How to select the best Youtube niches as a smart creator
Before starting to create a Youtube channel, the first step you need to take is to choose a Youtube niches to be able to stick with for the longest time possible.
The key and most important point of choosing a suitable Youtube niches is consistency in terms of content and improvement in the valuable information that creators want to bring to the community.
Therefore, in order to choose an ideal niche, the creator needs to have a clear understanding of what they intend to do for the channel development to proceed smoothly in the future.
That being said, how should you choose your niche and based on what factors? Read this article for further details.
What are Youtube niches?
To begin with, a Niche (or niche market) is understood as a small segment of a market or a market void with the goal of consisting of a particular group of customers.
In economics in general, businesses choosing niche markets means focusing their efforts on most small markets, not competing for market share in large markets, as a result going in the direction of business according to market demand.
For instance, women’s fashion is a huge market. In this market, women’s business fashion brands are the smaller ones and the vintage women’s business fashion brands will be a small niche in this market.
Products, features, and benefits are designed to meet the very specific needs of a small group of target customers.
That being said, on Youtube, if you want your video creation process to be successful, it’s important to decide clearly from the outset what your channel’s purpose is.
The importance of choosing the right Youtube niches
The right niche is very important due to the fact that it directly affects the development of YouTube channels.
Having a consistent niche makes your channel more engaged with people who have discovered your great content and want to see more relevant videos. If you do not focus clearly on your YouTube channel, it will be confusing, boring and your subscribers may leave your channel later.
Thus, you can not upload random theme videos and hope for good luck. Every video should have a clear purpose content otherwise your channel will be hard to grow and your videos will be buried in a content-saturated community.
Moreover, defining a specific topic for a channel is a way for Youtube to run ads on channels with relevant content, in addition to ensuring content safety for the audience. For example, Youtube has completely blocked ads on kid-focused channels, or on culinary channels, you will almost never see ads for games on it.
You have to choose a subject and become an expert in that topic to do so, your reputation can be spread widely, there will be more audiences and the channel will grow faster.
Here are a few very popular and potentially profitable niches that you can refer to.
Kid-focused Youtube channel
Children are considered the ‘gold mine’ of kid content creators, because this age group has a lot of free time to go online and every family has their own computer, smartphone … so it is very easy for them to access Youtube. Moreover, this age is very curious to learn, explore and easily idolize someone.
Some popular kid-focused Youtube channels: Ryan Kaji (28,9 million subscribers), Vlad and Niki (63,7 million subscribers),….
Basically, gaming creators record themselves while playing some games, give comments on some moments, or do livestream to interact with audiences. Besides, there are many gaming Youtube channels that have had quite an impressive growth in 2020 when producing videos about the game Among Us tips, the most popular when Covid-19 has been taking place.
Prominent gaming channels: PrestonPlayz (9,62 million subscribers), Shroud (6,72 million subscribers).
If you love to cook (or even just to eat), food channels can be a great idea. Showing off recipes and showing how to use kitchen appliances and utensils is a money-making tool.
Some well-known channels can be mentioned as follows: Tasty (20,2 million subscribers), Babish Culinary Universe (8.65 million subscribers)
Everybody wants to learn about something new even as simple as how to tie the shoelaces in style. If you have good skills in any area, make a tutorial video to give your audience more information.
This is a very fast growing niche on Youtube. Using soothing audio and visuals to relax viewers, ASMR Youtubers seek to create a viewer physical response to something happening on a video.
Content types related to small niches such as makeup art, hair styling, skin care, fashion,… Some popular channels can be mentioned such as: James Charles (25,7 million subscribers), Brad Mondo (6,81 million subscribers)
Vlog – potential “Youtube niches”
This is a very special niche. Any subject-specific creator can do vlogging. Essentially, vlogging is about recording simple moments of daily activity, and creators can diversify this type of content in any way to engage viewers.
And there are so many more niches out there for you to choose, based on your personal interests, life experience, certified skilled.
How to select the best niche for a Youtube channel?
Choosing a niche that suits your capabilities and the tastes of the public needs to be based on many factors. Normally, a creator chooses content based on what they like and is good at it as well.
Determine your goal
Whether you want to produce video for a living, or do it simply just because you want to do the whole filming, recording, editing footage for fun is completely different. Up to this point, Youtuber has become a professional career and content creation is a very hot topic on the Internet.
Gradually, modern life makes viewers’ demands and desires for quality increasingly high, making becoming a Youtuber also requires a more serious and professional investment. From the preparation of cameras, crew, scripts, … all showed the same care as performing television programs.
Therefore, do you want to create videos to make money or to ignite your passion? Do you want to be famous, you want to make fun jokes or create content for a particular audience so you can build community?
Besides, you also may be using YouTube as a platform to showcase your personal brand and develop a reputation you can bring to the real world.
Once you have a clear goal for what you want to achieve on YouTube, you can consider the tactical orientation for kicking start your channel in: find a niche and create content.
Show off your skills and passion
There are many reasons why you should choose a Youtube niches from your passion.
- You are passionate about a certain field, which means that you have a certain amount of motivation to continue to learn and improve, from which you can actively come up with new ideas and continuously improve video quality
- Besides, becoming a Youtuber needs stability and you need to regularly post content to make money and enhance engagement with viewers. This can quickly turn into pressure if you are not interested in what you are doing.
- Viewers can feel your enthusiasm and dedication as you talk about topics that’s your cup of tea. This would make a very good impression in the eyes of viewers, making them believe that you really take a serious attitude in bringing valuable lessons to the community.
An objective perspective
Put yourself in your audience’s shoes and question yourself what they will expect from you. Choosing a channel’s niche comes from your passions and expertise is a key factor, but how to deploy your content to approach more audiences is a different story.
Let’s put it in context. If you have a passion for photography and plan to open a Youtube channel specializing in photography, solely the audience is also very diverse. Your video viewers may be the amateurs, people looking for DSLR camera’s review, professionals and certainly your competitors as well.
From those types of audiences, you can plan videos on topics tailored to different audiences. Remember that making videos like “How to” or “…… for beginners / experts” is always searched a lot and these are evergreen content, giving you a steady increase in views.
On top of that, to find out what topic the audience is interested in, use keyword search tools like Google Keyword Planner or Keyword Surfer,…
To stand out on this video-sharing social network is a very difficult task. In fact, each niche that we have suggested as above and some other niches that you learn about have a huge number of creators. Indeed, Youtube is now over-saturated and too competitive.
However, this is a difficulty that even well-known creators are facing. If you are new, don’t worry too much.
In the early stages, although the video’s performance will not be as good as you expect, feel free to experiment, post what you want and keep track of the audience’s reaction. You can then draw from your experience and strike a balance between what you want to show and what the public likes.
Our giveaway: Make a vlog, if you’re still considering
Vlogging is varied, which means gamers can do vlogging, chefs can record their daily recipes for dinner, beauty icons can show off their lipstick collection and cushion them. via vlog.
However, for creators with expertise in a particular field, they choose vlog as personal life sharing content in addition to their primary mission. Vlogging helps them increase engagement with followers, increase their income, or simply run out of ideas temporarily.
For vloggers specializing in vlogs, most of the steps to implementing this niche are pretty simple. Just use your phone, user-friendly editing software and record what you do every day.
You can also refer to how to do this on Youtube. Many videos like “What did I eat when I was a college student” or “Daily life of a doctor / nurse” received a lot of attention from the community.
So vlog is the most accessible niche in terms of cost, production stage, time, and ideas.
And if you still have problems and wonder which Youtube channel is right for you, immediately join AudienceGain to find the answer.
Well, have a nice vlog!
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