Pehea e hana ai ka Tripadvisor | Hoʻohālike pāʻoihana o Tripadvisor

ʻO Tripadvisor ka pūnaewele huakaʻi nui loa ma ka honua. He kahua huakaʻi kēia i ʻike ʻia e kekahi ʻoihana huakaʻi nui a liʻiliʻi paha. No laila pehea ka hana o Tripadvisor? He aha ke kumu hoʻohālike pāʻoihana a Tripadvisor? E aʻo ʻo Audiencegai i ka ʻike kikoʻī e pili ana iā Tripadvisor ma o ka ʻatikala ma lalo nei.

E heluhelu hou: E kūʻai i nā Manaʻo Tripadvisor | 100% Hōʻoiaʻiʻo & Māmā

1. He aha ka Tripadvisor? Pehea ka hana ʻana o Tripadvisor?

Ua hoʻomaka ʻo Stephen Kaufer, Nick Shanny, a me Thomas Palka iā Tripadvisor i ka makahiki 2000. He ʻoihana huakaʻi pūnaewele ʻAmelika kēia e holo ana i kahi pūnaewele, kahi polokalamu kelepona, a me kahi pūnaewele no ka hoʻohālikelike ʻana i ke kūʻai ʻana me nā mea i hana ʻia e ka mea hoʻohana.

Ma o ka ʻike, nā mea hana hoʻohālikelike kumukūʻai, nā hoʻopaʻa pūnaewele, a me nā lawelawe pili no nā wahi, hale noho, ʻoliʻoli a me nā ʻike, a me nā hale ʻaina, holo ʻo Tripadvisor i ka paepae alakaʻi huakaʻi nui loa ma ka honua.

Ma mua o 40 mau mākeke, ua hoʻokumu ʻo Tripadvisor i kahi pūnaewele o nā ʻoihana pili i ka huakaʻi a me nā hui e hoʻopili ai i nā huakaʻi i nā mākaʻikaʻi, nā hale noho, nā hana, a me nā hale ʻaina.

He kahua huakaʻi kaʻahele ʻo Tripadvisor e kōkua ana i nā mea kūʻai aku e kākau i ka lumi hōkele a me ka tikiki mokulele

He liʻiliʻi wale nā ​​pūnaewele huakaʻi a me nā ʻoihana a Tripadvisor e hoʻomalu ai: www.bokun.io, www.helloreco.com, www.cruisecritic.com.

Ma ka lā 31 o Dekemaba, 2021, ua ʻoi aku ka nui o ka Tripadvisor ma mua o 1 biliona loiloi a me nā manaʻo ma kahi o 8 miliona mau hōkele a me nā koho hale ʻē aʻe, nā hale ʻai, nā hana, nā hui huakaʻi, a me nā laina holo moana.

Ua hoʻonohonoho ʻo Tripadvisor i kekahi mau alakaʻi no ke ʻano o nā hōkele, nā hale ʻaina, nā hana, nā mokulele, a me nā moku holo moana e pono e hōʻike ʻia ma kāna pūnaewele, akā hiki iā lākou ke papa inoa me ka manuahi.

Pehea e hōʻike ai nā hualoaʻa hulina a Tripadvisor i ka algorithm? Hoʻihoʻi ka hiʻona ʻimi kūloko ma Tripadvisor i ka ʻike pili i kāu nīnau kikokikona. ʻO nā huaʻōlelo o kāu nīnau, nā loiloi, ka helu o nā ʻaoʻao ʻaoʻao, a me kou wahi he mau mea liʻiliʻi wale nō ia o nā hiʻohiʻona a me nā hōʻailona i manaʻo ʻia e ka hopena hulina e hāʻawi iā ʻoe i ka ʻike pili loa.

Hiki i nā hoa ke hui pū me nā pilina kalepa me Tripadvisor i hiki ke puke ma ka pūnaewele

Oukou hiki no hoi ia e like me: Pehea e wehe ai i nā loiloi TripAdvisor | Alakaʻi Hou 2022

2. Pehea ʻo Tripadvisor e loaʻa kālā ai? He aha ke kumu hoʻohālike pāʻoihana a Tripadvisor?

Pehea e hana ai ʻo Tripadvisor? He aha nā hiʻohiʻona pāʻoihana o Tripadvisor? Ke hōʻiliʻili nei ke kahua i ke kālā mai nā wahi like ʻole e like me ke kōkua ʻana i nā mea kūʻai aku me ka mālama ʻana i ka hōkele, ka ʻimi ʻana i nā tiketi mokulele, nā hale ʻaina, a me nā alakaʻi huakaʻi kōkua. E ʻimi me Audience e loaʻa nā kikoʻī o ka hana ʻana o Trip me ka ʻike ma lalo nei.

2.1 Manao Waiwai

Nā mea kūʻai: Hāʻawi ʻo Tripadvisor i nā mea kūʻai aku i kahi waiwai o ka ʻike, me ka ʻoi aku o 1 billion mau loiloi huakaʻi a me nā ʻike hou aʻe e like me nā kiʻi, ka huli ʻana a me ka hiki ke ʻike ma nā ʻano kikowaena like ʻole e like me ka wahi a me ke kumukūʻai, a me nā ʻike ʻē aʻe e kōkua i ka hoʻoikaika ʻana i ka mea kūʻai aku i ko lākou hoʻolālā a hoʻopaʻa i kā lākou hoʻomaha maikaʻi.

Hoʻokomo ʻo Tripadvisor ma kahi o 500 miliona mau mea hoʻohana kūʻokoʻa i kēlā me kēia mahina i kāna pūnaewele a loaʻa ka mana nui ma luna o kahi hapa nui o ka ʻoihana huakaʻi.

Hāʻawi ʻo Tripadvisor i nā loiloi a me nā ʻōlelo paipai e kōkua i nā mea kūʻai aku e hoʻolālā i ka huakaʻi kūpono

Hiki i nā mea kūʻai ke noiʻi i nā wahi huakaʻi, nā hana, a me nā hale ʻaina ma Tripadvisor, heluhelu a hāʻawi i nā ʻike like ʻole (e like me nā loiloi a me nā kiʻi), a hoʻohālikelike i nā wahi a me nā hoʻokumu e pili ana i ka maikaʻi, ke kumu kūʻai, a me nā mea i hoʻopaʻa ʻia.

Nā hoa huakaʻi: Ma muli o ko Tripadvisor hiki i ka honua holoʻokoʻa, hiki i nā hoa ke loaʻa, kūʻai aku a kūʻai aku i kahi anaina huakaʻi honua. ʻO kekahi mau laʻana o kēia mau hoa ʻo ia nā kaulahao hōkele, nā hui huakaʻi hele pūnaewele (OTA), nā hui kūʻai huakaʻi huakaʻi, a me nā mea hoʻolako ʻē aʻe o nā waiwai a me nā lawelawe pili ʻole.

Hāʻawi pū ʻo Tripadvisor i nā manawa kūpono no ka hoʻolaha media ma ke kuhikuhi ʻana i nā mea hoʻohana i nā pūnaewele o nā hoa huakaʻi, e hoʻopaʻa manawa no lākou,

2.2 Kūʻai Kūʻai o Tripadvisor

No ka hoʻonui ʻana i ka ʻike o ka mea kūʻai aku i kāna mau huahana huahana a hoʻonui i kāna hōʻailona honua, hana ʻo Tripadvisor i nā hoʻopukapuka.

Hoʻohana ʻo Tripadvisor i nā ala kūʻai kūʻai pūnaewele a me waho e hiki aku ai i ka poʻe huakaʻi a me nā mea ʻai, me kāna mau pūnaewele a me nā noi kelepona, nā ʻenekini hulina pūnaewele, ka ʻili pūnaewele, ka leka uila, a me ka media ma o ka pilina lehulehu, ka hui ʻana, a me ka hāʻawi ʻana i ka ʻike.

Hāʻawi ʻo Tripadvisor i nā mea kūʻai aku me nā hiʻohiʻona like ʻole e like me nā loiloi, nā ʻōlelo aʻoaʻo huakaʻi

Hiki ke ʻike ʻia ka maikaʻi o ka hoʻolālā kūʻai ʻana o Tripadvisor ma kēia mau ʻano. Hoʻokaʻawale ʻo Tripadvisor i nā kumuwaiwai ma waena o nā kahua kūʻai kūʻai like ʻole e pili ana i ka hoʻihoʻi ʻana o ka home ma nā ana hoʻopukapuka.

2.3 Pehea e loaʻa kālā ai ʻo Tripadvisor: Ke kumu hoʻohālike loaʻa

Ua hoʻopilikia nui ʻia ʻo Covid-19 iā Tripadvisor ma muli o ka laka honua. Ua emi ka loaʻa ma Tripadvisor mai $1560 miliona ma 2019 a i $604 miliona ma 2020. Eia naʻe, ua hana ʻo Tripadvisor i $902 miliona ma 2021, e hōʻike ana i kahi hoʻihoʻi. ʻEkolu mau māhele ʻoihana i loko o Tripadvisor e loaʻa kālā: Hotels, Media & Platform, a me Experiences & Dining.

2.4 Hoʻokipa, Media & Platform

Loaʻa ka loaʻa mai nā hōkele inoa Tripadvisor

Loaʻa ka hapa nui o ka loaʻa kālā no ka ʻāpana Hotels, Media & Platform mai ka hoʻolaha kaomi ʻana ma nā pūnaewele ma lalo o ka brand Tripadvisor, ʻo ia ka hapa nui o nā loulou pili puke kūpono i nā pūnaewele o kāna mau hoa huakaʻi, ʻo ia hoʻi nā OTA a me nā hōkele.

Hiki i nā mea kūʻai ke koho maʻalahi i ka hale ʻaina maikaʻi loa no lākou ma Tripadvisor

ʻO ke kumukūʻai-per-click, a i ʻole "CPC," ʻo ia ka hoʻolālā kumu kūʻai maʻamau no ka hoʻolaha hoʻolaha kaomi. ʻO ke kaʻina hana e hoʻouna ai ka hoa huakaʻi i nā noi no nā uku a me ka loaʻa ʻana e helu ʻia ma Tripadvisor e hoʻoholo i nā uku CPC.

ʻO ke kumukūʻai-per-action, a i ʻole "CPA," ʻo ka loaʻa kālā hoʻohālike pāʻoihana kekahi kumu o ka loaʻa kālā no Tripadvisor. ʻO ka hopena, loaʻa iā Tripadvisor kahi komisina kuhikuhi i kēlā me kēia manawa e kaomi ka mea huakaʻi i ka loulou o ka mea hoʻolaha a hana i kahi hoʻomaha hōkele.

Hōʻike hōʻike hōʻailona Tripadvisor a me ka loaʻa kālā

Hiki i nā ʻoihana ke hoʻohana i nā wahi hoʻolaha e pili ana i ka hōʻike ʻana ma ka paepae Tripadvisor e hoʻolaha i kā lākou mau hōʻailona. ʻO ka hapa nui o nā mea hāʻawi pololei i nā hōkele, nā mokulele, nā laina holo moku, a me nā hui kūʻai huakaʻi huakaʻi nā mea kūʻai aku i ka hoʻolaha hoʻolaha hōʻike.

Eia kekahi, hāʻawi ʻo Tripadvisor i nā hoʻolaha e pili ana i ka hōʻike ʻana i nā OTA, nā ʻoihana ʻē aʻe i komo i ka ʻoihana huakaʻi, a me nā mea hoʻolaha i nā ʻoihana pili ʻole i ka huakaʻi. ʻO ke kumu kūʻai maʻamau maʻamau no ka hoʻolaha hoʻolaha e pili ana i ka hōʻike ʻana he kumukūʻai no kēlā me kēia kaukani manaʻo, a i ʻole CPM.

2.5 Nā ʻike a me ka ʻai

ʻO kēia kahawai, hiki ke hoʻokaʻawale hou ʻia i ʻelua mau ʻāpana, lawe ʻia mai $307 Mn no Tripadvisor

Nāʻike

Hiki ke noiʻi a mālama ʻia nā huakaʻi, nā hana, a me nā mea hoihoi (ka "ʻike") ma nā wahi mākaʻikaʻi kaulana me ka hoʻohana ʻana i ka ʻike a me nā lawelawe i hāʻawi ʻia e Tripadvisor.

Hiki i ka poʻe mākaʻikaʻi ke puke i nā huakaʻi, nā hanana, a me nā mākaʻikaʻi ma nā wahi o ka honua ma ka paepae Tripadvisor no ke komisina ma o ka hana pū ʻana me nā mea hoʻokele ʻike kūloko. Hiki ke hōʻike ʻia a hoʻolaha ʻia nā ʻike a ka poʻe huakaʻi ma Tripadvisor ma nā pūnaewele ʻē aʻe. ʻOiai inā heluhelu nā malihini i kēlā ʻike ma kahi pūnaewele ʻē aʻe, loaʻa iā Tripadvisor kahi komisina.

Hiki i nā mea kūʻai ke heluhelu maʻalahi i nā lumi hōkele ma nā wahi āpau ma o Tripadvisor

lumi

Ma o kāna lawelawe hoʻopaʻa hale ʻaina pūnaewele kūikawā, TheFork, a me kāna mau punaewele Tripadvisor-branded a me nā polokalamu kelepona, hāʻawi ʻo Tripadvisor i ka ʻike a me nā lawelawe no nā mea hoʻohana e ʻimi a puke i nā hoʻopaʻa hale ʻaina ma nā wahi hoʻomaha kaulana.

3. He aha kaʻu e hana ai ma Tripadvisor?

ʻO ka hoʻohana ʻana iā Tripadvisor e maʻalahi i nā mea hoʻohana ke hoʻoholo i kahi e hele ai, inā ma kahi huakaʻi a i ʻole no ka ʻaina o kēia lā. ʻO ka loaʻa ʻana o nā loiloi e hoʻemi i ka loaʻa ʻana o kahi ʻike maikaʻi ʻole me nā mea āu e noʻonoʻo ai kūʻai i ka loiloi ma Tripadvisor. No ka mea e hilinaʻi mau mākou i ka manaʻo o kekahi e ʻimi nei i ka ʻike like me mākou, hiki i nā mea āpau ke helu a loiloi i nā loiloi i kau ʻia e nā poʻe ʻē aʻe. Eia hou, hiki i nā loiloi ke hoʻokomo i nā kiʻi.

Hāʻawi ʻo Tripadvisor iā ʻoe i nā koho like ʻole mai nā hui like ʻole

Aia nā kānana i loko o nā manaʻo i kākau ʻia e hiki ai iā mākou ke heluhelu i kahi loiloi i kūpono i ka mea a mākou e ʻimi nei i kēlā hālāwai. Hiki iā ʻoe ke hōʻoia i ke kau, ka ʻōlelo āu e koho ai, a me ke ʻano o ka malihini (ʻohana, kāne, ʻoihana).

ʻO ka hope, manaʻo mākou pono ʻoe e launa pū me kāu poʻe aloha a me kāu mau hoaaloha, pono ʻoe e kamaʻāina iā ʻoe iho i nā wahi hou, a pono ʻoe i nā lawelawe unuhi e ʻimi kūʻokoʻa i nā hōkele a me nā hale ʻaina.

Oukou hiki no hoi ia e like me: Pehea e kākau ai i ka loiloi ma Tripadvisor? ʻO ke alakaʻi kiʻekiʻe no ka poʻe huakaʻi

4. Kākoʻo Tripadvisor, Kūʻai a loaʻa

Ua ʻōlelo ʻo Crunchbase no kona noho ʻana ma ke ʻano he ʻoihana pilikino, ua hoʻokō ʻo Tripadvisor i $ 3.3 miliona mai nā pōʻai kālā ʻelua. ʻO TCV a me OneLiberty Ventures kekahi o kā lākou kākoʻo nui.

I ka makahiki 2011, ua hoʻolaha ʻo Tripadvisor i ka lehulehu me ka helu $3.3 biliona. ʻO ka huina o ka waiwai kūʻai o nā hana a Tripadvisor he $3 biliona i kēia manawa.

Ua piʻi ka waiwai o ke kumukūʻai ma $ 110 akā ua hāʻule i kahi $ 20 ma muli o ka puka ʻana o ka coronavirus a me ka hoʻonui ʻana o Google i ka ʻoihana mākaʻikaʻi. Ua hoʻolaha ʻo Tripadvisor i $902 miliona i nā loaʻa makahiki no ka makahiki kālā 2021, he piʻi o 49% mai ka makahiki i hala.

Tripadvisor - ʻO nā mea āpau āu e pono ai no kāu huakaʻi

Nā pāhana pili:

• Pehea e ʻike ai i nā loiloi Tripadvisor hoʻopunipuni? E hoʻohana i ka Tripadvisor me ke akamai
• Pehea e hoʻonoho ai ʻo Tripadvisor i nā hale ʻaina? Pono ʻoe e ʻike

Ua kikoʻī ka ʻatikala ma luna pehea ka hana o Tripadvisor a me nā hiʻohiʻona pāʻoihana o Tripadvisor i hōʻuluʻulu ʻia e Loaʻa nā mea hoʻolohe. He kahua huakaʻi kaulana a kaulana ʻo Tripadvisor. He ala kēia e nānā a nānā i nā hōkele a me nā hale ʻaina hilinaʻi a nui ka poʻe e mālama a hilinaʻi. Kōkua ʻo Tripadvisor iā ʻoe e hoʻolālā i ka huakaʻi kūpono.