Uhlawulela njani uphononongo kuGoogle | Ngaba unokuhlawulela ukukala

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Ngaba nawe hlawulela uhlolo lukaGoogle? Uphononongo lukaGoogle lubalulekile kuba abantu baxhomekeke kuloo mava ukugqiba ukuba bathenge imveliso. Ngoko kubiza malini ukuthenga ezi ngxelo? Apha, Ukufumana abaphulaphuli iya kukwazisa kuzo zonke iinkcukacha malunga uhlawulela njani uphononongo kuGoogle, iinzuzo kunye neendleko zokusebenzisa olu phononongo.

Funda ngokugqithisileyo: Thenga uHlolo lukaGoogle | 100% Ixabiso eliphantsi kwaye likhuselekile

Sebenzisa amandla obungqina obulungileyo ukuze unyuse ishishini lakho libe phezulu! Tyala imali kuHlolo lukaGoogle oluyinyani olusuka kwiqonga lethu elithembekileyo apha AbaphulaphuliGain kwaye ufumane isidima sakho esibhakabhakeni.

1. Yintoni uphononongo lukaGoogle?

Uphononongo lukaGoogle zizimvo zabathengi malunga namashishini afakwe kwiqonga likaGoogle. Uphononongo sesinye seziphumo zokuqala umntu aya kudibana nazo xa ekhangela ishishini kuGoogle okanye ekhangela izalathiso kwiiMephu zikaGoogle.

Yinkonzo yasimahla, kwaye konke okufunayo ukushiya uphononongo yiakhawunti kaGoogle. Olu phononongo lufundeka kakhulu ngakumbi kunezo zikwiwebhusayithi ezifana neTrustpilot ngenxa yokuduma kukaGoogle njengenjini yokukhangela kunye neeMephu zikaGoogle.

Ubhatalela njani uphononongo kuGoogle

Uphononongo lukaGoogle lubaluleke kakhulu kumashishini amaninzi

2. Kutheni uphononongo lukaGoogle lubalulekile

Abantu bathobela uphononongo kwiqonga kuba uGoogle yeyona njini yokukhangela idumileyo kwaye ihlonitshwa kakhulu. Uphononongo kuGoogle lubalulekile kuba:

  • Bandisa ukubonakala kwewebhu yenkampani yakho. Ukuba abantu bafunda uphononongo oluhle, batyekele ngakumbi ekutyeleleni iwebhusayithi yakho okanye indawo yeshishini
  • Ukulungiselela injini yokukhangela, ziluncedo. Iwebhusayithi yakho iya kubonakala iphezulu kwiziphumo zenjini yokukhangela ukuba uGoogle uyaqaphela ukuba unophononongo oluhle kuba inokuxelela ukuba uthandwe kakuhle kwaye unike abathengi ngamava alungileyo. Iireyithingi ezilungileyo ngoko zonyusa ukubaluleka kwakho. Ukuba neemvavanyo ezilungileyo kuya kuphakamisa isikhundla sakho kuba i-algorithm kaGoogle izimisele ukunika abakhangeli ezona ziphumo zifanelekileyo
  • KwiProfayile yakho yeShishini likaGoogle, ukalisho lwenkwenkwezi olusekwe kumndilili wokalisho luboniswa ecaleni kwegama lenkampani yakho. Abatyeleli abaninzi baya kucofa kuluhlu lweshishini lakho ukuba lineenkwenkwezi ezine okanye ezintlanu
  • Bakwenza ukuba ufumane ingxelo ebalulekileyo malunga neshishini lakho. Unokwazi ukuchonga iindawo zokuphucula ngokusebenzisa ingxelo yabathengi ukufumanisa indlela abanye abajonga ngayo inkampani yakho.
Ubhatalela njani uphononongo kuGoogle

Ukuba ishishini lakho linophononongo lweenkwenkwezi ezi-4-5, abathengi baya kuba nomdla ngakumbi

Uphononongo oluhle luphakamisa intembeko yebhrendi. Abantu bakholelwa ukuba uphononongo olufunyenwe kwiProfayile yeShishini likaGoogle kuba bayamthemba uGoogle.

Kubalulekile ukujonga uphononongo lwakho ngamaxesha athile. Unokujongana neengxaki eziqhubekayo zenkonzo yabathengi okanye izikhalazo zokuphucula amava abathengi bakho.

Ungathanda kwakhona: Ngaba Ukusebenzisa uPhononongo lukaGoogle kuNceda SEO Ukuphucula iRenki?

3. Ngaba kufuneka uthenge uPhononongo lukaGoogle?

Ngaba ufanele uthenge uHlolo lukaGoogle? Okwangoku, kukho amashishini amaninzi anika le nkonzo. Le nkonzo iluncedo kakhulu kumashishini, ngakumbi amashishini amatsha angekabinaso isiseko esikhulu sabathengi.

Makhe sibone ukuba zeziphi izibonelelo kunye neziphene amashishini aya kuzifumana xa uthenga uphononongo lukaGoogle.

3.1 Izibonelelo

Izibonelelo eziya kufunyanwa lishishini xa kuthengwa uphononongo lukaGoogle zezi: 10x inyathelo lokwenza izigqibo ngokukhawuleza; I-20% isaphulelo kuye wonke umthengi onokubakho kunye nezinye izibonelelo ezininzi.

3.1.1 10x ngokukhawuleza ukwenza izigqibo

Iqela lethu lifumanise ukuba i-10x yeentshukumo ezingakumbi zigqityezelwa kumaphulo kusetyenziswa i-automation ukongeza iintengiso zokukhangela ezihlawulweyo kunamaphulo angasebenzisi i-automation.

Inkcazo icacile: Inkqubo yokuthengisa i-automation inokuchonga oko kuvelisa iziphumo ezingcono kwaye iphinde iphinde iphinde iphinde ibeke uhlahlo lwabiwo-mali kwezo ndawo, okanye "ngokuzenzekelayo," njengoko ndithanda ukuyibeka. Oku kuvelisa iziphumo ezingcono macala onke.

Ubhatalela njani uphononongo kuGoogle

Amashishini anophononongo oluninzi lwekhwalithi aya kunceda abathengi benze isigqibo sokuthenga ngokukhawuleza

3.1.2 20% isaphulelo kumthengi ngamnye onokubakho

Sithetha ngeziphumo eziphuculweyo, iqela lethu lifumanise ukuba iinzame zokukhangela ezixhaswayo ezizisebenzelayo nazo zikhokelele ekuthotyweni kwe-17% kwi-Cost Per Lead (CPL). Ukongeza, i-Cost Per Click yehle nge-avareji nge-9%.

3.1.3 Ezinye izibonelelo

Izinto eziluncedo ekuthengeni uphononongo lukaGoogle:

  • Ukudala intembeko yohlobo olutsha ngokukhawuleza
  • Ifanelekile "kuGoogle Maps SEO"
  • Ukwandisa ipesenti yeendwendwe eziba ngabaxhasi abahlawulayo
  • Ukwandisa uphawu lwakho okanye i-CTR yewebhusayithi kunye nesiseko sabathengi ngokukhawuleza.
  • Iprofayili yabahlaziyi abathembekileyo
  • Ukuqinisekiswa kokuziswa kwezinto eziphilayo
  • Iwaranti yokutshintshwa kwiintsuku ezingama-30
  • Ulwaneliseko olupheleleyo oluthenjisiweyo
  • 24/7 uncedo oluzinikeleyo

Ufunde kwakhona: Ndilufumana njani uphononongo lukaGoogle lweshishini lam

3.2 Isiphene

Ngaphandle kwezi zibonelelo zingentla, uphononongo lukaGoogle lukwanazo ezinye izinto ezingeloncedo. Izinto ezingalunganga ezingezantsi kufuneka uziqwalasele kwaye uqaphele xa uthatha isigqibo sokuthenga uphononongo lukaGoogle.

3.2.1 Uphononongo lwe-SEO lukaGoogle

Ukongeza ekususeni uphononongo lwakho oluthengiweyo xa lufunyenwe, i-algorithm kaGoogle iya kubohlwaya ngokuqatha i-SEO traffic yakho ukuba ichongiwe.Ukuthenga uphononongo lukaGoogle kunomngcipheko omkhulu kuba kusenokwenzeka ukuba utshintsho lwealgorithm lwexesha elizayo alunakucinywa kuphela uphononongo oluthengiweyo kodwa. yenza ukuba kube nzima ngakumbi kwinkampani yakho ukubeka isikhundla kwiziphumo zophando lwendalo.

Ubhatalela njani uphononongo kuGoogle

Ukuthenga uphononongo kuGoogle kuyingozi kakhulu

Ngenxa yoku, ayifanelekanga ingozi, kwaye inkampani yakho kufuneka igxile kubuchule bokuziphatha ukukhuthaza abathengi ukuba bangenise uphononongo. Ukongeza, ubeka umngcipheko wokuba umxhasi uqaqambise inkuthazo kuphononongo, oluya kuba luchasene ngokupheleleyo.

3.2.2 Impembelelo ekuthembekeni kwabathengi

Abathengi banamhlanje bakrelekrele ngakumbi kunangaphambili, kwaye uninzi lwabo lubona ukuthengisa othandabuzekayo ukusuka kumgama weemayile. Akukho nkampani ifuna igama elibi lentengiso elahlekisayo, ingakumbi xa kujongwa ukuba kunzima kangakanani ukulungisa olo hlobo lomonakalo kwisidima sophawu lwakho.

Ubhatalela njani uphononongo kuGoogle

Uphononongo oluhle lusisiseko sokuba abathengi bathembe ishishini

Khumbula ukuba kutheni uqale inkampani yakho kwasekuqaleni thenga uphononongo lukaGoogle usa. Mhlawumbi, ubufuna ukunika abathengi bakho iimpahla ezikumgangatho ophezulu okanye iinkonzo ezinokuphucula ubomi babo. Musa ukukhohliswa ngamacebo akhohlisayo, ke buyela kwibhodi yokuzoba kwaye ucinge ngendlela yokufumana ingxelo eyongezelelweyo ngendlela ecacileyo, ecacileyo.

Ungathanda kwakhona: Uphononongo lweShishini likaGoogle alubonakali: Kutheni kwaye wenze ntoni?

4. Uhlawula njani uphononongo lukaGoogle?

Ngobutyebi bayo bolwazi, ukuzinikela, kunye nobungcali, AbaphulaphuliGain ngokuzithemba inika abadali boMxholo eyona ndlela ilungileyo yokwenza imali ngeevidiyo zabo kwiindawo ezinje ngoFacebook, YouTube, kunye neTikTok.

Ukuphendula umbuzo uyakwazi ukuhlawulela uphononongo lukaGoogle, Ukufumana abaphulaphuli iya kukukhokela ngokweenkcukacha uhlawulwe ngokutsha lukaGoogle ngolu hlobo:

  • Inyathelo 1: Ngena kwiwebhusayithi https://audiencegain.net/
  • Inyathelo 2: Ungafikelela ngokulandelayo: IiNkonzo zeNkulumbuso > Thenga uHlolo lukaGoogle
  • Inyathelo 3: Khetha iphakheji yovavanyo oyinqwenelayo
  • Inyathelo 4: Cofa "Thenga ngoku” uze ugcwalise inkcazelo efunekayo. Emva koko siya kucwangcisa iodolo kwaye sichaze iziphumo kwi-imeyile yakho
Ubhatalela njani uphononongo kuGoogle

Iwebhusayithi ye-screenshot ye-AudienceGainNet

5. Ulunyusa njani uphononongo lwakho lukaGoogle

Ukongeza kwi ukuhlawula uphononongo kuGoogle indlela ngaphezulu, Ukufumana abaphulaphuli ukwabela nawe eyona ndlela ilula khulisa uphononongo lwakho lukaGoogle:

5.1. Ikhonkco kwiProfayile yakho yeShishini likaGoogle.

Enye indlela yokukhuthaza uphononongo olusemthethweni kukwenza uphononongo lube lula kwaye lulungele abathengi. Bandakanya ikhonkco kwiProfayile yakho yeShishini likaGoogle kwiphepha lokuphuma kwiwebhusayithi yakho, kwii-imeyile, kwiincoko zenkonzo yabathengi, kunye nakwiirisithi.

Ngaloo ndlela, abathengi bayazi kakuhle indlela yokukushiya uphononongo emva kokuba bedibene neshishini lakho okanye bathenge imveliso okanye inkonzo.

5.2. Qinisekisa ishishini lakho kuGoogle.

UGoogle ucebisa ukuba uqinisekise ishishini lakho ukuze iProfayile yakho yeShishini likaGoogle ibonakale kwiziphumo zophendlo nakwiimephu. Kwaye, ukuqinisekisa ishishini lakho kuthetha ukuba unokuphendula kuhlolo, nto leyo enceda ukwakha ukuthembana kwabathengi.

Ukuqinisekisa ishishini lakho, kuya kufuneka ulifake okanye ulibange kwiiMaphu zikaGoogle, emva koko uqinisekise nge-imeyile, ngeimeyile, okanye ngefowuni.

5.3. Hlonipha lonke uphononongo olunyanisekileyo.

Inokuhlaba ukufumana uphononongo olubi, kodwa kufuneka uhloniphe kwaye uxabise lonke uphononongo ngokulinganayo. Okokuqala, ungasebenzisa uphononongo olubi njengokugxeka okwakhayo ukuphucula ishishini lakho. Unokufikelela kubathengi abangonwabanga ukuzama ukulungisa izinto.

Uphononongo olungelulo phakathi kwamashumi okanye namakhulu ophononongo olulungileyo aluzukubothusa uninzi lwabathengi. Endaweni yoko, inokubanceda ukuba benze isigqibo esinolwazi malunga nokuba ngawaphi na amashishini abaza kuwaxhasa.

Abathengi banokude balumkele ishishini elinamakhulu ophononongo oluhle kwaye akukho ngxelo ingalunganga kwaphela.

5.4. Zibandakanye nophononongo (zombini ezintle nezimbi).

Ngeprofayile yeshishini eqinisekisiweyo kuGoogle, ungaphendula uphononongo lwabathengi. Uphononongo oluhle, enkosi abathengi ngokuxhasa ishishini lakho kwaye ubamkele kwixa elizayo.

Uthethathethwano lwakho nophononongo lwabathengi lunokubonisa abathengi abanokubakho ukuba uyabakhathalela ngempendulo kwaye unike inkonzo enkulu yabathengi.

Uphononongo olungathathi hlangothi okanye olubi, bulela umthengi ngokwabelana ngamava abo kwaye unikezele ngoncedo lokusombulula nayiphi na imiba ababenayo ngeshishini lakho.

Unganikezeli ngokugudisa izinto ukuze ufumane uphononongo olungcono - vele unikeze ukuphucula amava abo, kwaye banokuhlaziya uphononongo lwabo kamva.

Ukuba kuyenzeka ukuba ufumane uphononongo olungalunganga lwe-spammy, kunokwenzeka ukuba ucime uphononongo lukaGoogle. Sukucima uphononongo olubi ngaphandle kokuba alubalulekanga, alufanelekanga, okanye lugaxekile ngembeko yokungafihli kunye nokunyaniseka.

5.5. Nikeza ngamava omthengi omkhulu.

Batsho ukuba abathengi baya kushiya uphononongo kuphela ukuba baziva benomdla ngokwenene - ngcono okanye embi - malunga neshishini okanye iimveliso kunye neenkonzo zalo.

Ungavumeli abathengi baphume ngeengcango zakho okanye baphelise umnxeba beziva bedikidiki. Endaweni yoko, banike amava obuqu, mamela izinto ezibaxhalabisayo kwaye unike izisombululo, kwaye ube shushu kwaye ube nobuhlobo kunxibelelwano lwakho.

Bamba iqela lakho lenkonzo yabathengi kumgangatho ophezulu, kwaye uzame ukusoloko ungaphezulu nangaphezulu kubathengi bakho. Oku kuya kubanika isizathu esingakumbi sokushiya uphononongo oluhle lukaGoogle kwishishini lakho.

Ufunde kwakhona: Ufumana njani uphononongo lweenkwenkwezi ezi-5 zikaGoogle

Ii-FAQ malunga nokuhlawulela uphononongo lukaGoogle

Ngaba ungabhatala ukuze ufumane uphononongo lukaGoogle?

Ewe, ungabhatala ukuze ufumane uphononongo lukaGoogle. Zininzi iiwebhusayithi ezithengisa uphononongo lukaGoogle, kwaye kulula ukwenza oko ngekhadi lakho letyala, iPayPal, okanye iApple Pay. Nangona kunjalo, ukuhlawulela uphononongo lukaGoogle kuchasene nemigaqo-nkqubo kaGoogle, kwaye kukho inani lemingcipheko ehambelana nayo.

Ukuba uGoogle uyakubamba uhlawulela uphononongo, uphononongo lwakho lunokususwa, okanye uludwe lwakho lunokuvalwa. Ukongeza, uphononongo oluthengiweyo aluyongxelo yokwenyani, okuthetha ukuba uyaphoswa ziimbono ezinokukunceda uphucule ishishini lakho.

Kubiza malini ukufumana uphononongo lukaGoogle?

Ixabiso lokuthenga uphononongo lukaGoogle luyahluka ngokuxhomekeke kwiwebhusayithi oyisebenzisayo kunye nenani lophononongo oluthengileyo. Nangona kunjalo, unokulindela ukuhlawula naphi na ukusuka kwi-5 yeedola ukuya kwi-20 yeedola ngophononongo ngalunye.

Ezinye iiwebhusayithi zibonelela ngezaphulelo zokuthenga okuninzi, ke ukuba ufuna uphononongo oluninzi, unokukwazi ukufumana isivumelwano esingcono. Nangona kunjalo, kubalulekile ukuqaphela ukuba ukuthenga uphononongo lweGoogle kuchasene nemigaqo-nkqubo yeGoogle, kwaye kukho imingcipheko emininzi ehambelana nayo.

UGoogle ulufumana njani uphononongo olungeyonyani?

UGoogle usebenzisa iindlela ezahlukeneyo zokubona uphononongo olungeyonyani, kubandakanya:

  • Ii-algorithms zokufunda koomatshini. UGoogle uphuhlise ialgorithms yokufunda koomatshini enokuchonga iipateni kunye nezinto ezingaqhelekanga kuphononongo ezinokubonisa ukuba aziyonyani. Umzekelo, i-algorithm inokukhangela uphononongo olubhalwe ngendlela efanayo, esebenzisa amagama angundoqo afanayo, okanye athunyelwe kwidilesi ye-IP efanayo.
  • Iingxelo zabasebenzisi. UGoogle ukwakhuthaza abasebenzisi ukuba baxele uphononongo abakrokrela ukuba lububuxoki. Xa umsebenzisi exela uphononongo, uGoogle uya kuluphanda kwaye alususe ukuba lufunyaniswe lwaphula imigaqo kaGoogle.
  • Abahlalutyi abangabantu. UGoogle unalo neqela labaphononongi abangabantu abajonga uphononongo ngesandla ngeempawu zobuqhophololo.

So Ukufumana abaphulaphuli Ukunike lonke ulwazi malunga nohlolo lukaGoogle kwaye kufuneka wenze njalo hlawulela uphononongo kuGoogle? Kukho amacala amabini kuyo yonke ingxaki, eziluncedo kunye nezingeloncedo.

Ngoko ke, isigqibo sikwicala leshishini. Nceda uqwalasele ngononophelo zombini iingenelo kunye nokungalunganga ukwenza isigqibo esifanelekileyo!

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