How to Promote a YouTube Channel on Social Media?

Contents

There are various ways to promote a YouTube channel on social media that we have outlined here for your convenience. 

This article walks you through promoting your YouTube channel on social media in 2021. Firstly, we walk you through using advertisements of your YouTube channel on social media. Then we elucidate promoting a YouTube channel on social media using contests and merch. Followed by this, the article covers using social media to post your YouTube posting schedules. Finally, we highlight five social media platforms that work best with YouTube. These are Facebook, Instagram, Twitter, Twitch, and Tik Tok. 

Advertisements

The single best way to promote your YouTube channel on social media unequivocally revolves around advertisements. Most YouTubers have promoted their channels through Google Ads. This is a fantastic platform to kickstart an advertisement campaign for free. Although these advertisements are reserved for YouTube and Google Video Partners, you may also post them on your social media accounts for more impact and greater reach. 

For instance, video campaigns are one great type of Google ad campaign that you can use to promote your YouTube channel and content. However, posting advertisements on social media platforms such as Instagram, Tik Tok, and Facebook may help increase your audience reach by targeting new individuals who do not usually watch your content or similar content. Moreover, social media advertisements are also great for online credibility. The more your socials are linked with your YouTube channel; the more credible your channel will seem. 

You can promote your YouTube channel on social media through advertisements of your content.

Contests to Promote your YouTube Channel on Social Media

Secondly, one can also promote a YouTube channel on social media by posting various YouTube contests on social media platforms. YouTube contests are a fantastic way to interact with your viewers one-on-one and give your audience the whole experience of your channel. 

However, to carry out YouTube contests, you must comply with General Restrictions and Requirements for YouTube Contests, as well as a set of rules for Official Contest Rules. Furthermore, YouTube contests are a spectacular feature that you can access for promoting your YouTube channel on social media by sharing advertisements and components of your contests on your social media accounts. Therefore, we have listed some exciting tips and tricks for YouTube contests as follows:

  1. Explain why people should participate in the contest. 
  2. Add details about your contest rules in your contest descriptions and advertisements on social media like Instagram and Tik Tok. 
  3. Set SMART goals for your YouTube contests before you go public with them.
  4. Set desirable prizes for your contests.
  5. Work with influencers for your YouTube contests. 
  6. You can also collaborate with other brands for YouTube contests. Promoting these contests on social media can open up new audiences for your YouTube channel. 

In addition, there are three exciting types of contests that you can advertise and help promote your YouTube channel through social media. These are:

  1. Comment Below Contests
  2. Giveaways
  3. Talent Hunts 

Sell Merch to Promote your YouTube Channel on Social Media

Moreover, you can also promote your YouTube channel on social media by setting up merch shelves for your line of products inspired by your YouTube channel. You can very quickly set up merchandise shops on Instagram, for instance. One way is by accessing the on-app Instagram Market or Instagram Shopping. Similarly, you can also sell merchandise for your YouTube channel on Facebook via the Facebook merchandise option for monetized content creators and businesses. Tik Tok also has the feature to sell in-app merchandise for monetized enterprises and content creators.

Selling YouTube merchandise on Instagram, Facebook and Twitter is a fantastic opportunity to promote your YouTube channel on social media.

Schedules

You can also promote your YouTube channel on social media by posting your schedules for videos on social media platforms such as Instagram, Twitter, Facebook, Tik Tok, and Snapchat. This is a great way to transfer your YouTube viewers to your socials and vice versa. Creating such interactive channel-social networks is a spectacular practice for increasing your general audience numbers and keeping your viewers and subscribers constantly engaged with your YouTube channel.

Platforms that work best for promoting your YouTube Channel on Social Media

Finally, you should consider pertinent social media platforms that tend to work best with YouTube to promote your YouTube channel on social media. We have outlined how you can promote your YouTube channel on social media via five primary social media platforms. 

Facebook

Firstly, Facebook is the most popular social media platform globally, with around 2.89 billion monthly active users. This is an excellent opportunity to collaborate with YouTube, the largest streaming platform in the world! You can promote your YouTube channel effectively on social media by advertising your content on Facebook. One great way to do this is by creating advertisements for your YouTube channel that you can post to your Facebook pages, groups, or profiles. 

Moreover, you can also post snippets or clips of your videos that tend to appeal to your YouTube audiences the most on your Facebook accounts. You can go to Channel Analytics in the YouTube Creator Studio and view statistics for the most-viewed cli[ps from your videos and post them as Gifs or short clips on Facebook.

Instagram 

Secondly, Instagram is another spectacular social media platform that works very well with YouTube. You can promote your YouTube channel on social media through Instagram in many interactive ways. One great way is to post clips or snippets of your videos on your Instagram Reel or Stories. Alternatively, you could also post clips from your YouTube videos on your timeline as Gifs or short videos with funny captions, memes, or funny taglines. 

You can post funny clips from your YouTube videos on Instagram reels to advertise your YouTube channel on Instagram.

Twitter

Furthermore, Twitter is also an excellent opportunity to promote your YouTube channel on social media by engaging with new audiences. Twitter audiences, although diverse, differ significantly from YouTube viewers and Instagram and Facebook users in general. Therefore, Twitter is a great platform to advertise your channel and expand your audience. You can even post gifs, memes, or short clips of your YouTube videos on Twitter.

Twitch

Moreover, Twitch is an excellent opportunity to promote your gaming YouTube channels on social media. If you’re a gamer with a Twitch channel, then you’re probably aware of the benefits of linking your YouTube channel with your Twitch channel. One great benefit is the symbiotic relationship between the two platforms. It enables your audiences on both streaming platforms to expand and grow. 

Tik Tok

Finally, Tik Tok is another exciting platform to promote your YouTube channel on social media. Tik Tok is unequivocally one of the fastest-growing social media platforms today. You can essentially cut the best clips from your YouTube videos and post them on Tik Tok to market to young audiences. These days Gen-Z marketing is where it’s at! 

Tik Tok is a great platform to market to younger audiences from Generation Z because Tik Tok is prevalent amongst them.

And you, too, can grow your YouTube network by advertising your channel on Tik Tok. You can post memes, the best clips, and viral-quality clips on your Tik Tok channel and link it with your YouTube channel. This is great for driving traffic to your YouTube channel. Moreover, this also enables you to build your brand and raise awareness for it simultaneously. 

To Sum It Up

Conclusively, to promote your YouTube channel on social media, you can try out advertisements, contests, sell YouTube merchandise, or post your YouTube schedules. Additionally, you can also link your YouTube channel to your socials. Facebook, Instagram, Twitter, Twitch, and Tik Tok are great social media platforms to promote your YouTube channel. Facebook is the most popular social media network, and Instagram is popular amongst millennials. Intellectuals use Twitter, Tik Tok is great for Gen-Z marketing, and Twitch is great for gamers with gaming YouTube channels. 

However, you can also consider promoting your YouTube channel on other social media platforms like Snapchat, Tumblr, Pinterest, or LinkedIn. Moreover, to get additional tips on social media advertising and promotions of your YouTube channel, you can sign up for AudienceGain’s remarkable YouTube services now!


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