loaʻa ʻana o nā ʻoihana kokoke iā ʻoe, ma ka hōʻike ʻana i kā lākou ʻike ma Google Maps, nā ʻaoʻao Google My Business, a me nā kumu ʻē aʻe. Hiki iā ʻoe ke ʻike i nā loiloi mai nā poʻe ʻē aʻe o kou wahi, a e hana i nā hoʻoholo maikaʻi aʻe ma ka noʻonoʻo ʻana i nā ʻike āpau i loaʻa. Hiki i nā loiloi hou ke lawe i ʻelua pule e ʻike ʻia ma kāu helu holoʻokoʻa.

Nā kiʻi paʻi paʻi kūloko o Google SERPs

Pehea e hoʻonui ai i nā hōkū Google ma nā hopena hulina kūloko

Pono nā mea kūʻai aku e hāʻawi i nā manaʻo e pili ana i nā waiwai ʻoihana kūloko a me nā pūnaewele loiloi kūloko kūʻai i nā loiloi ma Google. Manaʻo ʻo Google i nā mea nona ka ʻoihana e noi i ka manaʻo o ka poʻe kūʻai aku, ʻo ia hoʻi nā hana maikaʻi loa e like me:

• Ke noi nei i ka manaʻo o ka mea kūʻai aku a maʻalahi iā lākou e hāʻawi i ka manaʻo ma o ka loulou i kāu ʻaoʻao loiloi.
• Ke hana ʻana i nā ʻōkuhi no ka loiloi paʻa lima a me ka pākaukau.
• E pane i nā pono.
• ʻAʻohe mea hoʻoikaika.

3.2 Nā Hōkū Google a me nā papa inoa maʻamau "Blue Link".

Hiki i nā pūnaewele ke hoʻokaʻawale iā lākou iho mai nā mea hoʻokūkū ma ke kau ʻana i nā hōkū a puni kā lākou ʻaoʻao papa inoa o nā hopena hulina. ʻO kēia wale nō i hoʻomaka ai ʻo Google e hoʻāʻo i nā helu hōkū ma ka ʻimi organik.

Pehea e loaʻa ai nā hōkū Google ma nā hopena hulina organik

E hoʻohui i ka markup schema i kāu pūnaewele inā makemake ʻoe e ʻike ʻia nā hōkū i nā hopena hulina organik.

A laila, me ke kōkua o kāu hui hoʻomohala, hiki iā ʻoe ke hoʻohui i ke code i kāu pūnaewele e hōʻike ana i kāu helu awelika, kiʻekiʻe, haʻahaʻa, a me ka helu helu helu.

Kiʻi paʻi kiʻi palapala JSON-LD ma Google Developers, ʻAukake 2021

Aia ia iā Google i ka wā e ʻike ʻia ai nā snippet waiwai i nā SERP ma hope o kou hoʻohui ʻana iā lākou i kāu pūnaewele. Ke pau, e hoʻohana i ka Google Structured Data Testing Tool e nānā pālua i kāu hana.

Paipai ikaika ʻia ka hoʻohui ʻana o ka schema. ʻOiai inā ʻaʻole iā ʻoe, inā he hale kūʻai kūʻai kāu me nā helu hōkū, hiki iā Google ke hōʻike iā lākou i nā hopena ʻenekini.

3.3 Nā hoʻolaha hoʻolaha a me nā hōkū Google

Hōʻike ʻia ʻo Google Stars ma ke ʻano he "ʻano hoʻonui automated e hōʻike ana i ka poʻe hoʻolaha me nā helu kiʻekiʻe" ke kū lākou i nā hoʻolaha hulina uku.

ʻO nā hoʻolaha kikokikona, nā hoʻolaha kūʻai (e like me ka mea i ʻike ʻia ma luna), a me nā papa inoa manuahi i loaʻa kēia mau mea. Hōʻike ʻia ka huina o nā balota a i ʻole nā ​​loiloi a me ka helu hōkū.

Pehea e loaʻa ai nā hōkū Google ma nā hoʻolaha uku

• E hahai i nā kulekele āpau e pili ana i ka ʻike pilikino, spam, malware, koi kānāwai, a me nā pilikia ʻē aʻe.
• E hoʻouna i kahi hānai ma o Google Merchant Center, a i ʻole e hoʻokomo i ka hōʻailona ʻikepili i kūkulu ʻia i kā lākou pūnaewele (e like me ka wehewehe ʻana ma ka ʻāpana mua).

E kiʻi i nā Hōkū Google ma nā hoʻolaha i uku ʻia

Eia hou, ʻoiai ʻaʻole hoʻohana i ka markup schema, hiki ke ʻike ʻia kekahi mau mea kūʻai aku e-commerce ma SERPs.

No nā kikokikona a me nā hoʻolaha kūʻai e hōʻike i nā helu hōkū, pono e loaʻa i nā mea kūʻai aku ma kahi o 100 mau loiloi i nā mahina he ʻumikumamālua i hala.

No ka mea ʻokoʻa ka hana ʻana o Google i nā loiloi ma nā ʻāina like ʻole, pili ka liʻiliʻi o ka loiloi 100 i hoʻokahi wahi i ka manawa.

No ka ʻike ʻia ʻana o nā helu hōkū ma nā hoʻolaha, no ka laʻana, ua loaʻa i kahi hui e-commerce Kanada ma lalo o 100 mau loiloi mai loko mai o Kanada i ka makahiki i hala.

Noʻonoʻo ʻo Google i nā loiloi mai Google Customer Reviews a me nā pūnaewele loiloi hoa ʻekolu i ʻae ʻia, e maʻalahi i nā mea kūʻai aku ke hoʻokō i ka paepae loiloi haʻahaʻa makahiki. Noi mai ʻo Google:

• Pono e like ka paena me ka helu ma ka hoʻolaha.
• Pono ʻo Google a i ʻole kāna mau hoa e hana i kahi loiloi noiʻi o kāu pūnaewele.
• Pono nā loiloi e pili ana i ka huahana a i ʻole lawelawe e kūʻai ʻia nei.

ʻO ka hope, hāʻawi ʻo Google i kahi koi (pilikia maoli) e haʻi ana.

E heluhelu pū nō hoʻi: Hiki iā ʻoe ke uku no nā loiloi Google

3.4 Nā hualoaʻa waiwai, nā hōkū Google, a me nā mea ʻai

Pono ke kahua me nā helu helu me ka mea i hōʻike ʻia ma ka hoʻolaha. Pono ʻo Google a i ʻole kekahi o kāna mau hoa e hana i kahi loiloi noiʻi o kāu pūnaewele. Pono nā loiloi e pili ana i ka huahana a i ʻole lawelawe i kūʻai ʻia.

E like me nā loiloi ʻē aʻe, hōʻike nā kāleka hoʻomākaukau i nā hopena hulina i ka helu loiloi awelika a me ka nui o nā loiloi. Ua hoʻāla ka hopena i ka hoʻopaʻapaʻa ma waena o nā mea paʻi puke meaʻai, no ka mea, ʻekolu wale nō ʻano ʻike no ka huli ʻana ma nā hopena papapihi Google (e like me ka hōʻike ʻia ma ke kiʻi ma luna), a ʻehā i hōʻike ʻia ma ka mobile.

E loaʻa i kēia mau kūlana makamae he 75% o nā kaomi, e waiho ana i ka poʻe i ʻike ʻole i ka loiloi o nā mea kūʻai aku ma ka pūnaewele i ka lepo. 'O ia ho'i, 'a'ole pono ka maika'i o ka mea'ai.

Pehea e loaʻa ai nā hōkū Google ma nā hopena ʻai

Pono nā mea paʻi puke meaʻai a me nā pūnaewele meaʻai e hoʻohui i ka schema i kā lākou pūnaewele no ka helu hōkū, e like me ke ʻano o ka ʻike ʻana o nā hōkū ma nā papa inoa polū.

Eia naʻe, ʻaʻole maʻalahi ka helu ʻana i ka awelika a me ka helu o nā helu helu. Pono nā mea hoʻomohala e hahai i nā alakaʻi hoʻomaʻamaʻa a Google. Pono a paipai ʻia ka markup:

Manaʻo Markup no nā meaʻai

• Ka inoa o ka meaʻai.
• Kiʻi ʻai meaʻai

Manaʻo Markup no nā meaʻai

• Ka helu helu holoʻokoʻa.
• Mea kākau.
• Ka manawa kuke, ka manawa hoʻomākaukau, a me ka manawa holoʻokoʻa
• Lā o ka paʻi ʻana
• Wehewehe.
• Huaʻōlelo huaʻōlelo.
• ʻIke meaʻai.
• ʻAno meaʻai, e like me ka ʻāpana "ʻaina" e pili ana i ka meaʻai
• Nā Pono
• Nā ʻōkuhi.
• Ka nui o nā lawelawe a i ʻole nā ​​hua
• Video (a me kekahi hōʻailona pili, inā he wikiō i loko o ka meaʻai).

ʻO ka markup no nā ʻōlelo aʻoaʻo e nānā i kekahi mea

E heluhelu pū nō hoʻi: Loaʻa nā hōʻike manaʻo maikaʻi o Google

3.5 Nā hōkū Google a me nā pūnaewele loiloi ʻaoʻao ʻekolu

Nui nā ʻoihana polokalamu e hoʻohana i nā pūnaewele loiloi ʻekolu e kōkua i nā mea kūʻai aku i ka hoʻoholo ʻana i ke kūʻai ʻana. ʻO nā paena loiloi ʻaoʻao ʻekolu ʻo Yelp, G2, a me nā mea ʻē aʻe he nui ʻole i hoʻohana ʻia e kahi hōʻailona a ʻae i nā mea kūʻai aku e waiho i nā manaʻo.

ʻO ka nui o kēia mau pūnaewele, me Capterra, hāʻawi i nā helu hōkū.

Pehea e kiʻi ai i nā Hōkū Google ma nā pūnaewele loiloi ʻekolu

ʻO ke ala maikaʻi loa e loaʻa ai kahi loiloi ma kahi pūnaewele loiloi ʻaoʻao ʻekolu e hoʻoholo ʻia e ka pūnaewele i kūpono no ka brand a ʻoihana paha.

Inā loaʻa iā ʻoe nā mea kūʻai ikaika ma Yelp, no ka laʻana, hiki iā ʻoe ke koho e hui pū me lākou ma laila.

Pēlā nō, inā ʻike ʻia kahi pūnaewele loiloi polokalamu, e like me Trust Pilot, no kāu ʻimi branded, hiki iā ʻoe ke hoʻouna i leka uila i kāu papa inoa mea kūʻai aku e noi ana iā lākou e waiho i kahi loiloi.

Hoʻomaopopo ʻo Google i kēia mau pūnaewele loiloi ʻaoʻao ʻekolu:

• Hiki ke hilinaʻi ʻia ka mea hoʻokele.
• Reevoo.
• Bizrate - ma o Shopzilla.

E pili ana i nā loiloi ʻaoʻao ʻekolu, hoʻomanaʻo ʻo Google i nā ʻoihana ʻaʻohe ala e haʻalele ai iā lākou a pono e hoʻoponopono ʻia nā pilikia me nā mea nona ka pūnaewele ʻaoʻao ʻekolu.

Kiʻi kiʻi mai SERPs papa inoa o kahi pūnaewele loiloi, Google, ʻAukake 2021

E heluhelu pū nō hoʻi: Pehea e loaʻa ai nā loiloi oogle 5 hōkū

3.6 Nā hopena o nā hōkū Google a me nā hale kūʻai app

Inā ʻo ka polokalamu ka huahana nui o ka hui, hilinaʻi maʻamau ia ma ka hale kūʻai App a me nā hoʻoiho Google Play Store.

Mai nā SERPs, hiki i ka poʻe ʻimi ke ʻike i ka helu hōkū o ka app, ka nui o nā balota, a me nā ʻike koʻikoʻi ʻē aʻe e like me ka manuahi o ka app.

Pehea e kiʻi ai i nā hōkū Google ma ka hale kūʻai App

Hiki i nā ʻoihana ke hoʻouna i kā lākou mau polokalamu iOS i ka App Store, paipai i nā mea kūʻai aku e haʻalele i nā loiloi, a pane aku iā lākou. Hiki iā lākou ke hana like ma Google Play; Loaʻa nā ʻōlelo aʻo ma aneʻi.

E heluhelu pū nō hoʻi: Pehea e loaʻa ai nā loiloi Google mai nā mea kūʻai aku

4. Pehea e hana ai nā loiloi Google?

ʻO ka pilikia pehea e hana ai nā loiloi Google no ka ʻoihana. Ma hope o nā mea noiʻi, e pili ana kēia mau mea i lalo i ka hana o kēia mea hana no ka loiloi maikaʻi.

4.1 Nā ʻoihana kūloko a me nā wahi

Hiki iā ʻoe ke ʻike i kēia ʻike e pili ana i nā wahi a me nā ʻoihana kūloko ma ka Huli a me nā palapala ʻāina Google:

• E nānā i nā hopena
• Manaʻo maikaʻi loa
• ʻO ka nui o nā loiloi

Ua helu ʻia nā helu āpau mai ka 1 a i ka 5, me 5 ka helu kiʻekiʻe loa.

Pehea e hoʻoholo ʻia ai nā helu?

Hoʻohana ʻia ka awelika o nā helu Google no kēlā wahi a ʻoihana paha e helu i ka helu loiloi.

Mea nui: Ma hope o ka haʻalele ʻana o kekahi i kahi loiloi hou, hiki i ʻelua pule ke loaʻa ka helu loiloi hou.

E ʻimi i nā helu loiloi no nā wahi a me nā ʻoihana

Pehea mākou e hoʻohana ai i nā loiloi mai nā pūnaewele ʻē aʻe

I kekahi mau hihia, hiki ke hōʻike ʻia nā Manaʻo Mea Kūʻai mai nā pūnaewele loiloi kūloko i nā Profile Pāʻoihana. Hana ʻia kēia mau loiloi ma muli o ka ʻike mai ka pūnaewele e Google. E hoʻokaʻaʻike pololei i ka pūnaewele kumu inā he hopohopo kāu e pili ana i nā loiloi pūnaewele ʻē aʻe.

4.2 Loaʻa nā loiloi Google

No laila, pehea e hana ai nā loiloi Google?

Hāʻawi nā loiloi Google i ka ʻike pono a kōkua i kāu ʻoihana e kū i waho. Hōʻike ʻia nā manaʻo ma ka ʻaoʻao o kāu moʻolelo pāʻoihana ma nā palapala ʻāina a me ka Huli. E hahai i nā hana maikaʻi loa no ka loaʻa ʻana o nā loiloi. Hiki iā ʻoe ke noi i ka manaʻo o ka mea kūʻai aku ma ka hāʻawi ʻana i kahi URL kūʻokoʻa i kāu ʻoihana.

Me kēia mau hana maikaʻi loa, hiki iā ʻoe ke paipai i kāu mea kūʻai aku e hoʻolaha i ka ʻōlelo e pili ana i kāu ʻoihana ma o nā loiloi Google:

• E hōʻoia i kāu moʻolelo pāʻoihana: E hōʻike ʻia ka ʻike o kāu hui ma Maps, Search, a me nā lawelawe Google ʻē aʻe. Pono kāu ʻoihana i hōʻoia ʻia e pane i kahi loiloi.
• E hoʻomanaʻo i nā mea kūʻai aku e haʻalele i nā loiloi: E haʻi aku iā lākou he wikiwiki a maʻalahi ke hana pēlā. ʻAʻole pono e hāʻawi ʻia nā mea kūʻai aku i nā mea hoʻoikaika e waiho i nā loiloi e nā mea ʻoihana ʻoihana. Hiki iā ʻoe ke paipai i nā mea kūʻai aku e haʻalele i nā loiloi ma ka hana ʻana a kaʻana like i kahi loulou.
• E pane i nā loiloi e hoʻonui i ka hilinaʻi o ka mea kūʻai aku: E ʻike nā mea kūʻai aku i ka waiwai o kāu hui i kā lākou manaʻo inā heluhelu ʻoe a pane i kā lākou loiloi.
• E noʻonoʻo i nā manaʻo a pau: Ke kūpono a me ka manaʻo o nā loiloi, pono lākou i nā mea kūʻai aku. Manaʻo nā mea kūʻai aku ʻoi aku ka hilinaʻi o ka hui ʻana o nā loiloi maikaʻi a maikaʻi ʻole. Hiki iā ʻoe ke pane mau i kahi loiloi e hōʻike i nā mea kūʻai aku e mālama ana ʻoe a e hāʻawi i ka pōʻaiapili hou aku. Inā ʻaʻole pili ka loiloi i kā mākou alakaʻi hoʻolaha, hiki iā ʻoe ke noi e wehe ʻia.

Kaʻana i kahi loulou i kahi loiloi.

Hiki iā ʻoe ke hana a hāʻawi i kahi loulou kahi e waiho ai nā mea kūʻai aku i nā loiloi. No ka paipai ʻana i nā mea kūʻai aku e kaomi i ka loulou:

• Pono e hoʻokomo i nā leka uila mahalo.
• E hoʻokomo iā ia ma ka hope o kahi kamaʻilio kamaʻilio.
• E kākau i ka palapala ma kāu mau palapala.

E hele i kāu moʻolelo ʻoihana.

E koho i nā mea kūʻai aku > Manaʻo Manaʻo > Loaʻa i nā loiloi hou aku.

mana'o kōkua: Ke hoʻohana nei iā Google Search ma kāu kamepiula, koho E noi no nā loiloi.

Kaʻana like i ka loulou me kāu mea kūʻai aku a hoʻohana paha i nā koho kaʻana like i hāʻawi ʻia.

Kaʻana like ʻana i kahi loiloi loulou

Oukou hiki no hoi ia e like me: No ke aha i nalowale ai kaʻu Google Review? 24 Nā kumu maʻamau

5. Nā mea e pili ana iā Google āu i ʻike ʻole ai?

He paʻakikī loa ʻo Google, akā inā ʻoe e nānā pono i kekahi mau ʻāpana e pili ana i kāu kūlana o ka loiloi, e kōkua lākou iā ʻoe e loaʻa i nā manaʻo maikaʻi aʻe ma ka pūnaewele.

5.1 E hōʻike i nā loiloi hoʻopunipuni

Loaʻa nā loiloi hoʻopunipuni ma nā kamaʻāina Google akā maʻalahi ka hōʻike. A ua like ke kaʻina hana inā maikaʻi ʻole nā ​​loiloi no kāu hui a i ʻole maikaʻi no ka mea hoʻokūkū.

E hoʻomaka, e ʻimi i ka hui ma ka inoa a laila kaomi i ka helu o nā loiloi:

A laila, e kau ma luna o ka loiloi hoʻopunipuni a ʻike ʻoe i kahi hae ma hope o ka wā i kau ʻia ai ka loiloi:

E lawe ʻia ʻoe i kahi pale hou ma hope o ke kaomi ʻana i kēlā. E waiho wale i kāu leka uila (no nā mea hoʻoponopono o Google, ʻaʻole no ka ʻoihana a i ʻole ka loiloi) a hōʻike inā loaʻa i ka pou ka "hoʻolaha a i ʻole spam" a i ʻole "nā paio o ka hoihoi." ʻO ia ka hopena.

Hiki iā ʻoe ke kipa i ka pale like ma ke kaomi ʻana i nā pōʻai ʻekolu ma ka ʻaoʻao o kahi loiloi ma ka ʻike palapala.

E heluhelu pū nō hoʻi: E uku no nā loiloi Google hoʻopunipuni

5.2 ʻoi aku ka nui o ka helu maikaʻi

Me he mea lā ua hoʻi hope kēia, akā pololei. Inā hoʻohālikelike ʻoe i nā ʻoihana ʻelua i hoʻololi ʻia, akā hoʻokahi ka loiloi (5-hōkū awelika) a ʻo kekahi he 20 hōʻike (3.5-hōkū awelika), ʻo ka mea me nā loiloi 20 e piʻi pinepine i luna.

No ke aha mai?

ʻO kēia ma muli o nā kumu like ʻole.

No ka hoʻomaka ʻana, ʻo ka loaʻa ʻana o nā loiloi hou e hōʻike ana he pono ʻoe e hilinaʻi hou aʻe i ka awelika. He mea ʻoi aku paha ia inā he hoʻokahi wale nō loiloi kāu hui, inā he 1 a i ʻole 5. Ua loaʻa paha i kekahi i kahi lā maikaʻi (a ʻino paha) no nā kumu pili ʻole i kāu hui.

Eia nō naʻe, ʻoi aku ka maikaʻi o kāu ʻoihana inā lawa nā loiloi e hōʻike i kahi kumu. ʻOi aku ka maikaʻi o ka inoa maikaʻi ʻole ma mua o ka inoa ʻole no Google.

ʻO nā pāʻoihana me nā loiloi hou aʻe he mau helu kiʻekiʻe

ʻO ka lua, hiki i nā wehewehe loiloi ke hōʻike i nā mea e pili ana i kahi ʻoihana.

ʻOiai nā manaʻo maikaʻi ʻole e ʻōlelo i ka ʻono o ka kofe Irish, no laila ʻike ʻoe he maikaʻi. ʻOiai inā ʻekolu mau hōkū wale nō kā lākou helu awelika, akā ua ʻae ka poʻe a pau ua hauʻoli lākou i ka kofe ʻIlelani, e hoʻokau mau ʻo Google i ke kūlana kiʻekiʻe no "Irish coffee SF."

Hiki i kēia mau loiloi ke hoʻomaopopo iā Google i nā lawelawe ʻē aʻe āu i poina ai ma kāu papa inoa ʻoihana Google My Business a me kāu pūnaewele. Inā he ʻāina ʻāina ʻoe/arborist/irrigation contractor/junk hauler, manaʻo ʻole paha ʻo Google e hōʻike ana ʻoe no ka "hoʻokomo lua ahi maʻamau" a hiki i ka haʻi ʻana o kekahi iā ia ma kahi loiloi.

5.3 Makemake ʻo Google iā ʻoe e noi i nā loiloi

Wahi a ke kulekele kūhelu o Yelp, ʻaʻole pono ʻoe e noi i nā loiloi. Noi ʻia nā mea kūʻai aku e haʻalele i nā loiloi unprompted, ʻaʻole kūpono ia no nā mea hana.

ʻO Google, ma kekahi ʻaoʻao, paipai iā ʻoe e hoʻomanaʻo i kāu mea kūʻai aku e haʻalele i nā loiloi. ʻOiai ʻaʻole ʻoe e hoʻonohonoho i nā kiosk e hōʻiliʻili i nā loiloi a ʻaʻole hāʻawi i nā mea hoʻoikaika, ʻo ka lani ka palena.

5.4 Kānāwai Google nā ​​loiloi

Kūʻē nā kānaka a pau i ka kānana loiloi Yelp, akā ʻaʻole nui loa i ko Google.

I kekahi manawa, kānana ʻo Google i nā loiloi no nā kumu like ʻo Yelp: nui loa nā mea i waiho ʻia mai ka lolouila hoʻokahi, a i ʻole mai nā poʻe hoʻohana ʻole iā Google. ʻO ka ʻokoʻa nui ʻo ia ua lohi loa ʻo Google i ka pāʻani loiloi e makemake pinepine lākou i nā loiloi he nui ʻole i lawa.

Google kānana loiloi pūnaewele

5.5 Ka hopena nui i kāu ʻoihana

Ke nānā nei ʻoe i ke kiʻi ma lalo, e hoʻopili paha ʻoe i ka hui mua a ʻelua paha?

Wahi a ka loiloi SEO maʻamau, ʻo ka hui mua e ʻike ʻia e loaʻa i ke kaomi.

ʻO ka lua o ka hui e uhaʻi iā ia ma ke ʻano o nā loiloi. ʻOi aku ka maikaʻi o ka hoʻihoʻi maikaʻi ʻana, ʻoiai inā ʻaʻole ʻoe maopopo i ka hana ʻana o nā loiloi Google.

E ʻike nā mea kūʻai aku i kāu helu helu hōkū inā ʻike ʻoe i kahi hulina kalepa (e like me "ka hoʻihoʻi ʻana i ka wai pōʻino kokoke iaʻu") a i ʻole kahi hulina branded (e like me "nā loea hoʻihoʻi ʻōmaʻomaʻo"). Hiki i nā mea kūʻai ke nānā i kou inoa, ʻike i kāu helu hōkū, a hoʻoholo ʻaʻole e kāhea iā ʻoe.

Makemake ʻoe a ʻaʻole paha, haʻi ʻia kāu mau loiloi Google i kahi moʻolelo kokoke pinepine i ka wā e hele ai kekahi ma kāu papa inoa kūloko Google. E hōʻoia i ka maikaʻi.

Ma o ka ʻatikala ma luna nei, pehea ka nui o kou hoʻomaopopo ʻana pehea e hana ai nā loiloi Google. Inā makemake ʻoe e ʻike i nā kikoʻī hou aku, e ʻoluʻolu e kelepona iā Audiencegain no ke kākoʻo.

ʻO nā ʻatikala ʻē aʻe o Loaʻa nā mea hoʻolohe loaʻa nō hoʻi ka nui o ka ʻike, no laila e kōkua nui lākou iā ʻoe.

Nā pāhana pili:

• ʻO wai ka mea hiki ke ʻike i kaʻu mau manaʻo Google | Pehea e ʻimi ai a me ka luna
• Pehea e hoʻokomo ai i nā loiloi Google ma ka Pūnaewele | Alakaʻi ʻanuʻu
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