Zisebenza Kanjani Izibuyekezo ze-Google | Izinto Okufanele Uzazi

Uma usuvele wazi mayelana nokubuyekezwa kwe-google kufanele uzibuze kusebenza kanjani ukubuyekezwa kwe-Google futhi kudala ukusebenza ngempumelelo. Lapha i-Audiencegain izokuqondisa ukuthi ungayenza kanjani isibuyekezo sakho kukhwalithi ye-google, okuhlanganisa ulwazi olwengeziwe kanye nezinyathelo zokwenza ukugcwalisa isibuyekezo esiphelele. Ukulandela okuthunyelwe ngezansi.

Funda kabanzi: Thenga Izibuyekezo ze-Google | 100% Kushibhile futhi Kuvikelekile

Sebenzisa amandla empendulo evumayo ukuze ukhulise ukukhula kwebhizinisi lakho manje! Thola izibuyekezo ze-Google zangempela kunkundla yethu ethembekile ku- IzethameliZuza futhi ufakazele isithunzi sakho sichuma.

1. Uhlolojikelele lwezibuyekezo ze-Google

Ingabe uke wakhetha indawo yokudlela eyodwa kunenye ngokusekelwe kuzibuyekezo eziku-inthanethi? Izibuyekezo ze-Google zifana ncamashí nendlela ezizwakala ngayo. Ivumela amakhasimende ukuthi athumele esidlangalaleni isibuyekezo se-Google mayelana nomuzwa wabo nenkampani kanye namasevisi nemikhiqizo yayo.

Isibuyekezo se-Google siyithuluzi eliwusizo ukuze uthole isibuyekezo esihle kuyo yonke into

Izibuyekezo ze-Google ziyisici esihlanganiswe ku-Google Bhizinisi Lami kanye ne-Amamephu. Amakhasimende angakala futhi abuyekeze imikhiqizo noma amasevisi akho lapho inkampani yakho isohlwini futhi ibonakala kulawa mawebhusayithi. Ukubuyekeza okungcono kakhulu, kuzoba ngcono ukugcwala kwesayithi lakho.

2. Ukubaluleka kwezibuyekezo ze-Google

Ake sithole ukuthi kungani ukubuyekezwa kwe-Google kubalulekile, lokho kugqugquzela okwenza ufune ukwazi ngakho ukuthi ukubuyekezwa kwe-Google kusebenza kanjani.

2.1 Izibuyekezo ze-Google zithuthukisa izinga lokusesha lendawo

Uma unezibuyekezo ezinhle kumawebhusayithi afana ne-Yelp ne-Google, izinga lakho emiphumeleni yosesho yasendaweni lizokhuphuka, okungenye yezinzuzo ezinkulu zokusebenzisa ukubuyekezwa kwe-inthanethi. Ukusesha kwasendaweni kuvumela amabhizinisi ukuthi aphromothe imikhiqizo namasevisi awo ngqo kumakhasimende akuleyo ndawo.

Ngokuthuthukisa i-SEO yangakini, uzosiza inkampani yakho ukuthi ibonakale kakhudlwana futhi ifinyeleleke kubantu abayifunayo.

2.2 I-Google ibuyekeza ukwethembeka kokwakha

Amakhasimende abheka ukubuyekezwa kwe-Google ngendlela abheka ngayo izincomo zomlomo. Abathengi abangu-92% basebenzise i-inthanethi ukuze bathole ibhizinisi lendawo ngonyaka odlule, futhi u-82% walabo bantu bafunde izibuyekezo ku-inthanethi. Izibuyekezo zingasiza ekunqumeni ukuthi uzoyisebenzisa kuphi imali yakho nokuthi yimaphi amabhizinisi ongawasekela. Ngokulalela amakhasimende akho, ungathuthukisa ikhwalithi yemikhiqizo namasevisi akho.

Izibuyekezo ze-Google zibaluleke kakhulu kumakhasimende njengezincomo zezwi lomlomo

2.3 Izibuyekezo ze-Google zinomthelela ekuguquleni

Ukubuyekezwa okuhle kwe-inthanethi kuqinisekisa intshisekelo yamakhasimende kumkhiqizo noma isevisi lapho bewufuna. Lokhu ekugcineni kuholela ekwandeni kwezimoto ezihamba ngezinyawo. Uma kungenjalo, uma inkampani yakho inezibuyekezo ezingezinhle, ingase ixoshe amakhasimende.

Kukhona Ongakuthanda: Yini Isibuyekezo Se-Google? Ukubuka Okusha Kakhulu Kokubuyekezwa Kwe-Google

3. Ama-SERP nezinkanyezi?

I-Google isebenzisa i-algorithm ukubala ukuthi zingaki izinkanyezi ukunikeza izinhlobo ezahlukene zohlu, njengezikhangiso nezixhumanisi eziluhlaza okwesibhakabhaka. Uma othile asesha ku-Google, uzobona izilinganiso zezinto ezifana nezikhangiso nezixhumanisi ezisuselwe ekutheni bangaki abantu asebezikale.

Izilinganiso zenkanyezi ku-Google aziyona into esezingeni kodwa ingaba isici esikhulu ekuguquleni. Bangakusiza ukuthi ubonise ubufakazi bomphakathi futhi wakhe ukwethembeka kwakho.

3.1 Izinkanyezi ze-Google kanye nemiphumela yephekhi yendawo

I-Google yenza kube lula ukuthola amabhizinisi eduze nawe, ngokubonisa ulwazi lwawo ku-Google Amamephu, amakhasi e-Google Bhizinisi Lami, neminye imithombo. Ungakwazi futhi ukubona izibuyekezo ezivela kwabanye abantu endaweni yakini, futhi wenze izinqumo ezingcono ngokucabangela lonke ulwazi olutholakalayo. Izibuyekezo ezintsha zingathatha kufika emavikini amabili ukuthi zivele kumphumela wakho wonke.

I-Google SERPs isithombe-skrini sephakethe lendawo

Uzenza Kanjani Izinkanyezi Ze-Google Eziningi Emiphumeleni Yokusesha Yasendaweni

Amakhasimende kufanele anikeze impendulo ngezakhiwo zebhizinisi lendawo namanye amawebhusayithi okubuyekeza endawo thenga izibuyekezo ku-Google. I-Google incoma ukuthi abanikazi bamabhizinisi bacele impendulo yamakhasimende, ehlanganisa izinqubo ezihamba phambili ezifana:

• Ukucela impendulo yamakhasimende nokwenza kube lula ukuthi banikeze impendulo ngokuxhumanisa namakhasi akho okubuyekeza.
• Ukudala ukwaziswa kokubuyekezwa kweselula kanye nedeskithophu.
• Phendula ezidingweni.
• Azikho izikhuthazo.

3.2 I-Google Stars kanye nohlu olujwayelekile “lwe-Blue Link”

Amawebhusayithi angazihlukanisa nabaqhudelana naye ngokubeka izinkanyezi emakhasini azo ohlu lwemiphumela yosesho. Kukamuva nje lapho i-Google iqale ukuhlola izilinganiso zenkanyezi ekusesheni kwezinto eziphilayo.

Uyithola Kanjani I-Google Stars emiphumeleni yosesho ye-Organic

Engeza umaka we-schema kuwebhusayithi yakho uma ufuna izinkanyezi zivele emiphumeleni yosesho yemvelo.

Bese, ngosizo lwethimba lakho lokuthuthukisa, ungakwazi ukwengeza ikhodi kusayithi lakho ebonisa isilinganiso sakho esimaphakathi, esiphezulu, esiphansi, nenani eliphelele lesilinganiso.

Iskripthi sesithombe-skrini se-JSON-LD ku-Google Developers, Agasti 2021

Kuku-Google ngokuphelele lapho amazwibela anothile azovela kuma-SERPs ngemuva kokuthi uwangeze kusayithi lakho. Uma usuqedile, sebenzisa i-Google Structured Data Testing Tool ukuze uhlole kabili umsebenzi wakho.

Ukwengezwa kwe-schema kukhuthazwa kakhulu. Ngisho noma ungenayo, uma ungumnikazi wesitolo esinezilinganiso zezinkanyezi, i-Google ingase izibonise emiphumeleni yenjini yokusesha.

3.3 Izikhangiso ezikhokhelwayo kanye nezinkanyezi ze-Google

I-Google Stars ichazwa “njengohlobo lwesandiso oluzenzakalelayo olugqamisa abakhangisi abanezilinganiso eziphezulu” lapho bevela ezikhangisweni zokusesha ezikhokhelwayo.

Izikhangiso zombhalo, izikhangiso zokuthenga (njengoba kubonwe ngenhla), nokufakwa kuhlu kwamahhala konke kuqukethe lokhu. Isamba senani lamavoti noma ukubuyekezwa kanye nesilinganiso senkanyezi kuyaboniswa.

Ungayithola Kanjani I-Google Stars Ezikhangisweni Ezikhokhelwayo

• Landela zonke izinqubomgomo ezimayelana nolwazi olungamhlonze muntu, ugaxekile, uhlelo olungayilungele ikhompuyutha, izimfuneko zomthetho, nezinye izindaba.
• Thumela okuphakelayo nge-Google Merchant Center, noma hlanganisa imakhaphu yedatha ehlelekile kuwebhusayithi yabo (njengoba kuchazwe esigabeni esandulele).

Thola i-Google Stars ezikhangisweni ezikhokhelwayo

Futhi, ngaphandle kokusebenzisa umaki we-schema, okuqukethwe kwabathengisi be-e-commerce kungase kuvele kuma-SERP.

Ukuze izikhangiso zombhalo nezokuthenga zibonise izilinganiso zenkanyezi, abathengisi kufanele babe nezibuyekezo okungenani eziyi-100 ezinyangeni eziyishumi nambili ezedlule.

Ngoba i-Google iphatha izibuyekezo ngendlela ehlukile emazweni ahlukene, ubuncane bokubuyekeza okungu-100 busebenza kuphela endaweni eyodwa ngesikhathi.

Ukuze izilinganiso zibonakale ezikhangisweni, inkampani yaseCanada ye-e-commerce, isibonelo, kufanele ukuthi ithole okungenani izibuyekezo eziyi-100 ezivela ngaphakathi e-Canada ngonyaka odlule.

I-Google icubungula izibuyekezo ezivela kuzibuyekezo zekhasimende le-Google kanye nezingosi ezigunyazwe zokubuyekezwa kozakwethu benkampani yangaphandle, okwenza kube lula kubathengisi ukuthi bahlangabezane nomkhawulo wokubuyekeza omncane wonyaka. I-Google iphinda icele:

• Isizinda esinezilinganiso kufanele sifane nalesi esikuso izikhangiso.
• I-Google noma ozakwethu bayo kufanele benze ucwaningo locwaningo lwesayithi lakho.
• Ukubuyekezwa okufakiwe kufanele kube mayelana nomkhiqizo noma isevisi ethengiswayo.

Okokugcina, i-Google inikeza isisho semfuneko (esididayo ngempela).

Funda futhi: Ungakwazi yini ukukhokhela ukubuyekezwa kwe-Google

3.4 Imiphumela enothile, izinkanyezi ze-Google, kanye nezindlela zokupheka

Isizinda esinezilinganiso kufanele sifane nalesi esiboniswe esikhangisweni. I-Google noma omunye wozakwethu kufanele enze ucwaningo lokuhlola iwebhusayithi yakho. Ukubuyekezwa okufakiwe kufanele kube mayelana nomkhiqizo noma isevisi ethengiswayo.

Njengezinye izibuyekezo, amakhadi eresiphi emiphumeleni yosesho abonisa isilinganiso sokubuyekeza esimaphakathi kanye nenani eliphelele lezibuyekezo. Umphumela uqubule inkulumompikiswano phakathi kwama-blogger okudla, njengoba izindlela zokupheka ezintathu kuphela ngokusesha ngakunye zivela kumiphumela yedeskithophu ye-Google (njengoba kuboniswe esithombeni esingenhla), futhi ezine zivela kumakhalekhukhwini.

Lezi zikhundla ezibalulekile zizothola u-75% wokuchofoza, okushiya labo abangakwazi ukubuyekezwa kwamakhasimende aku-inthanethi othulini. Lokhu kusho ukuthi ikhwalithi yeresiphi ayihambisani nalokhu.

Uyithola Kanjani I-Google Stars Emiphumeleni Yeresiphi

Ama-blogger okudla namawebhusayithi eresiphi kufanele engeze i-schema kumawebhusayithi awo ukuze athole izilinganiso zezinkanyezi, ngokufanayo nendlela izinkanyezi ezibonakala ngayo ohlwini lwe-organic blue-link.

Nokho, ukufaka kuhlu isilinganiso nenani eliphelele lezilinganiso akulula kangako. Onjiniyela kufanele balandele imihlahlandlela yemakhaphu yeresiphi ye-Google. Imakhaphu iyadingeka futhi iyanconywa:

Imakhaphu Edingekayo Yamaresiphi

• Igama leresiphi.
• Umfanekiso weresiphi

Imakhaphu Enconyiwe Yamaresiphi

• Isilinganiso sisonke.
• Umbhali.
• Isikhathi sokupheka, isikhathi sokulungiselela, nesikhathi esiphelele
• Usuku lokushicilelwa
• Incazelo.
• Amagama angukhiye.
• Ulwazi lokudla okunomsoco.
• Uhlobo lweresiphi, njengeSifunda “sesidlo sakusihlwa” esihlotshaniswa neresiphi
• Izithako.
• Imiyalo.
• Isamba sokuphakelwa noma isivuno
• Ividiyo (kanye nenye imakhaphu ehlobene, uma kukhona ividiyo kuresiphi).

Imakhaphu yemiyalelo yeresiphi ingabukeka okuthile

Futhi funda: Thola izibuyekezo ezinhle ze-Google

3.5 Izinkanyezi ze-Google nezingosi zokubuyekeza zezinkampani zangaphandle

Izinkampani eziningi zesoftware zisebenzisa izingosi zokubuyekeza zezinkampani zangaphandle ukusiza amakhasimende ekwenzeni izinqumo zokuthenga. Amasayithi okubuyekeza ezinkampani zangaphandle ahlanganisa i-Yelp, G2, namanye amaningi okungewona abanikazi bawo futhi avumela amakhasimende ukuthi ashiye impendulo.

Eziningi zalawa mawebhusayithi, okuhlanganisa i-Capterra, zinikeza izilinganiso zenkanyezi.

Ungayithola Kanjani I-Google Stars Ezingosini Zokubuyekeza Zomuntu Wangaphandle

Indlela engcono kakhulu yokuthola isibuyekezo kusayithi lokubuyekeza lenkampani yangaphandle inqunywa isayithi elilungele umkhiqizo noma ibhizinisi.

Uma unamakhasimende asebenzayo ku-Yelp, isibonelo, ungakhetha ukuhlanganyela nawo lapho.

Ngokufanayo, uma isayithi lokubuyekeza isofthiwe, elifana ne-Trust Pilot, livela ukuze usesho lwakho olunegama, ungathumela i-imeyili ohlwini lwamakhasimende akho uwacele ukuthi ashiye isibuyekezo.

I-Google ibona amawebhusayithi okubuyekeza ezinkampani zangaphandle alandelayo:

• Umshayeli wendiza angamethemba.
• Reevoo.
• I-Bizrate – nge-Shopzilla.

Mayelana nezibuyekezo zezinkampani zangaphandle, i-Google ikhumbuza amabhizinisi ukuthi ayikho indlela yokuphuma kuzo nokuthi noma yiziphi izinkinga kufanele zixazululwe nabanikazi besayithi bezinkampani zangaphandle.

Isithombe-skrini esivela kuhlu lwama-SERP lwesayithi lokubuyekeza, Google, Agasti 2021

Funda futhi: Ungazithola kanjani izibuyekezo ze-ogle zezinkanyezi ezi-5

3.6 Izinkanyezi ze-Google kanye nemiphumela yesitolo sezinhlelo zokusebenza

Uma uhlelo lokusebenza luwumkhiqizo oyinhloko wenkampani, ngokuvamile luthembela ku-App Store nokulandwa kwe-Google Play Isitolo.

Kusuka kumaSERPs, abaseshi bangabona izilinganiso zezinkanyezi zohlelo lokusebenza, inani lamavoti, nolunye ulwazi olubalulekile njengokuthi uhlelo lokusebenza lumahhala yini.

Ungayithola Kanjani I-Google Stars ku-App Store

Amabhizinisi angathumela izinhlelo zawo zokusebenza ze-iOS ku-App Store, akhuthaze amakhasimende ukuthi ashiye izibuyekezo, futhi aziphendule. Bangenza okufanayo ku-Google Play; imiyalelo iyatholakala lapha.

Futhi funda: Uzithola kanjani izibuyekezo ze-Google kumakhasimende

4. Ukubuyekezwa kwe-Google kusebenza kanjani?

Inkinga ukuthi kusebenza kanjani ukubuyekezwa kwe-Google ebhizinisini. Ukulandela abacwaningi, lezi zici ezingezansi zizothinta indlela leli thuluzi elisebenza ngayo ukuze libuyekezwe kangcono.

4.1 Amabhizinisi endawo nezindawo

Ungathola ulwazi olulandelayo mayelana nezindawo zendawo namabhizinisi ku-Google Search naku-Maps:

• Hlola imiphumela
• Impendulo enhle kakhulu
• Isamba senani lokubuyekezwa ngu

Wonke amaphuzu akalwe ukusuka ku-1 kuye ku-5, kuthi u-5 abe ukulinganisa okuphezulu kakhulu.

Anqunywa kanjani amaphuzu?

Isilinganiso sazo zonke izilinganiso ze-Google zaleyo ndawo noma ibhizinisi sisetshenziselwa ukubala umphumela wokubuyekeza.

Okubalulekile: Ngemuva kokuthi othile eshiye isibuyekezo esisha, kungathatha amaviki amabili ukuthola isikolo esibuyekeziwe.

Thola izikolo zokubuyekeza zezindawo namabhizinisi endawo

Sikusebenzisa kanjani ukubuyekezwa okuvela kwamanye amawebhusayithi

Kwezinye izimo, Ukubuyekezwa Kwekhasimende okuvela kwamanye amasayithi okubuyekeza endawo kungase kuboniswe Kumaphrofayela Ebhizinisi. Lezi zibuyekezo zikhiqizwa ngokuzenzakalelayo ngokusekelwe olwazini olusuka kuwebhu yi-Google. Xhumana nesayithi langempela uma unokukhathazeka mayelana nezibuyekezo zamanye amasayithi.

4.2 Thola izibuyekezo ze-Google

Ngakho-ke, zisebenza kanjani izibuyekezo ze-Google?

Izibuyekezo ze-Google zinikeza ulwazi oluwusizo futhi zisiza ibhizinisi lakho ligqame. Izibuyekezo zivela eduze Kwephrofayela Yebhizinisi lakho kokuthi Amamephu Nosesho. Landela izinqubo ezihamba phambili ukuze uthole izibuyekezo. Ungacela impendulo yekhasimende ngokusabalalisa i-URL eyingqayizivele yebhizinisi lakho.

Ngezinqubo ezihamba phambili ezilandelayo, ungakhuthaza amakhasimende akho ukuthi asakaze igama ngebhizinisi lakho ngezibuyekezo ze-Google:

• Qinisekisa Iphrofayela Yebhizinisi lakho: Ulwazi lwenkampani yakho luzovela kokuthi Amamephu, Usesho, nezinye izinsiza ze-Google. Kufanele ube nebhizinisi eliqinisekisiwe ukuze uphendule isibuyekezo.
• Khumbuza amakhasimende ukuthi ashiye izibuyekezo: Bazise ukuthi kuyashesha futhi kulula ukwenza kanjalo. Amakhasimende akufanele anikezwe izikhuthazo zokushiya izibuyekezo zabanikazi bamabhizinisi. Ungaphinda ukhuthaze amakhasimende ukuthi ashiye izibuyekezo ngokudala nokwabelana ngesixhumanisi.
• Phendula kuzibuyekezo ukuze ukhulise ukwethenjwa kwamakhasimende: Amakhasimende azoqaphela inkampani yakho iyazisa impendulo yawo uma ufunda futhi uphendula izibuyekezo zawo.
• Cabangela zonke izibuyekezo: Uma ukubuyekezwa kuthembekile futhi kunenjongo, kunenzuzo kumakhasimende angaba khona. Amakhasimende akholelwa ukuthi inhlanganisela yezibuyekezo ezinhle nezingezinhle zithembeke kakhulu. Ungahlala uphendula isibuyekezo ukuze ubonise amakhasimende ukuthi uyawakhathalela futhi unikeze umongo owengeziwe. Uma isibuyekezo singathobeli imihlahlandlela yethu yokuthumela, ungacela ukuthi sisuswe.

Yabelana ngesixhumanisi sokubuyekeza.

Ungadala futhi usabalalise isixhumanisi lapho amakhasimende angashiya khona izibuyekezo. Ukuze ukhuthaze amakhasimende ukuthi achofoze isixhumanisi:

• Kufanele ifakwe kuma-imeyili okubonga.
• Ifake ekupheleni kwengxoxo.
• Kubhale kumarisidi akho.

Iya Kuphrofayela Yebhizinisi lakho.

Khetha Amakhasimende > Ukubuyekeza > Thola izibuyekezo eziningi.

Ithiphu: Uma usebenzisa Usesho lwe-Google kukhompuyutha yakho, khetha okuthi Cela izibuyekezo.

Yabelana ngesixhumanisi ngokuqondile namakhasimende akho noma sebenzisa izinketho zokwabelana ezinikeziwe.

Ukwabelana ngesibuyekezo sesixhumanisi

Kukhona Ongakuthanda: Kungani Isibuyekezo sami se-Google Sinyamalele? 24 Izizathu Ezivamile

5. Izinto mayelana ne-Google ongazazi?

I-Google iyinkimbinkimbi kakhulu, kodwa uma nje ugxila kwezinye izigaba ezithinta izinga lakho lokubuyekeza, zizokusiza uthole impendulo engcono ku-inthanethi.

5.1 Bika izibuyekezo ezingelona iqiniso

Izibuyekezo ezingelona iqiniso zisadlangile kubantu bendawo bakwa-Google kodwa kulula ukuzibika. Futhi inqubo iyafana noma ngabe ukubuyekezwa kubi enkampanini yakho noma kuhle kwezimbangi.

Ukuze uqale, sesha inkampani ngegama bese uchofoza inombolo yezibuyekezo:

Bese, uhambisa phezulu kwesibuyekezo esingumgunyathi futhi uzobona ifulegi livela eduze kwalapho isibuyekezo sithunyelwe:

Uzoyiswa esikrinini esisha ngemva kokuchofoza lokho. Vele ushiye ikheli lakho le-imeyili (kubomengameli be-Google, hhayi elebhizinisi noma umbuyekezi) futhi ubonise ukuthi ingabe okuthunyelwe kuqukethe “ukukhangisa noma ugaxekile” noma “ukungqubuzana kwezintshisekelo.” Ukuphela kwakho lokho.

Ungakwazi futhi ukuvakashela isikrini esifanayo ngokuchofoza imibuthano emithathu eduze kwesibuyekezo ekubukweni kwemephu:

Funda futhi: Khokhela izibuyekezo ze-Google mbumbulu

5.2 Ubuningi behlula isilinganiso sekhwalithi

Lokhu kungase kubonakale kungemuva, kodwa kulungile. Uma uqhathanisa amabhizinisi amabili angashintshaniswa ngenye indlela, kodwa elinye linesibuyekezo esisodwa (isilinganiso sezinkanyezi ezi-5) kanti elinye linezibuyekezo ezingu-20 (isilinganiso sezinkanyezi ezingu-3.5), leli elinezibuyekezo ezingu-20 ngokuvamile lizofinyelela phezulu.

Kungani?

Lokhu kungenxa yezici ezihlukahlukene.

Okokuqala, ukuba nezibuyekezo eziningi kubonisa ukuthi kufanele ubeke ukwethemba okwengeziwe esilinganisweni. Kungaba into engaphandle uma inkampani yakho inokubuyekeza okukodwa kuphela, kungakhathaliseki ukuthi u-1 noma u-5. Kungenzeka ukuthi othile ubenosuku oluhle (noma olubi kakhulu) ngenxa yezizathu ezingahlobene nenkampani yakho.

Nokho, inkampani yakho inesithunzi uma sekunezibuyekezo ezanele zokukhombisa iphethini. Ngisho nedumela elibi liyancamela kunokungabi nalo idumela le-Google.

Amabhizinisi anezibuyekezo eziningi anezilinganiso eziphakeme

Okwesibili, izincazelo zokubuyekeza zingadalula okuningi mayelana nebhizinisi.

Ngisho nezibuyekezo ezingezinhle zisho ukuthi limnandi kangakanani ikhofi lesi-Irish, ukuze wazi ukuthi lihle. Noma isilinganiso sabo esimaphakathi bekuyizinkanyezi ezintathu kuphela, kodwa wonke umuntu uvumile ukuthi bayalithokozela ikhofi lase-Ireland, i-Google isazoyibeka phezulu "i-SF yekhofi yase-Ireland."

Lezi zibuyekezo zingase futhi zazise i-Google nganoma iziphi izinsiza ongase uzishaye indiva ohlwini lwakho lwe-Google Bhizinisi Lami kanye newebhusayithi yakho. Uma ungumnikazi wendawo/umdwebi/usonkontileka wokunisela/udobi, i-Google ingase ingakunaki ukuthi kufanele ubonise “ukufakwa komgodi ngokwezifiso” kuze kube yilapho othile esho ngakho esibuyekezweni.

5.3 I-Google ifuna ukuthi ucele ukubuyekezwa

Ngokwenqubomgomo esemthethweni ye-Yelp, akufanele neze ucele ukubuyekezwa. Amakhasimende acelwa kuphela ukuthi ashiye ukubuyekezwa okungavunyelwe, okungalungile kosonkontileka.

I-Google, ngakolunye uhlangothi, ikukhuthaza ukuthi ukhumbuze amakhasimende akho ukuthi ashiye izibuyekezo. Inqobo nje uma ungasethi amakhiwokhi ukuze uqoqe izibuyekezo futhi unganikezi noma yiziphi izikhuthazo, isibhakabhaka singumkhawulo.

5.4 Ukubuyekezwa kokuhlunga kwe-Google

Wonke umuntu uhlambalaza isihlungi sokubuyekeza sika-Yelp, kodwa hhayi kakhulu ngokumelene ne-Google.

I-Google kwesinye isikhathi ihlunga izibuyekezo ngezizathu ezifanayo uYelp azenzayo: eziningi kakhulu zishiywe zilandelana kusuka kukhompyutha efanayo, noma kubantu abangasebenzisi abasebenzisi be-Google. Umehluko omkhulu ukuthi i-Google iphuzile kakhulu kumdlalo wokubuyekeza kangangokuthi bavame ukukhetha ukubuyekezwa okuningi kakhulu ukuze kunganele.

Isibuyekezo se-inthanethi sesihlungi se-Google

5.5 Umthelela omkhulu ebhizinisini lakho

Uma ubheka isithombe esingezansi, ungaxhumana nenkampani yokuqala noma yesibili?

Ngokusho kwe-SEO logic evamile, inkampani yokuqala evelayo ithola ukuchofoza.

Inkampani yesibili iyayichoboza ngokwemibandela yokubuyekezwa. Ukubuyiselwa Kwekhwalithi kubonakala kuyinketho engcono, ngisho noma ungazi ukuthi ukubuyekezwa kwe-Google kusebenza kanjani.

Abathengi bazobona isibalo sakho esimaphakathi senkanyezi uma uvela oseshweni lezentengiso (“njengokubuyiselwa komonakalo wamanzi eduze kwami”) noma usesho olunegama (njengokuthi “ochwepheshe bokubuyisela okuluhlaza”). Amakhasimende angase abheke igama lakho, abone isilinganiso sakho senkanyezi, futhi anqume ukungakushayeli.

Kungakhathaliseki ukuthi uyathanda noma awuthandi, izibuyekezo zakho ze-Google zixoxa indaba ecishe ihlale iphindwa lapho othile ehlangana nohlu lwakho lwendawo lwe-Google. Qiniseka ukuthi inhle.

Ngesihloko esingenhla, uqonda kangakanani kusebenza kanjani ukubuyekezwa kwe-Google. Uma ufuna ukwazi imininingwane eyengeziwe, sicela uthinte i-Audiencegain ukuze uthole usekelo.

Ezinye izindatshana ze Izilaleli ziyazuza futhi babe nolwazi olufanayo, ngakho baqinisekile ukuthi bazokusiza kakhulu.

Izihloko ezihlobene:

• Ubani Ongabona Izibuyekezo Zami Ze-Google | Indlela Yokuthola Futhi Umphathi
• Ungashumeka Kanjani Ukubuyekezwa Kwe-Google Kuwebhusayithi | Qondisa Isinyathelo Ngesinyathelo
• Thenga izibuyekezo zezinkanyezi ezi-5
• Uzithola kanjani izibuyekezo ze-Google kumakhasimende
• What is Use Viral Google reviews
• Iyini i-bot 5 star ye-Google yokubuyekeza
• Ungeza kanjani izibuyekezo ku-Google ibhizinisi lami
• Yiziphi izibuyekezo ze-Google eziyizinkanyezi ezi-5
• Uzithenga kanjani izibuyekezo ezingezinhle ze-Google
• Ungazithola kanjani izibuyekezo zezinkanyezi ezi-5 ze-Google
• Uzithola kanjani izibuyekezo ze-Google zebhizinisi lami
• Uzithola kanjani izibuyekezo ezinhle ku-Google
• Uzithola kanjani izibuyekezo ezikhokhelwayo ku-Google