Is TikTok Business Account The Best Choice For Brands And Organizations?


TikTok has become a rather practical tool for modern business owners. Once an entertaining social media app where content creators express themselves for subscribers and Internet points, it has exploded into a world-leading platform for short videos, garnering billions of users. This is the perfect destination for your promotional pieces, a chance for them to go viral if you can ensure their quality.

Now that it’s possible to build a TikTok business account.

Below is a compilation of reasons to make TikTok a part of your business marketing plan. Stick around to have a grasp of its ins and outs!

Is A Business Account On Tiktok Worth It?

Is A Business Account On Tiktok Worth It

The standard package for average TikTok users is over a thousand if not a million, tracks and effects for consistent uploads. When you plan to showcase your products or the specifics of your services on the platform, it’s advisable to skip this and activate a business account – a relatively new function geared to speed up your brand’s exposure. There are more professional options to discover and optimize your content, some of the special ones being:

  • Tracking your performance in real-time
  • Enabling paid ads
  • Partnership opportunities with influencers
  • Business-oriented analytics to recognize trends
  • Other engagement solutions

Setting your TikTok profile to be business-centered is easily the first step to lay the groundwork for your future glory on the platform. Don’t mistake that new customers will naturally come as long as you continue posting.

Projections have revealed that young people make up most of the application’s user demographics, ranging from teenagers to young adults (up to 25 years old). This is a clear indication that whatever you’re creating, the short videos advertising for the need to interest these young audiences. You’ll be welcomed if your products and services feature fashion, foods or beverages, or the latest fads circulating the media.

The next requirement is a light-hearted and humorous attitude. If you’re used to the old way of building brands that emphasize formality and seriousness, TikTok is perhaps not the best marketing platform. After all, the ones you’re approaching are young people looking for something to entertain themselves with.

What’s The Difference Between A Personal And Business TikTok Account?

Personal TikTok Account

Is A Business Account On Tiktok Worth It

A personal account is what most TikTok users sign up for, seeing as it’s filled with settings for viewers coming for some moments of fun and incredible tools for non-professional content creators.

Its unlimited offerings of music tracks, effects, and eye-pleasing animations to use in the background of your videos will come in handy. The support of built-in tools to make proper reaction videos or combine one video with another effortlessly is included in the set. You can also ask for tips from your audiences and monetize your creation via your access to TikTok’s Creator Fun and Creator Next.

A personal account brings collaboration opportunities to TikTok exclusive Creator Market. You won’t be able to message a non-friend if your profile is set for personal use, and a potential partnership might slip away. Even if you secure a follower base, it won’t help until you manage to build a follower base of 1000 people. You can have a link in your bio and direct them to your website.

Business TikTok Account

Is A Business Account On Tiktok Worth It

What sets a business TikTok account from a personal one is how it maximizes your profitability on the platform. Allowing you to boost your marketing output through the optimization features mentioned earlier, it helps establish an instant connection with anyone reaching out to you by lifting the restriction on the DM list. Users that haven’t added you as a friend have no problem interacting. In order not to keep them waiting when you aren’t online, you might utilize Auto-reply capability.

Other advantages of signing up for a business account on TikTok entails the shop section, where you either add a Shopify link or build your own product page. Another option is to put that in your bio to save time. With a business account, you don’t need a large follower base to earn the privilege.

The drawback is the shortage of resources to push out your stream of viral videos. You can only use a small-sized library of commercial soundtracks selected by TikTok. But if your goal is to scale your business, the promotional strategy should be ready in your head, and the effects probably have little use.

How To Create A Tiktok For Business Account

You need to build a TikTok business account properly to be provided with full configurations on the advertising and tracking tools. After going to the main website, proceed as follow:

  • Pass the Login form for existing users, and click on the Sign-Up link right below
  • Enter your username, password, and the verification code
  • Fill out the requested registration form.
  • Click on the “Ecommerce” section on the right, below the simple form to put in the details of your business, and scroll through the categories until you find the fitting one.
  • Create a basic business account
  • Provide information pertaining to your company to activate the ad-launching feature

How Do I Promote My Business On Tiktok?

Is A Business Account On Tiktok Worth It

Create Trendy Videos

Your and your team should focus on posting likable forms of videos that prompt viewers to share on your channel. That has an important part to play in drawing their attention and urging them to hit the follow button in the end. The key is naturality, comedy, and relatability.

Develop content that is highly entertaining and, at the same time, represents the value of your brand. If the job seems beyond you, consider hiring a professional with eloquence. They understand the components of a viral video and have no problem combining them with the script about the business you have prepared.

User-generated Content

There is a good chance that the products you once launched are now in somebody’s reaction videos. You can search for them by typing in related keywords and propose to the owners of the channels a chance to collaborate if they have quite a number of followers.

Asking them to do another reaction to your newest creations is a clever way of marketing it to the world. Or, you can record yourself responding to the reactions of these old customers and use the chance to highlight the best about what you sell.


The reason to have a TikTok business account can be all about endless advertising opportunities.

  • TopView: your brand image will be the first thing that pops up on other users’ news feeds, generating millions of views in the process.
  • Infeed video: Videos of your brand will now be displayed between user content. This is a great way to earn clicks and increase traffic.
  • Brand Takeover: An ultimate weapon to get ahead of your competitors. Basically, you can have TikTok for an entire day and raise brand awareness by pushing out content that links to your website.


Whether to start a TikTok business account or not should be clear to you now. Admittedly, there will be certain restrictions and limits, but one thing for sure is the potential it opens to take your products and services further has rendered them inconsequential.

Within no time at all, you can implement multiple built-in tools to drive sales and take your business performance to higher levels.

For more information, please contact AudienceGain via:

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