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Melemo ea ho reka leqephe la kamohelo ea lipapatso tsa Facebook In-Stream?

Mecha ea litaba ea sechaba e fetohile lisebelisoa tse sebetsang haholo bakeng sa basebelisi ho fumana chelete ka nepo. YouTube le TikTok li na le matla papatsong ea livideo, ha Facebook le Instagram hangata li baka tšusumetso e matla ho litaba tse ngotsoeng. Kahoo, mona ke melemo eo Facebook e ka e tlisetsang lihlopha tse fapaneng tsa batho.

Le motho ea sebelisang Facebook

U mosebelisi feela ho Facebook, empa u ka etsa chelete ka sethala sena. Ketsahalo ea mantlha eo u ka e etsang ke ho etsa litaba tsa ho rekisa lihlahisoa (lihlahisoa tsa hau kapa ho ba mokena-lipakeng ea rekisang lihlahisoa tsa batho ba bang). Litaba tseo u li thehang li tlisa pono e hlakileng ka ho fetisisa ea sehlahisoa ho bareki.

ha o reka leqephe la Facebook ka likes, ho tšoaneleha ha ho etsa chelete ho Facebook ke karolo e kenyellelitsoeng ho theko. Hape, u se u ntse u e-na le tšebelisano e ntle, e ka matlafatsang boitlamo ba bamameli ba hau.

Le mosebelisi oa khoebo oa Facebook

Bakeng sa likhoebo le ho khothaletsa thekiso, Facebook hape ke sesebelisoa se sebetsang sa ho thusa ho tiisa lebitso. Ho ipapisitse le hore na Facebook e hasanya tlhahisoleseling joang, ba nts'etsapele merero e pharalletseng ho tsebisa bareki le ho matlafatsa mofuta le boemo ba bona

Facebook e fetohile sethala se sebetsang sa ho bapatsa bakeng sa bo-rakhoebo ba tsoang sethaleng sa sechaba, se fokotsang sebaka se pakeng tsa lebitso le bamameli.

reka-facebook-page-audiencegain
reka-leqephe-la-facebook-ka-like-tsa-maehehi

AudienceGain - Lehlakore le letle le ts'ehetsang papatso ea Facebook le roba ho tšoaneleha

Morero o tloaelehileng oa AudienceGain bakeng sa bareki ke ho fana ka litharollo tse sebetsang ho thusa baqapi ho fumana phaello e sebetsang ka ho fetisisa.

Fana ka tšebeletso ea molao

Re fa bamameli sesebelisoa sa ho holisa tsebo ea bona ea boqapi. Lipapatso tsa semolao tsa semolao Facebook e u thusa ho etsa chelete mme e u lumella ho hlahisa litšobotsi tsa hau. 

Tiisetsa melemo ea sehlahisoa

Kamora lihora tse 48 tsa ho fumana monyetla oa ho etsa chelete ho leqephe la Facebook, o ka etsa chelete hanghang ka balateli le maikutlo a 'nete. Niche ea leqephe la hau e ikhethile ebile e fihlela litlhoko tse tloaelehileng hore e tšoarelle nako e telele. 

Hape o ka sebetsana le lipapatso tsa inthanete tsa Facebook habonolo mme o lefshoa khoeli le khoeli ka PayPal. 

Tsamaisa bareki ho tloha mehatong ea pele

Ha re fane feela ka tharollo ea ho boloka ho boloka bamameli, empa hape re tla fana ka lintlha tse qaqileng tsa kamoo u ka rekang sehlahisoa ka theko e nepahetseng, kamoo u ka lefang ka mokhoa o sireletsehileng (litaelo tsa ho seta ka tefo ka PayPal), le mokhoa oa ho sebelisa ts'ebeletso ka molao. Kamehla re ikemiselitse ho araba lipotso life kapa life tse tsoang ho bareki mabapi le litaba tse amanang le ts'ebeletso.

Ka mathata a joalo ka ho thibeloa ke algorithm ea Facebook, re ka fana ka litharollo tse 'maloa ho sebetsana le eona. Ho utloisisa leano la Facebook, re ts'episa ho nka boikarabello bakeng sa ketso e ngoe le e ngoe eo re e khothaletsang le ho e etsa.

letlapa

Lipotso Asked hangata

Ho latela leano la Facebook la ho etsa chelete, leqephe le tlameha hore le be le felile Balateli ba 10,000 le Maikutlo a 600,000 1 Minute ho hlahlojoa bakeng sa ho etsa chelete. Ntle le moo, leqephe le tlameha ho latela melaoana e bitsitsoeng Litekanyetso tsa ho etsa chelete.

Kamora hore u behe litlhokahalo tsena tsohle, leqephe la hau le tla fuoa monyetla oa ho lekola ho kenella lenaneong la ho etsa chelete le bitsoang "In-Stream ADS."

Leqephe la hau le livideo li tla tlameha ho hlahloba le ho lekola Facebook. Leqephe la hau mohlomong le ke ke la amoheloa haeba le sa kopane le a mang a mabaka ao Facebook e a behileng.

Ho utloahala ho le bonolo, empa ho thata ho baetsi bohle ba bacha. Empa ka Facebook ea rona e tšoanelehang, o ka rarolla mathata ana mme oa qala ho etsa chelete ka livideo tsa hau hanghang!

Ho bua 'nete, ho reka leqephe le loketseng la Facebook ho na le kotsi ea lona. Nako le nako, Facebook e kanna ea thibela leqephe haeba ba bona ho na le tlolo ea molao livideong tsa hau esita le lekhetlo la pele. Maemong a mangata, leqephe le tla sireletseha haeba o latela melao ea Facebook ea ho etsa chelete le ho latela libuka tsa rona tse latelang.

Haeba ho etsahala ho e 'ngoe ea litaelo tsa hau, le uena u latetse lintho tsohle tseo re li boletseng kaholimo. Re tla u fa sebaka se seng sa mahala le ho u tataisa mohato ka mohato ho qoba bothata.

Mokhoa oa ho tlisa ke ona kamora hore o laele:

  1. Re tla u romella lengolo tsoibila la netefatso.
  2. Kamora hore o netefatse ka imeile, re tla hokahana le uena ho Whatsapp kapa Skype ho bonts'a lenane la maqephe a fumanehang a Facebook ao o ka a khethang.
  3. Hang ha u khethile leqephe, re tla le lokisetsa le ho le tsamaisa pele ho feta lihora tse 24.

Ho BamameliGain, rona lumella Paypal e le mokhoa o ka sehloohong hobane e sireletsehile ka ho fetisisa ebile e bonolo ho feta bakeng sa bareki. Mekhoa e tsebahalang ea ho patala joalo ka Bitcoin, Skrill, Chelete e Phethahetseng, Westen Union, Payoneer le tsona lia tšehetsoa.

Ho etsa chelete ka leqephe la Facebook ke eng?

Joalokaha lebitso le bontša, o ka etsa chelete ka livideo tsa hau tse kentsoeng leqepheng la hau la Facebook. Khefutso ea papatso ke lebitso le fanoeng ke Facebook bakeng sa lipapatso tse khuts'oane tse behiloeng livideong tsa hau. 

Ka bokhutšoane, Papatso ea Facebook ea robeha e u lumella ho etsa chelete ka litaba tsa hau tsa Facebook. 

O ka kenyelletsa likheo tsa papatso livideong tse itseng kapa livideo tsohle tse kentsoeng leqepheng la hau la Facebook. Lipapatso tsena li beoa ka mokhoa o iketsang likhefong tsa tlhaho ka har'a litaba tsa hau, kapa u ka khetha tseo u li batlang.

Leqephe la ho etsa chelete ka Facebook ke lefe? (Papatso ea Facebook e roba ho tšoaneleha)

Pele o nahana ka kamoo ho ka reka leqephe la Facebook ka likes, o lokela ho tseba litlhoko tsa ho etsa chelete ka Facebook.

Taba ea mantlha, leqephe la hau le tlameha ho latela melaoana ea Facebook ea Partner Monetization e shebaneng le maemo a sechaba, ts'ebetsong ea litokelo tsa bangoli, bonnete le boitlamo.

Taba ea bobeli, o tlameha ho lula ho e 'ngoe ea linaha tse tšoanelehang mme o romelle litaba ka e' ngoe ea lipuo tse tšoanelehang. Se ke oa nyahama haeba naha ea heno e le sieo lenaneng hajoale; lenane la linaha tse tšoanelehang le hola ka potlako. 

Leha ho le joalo, ho bile le litlaleho tsa hore tlhoko ena e kanna ea tlosoa maqepheng a mang selemong se fetileng. Sena se bolela le haeba o sa tsoe lenaneng la linaha tse tšoanelehang, o ntse o ka khona ho etsa kopo. 

Ho feta moo, o tlameha ho phatlalatsa litaba tse leqepheng la khoebo ea hau (eseng boemo ba hau ba motho ka mong). 

Habohlokoa ka ho fetisisa, leqephe la hau le tlameha ebe le fihletse e 'ngoe ea liketsahalo tsa bohlokoa matsatsing a 60 a fetileng: 

  • Leqephe le tlameha ho ba le ho bonyane balateli ba 10,000.
  • Bonyane livideo tse hlano tse phatlalalitsoeng leqepheng la hau
  • E hlahisitse bonyane maikutlo a 600,000 a motsotso o le mong livideong tse bonyane metsotso e 3 matsatsing a 60 a fetileng.

Qetellong, o tlameha ho ba le bonyane lilemo tse 18 ho ingolisa lenaneong.

Le kamora hore leqephe la hau le fumane Eligibility Ads Facebook, babapatsi ba tla lekola livideo tsa hau nako le nako. Haeba ba fumana ho hong ho khopisang, ba ka emisa ho bonts'a lipapatso livideong tsa hau. 

Ke Linaha Life Tse Loketseng Ho Khetholloa ha Lipapatso? 

Ho tloha ka Hlakubele 2021, lenaneo lena lea fumaneha linaheng tse 49 ka tlase:

Argentina, Australia, Austria, Bangladesh, Belgium, Bolivia, Brazil, Canada, Chile, Colombia, Denmark, Dominican Republic, Ecuador, Egypt El Salvador, Fora, Jeremane, Guatemala, Honduras, Hong Kong, India. 

Indonesia, Iraq, Ireland, Italy, Jordan, Malaysia, Mexico, Morocco, New Zealand, Norway, Peru, Poland, Singapore, Afrika Boroa, Korea Boroa, Spain, Sweden, Switzerland, Taiwan, Thailand le Netherlands.

Philippines, Turkey, Saudi Arabia, United Arab Emirates, United Kingdom, United States.

Ke Lipuo Life Tse Lokelehang Bakeng sa Phapang ea Lipapatso? 

Ho tloha ka Hlakubele 2021, lenaneo lena le se le fumaneha ka lipuo tsena tse 26:

Searabia, Sebengali, Sedache, Senyesemane, Sefora, Sejeremane, Sehindi, Setaliana, Seindonesia, Sekannada, Sekorea, Semalay, Semalayalam, Semandarine, Marathi, Sepolishe, Sepotoketsi, Sepunjabi, Sepanish, Seswedishe, Setagalog, Setamil, Setamil, Setelugu, Sethai, Seturkey, Sevietnam.

Nakong ea ho ngola molaetsa ona, maqephe a phatlalatsang livideo ka lipuo tse ngata ha a tšoanelehe. 

Ka hona, puo e livideo tsa hau e tlameha ho tšoana ka 

  • Audio le lihlooho tse tlase
  • Audio le 'mino
  • Mongolo le audio

Empa o seke oa tšoenyeha, haeba video ea hau e sa tšoanelehe ho etsa chelete, o ka e hlophisa ebe o etsa kopo hape.

U ka lekola joang hore na leqephe la Facebook le etsa chelete joang?

Ho fumana hore na leqephe la Facebook le tšoaneleha ho etsa chelete kapa che, latela mehato ena:

  • Eya ho leqephe la studio sa Creator.
  • Hang ha o kena, tobetsa konopo ea ho etsa chelete ka letsohong le letšehali.
  • Lekola boemo ba hau tlasa maemo a ho etsa chelete.

U ka sheba hape hore na oa tšoaneleha ho Litsebiso tsa leqephe la hau:

  • E ea Leqepheng leo u batlang ho le hlahloba.
  • Tobetsa tab ea Insights kaholimo ho Leqephe.
  • Tobetsa livideo ka letsohong le letšehali.
  • Tlas'a Ad e senya phihlello, tlanya ho View.

Haeba u nkile qeto ea ho reka leqephe la Tšoaneleho ea Liphatlalatso tsa Facebook, o tseba ho lekola boemo ba leqephe la ho etsa chelete.

Lipapatso tsa Facebook Instream li Sebetsa Joang?

Ka kakaretso, ho na le mefuta ea 3 ea lipapatso tsa inthanete tse loketseng: pre-roll, mid-roll le lipapatso tsa litšoantšo. 

Ho eketsa Ad Breaks livideo tse ncha, u ka sebelisa Studio Creator Studio.

Ho Studio Studio, kenya video e ncha ka ho khetha Video ho tab ea Lehae. Kamora hore o kentse video ea hau e ncha, o ka khetha likheo tsa papatso ho moqapi oa video.

Ho na le mekhoa e 'meli eo khefu ea papatso e ka kenngoang ka har'a video ea hau.

Jarolla ka ho iketsa Placements

E khothalletsoa hobane Facebook algorithm e khetholla lipehelo tse ntle ka ho fetisisa tsa lipapatso ka har'a litaba tsa hau. 

Karolo ena e ka buloa boemong ba video - ha o kenya le ho nolofalletsa likhetsi tsa papatso bakeng sa video e itseng - kapa o khethoa e le tšobotsi ea kamehla maemong a Leqephe. 

Karolo ena e sebetsa hantle ha litaba tsa hau li hlophisitsoe ka mokhoa oa bohlophisi ho amohela khefu ea papatso.

Ho beoa ka letsoho

Sena se o lumella ho khetha hantle hore na khefu ea papatso e tla ea kae. 'Leka ho kenya khefutso ea papatso ka kotloloho ka mor'a selomo ho boloka bamameli ba le litulong tsa bona hore ba lule ba shebile,' ho eletsa Facebook. 

Haeba u tšoenyehile ka hore na ke mefuta efe ea lipapatso e ka hlahang, u ka nka qeto ea hore na ke babapatsi bafe, kapa mekhahlelo efe ea babapatsi, eo u sa batleng ho e bontša lipakeng tsa litaba tsa hau ka ho theha li-blocklists kapa ho sebelisa li-control tsa sehlopha.

Mokhoa oa ho eketsa likheo tsa papatso livideo tse teng

Facebook Creator Studio eu lumella ho eketsa Ad Breaks le livideo tsa hau tse teng. 

  • Tobetsa konopo ea ho etsa chelete ka ho le letšehali.
  • Khetha likheo tsa lipapatso lenaneng la ho theoha ebe u khetha video ho tsoa lenaneng.
  • Khetha Edita video.
  • Ho tsoa ho moqapi oa video, khetha likhefu tsa papatso ho tsoa lenaneng le letona. Ho tloha moo, eketsa likheo tsa hau tsa papatso u sebelisa mehato e thathamisitsoeng kaholimo.

Tšoaneleho ea Leqephe la Facebook (Ad Breaks) Vs. YouTube

The Ho tšoaneleha ho etsa chelete ka leqephe la Facebook e na le lithibelo tse ngata ha li bapisoa le YouTube. 

Le ha YouTube e sa qobelle lithibelo tse ikhethileng tsa naha le puo. Khefutso ea papatso e sebetsa feela bakeng sa maqephe a phahameng a hohelang. Ka lehlakoreng le leng, mang kapa mang a ka qala mocha oa YouTube. 

Leha ho le joalo, kanale ea hau e tlameha ho hohela Bangolisi ba 1000 le lihora tse 4000 tse shebelletsoeng ka selemo se le seng. Leha ho le joalo, ho bonolo ho etsa chelete ka kanale ea YouTube ho feta ho loanela ho etsa chelete ka video ea Facebook ho latela pono ea rona. 

Ke ka lebaka lena batho ba bangata ba nahanang ho reka leqephe la Facebook Ad Breaks Eligibility ka lintho tseo ba li ratang ho fapana le ho qala qalong joaloka ho Youtube. 

U ka tseba joang haeba livideo tsa ka li etsoa chelete?

Ho o nolofalletsa ho tseba hore na ke livideo life tsa hau tse etsetsoang chelete, Facebook e sebelisa litšoantšo tse 'mala tse' ne tse bitsoang maemo a ho etsa chelete. 

  • Blue: video e ntse e hlahlojoa khahlano le Maemo a Tšoaneleho ea ho etsa chelete. Ho ipapisitsoe le tlhahlobo ena, Facebook e tla etsa qeto ea hore na video eo e tšoaneleha ho etsa chelete. 

Livideo li ka khona ho fumana lekhetho le lekanyelitsoeng ho tsoa likhethong tsa papatso ha li ntse li hlahlojoa, empa li ke ke tsa hlakoloa ka botlalo bakeng sa ho etsa chelete ho fihlela tlhahlobo e phethetsoe.

  • Green: video ena e loketse ho etsa chelete, 'me joale u ka fumana chelete ka litaba tsena.
  • Yellow: video ena e se e hlahlojoe khahlano le Melao ea Tšoaneleho ea ho etsa chelete ea Facebook mme ho fumanoe hore ha e rate babapatsi. 

Letšoao le leputsoa le bolela hore ha u a lumella likhefiso tsa papatso bakeng sa video eo.

Hlokomela hore ho nka lihora tse 24-48 hore Facebook e hlahlobe video.

U Tla Pataloa Joang?

Litefiso li tla etsoa khoeli le khoeli. U tlameha ho fihla bonyane $ 100 bakeng sa ho ntša chelete. Likhetho tsa tefo ke PayPal le phetisetso ea banka.

Lipapatso tse Phelang tsa Facebook bakeng sa Batsoali ba Phelang

Nakong ea phatlalatso ea inthanete ea Facebook, baphatlalatsi ba bang ba tla bona khetho ea ho nka khefu e khuts'oane mme ba bapale papatso ka nako eo. Basebedisi ba tla bonts'oa papatso e khuts'oane ea video ea Facebook, ebe phatlalatso e tla qala hape.

Ha se motho e mong le e mong ea nang le bokhoni ba ho bapatsa lipapatso tsa video lehaeng la bona le phelang. Facebook e tiile haholo ka sena ho qoba sehlopha sa "bahlohlelletsi" le "gurus" ba iketselitseng maikutlo ba nang le bamameli ba seng teng ho tsamaisa phatlalatso e ts'oanang ebe ba bonts'a papatso kamora papatso, ba leka feela ho fumana chelete.

Ebile, ho nolofalletsa lipapatso tse Phelang, o hloka ho etsa litlhokahalo tsena

  • O na le balateli ba fetang 50,000 mme o fihletse bashebelli ba 300 kapa ho feta ka nako e le 'ngoe video e sa tsoa hlaha. 
  • U tlameha ho phalla ho tloha leqepheng la Facebook, eseng ak'haonte ea hau.
  • Video ea hau ea hajoale e phele e fihletse bonyane bashebelli ba le bang ba 300 ka nako e le ngoe.
  • O phetse bonyane metsotso e 4. Kamora moo, o ka etsa papatso e ngoe haeba o emetse bonyane metsotso e 5 ho tloha khefutsong ea hau ea ho qetela.

Mantsoe ho qetela

Leha ho na le litšitiso tsa morao tjena, Facebook e ntse e le sethala sa sechaba se sebelisoang ka ho fetisisa lefatšeng. Ho ba le boteng ho Facebook ho batla ho hlokahala hore u atlehe. 

Leha ho le joalo, haeba u latela sephethephethe se otlolohileng, u kanna oa nyahamisoa. Lithibelo tse fihletsoeng ke Facebook li ke ke tsa u lumella ho fumana sephethephethe sa bohlokoa ho tsoa leqepheng le le leng.

Leha ho le joalo, Facebook e ntse e fa beng ba maqephe a fan tsela e ntle ea ho etsa chelete. Hore na ke ka AdBreaks kapa maqephe a sa tsoa hlahisoa a Show, o ka etsa chelete e tebileng ka boiqapelo le litaba tse nepahetseng. 

Leha ho le joalo, kaha ho tšoaneleha ha lipapatso tsa inthanete ho ka ba thata ho feta, ho khetha ho reka Facebook Papatso e Felisa ho Tšoaneleha leqephe e ka ba khetho e sebetsang haholo.  

Kahoo, AudienceGain e ka u thusa ho fumana leqephe le loketseng la Facebook ho latela litlhoko tsa hau le tekanyetso ea hau. Kaofela ha tsona li na le lintho tseo e li ratang ka 'nete le tse latelang hammoho le ho etsa chelete ho ea pele. 

Qetellong, kea leboha ka ho bala. Ke tla u bona nakong e tlang!