Youtube Analytics – A to Z tools for creators to analyze video-posting tactics

Youtube does provide channel administrators with a tool to track and analyze channel performance – the Youtube Analytics tools in Creator Studio. If you are a creator but have not used this tool yet, it is a huge omission and disadvantage for you, especially while you’re trying to have 4000 watch hours to make money on Youtube

With that being said, through Youtube Analytics tools you can easily know who is watching your videos, where they are coming from, the number of views and subscribers and so forth. 

Youtube channel analytics - A to Z tools for creators to analyze video-posting tactics

Youtube channel analytics – an indispensable tool for creators

These essential data and statistics can be seen as the strong foundation for you to figure out what to focus on, who the potential audiences are, what problem with your content to solve or how to attract more viewers

Thus, to acknowledge more about the tool’s functionality, here is an A to Z guideline for you. 

How to check Youtube Analytics? 

YouTube Analytics tool gives you indeed valuable data, but you can get overwhelmed if you see all of those numbers at once. 

First off, follow these steps to check your video’s performance briefly to grasp an overviews:

  • Login into your YouTube account first.
  • Click on your profile icon and choose “YouTube Studio”.
  • Select Analytics from the left-handed menu and take a look at the statistics, such as Overview, Reach, Engagement and so on. 
  • Click on Advanced Mode to see a more detailed breakdown of channel analytics. 
  • Click on Compare To in the upper right corner if you want to make some comparisons between the current channel’s growth and that of previous years (if needed). 
Youtube Channel Analytics

Overview of channel’s performance

On the “Overview” tabs, you can check the watch time, number of views and subscribers of your channel. 

Youtube Channel Analytics

Engagement Report

For more information on watch time, click on “Engagement” to see the watch time (in minutes) and the average watch time of your channel. 

Youtube Channel Analytics

Reach Tab

In the “Reach” tab, you can see how many audiences share your video.

Important metrics on Youtube channel Analytics

Well, we’ve put together the most essential and impactful Youtube analytics metrics on your channel’s development, as a result deliver value to your subscribers and keep them engaged.

Watch time – the key Youtube analytics tactic

Watch time to track the gained watch hours

Watch time reports help you see the average number of minutes which a visitor spends watching your videos. It’s super significant since YouTube depends on it to measure and predict the performance of your channel and videos. 

The longer a viewer watches your videos, the more YouTube will recommend and rank your videos high search page. YouTube’s algorithm values ​​videos with longer watch hours because it means people are spending more time browsing and viewing on YouTube.

You can use this report to see the total watch time you’ve accrued since the beginning of your YouTube channel.

Tips for increasing your YouTube watch time

  • Capture viewers’ attention in the first 5-10 seconds by a sharp and compelling intro
  • Long videos may not help you increase the watch hours of your audiences. 
  • Create content worth watching for your fan. 
  • Add a great trailer on your YouTube homepage

In addition, watch time is necessary for making money from your videos. You need to find out carefully about YouTube Monetization Policies, how YouTube Works, it will help you know how to make money on youtube, check this index to attain 4000 watch hours and join the YouTube Partner Program (YPP) for getting monetized.

Average viewing time

Youtube Channel Analytics

Average viewing duration

Average viewing time is the total time a viewer watches your video divided by the total number of video playback. 

This report helps you see how your videos interact with your viewers. The less engagement your video is with your audience, the less average watch time and watch time will be. Average watch duration also affects your ratings and video recommendation on the search result. 

CTR – impressions click-through rate

CTRImpressions click-through rate

Impressions click-through rate shows how often viewers are interacting with your video after being posted on the homepage. Basically, a high CTR rate means your title is appealing, and your video’s topic satisfies many audiences. 

As a result, it often spikes as soon as you release a new video because your subscribers will be notified or your new content is showcased first, then YouTube’s algorithm does the rest.

However, what happens if your average viewing duration is low, while CTR is high? That means your videos somehow catch the viewer’s first impression but are not attractive enough to make them stay engaged (because they drop off watching). 

To conclude, if you have a high click-through rate that’s great, but if people click on your video and leave after the first 5 seconds, you’ll lose potential subscribers. So remember to double-check the title, description and thumbnails before uploading.

Audience Retention – Youtube analytics data for tracking audience’s behavior of viewing

Youtube Channel Analytics

Audience Retention rate

Audience Retention (AR) tells you the proportion of visitors who watched and quit the video at a given moment. You can leverage your audience retention report for future video strategies.

As a consequence, you can use the most engaging parts of your video to generate new video topic ideas, and use the least engaging parts of the video as a signal to stop creating content around those topics.

Videos with a high retention rate are often prioritized by Youtube to rank in the search engine and to put in video recommendation as it has been shown to attract viewers’ attention.

On top of that, bear in mind these two indexes 

Absolute audience retention rate

This indicator shows which exact moments in your video are most viewed, as well as where people tend to drop off. So, this kind of connection will give you better ideas of what your audiences want to watch, and provide you with necessary adjustments when viewers quit watching. 

Relative audience retention rate

This points out your audience’s tendency of viewing compared to that of other channels, and also, where you compare your video retention with all other YouTube videos of similar length.

This index is only based on duration, which is not the only factor evaluating the content. Nevertheless, it does provide a relevant comparison between your contents and those of other Youtube channels.

Real time report

Relative audience retention rate

Channel’s real time activity

This report shows total views for all videos on your YouTube channel and gives you insight into your most recently published videos. This comes in handy if you are looking to push your promotional strategy. You can also view this data in reports for each video as well. 

Demographics

Youtube Channel Analytics

Demographics of Youtube channels

There are so many things you can do if you know who your audience is. Therefore, you should look at the “Demographics” report, as you can find out the age, gender and nationality of the people watching your video.

Therefore, this will give you a better understanding of the type of content and topics you can focus on and tailor it to your audience to increase watch hours. 

Location

To see the number of viewers watching your videos locally or internationally, as a result “location” help you with video promotion campaigns, marketing products and services as well. 

Age and gender

This data helps you to classify your content to a certain age  group. For example, If your niche is game review, you’d better consider game-related videos containing violent elements and set an age restriction when posting videos on your Youtube channel.

Armed with this knowledge, you can tailor the audio of your video to regain your intended demographic, swing around for your newly discovered audience, or find a way to please everyone.

Times and Days

It’s good for you to establish an uploading-time-frame schedule to attract the most number of views and audiences. 

Playback locations

Youtube playback locations

Playback locations” lets you know more about where your videos are being played, on the Youtube platform or other websites. You also have deeper insight into your audience browsing and tracking’s behavior, which can even open up opportunities for new marketing partnerships.

Device

Youtube Channel Analytics

Devices – which devices people use to watch Youtube?

This indicator consists of the percentages of the audience viewing your content on PC, mobile phones, tablets, game consoles or smart TVs. 

Devices affect the types of content people watch on YouTube, as well as how they interact online in general.

Traffic source

Traffic sources data

So to say, every creator needs to know where their traffic is coming from, an external referral source like social media, or an internal referral source from their own website or platform.

This allows you to find the best platforms for promoting your videos. For instance, if you see most of your traffic coming from your Pinterest page then incorporating your Youtube video’s link could draw more attention then increase more potential audiences.  

Your YouTube traffic source report knows how visitors found your video content and which sources help increase your watch hours, views and subscribers. 

While the YouTube traffic report does provide a good overview of traffic sources, adding Google Analytics would be a great addition to have more detailed information. 

Likes/Dislikes

Youtube Channel Analytics

Likes and Dislikes

Very simple, this metric reflects the audience’s point of view on what you do, whether they like it or or dislike it.

From there, you can understand the viewer’s opinions when reviewing each of your videos. More importantly, you’ll know whether they like the videos themselves or the particular subjects. 

On the other hand, if you get a significant amount of dislikes, reconsider the content type or how you convey it. Is such content too controversial or irrelevant to your target audience? Are titles and thumbnails related to the content already?

Subscribers rate

Youtube Channel Analytics

Subscribers rate

Considering subscriber growth helps you measure your efforts to develop a better YouTube channel. Indeed, your subscribers are the most loyal fans when it comes to your overall content. 

Without these loyal audiences, you won’t have anyone watching your videos on a regular basis. Besides, youTube subscribers report also lets you know which videos and when you lost or gained subscribers.

Want to know more about other tactics for Youtube channel development? 

In a nutshell, it is stated that Youtube channel analytics is the most powerful tool to help you get used to how the Youtube algorithm works, as a consequence you can create content that attracts viewers to ensure the long-term development of the channel.

Thus, you can sign up for AudienceGain right now for more updates from our service and other valuable information for making money from this platform itself. 


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