The TikTok creator funds – TikTok’s move to confront Youtube
Despite the current boom of an emerging video sharing platform, Internet users are paying even more attention when TikTok announces a creator monetization program – The TikTok creator funds.
So to say, social media has made many anonymous people become famous, but there is always controversy and irony surrounding how those people should be paid.
As TikTok continues to grow and the video creators on the platform become celebrities in their own right, the company is trying to retain these talents with a new $200 million creative fund.
So what is a TikTok creator fund and what conditions do creators need to participate?
What is the TikTok creator fund?
Tiktok Creators Fund is a fund launched by publishers to motivate creators to create quality videos on the platforms.
This fund is worth billions of dollars combined from a variety of sources and donors, which is also available in some countries such as the EU, the United States, China, Japan, Canada and so on.
With the aim of retaining top content creators and attracting new users in the US, TikTok announced the opening of a $200 million fund on July 23, 2020.
Well, this is a smart move from TikTok as it is trying to become a prevalent video-sharing platform against Youtube, despite some controversy in terms of politics and user information security.
Until now, TikTok users can only make money through receiving product advertising, affiliate marketing or through donations from live streams. By joining the TikTok creators fund, creators can now monetize from their video views and followers.
This is a monetization concept which is similar to the Youtube Partner Program (YPP) of the Google-owned platform.
Currently, the company started accepting registration for the program in August 2020, but it is unclear how many video content creators will accept or how much money each creator will receive.
What are the TikTok monetization requirements?
TikTok users in participating countries: USA, UK, France, Germany, Spain or Italy can join the TikTok creator fund. There are also the following conditions:
- At least 18 years old
- Have at least 10,000 followers
- Have at least 10,000 video views in the last 30 days
- Have an account in accordance with the TikTok Community Guidelines and terms of service.
Creators who meet the eligibility requirements can register in the TikTok app through their professional or creator account.
How to register for TikTok creator fund
So when you meet all the eligible requirements mentioned above, this is the TikTok creator fund process, as follows:
- Go to your in-app inbox.
- Click the “All Activities” tab.
- Then, go to “From TikTok”. Here you will see all the notifications coming from TikTok.
- Click “Turn your creativity into opportunity! Subscribe to the TikTok Creator Fund”.
This will take you to a screen indicating that you are eligible. Next, here put your email address and agree to the terms and conditions of the fund.
Then next you will go to the Creator Funds Dashboard. If your application is accepted, you should be able to make money on TikTok within a few days.
TikTok’s competition against Youtube
With nearly two billion downloads, TikTok has been a launch pad for Internet culture since it was launched by ByteDance, a technology company in China in September 2017. Just one year after TikTok’s launch in the US, this app has become the best platform to take place on Vine since its death by Twitter in 2016.
This popular video-sharing app is beyond anyone’s imagination with hundreds of millions of active users thanks to the trend of dance challenge on this platform.
The platform is rapidly becoming a successful business model for everyone, including the company, the people who approach it as well as the creators who spend their time creating great videos for the followers.
This free app, where everything is free, is now becoming a source of income for unique and creative creators. Despite the political and leak security issues, the platform is betting on its most valuable asset, which is its creators.
As for other social networking sites, Youtube – the most searched video platform today also realizes the threat from the addiction of Tik Tok’s short, 1-minute vertical videos. So, Youtube has released a new feature for itself called Youtube shorts (currently in beta) to enhance its competition against Tik Tok.
Well, Youtube has been very successful with this promising feature. There are many channels that have used this feature to concisely and effectively build the channel’s promotion campaign, drawing many audience’s attention to their main Youtube channels, therefore increasing views and subscribers.
In order to confront this move of Youtube, TikTok also had a different method when taking advantage of being a very new social networking platform with the number of young users. Utilizing a monetization concept similar to the giant Youtube, which is YPP, TikTok has released the TikTok creator fund with much easier conditions.
In the future, creators can fully make a living on Tik Tok just like the big influencers of this platform are doing, like Charli D’Amelio, Diexie D’Amelio, Michael Le,…. Moreover, in return for the enthusiasm of users, TikTok promised to develop the fund to more than $1 billion dollars in the next three years.
How do the creators get paid?
The TikTok creator fund is a very new program, so it is understandable why the platform does not have a record of how it pays the creators based on views and followers.
However, Tiktok has no limit on the number of creators that can join the fund. They want as many creators to join as possible. Keep in mind that the amount of money in the fund is limited, so please register to join now.
Some killer tips to increase the number of followers on TikTok
As a newly exposed creator of this platform, it would be more ideal if you focus on methods to increase the number of followers rather than learn how the TikTok creator fund pays.
Once you have a large fan base, you can still use other methods to get paid from the partnered advertisers.
Every little detail is very important, so please optimize your profile on TikTok. From profile photos to usernames, personal information, you should make them look impressive to attract attention.
Let the audiences know what kind of video they can expect from you by mentioning that you enjoy making, say, vlog videos, cooking, or simple dance challenges that you choreograph yourself.
Remember that use the same username you use on other social networks, you’ll want to leverage the power of Facebook and Instagram to promote your TikTok video.
Join the viral trend on Tik Tok
Following the latest social media trends is important, because it allows you to see what other types of content are popular at the moment. Viral challenges, like the Savage Love or Taki Taki dance challenge often involve singing and dancing to a popular song, which is why they are great content choices for the TikTok platform primarily dedicated to music videos.
Using trending hashtags in posts you share on your profile will keep your viral challenge videos visible to millions of people and it can increase your follower count drastically only. after a few days.
Practice editing skills
Even the short videos below 60 seconds or longer videos, their viral level needs a great contribution from video editing skills. While Adobe Premiere and Filmora are already so familiar to YouTube users, the TikTok App lets you remove all the unwanted parts of the footage you’ve recorded, and it also has a rich library of visual effects.
The power of music
Soundtrack is called the background sound for the video. It can be understood simply that the music is merged into the video to make it more lively.
When you choose the music track to join the video you have captured, it should be suitable, since audio and visual content compatibility would make the video more attractive and engaging.
Interaction is key
The simple thing that creators understand when they want to increase the number of followers is to keep communicating with the audiences. This is simply the essence of a social network – being engaged and freely shared.
As a result, you should oost videos regularly, respond to video comments, as well as spend time watching videos from other creators to gain more followers.
Do you want to join the TikTok creator fund?
So what do you think about the potential of TikTok as it is gradually proving its ability to gradually acquire the Internet users in terms of content creation, as well as online business activities?
Well, sign up for AudienceGain right away to keep up to date with the newest article on TikTok creator fund and how to make money on this platform.
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