Rashin hauka na tallan tallan TikTok akan Intanet

Matsayin mahaliccin farko a cikin adadin mabiya akan TikTok a yau har yanzu Charli D'Amelio - mabiya miliyan 108.7. Ka yi tunanin adadin mahaukacin da wannan yarinyar ta yi a matsayin wani ɓangare na tallan TikTok daga samfuran da take aiki da su. Abin mamaki!

Don bayanin ku kawai, Tik tok aikace-aikace ne da ya danganci fasahar AI, wanda ya samo asali daga China kuma a halin yanzu ya shahara a duniya. App ɗin mallakar ByteDance ne, kamfanin watsa labarai mai ƙarfi na wannan al'umma mai fafutuka biliyan 30 tare da jimlar darajar dala biliyan XNUMX.

A watan Yunin 2018, bayan shekaru biyu a kasuwa, adadin mutanen da ke amfani da dandalin ya kai miliyan 150. Hakanan a cikin kwata na farko na 2018, TikTok shine mafi yawan saukarwa akan AppleStore - zazzagewar miliyan 46 wanda ya zarce manyan shafukan sada zumunta kamar Facebook ko Instagram.

Tare da fasalulluka na zamani "mai kamawa" tare da haɗin gwiwar jerin mashahuran gumaka a halin yanzu, ana iya fahimta don aikace-aikacen nishaɗi mai girman gaske kamar wannan. To mene ne babban abin da ke sa irin wannan yaduwa mai karfi a duniya?

Menene TikTok tallan tasirin tasiri?

Da farko dai, TikTok Marketing shine yadda ake amfani da dandalin Tiktok don haɓaka samfura, samfuran / ayyuka ga abokan ciniki masu yuwu. Tabbas, Tiktok ƙasa ce mai albarka kuma tana da tasiri mai ƙarfi a yau tare da ɗimbin tushen matasa masu amfani waɗanda ke mu'amala da al'umma sau da yawa a rana.

Don haka tallan tallan TikTok shine ainihin kamfen na talla wanda ya haɗa da mai tasiri a matsayin babban hali (Shahararren mahaliccin TikTok, yana da mabiya da yawa) tare da manufar amfani da shaharar mutumin don jawo hankalin abokan ciniki da haɓaka tallace-tallace.

Kamar yadda TikTok ke girma da sauri a matsayin mafi mashahuri dandamali na kafofin watsa labarun a yau, kasuwancin suna ba da hankali sosai ga kamfen ɗin tallan tallan akan dandamali.

Wanene masu tasiri na TikTok?

Masu tasiri na TikTok, kamar yadda sunan ke nunawa, sune mafi tasiri a kan TikTok. Suna da adadi mai yawa na mabiya kuma suna samun kulawa mai yawa daga al'umma godiya ga abubuwan da suka kirkiro wanda ke kawo darajar ga masu sauraro.

Matsayin masu tasiri na TikTok

Tallace-tallacen Tasiri (akan TikTok musamman) a hankali ya zama gama gari kuma wani yanki mai mahimmanci na kamfen talla na yau. Ba wai tsayawa kawai a manyan KOLs ba, samfuran kuma suna amfani da tasirin tasiri na ƙanana da matsakaici.

Muhimmin rawar masu tasiri akan TikTok

Za su iya zama masu rubutun ra'ayin yanar gizo, ƴan wasan kwaikwayo da ƴan wasan kwaikwayo, samfuri, MC,…kuma watakila ba lallai ba ne babban mashahurin mashahuri. Rarrabansu ya fito ne daga mahanga ta sirri tare da abubuwan rayuwa iri-iri da ilimi mai kima.

Don ƙarin cikakkun bayanai, masu tasiri da yawa suna samun TikTok babban dandamali a gare su don haɓaka mabiyan su da haɗi tare da sabbin masu sauraro. Bugu da ƙari, izinin TikTok don haɗa asusu daga sauran hanyoyin sadarwar zamantakewa yana haifar da dama ga masu amfani da TikTok don samun sauƙin kusanci waɗannan masu tasiri yayin da suka fara aiki akan wannan dandamali na gajeriyar bidiyo.

Sakamakon haka, samfuran / kasuwanci sun fara cin gajiyar wannan kuma suna ƙirƙirar kamfen mai tasiri akan TikTok tare da sa hannun masu tasiri. A zahiri, akwai nau'ikan masu tasiri daban-daban akan app ɗin wanda kowane alama yana da tabbacin samun cikakken mutumin da zai yi aiki da shi don wani yaƙin neman zaɓe.

Nau'in masu tasiri

Daban-daban na masu tasiri bisa nau'ikan mabiya

Ainihin, akwai matakan 6 na masu tasiri daga ƙarami zuwa babba kamar haka (wannan matakin rarrabuwa ya dogara da adadin mabiya a duk dandamalin kafofin watsa labarun, galibi Instagram da TikTok):

• Nano Tasiri: 1000 - 5000 mabiya.
• Micro Tasiri: 5000 - 25,000 mabiya.
• Ƙananan Tasiri: 25,000 - 100,000 mabiya.
• Matsakaicin Tasiri: 100,000 - 500,000 mabiya.
• Macro Tasiri: 500,000 - 1,000,000 mabiya.
• Mega Tasiri: sama da mabiya 1,000,000.

Koyaya, alkalumman da ke sama don tunani ne kawai. Yawan mabiyan ba yana nufin ikon yin babban tasiri ba. A gefe guda, wani lokacin kawai yana wakiltar ikon jawo hankali ga al'umma, kamar wasu ƙalubalen rawa da ƙalubale akan TikTok misali.

Dole ne a yi la'akari da ikon yin tasiri ko jagoranci ta matakin tallafi da haɗin kai na mabiya lokacin da masu tasiri suka ƙirƙiri sabon abun ciki ko sabbin hanyoyin kamuwa da cuta.

Dalilan yaduwar tallan TikTok mai tasiri

Tiktok babbar hanyar sadarwar zamantakewa ce mai banbanci kuma mai mu'amala. Duk da cewa an haifi wannan dandali ba da dadewa ba idan aka kwatanta da sauran hanyoyin sadarwar zamani, Tiktok ya yi girma sosai kuma matasa sun yada sosai har zuwa yanzu.

Kasancewa sanannen adadi na TikTok yana da sauƙi

Ba kamar sauran manyan dandamali na kafofin watsa labarun ba, mahalicci baya buƙatar adadin mahaukata na mabiya don zama mai tasiri akan TikTok. Bugu da ƙari, TikTok sabon dandamali ne, don haka abin da ya taso a bayan faɗaɗa shi, kamar talla, gwaji ne.

Samun shahara shine mafi kusanci akan TikTok

Bugu da kari, saboda gasar tare da manyan dandamali irin su Youtube, Facebook, Instagram, 'yan kasuwa suma dole suyi la'akari da sabbin dabaru da farashi yayin gayyatar wani mai tasiri don aiwatar da kamfen na tallatawa akan TikTok ta hanya mai ma'ana.

Bari mu sanya a cikin wani mahallin. Akwai macro mai tasiri wanda ke da mabiya kusan 500,000-1,000,000 akan TikTok godiya ga sunansu akan Instagram. Idan wata alama ta gayyace ta don sanya hannu kan kwangila, kuɗin da yake bayarwa zai iya zama mafi girma fiye da na ƙananan masu ƙirƙira, ko ƙananan masu tasiri waɗanda ke samun shahara ta hanyar TikTok kaɗai.

Godiya ga wannan "ba cikakke cikakke" na TikTok ba, samfuran za su kasance suna kallon masu tasiri tare da matsakaicin adadin mabiya saboda manyan dalilai guda biyu kamar haka. Daya shi ne cewa za su ajiye kudi. Na biyu, tare da matsakaicin adadin mabiya, masu tasiri za su kai hari ga wasu abokan ciniki masu yuwuwa.

Wani dalilin da yasa shahara akan TikTok yana da sauƙi shine ƙaddamar da ƙalubalen hashtag. Babu buƙatar dogon bayanin da ya haɗa da mahimman kalmomin da suka dace don a gane amma kawai tare da waɗannan hashtags, TikTok algorithm na iya nuna bidiyo cikin sauƙi ga masu bincike ko ba da shawarwari akan Shafin Ku (FYP).

Tare da TikTok algorithm, ƙididdigar mahaliccin bidiyo ba sa tasiri ko an nuna bidiyon su ga wani (ko fiye da mutane). Matukar mahalicci ya samar da bidiyon da ya hada da sauti wanda mutane da yawa ke so kuma suke amfani da hashtags a tsanake, wasiyoyin bidiyon su na da damar shiga hoto.

TikTok a hankali yana karɓar Intanet

Mutane da yawa, musamman Gen Z, suna son TikTok saboda dalilai da yawa. Wannan dandali ya bambanta da sauran cibiyoyin sadarwar jama'a, inda a gare su bidiyo abu ne kawai. A kan TikTok, bidiyoyi suna ko'ina kuma wannan shine babban fasalin da ya sa ya shahara kamar yadda yake yanzu.

Mafi yawan masu amfani da TikTok - Gen Z

Youtube har yanzu babban gidan yanar gizon bidiyo ne dangane da adadin masu amfani da zirga-zirgar yau da kullun godiya ga waɗancan bidiyo na dogon lokaci da sigar kwance ta gargajiya, tunda suna kawo ƙarin fa'ida da cikakkun bayanai.

Koyaya, mai amfani ba koyaushe yana haƙuri isa don kallon dogon bidiyo don dalilai na nishaɗi ba. Fitowar gajerun bidiyoyi masu nau'i-nau'i da na tsaye kamar wani sabon dandano ne a yanayin dandano da kallonsu, yayin da suka kosa yin browsing ta Youtube saboda rashin samun wani sabon abu da za su kalla.

Bayan haka, yawancin abubuwan da aka kirkira don TikTok ana raba su tare da duk wanda ke son ganin sa ta wata hanya mara kyau wacce sauran dandamali ba su kwaikwayi sosai ba. Algorithm na TikTok don nuna gajerun bidiyoyi galibi suna sane da mai amfani sosai.

Wasu misalan nasarar kamfen tallan tallan TikTok

#GuacDance

Guacamole Dance

Chipotle (a cikin Amurka) ya ƙaddamar da yaƙin neman zaɓe mai suna #GuacDance yayin ƙirƙirar bidiyon rawa tare da waƙar "Guacamole Song". A lokacin kamfen, Chipotle ya haɗu tare da Loren Gray da Brent Rivera, duka shahararrun YouTubers da asusun TikTok.

Gangamin ya samar da bidiyoyi sama da miliyan 430 a cikin kwanaki 6 kacal. Sakamakon haka, yaƙin neman zaɓe na Chipotle ya zama ƙalubale mai inganci a cikin Amurka a cikin 2019.

#GalaxyA

Kamfen tallan Samsung Galaxy A akan TikTok

Yayin ƙaddamar da jerin wayoyin hannu na Galaxy A, Samsung ya yi nasarar amfani da TikTok don ƙirƙirar ƙalubale tare da #GalaxyA don ƙarfafa abokan ciniki don yin gwaji tare da tasirin canjin dandamali da samar da abun ciki. Ƙirƙirar hangen nesa don isar da saƙon tambarin alamar.

Don ƙarin takamaiman, Samsung ya haɗu tare da sanannen TikToker Falco Punch da Selina Mour don ƙaddamar da yaƙin neman zaɓe wanda ke buƙatar masu amfani su zana harafin "A" akan tafin hannunsu kuma su matsar da shi zuwa wani ta amfani da ɗayan tasirin canjin aikace-aikacen.

#SpiderManFarDaga Gida

Spider Man: Nisa Daga Gida tare da Zach King

A wannan yanayin, ƙungiyar samar da fim ɗin Spider Man: Nisa Daga Gida sun haɗu tare da Zach King, sanannen mahalicci a kan shahararrun tashoshi na kafofin watsa labarun da yawa tare da salon gyaran bidiyo na "dabarun sihiri".

Wannan bidiyon ya sami Likes sama da 134,000 da sharhi 371 sun nuna sha'awar fim ɗin. Wannan nasara alama ce mai kyau ga duk samfuran da ke neman haɓakawa da ƙirƙirar alamun alama.

"Kwayoyin cuta" na TikTok tallan tallan

Mun yi magana da yawa game da abubuwan da ba a taɓa gani ba da kuma abun ciki na hoto ko bidiyo mai zagaya yanar gizo da sauri, game da jin daɗin ɗan lokaci na kowane ga tsarin samar da bidiyo. Ana iya cewa a wannan lokacin, ana iya ganin abun cikin TikTok na hoto ko bidiyo mai zagaya yanar gizo da sauri saboda har yanzu muna ganin sabbin abubuwan ciki da ƙalubale ana ƙirƙira su akai-akai.

Matsayin fashewar "virus" akan TikTok

Bugu da ƙari, ana ganin sau da yawa cewa samfuran yau za su yi amfani da tallan tasiri ne kawai a cikin ɗan gajeren lokaci a lokacin sabon ƙaddamarwa a kasuwa. Koyaya, gina dogon yaƙin neman zaɓe na iya zama mafi zurfi a cikin tunanin abokin ciniki.

Masu amfani da TikTok galibi matasa ne, suna son bin sabon yanayin kuma suna son kashe kuɗi akan samfuran da ke barin su tasiri (alal misali na ƙarni na Z). A sakamakon haka, musamman m abun ciki daga masu tasiri da suke sha'awar tare da ingantaccen dabarun talla za su sami tasirin tallace-tallace da ba a zata ba.

Yadda ake zama TikTok mai tasiri

Don haka don shiga filin wasa na tallan TikTok, menene kuke buƙata?

Fahimtar dandalin TikTok

Yadda za a zama TikTok mai tasiri?

Idan TikTok “yanki ne” da ba ku taɓa bincika ba, yi cikakken bincike don sanin ko asalin ku ya shirya don ƙaddamar da wannan kamfen. Sannan gwada wasu sabbin hanyoyin zuwa ga masu sauraron ku ta hanyar yin la'akari da wasu kamfen na nasara akan TikTok, gano sabon ƙalubalen hashtag ko la'akari da haɗin gwiwa tare da mashahurin mai tasiri, ko kawai wasu abokan ku waɗanda ke sha'awar TikTok.

Ikon ku na ƙirƙirar abun ciki na hoto ko bidiyo mai zagaya yanar gizo da sauri

Bin ƙalubalen raye-raye shine hanya mafi sauri don samun ƙwayar cuta

A takaice dai, yakamata ku ci gaba da sabbin abubuwan TikTok, kamar:

• Asali: wanda ke da hasashe, ƙirƙira, jan hankalin masu kallo abun ciki na bidiyo a cikin sababbin hanyoyi
• Trendsetting: abun ciki wanda ke nuna yanayin halin yanzu ko ƙirƙirar sabon salo akan ƙa'idar.
• Hashtags: yi amfani da hashtags don haɗa masu amfani, kunna sabbin abubuwa, da haɓaka gano tsarin abun ciki mai alamar.
• Duets: Ana nuna tsarin bidiyo azaman allo mai tsaga, haɗe tare da wani mai amfani don haɓaka haɓaka mafi girma.
• Kalubale: abun ciki mai alamar hashtag, mai sauƙin bincike, yana da babban gaban kuma yana jan ƙarin masu kallo.
• Hanyoyin Sauti & Kayayyakin gani: karin waƙa masu ban sha'awa da ƙera abubuwa don taimakawa ƙirƙirar ayyukan bidiyo masu ban sha'awa.

Bonus Tips: Saboda gaskiyar cewa halayen TikTok gajerun bidiyo ne, idan kuna son barin alama a cikin miliyoyin bidiyon da ake samarwa kowace sa'a, ƙirar ku tare da masu tasiri masu dacewa za su haifar da babban samfuri.

Akwai hanyoyi da yawa don haɓaka cikakkun abun ciki, amma rawa na musamman ko wasan kwaikwayo na hali zai zama babban abun ciki don jawo hankali da haɓaka ra'ayoyi.

Kasance mai aiki da shiga

Shiga shine mabuɗin nasara

Haɗin kai yana nuna sha'awar mabiyi ga masu tasiri, wakilta ta awoyi uku: yawa, inganci da motsin zuciyar mu'amala. Babban haɗin gwiwa yakamata ya sami abun ciki wanda ke da alaƙa kai tsaye ga abin da mai tasiri ya raba, bayyana ji, yarjejeniya, ko ƙin yarda.

A cikin yaƙin abun ciki akan TikTok, duk wanda ya sami ƙarin ƙwayar cuta, mutumin ya yi nasara. Zai ɗauki lokaci mai yawa, ƙoƙari da kuɗi don ƙirƙirar bidiyo na musamman, masu ban sha'awa da bidiyo mai hoto hoto. Idan abun cikin ku bai shiga hoto ba, masu amfani za su tsallake shi.

Muna ba da shawarar cewa ku bi ƙalubale na yanzu da saka bidiyo akai-akai don ƙarin gogewa da lokaci don koyo, sannan kada ku yi shakka don ƙirƙirar sabbin ƙalubalen hashtags na asali.

Kuna son zama mai tasiri na TikTok?

A taƙaice, Muna fatan wannan labarin ya samar muku da ƙarin haske game da yaƙin neman zaɓe na TikTok Influencer Marketing da la'akari da wannan dandamali a matsayin ingantaccen kayan aiki a gare ku don samun kuɗi akan layi.

To, yi rajista don Masu Sauraro nan da nan don ci gaba da sabuntawa tare da sabon labarin kan tallan TikTok, da kuma sauran hanyoyin don "samun kwayar cuta"!