Iakhawunti yeShishini yeTikTok vs iakhawunti yomdali weTikTok | Yeyiphi Engcono?

Ngaba ufunda ngeAkhawunti yeShishini yeTikTok vs. Iakhawunti yoMdali weTikTok kwaye awazi ukuba kufuneka usebenzise eyiphi ukuze uzuze isicwangciso sakho sobuqu okanye seshishini? Makhe sibone kweli nqaku.

Unokhetho olumbalwa xa ungena kwimarike yabaphulaphuli beTikTok. Kodwa, kwangaxeshanye, ukwajongene nokukhetha okuninzi ukuze ufumane ugcino oluhle, unxibelelwano, iimbono kunye nabalandeli.

Ke loluphi uhlobo lweakhawunti yeTikTok onokuthi ukhethe ukwandisa inzuzo kwaye ukhule ngokukhawuleza? Eli nqaku liza kukunceda ucime inkupho nganye nganye. Okokuqala, zingaphi iindidi zeeakhawunti iTikTok inazo?

Zingaphi iintlobo zeeakhawunti iTikTok inazo?

I-TikTok ukuza kuthi ga ngoku ineeakhawunti ezi-3 zeTikTok, kubandakanya iakhawunti yakho, iakhawunti yeshishini, iakhawunti yomdali. Uhlobo ngalunye lweakhawunti ludityaniswa neempawu zalo kunye nemiqobo.

Ke, ukuze ukwazi ukufezekisa iinjongo zakho zobuqu, kuya kufuneka unikele ingqalelo kwinto nganye eluncedo kunye neengozi zeentlobo zeTikTok. Ke, ziziphi iimpawu zohlobo ngalunye lweTikTok ekufuneka uziqwalasele?

Akhawunti yakho

Iiakhawunti zomntu azikho izixhobo zokuhlalutya kwaye akukho msebenzi ophambili. Kuphela xa ukhetha i-akhawunti yepro iya kuthi eminye imisebenzi ikhululeke.

Ipro akhawunti

Iakhawunti yePro ibandakanya iakhawunti yeshishini kunye neakhawunti yomdali

Kuba abasebenzisi abaninzi abafikelela kwiqonga leTikTok bafuna ukwenza iprofayile yobuchule ngakumbi ukufikelela kubalandeli abaninzi, kukho ithuba lokumisela iakhawunti njengePro kubo bonke abafunayo.

Iakhawunti yePro kwiTikTok yeyawo wonke umntu ofuna iprofayile yobuchwephesha eqongeni njengoko ibonelela ngezixhobo ezahlukeneyo zabadali bomxholo.

Ngokubanzi, i-akhawunti yepro inika abasebenzisi amaxabiso angenako ukuziswa yiakhawunti yomntu, ngala:

• Ukukunceda ulandelele iintsuku zakho ezisi-7 kunye ne-28 yokujonga ividiyo yokulinganisa, ukubalwa kwabalandeli, kunye nokubonwa kweprofayile.
• Hlalutya umhla wokuthunyelwa kwevidiyo kunye nokuba zingaphi iimbono zevidiyo nganye.
• Unokubona ipesenti yamadoda nabasetyhini abajonga iphepha kunye nelizwe.
• Uncedo lokutshintsha ilizwe/ummandla xa ubukele iividiyo kwiTikTok; woyise lo mda kunye namazwe angaphezu kwama-20 akhoyo onokuthi ukhethe kuwo.
• UTik Tok Pro unokususa iLogo yeTik Tok xa ukhuphela iividiyo.
• Yazi imvelaphi yabaphulaphuli ekujoliswe kubo

Iakhawunti yePro: Iakhawunti yeshishini kunye neakhawunti yoMdali

Ngoko ke yiyiphi omele uyikhethe ukuze ufikelele usukelo lwakho? Masiphonononge kunye!

Akhawunti yezo shishino

Iiakhawunti zeshishini zinceda iiyunithi zoshishino ziqhagamshelane nabathengi ngokufanelekileyo nangokukhawulezayo kuneeakhawunti zobuqu.

Le akhawunti igxile ekubhengezeni inkampani kunye nomfanekiso webrand ukunceda abantu abaninzi bazi ngeemveliso okanye iinkonzo zenkampani ngeevidiyo endaweni yomntu othile.

Iakhawunti yomdali

Le akhawunti ivumela abadali ngabanye ukuba babe nendawo yokuyila ngakumbi kune-akhawunti yobuqu, kodwa ayisebenzi kwiinjongo zokukhuthaza uphawu lweshishini lobungcali.

Ngoko inomsebenzi omncinci wokuthengisa uphawu, ukuphumeza umkhankaso wokukhangisa, njl., ingxelo yemveliso. Esikhundleni sokugxila kwiimfuno zabathengi njenge-akhawunti yeshishini, le akhawunti igxininisa kwizinto ezithandayo kwinxalenye yabaphulaphuli. Bathengisa iimveliso zabo okanye babhengeze iimveliso/iinkonzo zezinye iimpawu kwaye bayonwabele ukuvuka kuyo.

Yeyiphi engcono? Iakhawunti yeshishini leTikTok vs iakhawunti yomdali weTikTok?

Umahluko phakathi kweakhawunti yeshishini kunye neshishini labadali

Khetha iakhawunti yeshishini ukuba

Uneshishini elikhulu

Iakhawunti yeshishini inika abasebenzisi izibonelelo ezisebenzayo zokubona amanani, ulwazi malunga namaqela abathengi, iminyaka, isini, izinto ezinomdla, ukuboniswa kwevidiyo rhoqo, iintsingiselo zembono, njl.

Ezi zisebenza eyona njongo iphezulu, kukukhuthaza uphawu lwenkampani. Ngeli xesha, iiakhawunti zabadali beTikTok zihlala zimalunga nentengiso yomntu kunye nokutsala abaphulaphuli abatsha.

Abaphulaphuli bakho abathengisayo yiGeneration Y (1980-1996) kunye neGeneration Z (1996-2010)

Nangona inani labasebenzisi beTiktok likhulu kakhulu, alinako ukuhanjiswa ngokulinganayo phakathi kwamaqela abantu. Abona baninzi sisiGeneration Y (esizalwe phakathi ko-1980-1996) okanye iqela leGeneration Z (elizalwe phakathi ko-1980 kunye no-1996). 1996-2010).

Ke ayikokubaxo, xa kuchongwa iibrendi, ivenkile efuna ukujolisa aba baphulaphuli ineyona “venkile” inkulu yabathengi abanokubakho.

Umzekelo: Uninzi lwabasebenzisi beTikTok ngabantu abancinci (i-63% yabasebenzisi beTikTok e-US ngoku baneminyaka eli-10-29 ubudala).

Ewe, eli qela kujoliswe kulo nalo liya kukhula. Ingxelo yokusetyenziswa kweTikTok ibonise ukonyuka kweqela elineminyaka engama-25 ukuya kwengama-54 ubudala, ngelixa inani labancinci lehlile.

Abaphulaphuli ekujoliswe kubo ngabathengi bamazwe ngamazwe

I-TikTok inesiseko sabasebenzisi esahluke kakhulu, sivela kumazwe amaninzi kwihlabathi liphela. IIndiya inelona nani likhulu labasebenzisi beTikTok (ngaphandle kwenguqulelo yeDouyin, ejikeleza eTshayina kuphela).

Amanye amazwe amaninzi anjengeRashiya, iMexico, nePakistan nawo anenani elandayo labasebenzisi ukuya kutsho kumashumi ezigidi.

Ngokwe-algorithm yeTikTok, ukuba ubandakanya umxholo onxulumene namazwe kwihlabathi liphela, iTikTok iya kusasaza loo vidiyo ngqo kubasebenzisi bala mazwe. Lilonke, le app ifumaneka kumazwe ali-141 kwaye ifumaneka ngeelwimi ezingama-39 ezahlukeneyo kwihlabathi liphela.

Ufuna ukwenza iintengiso ezininzi ezahlukeneyo

Unokuba neenketho ezininzi zokusebenzisa iintengiso ezinje ngevidiyo eyondlayo, imiceli mngeni ye-hashtag, ukuthatha ibhrendi, iintengiso zeTopView, isiphumo esinegama.

Iintengiso zevidiyo ezingaphakathi

Iintengiso ezingaphakathi kwisondlo ziividiyo ezimfutshane kwifidi yeendaba zabasebenzisi, icandelo elithi “For You”. Kuba ijongeka njengevidiyo yeTikTok eqhelekileyo, ezi ntengiso zilula ukudibanisa kwiividiyo ngendlela yendalo. Ngoku, olu khetho lusebenza kuphela kwiintengiso "zokuzisebenzela".

Umngeni we-hashtag enegama

Kwiintengiso ezicelomngeni ze-hashtag, ii-brand ziya kucela umngeni kubasebenzisi be-TikTok ukuba benze ividiyo ngokwabo besenza "intshukumo," mhlawumbi ngumdaniso, emva koko bayithumele ngee-hashtag ezikhethekileyo ezenziwe yinkampani.

Ezi ntengiso ziya kubekwa kufutshane naphezulu kwiphepha lokuPhonononga, kwaye xa abasebenzisi becofa ii-hashtag, baya kuthathwa ngoko nangoko kwingqokelela yeevidiyo zenza umngeni.

Ukuthathwa kwebrand

Ukuthathwa kwebrendi yintengiso eboniswa kwiscreen esigcweleyo, esihlala kwimizuzwana emi-3 ukuya kwemi-5 nje ukuba uvula usetyenziso. Iintengiso zolu hlobo ziyakuvela kwakhona kwi-Newsfeed ethi "For You". Kwaye unokuncamathisela ngokupheleleyo ii-hashtag okanye iiLinki kwiwebhusayithi yakho.

Iintengiso ze-TopView

Ngokufana neentengiso zokuThatha iintengiso, iintengiso zeTopView zikwabonisa kwiscreen esigcweleyo. Umahluko kukuba inokuhlala ukuya kuthi ga kwimizuzwana engama-60 kwaye isetelwe “kumdlalo olibaziseko,” ngoko ke iiNtengiso aziyi kuqalisa nje ukuba usetyenziso luvulwe.

Iziphumo ezinophawu

Iziphumo ezinophawu zizitikha, izihluzi ze-AR (Augmented Reality), abasebenzisi beziphumo banokongeza kwiividiyo zabo. Zifana nezihluzi ze-Instagram. Isiphumo esine-Branded ngasinye siya kusebenza malunga neentsuku ezili-10.

Ngaphakathi kwezi ntlobo zentengiso, ukuthatyathwa okuphawulweyo kunye neentengiso ezinomngeni we-hashtag ziya kuba ngexabiso ukusuka kwi-50,000 yeedola ukuya kwi-150,000 ye-USD.

Khuthaza uphendlo lwabaphembeleli

Ukuba ungumnikazi weshishini kwaye ufuna ukukhuthaza ukukhangelwa kwabaphembeleli kwiTikTok, masikhethe iakhawunti yeshishini. Ngokungafaniyo neakhawunti yeshishini, iakhawunti yomdali ayijongi kakhulu kwicandelo labaphembeleli.

Ke ngoko, iakhawunti yomdali ayinayo i-Influencer Grid njengeakhawunti yoShishino ukubonisa ngokuthe ngqo uluhlu lwabaphembeleli ukuba baqhagamshelane. I-TikTok inika iiakhawunti zeshishini inethiwekhi ebanzi yolwazi malunga kungekuphela nje abathengi kodwa nabadibanisi bokuyila njengabaphembeleli okanye abadali abadumileyo.

Umda weeakhawunti zeshishini kukuba banokufikelela okulinganiselweyo kwiindlela ezibalaseleyo kwihlabathi, kodwa banezixhobo zokuhlalutya kuphela kunye ne-imeyile kunye namakhonkco okunxibelelana nabadali ukwenza iintsingiselo okanye ukulandela iindlela zamva nje zokukhuthaza ingxelo yemveliso / yenkonzo.

Khetha iakhawunti yomdali ukuba

Ishishini elincinci kwaye ufuna ukulungisa itekeni ngokwakho

Iiakhawunti zabadali zidla ngokuba zezabantu okanye iinkampani ezincinci endaweni yamashishini amakhulu. Iinkampani ezincinci ezingenamali enkulu nazo ziya kuba nakho ukusebenzisa iakhawunti yomdali ukupolisha igama labo kunye nokutsala abaphulaphuli.

Ewe kunjalo, iiakhawunti zeshishini zibonelela ngeempawu ezininzi zokwandisa uphawu lweshishini kuneeakhawunti zabadali. Nangona kunjalo, iiakhawunti zeshishini zihlala zifuna ukudityaniswa neeakhawunti zabadali abanempembelelo kwindawo ethile.

Umzekelo omhle wokusebenzisa i-akhawunti yeshishini kwiphulo lentengiso yemveliso yi-brand ye-Dunkin Donuts ene-akhawunti yomdali.

UDunkin'Donuts ubambisene noTikToker odumileyo uCharlie D'amelio

UDunkin'Donuts ubambisene neTikToker edumileyo uCharlie D'amelio ukukhuthaza ikofu yabo kwividiyo yakhe nganye. Unabalandeli abangaphezu kwezigidi ezisi-7 ngelo xesha (abalandeli abangaphezu kwezigidi ezili-100 kwiTikTok ngoku).

Sinokubona ngokucacileyo amandla xa i-akhawunti yeshishini isebenzisana ne-akhawunti yomdali ngelixa siqonda umahluko phakathi kwezi ntlobo zimbini zeeakhawunti.

Abaphulaphuli ukuba iindidi ezimbini zeakhawunti zijoliswe kuzo zinokuba zifana, kodwa iindlela zabo zokwenza imali kunye neenjongo zihluke.

Iiakhawunti zeshishini zinceda amashishini akhuthaze iibrendi, ahlalutye abathengi kwaye afumane abaphembeleli kwiTikTok. Iakhawunti yomdali inceda abadali benze elabo ixabiso, umdla, kunye nabaphulaphuli. Emva koko iinkampani ziya kuzifumana kwaye zincede ukukhuthaza uphawu.

I-Tiktok iphuhlise iqonga elongezelelweyo “lokuzenzela inkonzo / lokuzilawula” (abakhangisi ngoku baya kukhululeka ukuba bahlengahlengise iithagethi zabo, baphucule amaphulo, njl., endaweni yeentlobo zentengiso ongenakuphazamisana nazo). Oku kudale ithuba lokuba amashishini amancinci angene kolu rhwebo lunokubakho.

Umsebenzi onjalo uba ufanelekile kuye wonke umntu ofuna ukukhuthaza iphepha labo leTikTok, ukonyusa abaphulaphuli, kwaye enze imali ngayo. Ukuqonda ukuba ababhalisi balindele ntoni, kulula ukuziqhelanisa kwakhona kwaye ubanike kanye le nto bafuna ukuyibona.

Akukho mfuneko yokuthengisa iintlobo ezininzi kakhulu

Nge-capital encinci, usenokwenza umehluko xa ukhetha ukusebenzisa ii-ads ze-feed kunye namaxabiso ukusuka kwi-$ 50 yephulo kunye ne-$ 20 yeqela leentengiso. Unokusebenzisana neempawu ukwenza imali ngokudala umxholo obandakanya abathengi kubo.

Iakhawunti yomdali inceda abadali ngaphandle kokunciphisa isandi. Nangona kunjalo, le akhawunti ayinayo idilesi ye-imeyile njengeakhawunti yeshishini, kwaye ayinakuqhuba iintengiso zeTikTok. Ukuqhuba iintengiso, kufuneka batshintshele kwiakhawunti yeshishini.

Amaqokobhe enathi

Ngoku iTikTok ayisengomdlalo owahlukileyo wamashishini amakhulu kodwa sele iyindawo yokudlala yamashishini amancinci naphakathi kunye nabantu. Ke, ngethemba, ngeli nqaku, ungazifumana eyona akhawunti ifanelekileyo.

Ukufezekisa impumelelo kwi-TikTok, ukongeza kwiimpawu zeakhawunti, kukwaxhomekeke kwintengiso yedijithali, ulwazi lweshishini, ulwazi olusexesheni, njl.njl. Ngoko zama ukuzenzela amathuba.

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