Uluzinzisa njani uphononongo lukaGoogle kwiWebhusayithi | Isikhokelo Inyathelo ngenyathelo

Uluzinzisa njani uphononongo lukaGoogle kwiwebhusayithi ibonisa impendulo yokuhlaziya ngokuzenzekelayo njengoko ibonakala xa usebenzisa i-plugin yophononongo okanye uhlela i-HTML yesayithi. Ukubonisa uphononongo oluhle lwabathengi yenye yezona ndlela zisebenzayo zokukhuthaza isidima seshishini lakho kunye nokunyusa iinguquko. Kweli nqaku, i-Audiencegain izakuxoxa ngezibonelelo zokubonisa uphononongo lukaGoogle kwaye ichaze iindlela ezininzi zokuzinzisa uphononongo lukaGoogle kwiwebhusayithi.

Funda ngokugqithisileyo: Thenga uPhononongo lukaGoogle | 100% Ixabiso eliphantsi kwaye likhuselekile

Sebenzisa amandla ophononongo oluhle lokuqhubela phambili ishishini lakho namhlanje! Thenga uPhononongo lokwenyani lukaGoogle kwiqonga lethu elibekekileyo apha AbaphulaphuliGain ulubone lukhula udumo lwakho.

1. Izibonelelo zokubonisa uphononongo lukaGoogle kwiwebhusayithi

Uphononongo lukaGoogle yinxalenye yeqonga leshishini lam likaGoogle. Bavumela abathengi bakho ukuba babelane ngamava abo kwaye bashiye imilinganiselo yeenkwenkwezi kwiinkonzo zakho. Ezi bungqina zihlala zisesidlangalaleni; unokuziphendula kwiakhawunti yakho yeShishini likaGoogle.

Umzekelo wophononongo lukaGoogle

Uphononongo lukaGoogle lubalulekile kuba lunokonyusa ukuthembeka kweshishini lakho. Malunga ne-86% yabathengi basebenzisa iireyithingi ukwenza izigqibo zabo zokuthenga. Ngaloo ndlela, uphononongo oluhle lunokunyusa ukuthengisa kwakho kwe-e-commerce.

Ukubonisa uphononongo lukaGoogle kwiwebhusayithi yakho kunokuphucula iNjini yoPhando lwakho (SEO). Oku kwenza iwebhusayithi yakho ibekwe phezulu kwiziphumo zenjini yokukhangela. UGoogle uvavanya iwebhusayithi yakho ngokusekelwe kwizinto ezininzi ezahlukeneyo. Uphononongo kunye nokulinganisa kungenza ingxelo ukuya kuthi ga kwi-15% ye-algorithm.

Okokugqibela, uphononongo lunokukhuthaza abasebenzisi ukuba bachithe ixesha elininzi kwindawo yakho. Banokuhlala kwindawo yakho ixesha elide ukuba uphononongo lulungile kwaye lulungile. Oku kunokunciphisa amaxabiso e-bounce kwaye kunikeze abafundi bakho amava oMsebenzisi angcono (UX).

Funda kwakhona: Ungena njani kuphononongo lukaGoogle

2. Kufuneka kuboniswe phi uPhononongo lukaGoogle?

Uneendlela ezininzi ongakhetha kuzo zokubeka Uluzinzisa njani uphononongo lukaGoogle kwiwebhusayithi. Ngokufanelekileyo, ufuna ukuba kube lula ukuzifumana kunye nokufunda kangangoko ngaphandle kokuchaphazela yonke imixholo yesayithi yakho.

Inketho yakho yokuqala kukongeza uphononongo lukaGoogle kwindawo yakho. Ngokomzekelo, i-Social Embed ibonisa ubungqina kwiphepha layo langaphambili.

Ibonisa uphononongo lukaGoogle kwimidiya yoluntu

Unokuzibeka kwiiwijethi zakho okanye kwi-footer. Ngale ndlela, abathengi abanokubakho banokubona kwangoko uphononongo lwakho emva kokundwendwela iwebhusayithi. Ngaloo ndlela, banokuthemba ishishini lakho ngakumbi.

Ngenye indlela, unako lungisa uphononongo lukaGoogle kwiphepha lakho elithi "Malunga" okanye wenze elahlukileyo "Uphononongo" iphepha. Abasebenzisi banokundwendwela eli phepha ukufunda ngakumbi ngexabiso leshishini lakho, imbali, kunye nezinye iinkcukacha. Ukubonisa uphononongo apha kunceda igama lakho lifikelele abathengi ngokukhawuleza.

Umzekelo, inkampani yaseIcelandic yokurenta iimoto zokukhempisha iHappy Campers kufuneka ibethelela uphononongo lukaGoogle kwiwebhusayithi.

Uphononongo olusuka kuGoogle kwiphepha elithile

Okokugqibela, unokufuna ukubonisa uphononongo kumaphepha emveliso kwivenkile yakho ye-e-commerce.

Uphononongo lukaGoogle olusetyenziswa njengeengcebiso kwiphepha levenkile ekwi-intanethi

Ukwengeza, Uluzinzisa njani uphononongo lukaGoogle kwiwebhusayithi malunga nenkampani iyonke inceda ekuqinisekiseni abathengi abathandabuzayo ukuthenga xa bekhetha ishishini lakho.

Ungathanda kwakhona: Kutheni uPhononongo lukaGoogle lubalulekile? 8 Izizathu kunye nesiKhokelo

3. Iindlela ezi-5 zokongeza uphononongo lukaGoogle kwiwebhusayithi yakho

Ukuba ukhuphela kwaye uncamathisele uphononongo kwindawo yakho, unokuba wophula ilungelo lokusebenzisa umxholo kwaye uyakususa ukuba semthethweni kokuthunyelwe. Nangona kunjalo, kukho indlela yokulungisa uphononongo lukaGoogle ngokuthe ngqo kwiphepha lakho leshishini kule webhusayithi.

• Ukungena kwiakhawunti yakho kaGoogle kukwenza ukuba ulawule uluhlu lweshishini lakho.
• Fumana iphepha lakho leshishini kuGoogle+.
• Cofa i icon yokwabelana kwikona esezantsi ekunene yophononongo.
• Cofa utolo onokukhetha kulo kwikona ephezulu ngasekunene yeposti ekwabelwana ngayo.
• Emva koko, khetha u-"Embed Post" kule menyu.
• Khuphela ikhowudi ethi "Isihloko".
• Vula iphepha lophononongo lwesayithi kumhleli owuthandayo.
• Ncamathelisa ikhowudi yeheader phakathi kwe HTML yeliphepha iithegi.
• Khuphela ikhowudi ethi "Umxholo".
• Ncamathisela le khowudi apho ufuna uphononongo luboniswe khona.

ISILUMKISO: UGoogle uthathe la manyathelo angentla ukuze yongeza uphononongo lukaGoogle kwiwebhusayithi indawo ephelelwe lixesha. Ngethamsanqa, iqela lethu lenze uphando kwaye laphuhlisa isixhobo esikhethekileyo esenza kube lula ukongeza Uluzinzisa njani uphononongo lukaGoogle kwiwebhusayithi.

Ukongeza uphononongo lukaGoogle kwiwebhusayithi yakho

3.1 Lungiselela uphononongo lukaGoogle kwiCMS

Amanyathelo okuya yongeza uphononongo lukaGoogle kwiwebhusayithi usebenzisa isixhobo seCWS:

• Landela eli khonkco ukuya kwiSixhobo sokuHlola sikaGoogle.
• Faka igama leshishini lakho.
• Khetha elona gama leshishini loPhononongo lukaGoogle kuluhlu.
• Khuphela ikhowudi ebinikwe ngaphambili. Yincamathisele kwikhowudi yewebhusayithi yakho naphi na apho ufuna uphononongo lubonakale kwindawo yakho.
• Makhe sijonge kubungqina bentlalo bokuba ishishini lakho liyakhula.

Ukuba awuqinisekanga ukuba uyifaka njani ikhowudi kwiwebhusayithi yakho, ungaqhagamshelana nomyili wakho wewebhu okanye enye yeengcali zethu apha. Xa ugqibezela enye yezi nkqubo, uya kuba nophononongo olutsha malunga nendlela yokushumeka uphononongo lukaGoogle kwiwebhusayithi ukuze abathengi babone.

Usisebenzisa njani isixhobo seCWS ukongeza uphononongo lukaGoogle kwiwebhusayithi

3.2 Ukusebenzisa iplagi

Kule mihla, kukho iiplatifti ezahlukeneyo zokwakha iwebhusayithi ezifana neWordPress okanye Shopify, ke kukho iindlela ezininzi zokuzinzisa uphononongo. Kwezinye iCMS, ukusebenzisa iplagin yindlela yokushumeka uphononongo lukaGoogle kwiwebhusayithi. Ungabonisa uphononongo lwakho nakweliphi na iphepha okanye iposti oyikhethayo.

Unokuthatha isigqibo sokuzinzisa uphononongo lukaGoogle kwiwebhusayithi ngewijethi usebenzisa iplugin yoPhononongo lukaGoogle. IiWidgets zifana ne-pop-ups ngoko ke aziphazamisi uyilo lwesiza sakho.

Iiplagi zisebenziseka ngokulula kwaye zipakishe i-pint-ubungakanani bepunch eneempawu zokuma njenge:

• Unokungqina ukuba unabathengi bokwenyani ngokongeza ifoto yomntu obhale uphononongo
• Ifani Igama Labo
• Umhla ngenxa yokuba akukho mntu uya kuthemba uphononongo olusuka kwi-3 kwiminyaka eyadlulayo kwaye uqiniseke ukuba bahlaziyiwe
• Uhlolo lokukala

Ukusetyenziswa kweplagin ebandakanya uphononongo lukaGoogle kwiiwebhusayithi

Qhubeka unika uphononongo kwaye ungamkeli into enye okanye ezimbini. Ukuba ufuna ukwazi ukuba ungalufumana njani uphononongo oluninzi kuGoogle, funda isikhokelo sethu ngezantsi.

Nje ukuba uyifakile kwaye usebenze iplagi yewijethi yophononongo, uya kukwazi ukubona iwijethi yakho yophononongo lukaGoogle kwibar yakho esecaleni, emazantsi, okanye naphi na apho ufuna khona. Iphepha lomhleli wewijethi likwakuvumela ukuba ulenze ngokwezifiso.

Ukuqalisa:

• Fikelela kwi-WordPress yakho okanye i-Shopify ideshibhodi, njl., kwaye uye kwicandelo le-plugin
• Khangela ulwandiso lophononongo lukaGoogle, emva koko Faka kwaye uvule
• Yiya kwiisetingi zeplagin kwaye ukhethe Qhagamshela kwiQonga likaGoogle
• Yiya kuxwebhu lweMephu zikaGoogle kwaye ukhangele iSazisi sakho seNdawo kaGoogle ngokukhangela igama leshishini lakho kwibha yedilesi.
• Khuphela kwaye uncamathisele i-ID kwiplagin, emva koko uyiqinisekise njengeshishini lakho
• Khetha isimbo kunye noyilo kumhleli wewijethi kwaye Gcina

Uya kubona ikhowudi eyenziwe ngaphambili ukuze uyinamathisele kwiwebhusayithi yakho.

Ufunde kwakhona: Uphononongo lweenkwenkwezi ezi-5 kuGoogle

3.3 Sebenzisa iikhowudi ezimfutshane kuGoogle ishishini lam

Ukubonisa uphononongo lukaGoogle kulula njengokuzinzisa uphononongo lukaGoogle kwiwebhusayithi, kodwa ukuba awufuni ukusebenzisa iplagi, kukho enye indlela yokulungisa uphononongo lwakho lukaGoogle.

Ungasebenzisa i-shortcode kwiphepha leShishini lam likaGoogle. Le yikhowudi elula oyisebenzisayo yongeza uphononongo lukaGoogle kwiwebhusayithi kwiphepha lakho okanye iposti. Iza kubonisa uphononongo lukaGoogle lwephepha elithile okanye iiposti ozikhethileyo.

Ukuzinzisa uphononongo lukaGoogle kwiwebhusayithi yakho usebenzisa le ndlela, kufuneka ufumane ikhowudi kuGoogle kuqala. Nantsi indlela yokwenza:

• Inyathelo 1: Sayina ungene kwiakhawunti yakho kaGoogle ngoluhlu lweshishini lakho
• Inyathelo 2: Ndwendwela iwebhusayithi yakho yeShishini likaGoogle
• Inyathelo 3: Kwikona esezantsi-ekhohlo yophononongo, cofa i icon Yabelana uze ukhethe Khetha
• Inyathelo 4: Khetha lungisela iPosi
• Inyathelo 5: Khuphela ikhowudi kwaye uvule iphepha lokuphonononga kwiwebhusayithi yakho
• Inyathelo 6: Ncamathisela apho ufuna ukubonisa uphononongo lukaGoogle kwindawo yakho kwaye ugqibile

Sebenzisa iikhowudi ezimfutshane kwiShishini lam likaGoogle

3.4 Ukusebenzisa ikhowudi yeJavascript

Ukuba ufuna ukulawula ngakumbi indlela uphononongo lukaGoogle oluboniswa ngayo kwindawo yakho, sebenzisa iJavaScript ukuyizinzisa. Le ndlela ikuvumela ukuba wenze isimbo sophononongo lwakho ukuhambelana nenkangeleko kunye nokuziva kwendawo yakho thenga uphononongo lweemephu zikaGoogle.

Ukongeza, ikwakuvumela ukuba ukhethe ukuba zeziphi iiphononongo ezibonisiweyo kwaye zingaphi na oza kuzibonisa. Kwaye inzuzo yokusebenzisa iJavaScript kukuba ihlaziya ngokuzenzekelayo lonke uphononongo njengoko ifika. Ungasebenzisa le ndlela ngayo nayiphi na iqonga lokwakha iwebhusayithi.

Ukuqalisa, landela la manyathelo angezantsi:

• Inyathelo 1: Ukuba usebenzisa iWordPress, cinga ngokwenza umxholo omtsha womntwana ukunqanda ukuphulukana nokusebenza kwendawo yakho (ukuba wenze impazamo ngelixa uhlela ikhowudi yendawo yakho).
• Inyathelo 2: Udinga ukufikelela kwi-ID yeNdawo zikaGoogle, kunye nesitshixo se-API kwaye kufuneka ube neskripthi seeNdawo zikaGoogle. Unokusebenzisa olu xwebhu lweJavaScript API ukufunda indlela yokufumana izikripthi.
• Inyathelo 3: Emva koko, fikelela kwideshibhodi yakho ye-WordPress yesayithi (ukuba iqonga liyi-WordPress) kunye neakhawunti yakho yeshishini, khetha iNkangeleko emva koMhleli woMxholo kwaye ukhethe ifayile ebizwa ngokuba yi-header.php:

Ukusebenzisa ikhowudi yeJavascript ukukwazi ukushumeka uphononongo lukaGoogle kwiwebhusayithi

Inyathelo 4: Ncamathelisa ikhowudi yescript engezantsi kwifayile yakho

Ikhowudi yeskripthi

Ikhowudi yeskripthi

Yiya kwiposti okanye iphepha apho ufuna ukushumeka uphononongo lukaGoogle kwiwebhusayithi kwaye utshintshele kumhleli wekhowudi. Ncamathelisa ikhowudi engezantsi apho uphononongo luza kuvela khona.

Ncamathelisa ikhowudi engentla apho uphononongo luza kuvela khona

Gcina utshintsho ukuze ukwazi ukubonisa ugxeko ncomo lukaGoogle. Indawo yakho kufuneka ilungele ukubabonisa.

Into ekhethekileyo kukuba unokukhetha ukuba yeyiphi iphononongo ebonisa xa uphononongo lufumaneka kwisiza. Kulapho iwela khona iiMephu zikaGoogle apho lonke uphononongo lwakho luboniswa khona. Nangona kunjalo, ungakhetha elona nqanaba lisezantsi lokubonisa xa iyisayithi yakho.

3.5 Ukusebenzisa isixhobo

Ngethamsanqa, siphuhlise i-aggregator yophononongo ukukunceda utsale ugxeko ncomo lwakho lukaGoogle ngokuzenzekelayo ngaphandle kobunzima bokuphinda inkqubo okokoko. Uluzinzisa njani uphononongo lukaGoogle kwiwebhusayithi kunokuba lula kakhulu ngeqonga elisekelwe kwi-API.

I-EmbedReviews idityaniswe ngokugqibeleleyo neGoogle API. Itsala lonke uphononongo lwabathengi kwiimephu zakho zikaGoogle kunye neendawo zikaGoogle. Ngesi sixhobo, unako yongeza uphononongo lukaGoogle kwiwebhusayithi ukuze iindwendwe zakho zewebhusayithi kunye nabathengi abanokubakho banokubona ngoko nangoko lonke uphononongo oluhle.

Nanga amanyathelo okuzinzisa uphononongo lukaGoogle kwiwebhusayithi yakho:

Okokuqala, ngena kwi-akhawunti yakho ye-EmbedReviews okanye wenze entsha.

• Inyathelo 1: Yiya kwi 'Imithombo' thebhu kwibar yemenyu ekhohlo kwaye emva koko ucofe ku 'Yongeza uMthombo'

Cofa "Yongeza uMthombo" phantsi kwethebhu ethi "Imithombo" kwibha yemenyu esekhohlo

• Inyathelo 2: Khetha 'uGoogle' ukusuka kwi-pop-up kwaye kumanyathelo alandelayo uya kucelwa ukuba uqhagamshele iakhawunti yakho yeShishini likaGoogle kwiqonga.

Uya kucelwa ukuba uqhagamshele iakhawunti yakho yeShishini likaGoogle

• Inyathelo 3: Emva kokudibanisa iprofayile yeshishini lakho kuGoogle, khetha indawo ekuGoogle ukusuka apho ufuna ukufumana uphononongo. Cofa ukwenza iWidget kwaye uya kuthunyelwa kumhleli wewijethi ngophononongo olwenziwe kwindawo kaGoogle ebikhethwe ngaphambili.

Khetha indawo kaGoogle ofuna ukuqokelela kuyo uphononongo

• Inyathelo 4: Yenza ngokwezifiso kwaye ulinganise ukongezwa kwakho, emva koko ucofe iqhosha elithi 'Copy Code' ukukopa ikhowudi yolwandiso

Yenza ngokwezifiso kwaye ulinganise ukongezwa kwakho

• Inyathelo 5: Ncamathisela kwaye ulungise ikhowudi kwikhowudi yakho yewebhusayithi okanye umhleli

Ukuba usebenzisa i-WordPress, unokwenza lula ukuhlaziya uGoogle kwiwebhusayithi ngokuncamathisela ikhowudi kwibhloko ye-HTML kumhleli weWordPress:

Beka ikhowudi kumhleli okanye ikhowudi yewebhusayithi yakho

Elona candelo lihle ngumsebenzi wokwenza ngokwezifiso apho unokukhetha ngesandla ukuba loluphi uphononongo lwe-intanethi ofuna ukulubonisa. Umzekelo, unokumodareyitha uphononongo olubi kwaye wenze iwijethi yokuphononongwa kwabathengi.

Unokukhetha kwiitemplate ezichazwe kwangaphambili kwiibar ezisecaleni, iigridi, izilayidi, nokunye. Okanye unokwenza iwijethi yakho usebenzisa inqanaba eliphezulu leCSS yesiko.

Unokwenza iwijethi yakho usebenzisa inqanaba eliphezulu leCSS yesiko

Ungazikhathazi malunga nophononongo olutsha. Iwijethi ihlaziywa ngokuzenzekelayo kwaye iya kubonisa uphononongo kwangoko nje ukuba lukhona kwiakhawunti yakho ye-GMB.

Ufunde kwakhona: Uphononongo lukaGoogle lwebhot 5 inkwenkwezi

4. Injongo yokufakela uphononongo lukaGoogle kwiwebhusayithi

Wonke umntu uyayiqonda indlela yokushumeka uphononongo lukaGoogle kwiwebhusayithi ekhokelwa ngasentla. Ke masifumanise ukuba zeziphi iinjongo zokubethelela uphononongo lukaGoogle kwiwebhusayithi yakho

4.1 Phucula umgangatho wakho we-SEO

Uphononongo lukaGoogle lubalulekile kuluhlu lwakho lwe-SEO, ukwenziwa kwendawo, kunye nokunxibelelana kwangaphakathi. Uphononongo lwabathengi lunempembelelo kumanqanaba engingqi yakho, uphendlo olufumana ucofa ngakumbi kunye nezigqibo zokuthenga zabathengi bakho.

I-Gow yokufaka uphononongo lukaGoogle kwiwebhusayithi iya kunceda abasebenzisi ukuba bafumane ngokukhawuleza ulwazi oluyimfuneko. Ngexesha elifanayo, kubanceda benze uluvo malunga ne-brand kwaye bakhokelela kwisigqibo sokuthenga.

Iiinjini zokukhangela zasekuhlaleni zihlaba ikhwelo kwiziza ezifumana uphononongo lwenyani rhoqo.

Uphononongo lukaGoogle lubalulekile ekuphuculeni umgangatho we-SEO

4.2 Yakha intembeko yophawu

Ukwakha ukuthembana nabo banokuba ngabathengi ngumthetho wokuqala nophambili weshishini. Abathengi bacela ubungqina bentlalontle ngaphambi kokuba bathenge.

Kwakufuneka badlule kwizigaba ezininzi ngaphambi kokuba batyale imali kuyo nayiphi na imveliso okanye inkonzo. Banezichaso ezithile zokuthengisa ngexesha lesigaba sokuthenga, kodwa ukuba akunjalo bafuna ukonwaba ngesigqibo sabo kamva. Ngokophando, umthengi uya kujonga ubuncinci uphononongo lwe-9-10 ngaphambi kokuthenga.

Xa unikezela ngobungqina bentlalontle yokuthembeka kophawu lwakho kwiwebhusayithi yakho kanye phambi kwabathengi bakho, uyabathintela ukuba baphazamiseke kwaye bajonge ezinye iindlela. Uphononongo oluhle luya kwandisa amathuba okuba abathengi batyelele iwebhusayithi yakho kwakhona.

Eyona nqobo ibalulekileyo kukuseka ukuthembana kubathengi abanokubakho

Ufunde kwakhona: Thenga ugxeko ncomo olubi lukaGoogle

4.3 Uphononongo lukaGoogle lubaluleke ngakumbi kunobungqina

Kolunye uphononongo, malunga ne-84% yabathengi abanokuthi bathembe uphononongo lwe-intanethi njengelizwi lomlomo okanye iingcebiso zomntu. Iisayithi ezininzi ziya kubonisa njani ubungqina babathengi kunye nophononongo lukaGoogle ngokwahlukileyo? Impendulo ilula kakhulu kukuba semthethweni komxholo. Xa usazi ukuba uzifaka njani izigxeko-ncomo zikaGoogle kwiwebhusayithi, awusayi kwaphula nayiphi na imithetho yokusetyenziswa komxholo. Abathengi banokuqinisekisa ezo ziphononongo kuba zivela ngokuthe ngqo kubathengi abathumele ngaphambili. Ngoko kwandisa ukuthembeka kwe-brand ukuba abaxoki malunga naluphi na ulwazi.

Uphononongo lukaGoogle luxabisa ngaphezulu kuneengcebiso

4.4 Ukuphucula ulwazi lophawu kunye nothethathethwano

Unokufikelela kubaphulaphuli ababanzi ngokusebenzisa uphononongo oluhle oluvela kubathengi abakhoyo. Uphononongo lukaGoogle kwiwebhusayithi luya kwandisa ukugcwala kwewebhusayithi. Ngaphandle koko, uphononongo lukwakunceda ukonyusa unxibelelwano kunye nokwazisa ngophawu.

UGoogle uya kuba yibhulorho phakathi kwabathengi abanokubakho kunye namashishini. Abantu bangakhangela nantoni na kuGoogle. UGoogle ukhawuleze wabona isidingo soluhlu lwamashishini akwi-intanethi kunye nophononongo lwabathengi. Ke ngoko, uGoogle unikezele ngeqonga lakhe kubathengi ukuba bavavanye.

Ukuba olu phononongo lubekwe kwinqanaba elinjalo, yintoni eya kukumisa malunga nendlela yokushumeka uphononongo lukaGoogle kwiwebhusayithi? Le yinto abantu abayithandayo.

Ngokophononongo olunye, ukuya kuthi ga kwi-38% yabathengi abanokuthi bandwendwele, kwaye i-29% ithenge kwiwebhusayithi yakho ukuba ineakhawunti yeShishini likaGoogle. Abantu banokubelana ngophononongo lukaGoogle, kwaye banxibelelana netrafikhi yewebhusayithi kunye nokuzibandakanya kwebhrendi.

Ukwandisa ukubandakanyeka kwabathengi kunye nokwazisa ngophawu

Ufunde kwakhona: Unokufumana njani abathengi ukuba bashiye uphononongo kuGoogle

4.5 Amazinga okuthengisa noguqulo anyusiwe

Uphando lubonise ukuba ukuya kuthi ga kwi-92% yabathengi be-intanethi bajonga uphononongo lukaGoogle ngaphambi kokuthenga kwi-Intanethi. Ngenxa yoko, ukuphononongwa okulungileyo kuya kwandisa izinga lakho lokuguqulwa kunye namanani okuthengisa.

Uphononongo lukaGoogle sisiqulatho esenziwe ngumsebenzisi esinokuphinda sisetyenziswe naphi na apho ufuna khona. Luluvo oluhle lokuzinzisa uphononongo lukaGoogle kwi-imeyile ukuba uthumela isigidimi seendaba kubathengi bakho abanokubakho. Ngale ndlela, unokuqhuba abathengi abaninzi abanokubakho kwiwebhusayithi yakho.

Ukongeza uphononongo lwabathengi bewebhusayithi eyinyani kunye nexabisekileyo kumxholo wakho wedijithali kunokuqhuba ukuguqulwa kunye nokwandisa ukuthengisa.

Ukunyuka kwentengiso kunye namazinga okuguqulwa

4.6 Khuthaza ukuthunyelwa kophononongo

Ishishini lakho lifuna uphononongo oluninzi ukuze ufumane ukuzithemba komthengi. Abathengi abanokubakho baya kufuna ulwazi oluthe kratya ukugqiba ukuba unophononongo olunye okanye ezimbini kuphela. Nje ukuba uyazi ukuba ungalufaka njani uphononongo lukaGoogle kwiwebhusayithi, khumbula ukwazisa abathengi bakho ukuba basenako ukuthumela uphononongo olulandelayo.

Kuya kufuneka ube neqela eliqinileyo lenkonzo yabathengi ukuze ufumane uphononongo oluxabisekileyo lwabathengi. Ukubuza abathengi ngophononongo lwabo kunye nengxelo ayiyombono imbi, yinkonzo yabathengi eqhelekileyo. Kufuneka ufumane ubuncinci be-10-15 uphononongo lwabathengi ukuze ufumane intembeko yabathengi abanokubakho.

Khuthaza upapasho lophononongo

Ungathanda kwakhona: Uphendula njani kuPhononongo lukaGoogle – Iingcebiso kunye nesiKhokelo

4.7 Uvandlakanyo lomthengisi

Ukongezwa ngeGoogle Adwords kubonisa ukuthembela kwabathengi bakho kwibhrendi yakho. Ibizwa ngokuba yiGoogle yokulinganisa umthengisi. Ukalo lwakho lweenkwenkwezi ezi-5 luya kubonisa ngokuthe ngqo ngaphantsi kwesihloko kunye ne-URL yentengiso yakho yePPC. Ngokophando, ukuya kuthi ga kwi-65% yabasebenzisi bajonga iintengiso ze-GSR ngaphambi kokuthenga kwi-intanethi. Ezi ntengiso zinokunyusa i-CTR yakho malunga ne-17% kwaye uphucule umgangatho wakho wamanqaku ngokunciphisa iindleko zakho ngokucofa.

Ukuba ufuna ukulungela uLwandiso loMthengisi kaGoogle, ibhrendi yakho kufuneka ibandakanye oku kulandelayo:

1. Ngaphezulu kwe-150 yophononongo oluyinyani kufuneka luqokelelwe kwiinyanga ezili-12 ezidlulileyo.
2. Umgangatho weshishini lilonke yi-3.5/5. Leyo yeyona nto ifunekayo.
3. Ngaphezulu kwe-10 uphononongo lwabathengi basebenzisa ulwimi lwebhrendi yakho kwindawo kaGoogle.

Ukongezwa okukhoyo kunye neGoogle Adwords kubonisa abathengi abathembekileyo

4.8 Ukukhuthazwa kophawu

Inkqubo ibizwa ngokuba yi-brand advocacy xa abathengi abakhoyo bethemba kwaye bathathe uxanduva lweemveliso kunye neenkonzo zakho. Enye yeenzuzo zokongeza uphononongo lukaGoogle kwiwebhusayithi kukuba inyusa ukunqweneleka kophawu, ichaphazela izigqibo zokuthenga abathengi, kwaye yonyusa amazinga okuguqulwa kweshishini.

Inkqubo ibizwa ngokuba yi-brand advocacy xa abathengi bethemba

4.9 Abasebenzisi bachitha ixesha elisemgangathweni kwisiza

Ixabiso lokuphononongwa kwabathengi elikhoyo kwiwebhusayithi yakho lifana nomxholo wokubandakanya iindwendwe. Ukuba abasebenzisi bandwendwela indawo yakho ukuthenga imveliso okanye inkonzo, banokuchitha ixesha elininzi befunda uphononongo olubonisileyo. Oku kuya konyusa kakhulu umndilili wexesha elichithwa ngabasebenzisi kwindawo yakho.

Ixabiso lophononongo lwabathengi olukhoyo kwiwebhusayithi

Ke ngoko, uGoogle uhlala ephucula iimveliso zayo kumashishini amancinci naphakathi. Kutshanje baphucule iShishini lam likaGoogle ukuya kwiProfayile yeShishini likaGoogle, besungula iinketho ezintsha zokulawula ngokulula uluhlu.

Ukwengeza, Uluzinzisa njani uphononongo lukaGoogle kwiwebhusayithi inceda ukuphendula uphononongo kunye nezithuba kuGoogle. Ngale ndlela, Ukufumana abaphulaphuli ihlala iphucula kwaye ihambisana nalo lonke uhlaziyo lwamva nje lweqonga lophononongo lukaGoogle.

Amanqaku afanelekileyo:

• Isikhokelo seeNkcukacha: Ulubhala njani uphononongo lukaGoogle?
• Ulususa njani Uphononongo lukaGoogle kwi: Ikhompyuter, i-Android, i-IOS
• Thenga uphononongo lweenkwenkwezi ezi-5
• Ungalufumana njani uphononongo lukaGoogle kubathengi
• Yintoni Sebenzisa uphononongo lweViral kaGoogle
• Yintoni iGoogle review bot 5 star
• Ulongeza njani uphononongo kwishishini lam likaGoogle
• Yintoni inkohliso yeenkwenkwezi ezi-5 kuGoogle
• Indlela yokuthenga uphononongo olubi lukaGoogle
• Ufumana njani uphononongo lweenkwenkwezi ezi-5 zikaGoogle
• Ulufumana njani uphononongo lukaGoogle lweshishini lam
• Ungalufumana njani uphononongo oluhle kuGoogle
• Uzifumana njani iiphononongo ezihlawulweyo kuGoogle