Ta yaya Tripadvisor Aiki | Samfurin Kasuwanci na Tripadvisor

Tripadvisor shine gidan yanar gizon tafiye-tafiye mafi girma a duniya. Wannan dandali ne na balaguro wanda duk wata babbar kasuwa ko ƙaramar kasuwanci ta sani. Don haka yadda Tripadvisor ke aiki? Menene samfurin kasuwanci na Tripadvisor? Bari Masu sauraro su koyi cikakken bayani game da Tripadvisor ta labarin da ke ƙasa.

Kara karantawa: Sayi Bayanin Tripadvisor | 100% Garanti & Mai Rahusa

1. Menene Tripadvisor? Ta yaya Tripadvisor ke aiki?

Stephen Kaufer, Nick Shanny, da Thomas Palka sun fara Tripadvisor a shekara ta 2000. Wannan hukumar tafiye-tafiye ta yanar gizo ce ta Amurka wacce ke tafiyar da gidan yanar gizo, aikace-aikacen wayar hannu, da gidan yanar gizo don kwatanta sayayya da abun ciki na mai amfani.

Ta hanyar abun ciki, kayan aikin kwatancen farashin, ajiyar kan layi, da sabis masu alaƙa don wurare, masauki, nishaɗi da gogewa, da gidajen cin abinci, Tripadvisor yana gudanar da dandamalin jagora mafi girma a duniya.

A cikin fiye da kasuwanni 40, Tripadvisor ya kafa hanyar sadarwa na alamun balaguro da kamfanoni waɗanda ke haɗa matafiya zuwa abubuwan jan hankali, masauki, ayyuka, da gidajen cin abinci.

Tripadvisor dandamali ne na tafiye-tafiye na kan layi wanda ke taimaka wa abokan ciniki yin ajiyar dakin otal da tikitin iska

Shafukan yanar gizo masu zuwa kaɗan ne kawai daga cikin samfuran balaguro na kan layi da kasuwancin da Tripadvisor ke sarrafa: www.bokun.io, www.helloreco.com, www.cruisecritic.com.

Tun daga ranar 31 ga Disamba, 2021, Tripadvisor yana da fiye da biliyan 1 dubawa da ra'ayoyi akan kusan otal miliyan 8 da sauran zaɓuɓɓukan masauki, wuraren cin abinci, ayyuka, hukumomin balaguro, da layukan jirgin ruwa.

Tripadvisor ya saita wasu jagororin yadda otal, gidajen abinci, ayyuka, kamfanonin jiragen sama, da jiragen ruwa dole ne a nuna su akan gidan yanar gizon sa, duk da haka yana ba su damar yin lissafin kyauta.

Ta yaya daidai sakamakon binciken Tripadvisor ke nuna algorithm aiki? Fasalin bincike na ciki a kan Tripadvisor yana dawo da bayanan da suka dace da tambayar ku ta rubutu. Sharuɗɗan bincikenku, sake dubawa, adadin ra'ayoyin shafi, da wurinku kaɗan ne daga cikin fannoni da sigina da yawa waɗanda ƙarshen binciken ke ɗauka don samar muku da mafi dacewa bayanai.

Abokan hulɗa za su iya shiga cikin hulɗar kasuwanci kai tsaye tare da Tripadvisor don zama bookable akan layi

Za ka iya kuma son: Yadda Ake Cire Binciken TripAdvisor | Sabon Jagora 2022

2. Ta yaya Tripadvisor ke samun kuɗi? Menene samfurin kasuwanci na Tripadvisor?

Ta yaya Tripadvisor ke aiki? Menene samfuran kasuwanci na Tripadvisor? Dandalin yanzu yana karɓar kuɗi daga wurare daban-daban kamar taimakawa abokan ciniki da ajiyar otal, nemo tikitin jirgin sama, gidajen abinci, da jagororin tafiya masu taimako. Bincika tare da Masu saurarogain cikakkun bayanai na yadda Tafiya ke aiki tare da abubuwan da ke ƙasa.

2.1 Ƙimar Ƙimar

Abokan ciniki: Tripadvisor yana ba abokan ciniki damar samun wadataccen abun ciki, gami da sake dubawa na matafiya sama da biliyan 1 da ƙarin abun ciki kamar hotuna, damar bincike da ganowa a cikin yankuna daban-daban kamar wuri da farashi, da sauran abubuwan da ke taimakawa haɓaka sauƙin abokin ciniki yayin da suke. shirya kuma littafin su manufa hutu.

Tripadvisor yana jan hankalin masu amfani da kusan miliyan 500 na musamman kowane wata zuwa gidan yanar gizon sa kuma yana da tasiri mai yawa akan wani yanki mai girman gaske na masana'antar balaguro.

Tripadvisor yana ba da bita da shawarwari don taimakawa abokan ciniki su tsara kyakkyawan tafiya

Abokan ciniki na iya bincika wuraren zuwa, ayyuka, da gidajen cin abinci a kan Tripadvisor, karantawa da ba da gudummawa ga abubuwan ciki daban-daban (kamar bita da hotuna), da kwatanta wurare da wuraren aiki bisa inganci, farashi, da wuraren da aka tabbatar.

Abokan balaguro: Saboda isar da Tripadvisor mai yawa a duniya, abokan tarayya zasu iya nemo, kasuwa zuwa, da siyarwa ga masu sauraron balaguro na duniya. Wasu misalan waɗannan abokan haɗin gwiwar sune sarƙoƙin otal, hukumomin balaguro na kan layi (OTAs), ƙungiyoyin tallan tallace-tallace, da sauran masu samar da kayayyaki da ayyuka masu alaƙa da balaguro da alaƙa.

Tripadvisor kuma yana ba da dama ga tallan kafofin watsa labaru ta hanyar jagorantar masu amfani zuwa gidajen yanar gizon abokan tafiya, yin ajiyar wuri a madadinsu,

2.2 Dabarun Talla na Tripadvisor

Don haɓaka ilimin abokin ciniki game da cikakken kewayon samfuran samfuran da kuma faɗaɗa alamar sa ta duniya, Tripadvisor yana saka hannun jari.

Tripadvisor yana amfani da tashoshi daban-daban na tallace-tallace na kan layi da na layi don isa ga matafiya da masu cin abinci, gami da gidajen yanar gizon sa da aikace-aikacen wayar hannu, injunan binciken kan layi, kafofin watsa labarun, imel, da kafofin watsa labarai ta hanyar hulɗar jama'a, haɗin gwiwa, da rarraba abun ciki.

Tripadvisor yana ba abokan ciniki abubuwa daban-daban kamar bita, shawarwarin tafiya

Ana iya lura da tasirin dabarun tallan na Tripadvisor akan waɗannan hanyoyin. Tripadvisor yana rarraba albarkatu a tsakanin dandamali daban-daban na tallace-tallace dangane da dawowar gida kan ma'aunin saka hannun jari.

2.3 Yadda Tripadvisor ke samun kuɗi: Samfurin Harajin

Covid-19 ya yi tasiri sosai ga Tripadvisor sakamakon kulle-kullen duniya. Kudaden shiga a Tripadvisor ya ragu daga dala miliyan 1560 a shekarar 2019 zuwa dala miliyan 604 a shekarar 2020. Duk da haka, Tripadvisor ya samu dala miliyan 902 a shekarar 2021, yana ba da shawarar murmurewa. Rukunin kasuwanci guda uku a cikin Tripadvisor suna samar da kudaden shiga: otal, Media & Platform, da Kwarewa & Cin abinci.

2.4 Baƙi, Media & Platform

Kudin shiga daga otal-otal masu alamar Tripadvisor

Yawancin kudaden shiga na Otal-otal, Media & Platform sun fito ne daga tallace-tallace na tushen dannawa akan gidajen yanar gizon da ke ƙarƙashin alamar Tripadvisor, wanda galibi ya ƙunshi hanyoyin haɗin yanar gizo da suka dace da gidajen yanar gizon abokan tafiya, galibi OTAs da otal.

Abokan ciniki za su iya zabar musu mafi kyawun gidan abinci a sauƙaƙe akan Tripadvisor

Kudin-da-danna, ko “CPC,” shine daidaitaccen tsarin farashi don tallan tushen dannawa. Hanyar da abokin tafiya ya gabatar da tayin farashin farashi da samuwa da za a jera akan Tripadvisor yana ƙayyade ƙimar CPC.

Kudaden-per-action, ko "CPA," kudaden shiga samfurin kasuwanci shine wani tushen samun kudin shiga ga Tripadvisor. A sakamakon haka, Tripadvisor yana karɓar hukumar ba da izini a duk lokacin da matafiyi ya danna hanyar haɗin mai talla kuma ya yi ajiyar otal.

Nuni mai alamar Tripadvisor da kudaden shiga na dandamali

Kasuwanci na iya amfani da wuraren talla na tushen nuni akan dandalin Tripadvisor don haɓaka samfuran su. Yawancin masu ba da kai tsaye zuwa otal-otal, kamfanonin jiragen sama, layin jirgin ruwa, da ƙungiyoyin tallace-tallace masu zuwa su ne masu siyan tallan nuni.

Bugu da kari, Tripadvisor yana ba da tallace-tallace na tushen nuni ga OTAs, sauran kamfanoni masu shiga cikin masana'antar balaguro, da masu talla a cikin masana'antun da ba su da alaƙa da balaguro. Samfurin farashin da aka fi sani don tallace-tallace na tushen nuni shine farashi akan ra'ayi dubu, ko CPM.

2.5 Kwarewa & Cin abinci

Wannan rafi, wanda za'a iya ƙarawa zuwa kashi biyu, ya kawo $307 Mn don Tripadvisor.

abubuwan

tafiye-tafiye, ayyuka, da abubuwan jan hankali ("ƙwarewa") a sanannun wuraren yawon shakatawa za a iya yin bincike da adana su ta amfani da bayanai da sabis na Tripadvisor.

Masu tafiya za su iya yin balaguro, abubuwan da suka faru, da abubuwan gani a wurare a duniya akan dandalin Tripadvisor don kwamiti ta yin aiki tare da ma'aikatan gwaninta na gida. Abubuwan da matafiya za su iya samu akan Tripadvisor kuma ana iya nunawa da haɓaka su akan wasu gidajen yanar gizo. Ko da idan baƙi sun rubuta wannan kwarewa akan wani gidan yanar gizon, Tripadvisor yana karɓar kwamiti.

Abokan ciniki za su iya yin ajiyar dakunan otal cikin sauƙi a ko'ina ta hanyar Tripadvisor

Dining

Ta hanyar sabis ɗin ajiyar gidan abinci na musamman na kan layi, TheFork, da gidajen yanar gizon sa na Tripadvisor da aikace-aikacen wayar hannu, Tripadvisor yana ba da bayanai da sabis don masu amfani don bincika da yin ajiyar wuraren abinci a sanannun wuraren hutu.

3. Menene zan iya yi akan Tripadvisor?

Amfani da Tripadvisor yana sauƙaƙa ga masu amfani don yanke shawarar inda za su je, ko a kan tafiya ko don abincin yau. Samuwar bita yana rage yuwuwar samun kwarewa mara kyau tare da duk wani abu da zaku iya tunani akai saya bita akan Tripadvisor. Tun da koyaushe za mu kasance masu aminci a cikin ra'ayin wani wanda ke neman kwarewa iri ɗaya kamar mu, kowa zai iya ƙididdigewa da kimanta sake dubawar da wasu suka buga. Bugu da ƙari, sake dubawa yanzu na iya haɗawa da hotuna.

Tripadvisor yana ba ku zaɓuɓɓuka iri-iri daga kamfanoni masu haɗin gwiwa iri-iri

Akwai matattara a cikin duk rubuce-rubucen tunani waɗanda ke ba mu damar karanta bita fiye da abin da muke nema a cikin wannan haduwar. Kuna iya tabbatar da yanayi, yaren da kuka zaɓa, da nau'in baƙo (iyali, ma'aurata, kasuwanci).

A ƙarshe, mun yi imanin cewa ya kamata ku ci gaba da tuntuɓar ƙaunatattunku da abokanku, ya kamata ku san kanku da sababbin wurare, kuma kuna buƙatar sabis na fassara don neman otal da gidajen cin abinci da kansu.

Za ka iya kuma son: Yadda ake rubuta bita akan Tripadvisor? Babban Jagora Ga Matafiya

4. Taimakon Tattalin Arziki, Farashi & Kuɗi

Crunchbase ya yi iƙirarin cewa don kasancewarsa a matsayin kamfani mai zaman kansa, Tripadvisor ya sami nasarar tara dala miliyan 3.3 kawai daga zagaye biyu na tallafi. TCV da OneLiberty Ventures suna cikin manyan masu tallafawa.

A cikin 2011, Tripadvisor ya tafi jama'a tare da ƙimar dala biliyan 3.3. Jimlar darajar kasuwa na ayyukan Tripadvisor shine dala biliyan 3 a halin yanzu.

Darajar hannun jari ta kai dala 110 amma ta ragu zuwa kusan dala 20 sakamakon barkewar cutar Coronavirus da kuma fadada tasirin Google akan fannin yawon bude ido. Tripadvisor ya sanar da dala miliyan 902 a cikin kudaden shiga na shekara-shekara na shekarar kasafin kudi ta 2021, karuwa da kashi 49% daga shekarar da ta gabata.

Tripadvisor - Duk abin da kuke buƙata don tafiyarku

Shafukan da suka shafi:

• Yadda Ake Gane Fake Tripadvisor Reviews? Yi amfani da Tripadvisor a hankali
• Ta yaya Tripadvisor Yake Matsayin Gidan Abinci? Duk Dole Ku Sani

Labarin da ke sama ya yi daki-daki yadda Tripadvisor ke aiki da samfuran kasuwanci na Tripadvisor wanda aka haɗa ta Samun masu sauraro. Tripadvisor sanannen ne kuma sanannen dandalin balaguro. Wannan tasha ce don bita da bitar amintattun otal-otal da gidajen cin abinci waɗanda mutane da yawa suka damu kuma suka amince da su. Tripadvisor yana taimaka muku tsara cikakkiyar tafiya.