Ryan Kaji – The top paid Youtuber of 2020!
The highest paid Youtuber of 2020 calls the name of Ryan Kaji. If you have children in your family, you might have heard of this famous kid Youtuber.
According to Forbes, Ryan Kaji made a whopping amount of $29.5 million dollars – 5.4 million more than the second top earner on the list that is MrBeast.
So the question is, how come a 9-year-old child makes more money on Youtube than any other adult creators? Surely his starting point is the same as other Youtubers, which required him to gain 4000 watch time and 1000 subscribers in order to get ad revenue.
No doubt today is your lucky day as we will cover everything you need to know about Ryan Kaji.
Ryan Kaji’s Youtube career
First, we need to understand where Ryan Kaji came from in order to understand his success.
Before his Youtube stardom, Ryan led a relatively normal life. He was born in 2011 to a Japanese dad and a Vietnamese mother in Texas, USA. He has two younger twin siblings, Emma and Kate.
Like any child of his age, Ryan loves watching videos on Youtube, especially toy review channels. He was inspired to become a Youtuber like his favorite, EvanTubeHD and Hulyan Maya according to his mom Loann.
After voicing his wish to become one, his parents bought him a set of Lego train sets and helped him film the very first clip right on his mother’s phone, marking the start of Ryan ToysReview Youtube channel in 2015.
At first, his parents’ intention was to share his toddlerhood with his family abroad. However, over time Ryan ToysReview started attracting more and more Youtube subscribers.
As Ryan’s fame grew, his mother Loann quit her job in order to work full time on Youtube. Both her and Shion- Ryan’s father appear regularly on Ryan’s videos.
Ryan earned $11 million between 2016 and 2017 and was the eighth highest-paid YouTuber. Furthermore, Ryan’s parents went on signing a deal with entertainment studio Pocket watch in 2017 to further expand the Ryan Kaji brand beyond Youtube.
Nowadays, you can see Ryan Kaji everywhere, content from Ryan’s channel is distributed on Hulu and Amazon, his exclusive toys can be found in Walmart. You can even watch Ryan’s TV show on Nickelodeon!
As a result, Ryan Kaji became the highest earner on Youtube in 3 consecutive years: 2018, 2019, and of course 2020.
What started out as an unlikely enterprise has now resulted in a whopping sum of profit, making money on Youtube is not so hard for the Kaji family indeed.
The Kajis are now behind 9 Youtube channels, including Ryan’s World- Ryan ToysReview’s new name and Ryan’s Family Review. Together, these channels have more than 40 million subscribers and gain over 41 billion total views.
The most viewed video on Ryan’s World is” HUGE EGGS Surprise Toys Challenge with inflatable water slide”, which was released in 2017 and has 1.9 billion views.
In contrast, PewDiePie’s most viewed video on his channel, titled B*tch Lasagna and which was released in 2018, has just 231 million views.
What a multimillion-dollar franchise Ryan Kaji and his family has made for themselves!
Why kid love watching Youtubers like Ryan Kaji
According to a Pew Research Center study done in 2019, videos with children in them average almost three times as many views as other types of videos from high-subscriber channels.
Most adults find themselves scratching their heads wondering why their children dedicate hours watching kid Youtubers like Ryan Kaji.
The content of these Youtube kid channels left many parents confused and concerned. What’s so appealing about watching an unboxing video of a toy egg with a mystery toy inside, or a video of someone else playing with said toy, and other childhood antics?
“If you think about it, kids love to open up presents. They get that vicarious surprise, a little bit of a hit of dopamine to see what is in the box,” Dr. Eric Spiegel- a pediatric psychiatrist at St. Louis Children’s Hospital said.
Looking back, Ryan’s World channel fits the bill perfectly. The dominant content on this channel is unboxing videos.
Ryan enthusiastically unboxes and plays with Legos, trains, cars, and action figures, while making entertaining comments and reviews about those toys.
The channel taps into the kids’ need to know what’s inside the boxes and their desire to fulfill the anticipation of these particular toys, a reason why children like birthdays and Christmas so much.
Not to mention, young kids crave control. When they’re on Youtube, they’re in charge. They can search for things they like and pick a video. They can stop and start, or watch it over and over and over again.
Even Youtube plays a part in this as well. The platform provides highly curated and personalised content thanks to the Google recommendation algorithm.
It’s no accident that the suggested videos in the Up Next section are exactly what will appeal to your children’s interests as YouTube gathers data from their search history, viewing history and other online activities.
Plus, with an endless stream of catchy content ranging from toy reviews to animation, family vlogs and fun experiments from the Kajis’ channels, no wonder Ryan Kaji amasses such watch time and subscribers.
And those active Youtube subscribers leads to even more money as they follow him outside of Youtube.
Should you let your children watch Youtube?
Do you know 81% of parents with children 11 or younger let their kids watch YouTube?
This could have something to do with how parents use Youtube as their “digital babysitter”, and let their kids auto play videos after video so they don’t make a fuss.
Despite all that, is letting your children watch Youtube completely harmful like most of us believed? Well, it depends on how you approach the matter.
Developing language skills
Youtube Videos that are made specifically for children can help them easily develop their language skills. Since kids are being entertained while learning, the span of their attention becomes longer.
Furthermore, the visual impact of videos is effective in teaching. Aside from this, videos with songs, active commentary and dialogues can help children develop their vocabulary and spelling.
If children keep on watching dance, music, and other videos showcasing talents and try to imitate them, they might discover where they are good at and go on developing that certain talent.
Who knows if someday your own child will become great singers, dancers, actors, or models by simply watching Youtube videos for kids? They may even develop a love for science through Ryan Kaji’s experiments and educational videos on his channels.
In the case of the “unboxing” videos – there’s the question of whether the channel owners are being paid by any of the toy companies to include their products.
Since the children can’t differentiate ads from organic content, they have no idea that they’re being pitched a commercial. Thus developing wants and needs for material things before they should.
Naturally, they will want the things that the hosts show in the videos and ask their parents to buy those. This marketing strategy has become increasingly common following the rise of child influencers like Ryan Kaji.
That being said, even the Kajis have run into trouble over this matter.
The group “Truth in Advertising” has filed a complaint with the Federal Trade Commission, claiming the channel didn’t announce paid sponsorships from companies. When the channel did, they were written or voiced in a way that is impossible for children to understand.
Become addicted to Youtube
Kids have under-developed impulse-control skills– the frontal lobe of the brain, which is responsible for impulse control, isn’t fully developed in our kids. They do not know when they are being addictive to something.
Combined with the auto-play feature and other design techniques on Youtube, it makes it harder for the children to resist the urge and become so engrossed with watching videos after videos non-stop.
As a consequence, this may affect the mental and emotional development of children, as well as their social and interacting skills.
Therefore, parents with young children should always moderate children in watching Youtube videos while giving them the guidance and discipline they need. All to make sure that Youtube is truly a beneficial and worthwhile activity.
Know that you have known more about Ryan Kaji and his Youtube career…
From a normal child in Texas, Ryan Kaji has managed to become a multi millionaire at the age of 9 thanks to his booming Youtube channels, his many contracts beyond the platform and his parents’ hard work.
His success leaves much to discuss, but we can’t deny that the boy has done an excellent job. The support from millions of his young fans around the world also plays a crucial part too.
However, while we can somewhat explain why children can be such a force on Youtube, we also have to acknowledge that not everything about the platform is as wholesome as it looks. As guardians, we need to pay attention to what and how they should watch Youtube.
That being said, you can sign up for AudienceGain to get updates on the latest articles and tips for your Youtube channel!
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