Akaunti ya Bizinesi ya TikTok vs Akaunti Yopanga ya TikTok | Ndi Iti Yabwino?

Kodi mukuphunzira za TikTok Business Account vs. TikTok Creator Account ndipo simukudziwa kuti muyenera kugwiritsa ntchito iti kuti mupindule bwino ndi njira zanu kapena bizinesi yanu? Tiyeni tione m’nkhani ino.

Muli ndi zisankho zingapo mukalowa msika wa omvera a TikTok. Koma, nthawi yomweyo, mumayang'anizananso ndi zisankho zambiri kuti mukwaniritse kusunga bwino, kulumikizana, malingaliro, ndi otsatira.

Ndiye ndi mtundu uti wa akaunti ya TikTok yomwe muyenera kusankha kuti muwonjezere phindu ndikukula mwachangu momwe mungathere? Nkhaniyi ikuthandizani kuthetsa nkhani iliyonse imodzi ndi imodzi. Choyamba, TikTok ili ndi mitundu ingati yamaakaunti?

Kodi TikTok ili ndi mitundu ingati yamaakaunti?

TikTok mpaka pano ili ndi maakaunti atatu a TikTok, kuphatikiza akaunti yanu, akaunti yabizinesi, akaunti yopanga. Mtundu uliwonse wa akaunti umalumikizidwa ndi mawonekedwe ake ndi zopinga.

Chifukwa chake, kuti mukwaniritse zolinga zanu, muyenera kulabadira zabwino ndi zoyipa zamitundu ya TikTok. Ndiye, ndi makhalidwe ati amtundu uliwonse wa TikTok omwe muyenera kuwaganizira?

Nkhani yaumwini

Maakaunti amunthu alibe zida zowunikira komanso magwiridwe antchito apamwamba. Pokhapokha mutasankha akaunti ya pro pomwe ntchito zina zimakhala zaulere.

Nkhani ya Pro

Akaunti ya Pro imaphatikizapo akaunti yabizinesi ndi akaunti yopanga

Popeza ogwiritsa ntchito ambiri omwe amalowa papulatifomu ya TikTok amafuna kupanga mbiri yaukadaulo kuti afikire otsatira ambiri, pali mwayi wokonza akauntiyo ngati Pro kwa onse omwe akufuna.

Akaunti ya Pro pa TikTok ndi ya aliyense amene akufuna mbiri yaukadaulo papulatifomu popeza imapereka zida zosiyanasiyana kwa omwe amapanga zinthu.

Nthawi zambiri, akaunti ya pro imapatsa ogwiritsa ntchito zinthu zomwe akaunti yanu siingathe kubweretsa, zomwe ndi:

• Kukuthandizani kutsata masiku 7 anu ndi ma metric owonera makanema 28, kuchuluka kwa otsatira anu, ndi mawonedwe ambiri.
• Unikani tsiku lotumizira vidiyo ndi mawonedwe angati vidiyo iliyonse.
• Mutha kuwona kuchuluka kwa amuna ndi akazi omwe amawonera tsamba ndi dziko.
• Thandizani kusintha dziko/chigawo mukawonera makanema pa TikTok; gonjetsani izi ndi mayiko opitilira 20 omwe mungasankhe.
• Tik Tok Pro imatha kuchotsa Chizindikiro cha Tik Tok mukatsitsa Makanema.
• Dziwani gwero la omvera omwe mukufuna

Akaunti ya Pro: Akaunti ya bizinesi ndi akaunti ya Mlengi

Ndiye muyenera kusankha iti kuti mukwaniritse zolinga zanu? Tiyeni tifufuze pamodzi!

Nkhani ya bizinesi

Maakaunti abizinesi amathandizira mabizinesi kulumikizana ndi makasitomala bwino komanso mwachangu kuposa maakaunti awo.

Nkhaniyi imayang'ana kwambiri kutsatsa kampaniyo ndi chithunzi cha kampaniyo kuti ithandize anthu ambiri kudziwa zamakampani kapena ntchito zake kudzera m'mavidiyo m'malo motengera munthu winawake.

Mbiri ya Mlengi

Akauntiyi imalola opanga payekha kukhala ndi malo opangira zambiri kuposa akaunti yawoyawo, koma sicholinga chokweza bizinesi yamabizinesi.

Chifukwa chake ili ndi magwiridwe antchito ochepa pakutsatsa kwamtundu, kukhazikitsa kampeni yotsatsa, ndi zina zambiri, lipoti lazinthu. M'malo mongoyang'ana pa zosowa za makasitomala monga akaunti ya bizinesi, nkhaniyi imayang'ana pa zokonda za gawo la omvera. Amagulitsa zinthu zawo kapena kutsatsa malonda amtundu wina ndikusangalala nawo.

Ndi iti yabwino? Akaunti ya bizinesi ya TikTok vs TikTok wopanga akaunti?

Kusiyana pakati pa akaunti ya bizinesi ndi bizinesi yopanga

Sankhani akaunti ya bizinesi ngati

Muli ndi bizinesi yayikulu

Akaunti yabizinesi imapatsa ogwiritsa ntchito maubwino othandiza kuti awone ziwerengero, zidziwitso zamagulu amakasitomala, zaka, jenda, zokonda, pafupipafupi mavidiyo, zomwe amakonda, ndi zina zambiri.

Izi zimagwira ntchito yayikulu kwambiri, yomwe ndikulimbikitsa mtundu wamakampani. Pakadali pano, maakaunti opanga TikTok nthawi zambiri amakhala otsatsa pawokha komanso kukopa omvera atsopano.

Omvera anu ogulitsa ndi Generation Y (1980-1996) ndi Generation Z (1996-2010)

Ngakhale kuchuluka kwa ogwiritsa ntchito Tiktok ndikwambiri, sikungagawidwe mofanana pakati pamagulu a anthu. Ambiri ndi Generation Y (wobadwa pakati pa 1980-1996) kapena gulu la Generation Z (lobadwa pakati pa 1980 ndi 1996). 1996-2010).

Chifukwa chake sikukokomeza, pozindikira mtundu, sitolo yomwe ikufuna kutsata omvera ili ndi "sitolo" yayikulu kwambiri yamakasitomala omwe angakhalepo.

Chitsanzo: Ambiri mwa ogwiritsa ntchito a TikTok ndi achinyamata (63% ya ogwiritsa ntchito a TikTok ku US tsopano ali ndi zaka 10-29).

Zoonadi, gulu lachindunjili lidzakulanso. Lipoti la kagwiritsidwe ntchito ka TikTok lawonetsa kuwonjezeka kwa gulu lazaka 25-54, pomwe chiwerengero cha achichepere chatsika.

Omvera omwe akufuna ndi makasitomala apadziko lonse lapansi

TikTok ili ndi ogwiritsa ntchito osiyanasiyana, ochokera kumaiko ambiri padziko lonse lapansi. India ili ndi chiwerengero chachikulu kwambiri cha ogwiritsa ntchito a TikTok (kupatula mtundu wa Douyin, womwe umangozungulira ku China).

Mayiko ena ambiri monga Russia, Mexico, ndi Pakistan alinso ndi chiŵerengero chowonjezereka cha ogwiritsira ntchito kufika pa mamiliyoni makumi ambiri.

Malinga ndi algorithm ya TikTok, ngati mungaphatikizepo zokhudzana ndi mayiko padziko lonse lapansi, TikTok igawa kanemayo mwachindunji kwa ogwiritsa ntchito mayiko amenewo. Ponseponse, pulogalamuyi ikupezeka m'maiko 141 ndipo ikupezeka m'zilankhulo 39 zosiyanasiyana padziko lonse lapansi.

Mukufuna kutsatsa malonda osiyanasiyana

Mutha kukhala ndi zosankha zambiri zotsatsa monga zotsatsa zamakanema, zovuta za hashtag, kulanda mtundu, zotsatsa za TopView, zotsatsa.

Zotsatsa Zapakanema Zamkatimu

Malonda amkati ndi makanema achidule pazankhani za wogwiritsa, gawo la "For You". Chifukwa imawoneka ngati kanema wanthawi zonse wa TikTok, zotsatsazi ndizosavuta kuphatikiza ndi makanema mwachilengedwe. Tsopano, njirayi ikugwira ntchito pa zotsatsa za "self-serve".

Zovuta za hashtag

Pazotsatsa zotsatsa zamtundu wa hashtag, mitundu imatsutsa ogwiritsa ntchito a TikTok kuti adziwonetse okha "akuchita" ena, mwina kuvina, kenako ndikuyika ndi ma hashtag apadera opangidwa ndi kampaniyo.

Zotsatsa izi zidzayikidwa pafupi ndi pamwamba pa tsamba la Explore, ndipo ogwiritsa ntchito akadina ma hashtag, amatengedwa nthawi yomweyo kugulu lamavidiyo omwe akuchita zovutazo.

Kulanda malonda

Kutenga kwamtundu ndi malonda omwe amawonetsedwa pazenera zonse, kuyambira masekondi 3-5 mutangotsegula pulogalamuyi. Malonda amtunduwu adzawonekeranso mu "For You" Newsfeed. Ndipo mutha kuphatikizira ma hashtag kapena Maulalo patsamba lanu.

Zotsatsa za TopView

Zofanana ndi Zotsatsa za Brand Takeovers, zotsatsa za TopView zimawonetsedwanso pazenera lonse. Kusiyana kwake ndikuti imatha mpaka masekondi 60 ndipo imayikidwa "kusewera mochedwa," kotero Malonda sangayambe pulogalamuyo ikangotsegulidwa.

Zotsatira zake

Zotsatira zodziwika ndi zomata, zosefera za AR (Augmented Reality), ogwiritsa ntchito amatha kuwonjezera kumavidiyo awo. Zili ngati Zosefera za Instagram. Chilichonse Chodziwika chidzagwira ntchito kwa masiku pafupifupi 10.

Mkati mwa mitundu yotsatsa iyi, zotsatsa zodziwika bwino komanso zotsatsa za hashtag zitha kukhala pamtengo kuyambira $50,000 mpaka USD 150,000.

Limbikitsani kusaka kwa osonkhezera

Ngati muli ndi bizinesi ndipo mukufuna kupititsa patsogolo kusaka kwa olimbikitsa pa TikTok, tiyeni tisankhe akaunti yabizinesi. Mosiyana ndi akaunti yamabizinesi, akaunti yopanga simayang'ana kwambiri gawo la olimbikitsa.

Chifukwa chake, akaunti yolenga ilibe Influencer Grid ngati akaunti ya Bizinesi kuti iwonetse mwachindunji mndandanda wa omwe amalimbikitsa kulumikizana nawo. TikTok imapatsa maakaunti abizinesi netiweki yazidziwitso osati makasitomala okha komanso othandizira opanga ngati oyambitsa kapena opanga otchuka.

Kuchepetsa kwamaakaunti abizinesi ndikuti ali ndi mwayi wochepa wopeza zomwe zikuchitika padziko lonse lapansi, koma amangokhala ndi zida zowunikira komanso maimelo ndi maulalo olumikizirana ndi opanga kuti apange zomwe zikuchitika kapena kutsatira zomwe zachitika posachedwa kuti alimbikitse malipoti azinthu / ntchito.

Sankhani akaunti yolenga ngati

Bizinesi yaying'ono ndipo mukufuna kusintha zomwe mukufuna

Maakaunti opanga nthawi zambiri amakhala a anthu kapena makampani ang'onoang'ono m'malo mwa mabizinesi akuluakulu. Makampani ang'onoang'ono opanda ndalama zazikulu azithanso kugwiritsa ntchito akaunti ya opanga kupukuta dzina lawo ndikukopa omvera.

Zachidziwikire, maakaunti abizinesi amapereka zambiri kuti akweze mbiri yamabizinesi kuposa maakaunti opanga. Komabe, maakaunti abizinesi nthawi zambiri amafunika kulumikizidwa ndi maakaunti opanga otchuka mdera lomwe mwapatsidwa.

Chitsanzo chabwino chogwiritsa ntchito akaunti yabizinesi potsatsa malonda ndi mtundu wa Dunkin Donuts wokhala ndi akaunti yolenga.

Dunkin'Donuts adagwirizana ndi TikToker wotchuka Charlie D'amelio

Dunkin'Donuts adagwirizana ndi TikToker Charlie D'amelio wotchuka kuti alimbikitse khofi wawo muvidiyo yake iliyonse. Ali ndi otsatira opitilira 7 miliyoni panthawiyo (otsatira opitilira 100 miliyoni pa TikTok tsopano).

Titha kuwona bwino mphamvu pamene akaunti ya bizinesi ikugwirizana ndi akaunti yolenga komanso kuzindikira kusiyana pakati pa mitundu iwiri ya akaunti.

Omvera omwe mitundu iwiri ya akaunti imayang'ana akhoza kukhala ofanana, koma njira zawo zopangira ndalama ndi zolinga ndizosiyana.

Maakaunti abizinesi amathandizira mabizinesi kulimbikitsa mtundu, kusanthula makasitomala ndikupeza oyambitsa pa TikTok. Akaunti ya opanga imathandiza opanga kupanga phindu lawo, chidwi, ndi omvera. Kenako makampani azipeza ndikuthandizira kulimbikitsa mtunduwo.

Tiktok yapanga njira yowonjezera yodzipangira "yodzichitira nokha / yodzilamulira" (otsatsa tsopano adzakhala omasuka kusintha zomwe akufuna, kukhathamiritsa makampeni, ndi zina zambiri, m'malo mwa zotsatsa zomwe simungathe kuzisokoneza). Izi zapereka mwayi kwa mabizinesi ang'onoang'ono kulowa mumsika womwe ungakhalepo.

Ntchito yotereyi imakhala yoyenera kwa aliyense amene akufuna kulimbikitsa tsamba lawo la TikTok, kuwonjezera omvera awo, ndikupanga ndalama kuchokera pamenepo. Kumvetsetsa zomwe olembetsa akudikirira, ndikosavuta kudziwongolera ndikuwapatsa zomwe akufuna kuwona.

Palibe chifukwa chotsatsa zambiri zosiyanasiyana

Ndi likulu laling'ono, mutha kusinthabe mukasankha kugwiritsa ntchito zotsatsa zapaintaneti ndi mitengo yoyambira $50 pa kampeni komanso $20 pagulu lazotsatsa. Muthanso kuyanjana ndi ma brand kuti mupange ndalama popanga zomwe zimapatsa makasitomala.

Nkhani ya Mlengi imathandiza opanga popanda malire a mawu. Komabe, akauntiyi ilibe imelo ngati akaunti ya bizinesi, ndipo sangathe kuyendetsa malonda a TikTok. Kuti ayendetse zotsatsa, amayenera kusintha kukhala akaunti yabizinesi.

M'mawu Aang'ono

Tsopano TikTok sikulinso masewera apadera abizinesi akulu koma yakhala malo osewerera mabizinesi ang'onoang'ono ndi apakatikati ndi anthu pawokha. Chifukwa chake, mwachiyembekezo, kudzera m'nkhaniyi, mutha kudzipezera nokha akaunti yoyenera kwambiri.

Kuti muchite bwino pa TikTok, kuphatikiza pamitundu yamaakaunti, zimatengeranso kutsatsa kwa digito, chidziwitso chabizinesi, zidziwitso zapanthawi yake, ndi zina zambiri. Chifukwa chake yesani kudzipangira mipata.

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