Momwe Mungapambanire TikTok Monga Bizinesi?

Kodi ndinu bizinesi yomwe mukufuna kulimbikitsa mtundu wanu pamasamba ochezera, kuphatikiza TikTok? Mukuwona kuti ndi nthawi yoti mutengere mwayi pazinthu zapadera za TikTok kuti mulimbikitse kuzindikira kwa ogwiritsa ntchito mtundu wanu.

Ndiye mungatani kuti muchite bwino pa TikTok ngati bizinesi? Tiyeni tidziwe kudzera m'nkhaniyi.

TikTok

Kodi tanthauzo la TikTok ndi chiyani? Kodi zimabweretsa phindu lanji kubizinesi?

Makanema a ma virus, zovuta zomwe zikuchitika, komanso zochitika zosangalatsa zili pakatikati pa TikTok. Musaganize kuti posachedwapa chikhalidwe TV nsanja ndi chabe wotopetsa achinyamata.

Ndi 66% ya ogwiritsa ntchito osakwanitsa zaka 30, TikTok imatha kukwaniritsa ntchito yanu yotsatsira mtundu ngati mutayigwiritsa ntchito moyenera.

Kodi chinsinsi cha kupambana kwake mofulumira ndi chiyani? Zimalola aliyense kukhala wopanga ndikudziwonetsera kudzera m'mavidiyo afupiafupi (mpaka masekondi 60 kutalika) ndikuthandizira kubweretsa anthu pamodzi.

Makanema afupiafupi amagwiritsidwa ntchito kupanga zomwe zimapangitsa kuti anthu azikondana pamasamba onse ochezera - ndipo TikTok idapangidwira. Ndi ogwiritsa ntchito 500 miliyoni ku India, 180 miliyoni ku China, ndi 130 miliyoni ku US, nsanja yopangirayi imapereka anthu osiyanasiyana otsatsa.

Chifukwa chake mutha kufotokozera nkhani yanu yapadera yamtundu, khalani opanga ndikufikira omvera anu mwanjira yanu ndi bajeti yotsika mtengo kwambiri kuposa nsanja zina. Kumbukirani kuti kuchita bwino pa TikTok ngati bizinesi kumalumikizidwa kwambiri ndi ma KOL (atsogoleri ofunikira) ndi olimbikitsa.

Zomwe TikTok imakupatsani:

• Laibulale yayikulu yanyimbo zaulere ndi zotsatira
• Khalani ndi mndandanda wa omwe amasonkhezera, ma KOL, ndi njira zosavuta zolumikizirana
• Pitirizani kusinthidwa mosavuta ndi mayendedwe ndi mayendedwe

Kodi mungachite bwino bwanji pa TikTok ngati bizinesi?

Kumvetsetsa msika wopanga

TikTok ndi msika wachonde wopanga, koma si aliyense amene amamvetsetsa. Ngati simukumvetsetsa bwino zomwe mabizinesi akuyenera kuchita, momwe angayendere, komanso momwe angagulitsire ndani, mudzalephera chifukwa msika wamasiku ano wa TikTok ukuchulukirachulukira.

TikTok simalo ochezera a pawebusaiti a selfies oimba, komanso ndi nsanja yokhayo yomwe imathandiza ma brand kufotokoza umunthu wawo m'njira yowoneka bwino. Pomvetsetsa izi, AdidasNeo - mzere wazinthu za Adidas makamaka kwa makasitomala azaka zapakati pa 14 mpaka 19 wakwaniritsa bwino dongosolo la malonda pa TikTok nsanja.

Addidas Neo

Akaunti ya Adidas 'TikTok ikufuna kuyika mtunduwo popanga zinthu zokhazokha za anthu otchuka am'deralo papulatifomu ya TikTok. Zolemba zopangidwa ndi Adidas zonse zikuwonetsa umunthu wa gulu la ogula omwe Adidas amawatsata.

Zambiri mwazolemba zamafashoni zimakhala ndi zithunzi zamalonda awo. Koma makanema omwe adayikidwa pa TikTok sizosavuta "kuwonetsa zinthu", komanso amawonetsa moyo wokangalika, mawonekedwe amunthu aliyense.

Chomata cha Pizza Hut

Mutha kuphunzira momwe AdidasNeo amathandizira dongosolo lake la malonda kwa makasitomala azaka 14 mpaka 19, kapena mutha kuphunzira kuchokera ku PizzaHut mukamagwiritsa ntchito zomata zosangalatsa "chipewa chofiyira, magalasi adzuwa ndi malo ogulitsira" kutsatsa. limbikitsa mtundu.

Gwiritsani ntchito mwayi wotsatsa

Zotsatsa zinayi za TikTok

TikTok m'zaka zaposachedwa yatumiza zotsatsa papulatifomu kuti zipikisane ndi omwe akupikisana nawo monga Google, Facebook, Instagram. Pakadali pano, TikTok ili ndi zotsatsa izi:

Kutenga Kwama Brand

Malonda amatalika kuyambira 3 masekondi mpaka 5. Zotsatsa zimatsogolera ogwiritsa ntchito patsamba lofikira kapena zovuta zamtundu wa hashtag. Tsegulani pulogalamu ya Tik Tok ndipo malondawo amawonekera pazenera mumasekondi 5, mtundu umakhala ngati imodzi mwamawonekedwe omwe amafunidwa kwambiri komanso omwe amagwiritsidwa ntchito pa TikTok. Komabe, kuti mufike paudindowu, mtunduwo uyenera kugwira ntchito mwachindunji ndi TikTok chifukwa kuchuluka kwazomwe zili pamwambapa ndizochepa tsiku lililonse.

Osangowonetsedwa pakukhazikitsa pulogalamu, koma mawonekedwe otsatsawa amathanso kuwoneka muzankhani ngati gif kapena static kuti atsogolere ogwiritsa ntchito patsamba loyambira kapena kulimbikitsa kutenga nawo gawo pazosintha zatsopano monga zovuta za hashtag.

Gawo lapadera la mtundu wotsatsa wa TikTok ndikudzipereka: pamsika, wogwiritsa ntchito aliyense samawona zotsatsa kamodzi patsiku lomwelo.

Owonera ochulukira, mpikisano wocheperako, kutengera mtundu ndi njira yomwe anthu ochepa amatsutsana nayo pazakuchita bwino pakudziwitsa anthu zamtundu wawo pomwe mabizinesi ali 'pawokha'. Komabe, 'zopindulitsa' nthawi zonse zimabwera ndi 'mtengo', ndipo mtengo wosungitsa malo otengera mtundu wawo siwotsika mtengo.

Malonda Othandizira

Malondawa atenga mawonekedwe a kanema wachidule wa masekondi pafupifupi 5-15, omwe aziwonetsedwa mumayendedwe apakanema pomwe wogwiritsa ntchito akudutsa pulogalamuyo. Nthawi zambiri, zotsatsa za In-feed zitha kugawidwa m'mitundu iwiri ikuluikulu:

• Zotsatsa zachindunji: zomwe zimagwiritsidwa ntchito kukulitsa mawonedwe ndikulumikizana ndi makanema ofanana amtundu wa Tiktok
• Malonda achindunji: Pitani patsamba loyambira.

Ubwino wa fomuyi ndikuti mtengo wake ndi wabwino kwambiri, wosavuta kugwiritsa ntchito ma brand okhala ndi bajeti yaying'ono. Ilinso ndi 'malo osewerera' pakupanga kwamtundu komanso 'malo' pomwe mabizinesi atha kukopera Zoyitanira mumasekondi 9-15 - monga kugula pano, tsitsani pulogalamuyi tsopano, pitani patsamba la bizinesi!

Komabe, monga makanema ena muzakudya, malonda anu amathanso 'kufufuzidwa' mwachangu kwambiri. Chifukwa chake, kuti mugwiritse ntchito bwino fomuyi, mumasekondi 2-3 oyamba, mtundu uyenera kuyambira pachimake kuti anthu asalumphe!

Kuphatikiza apo, ngati muli ndi bajeti yokwanira, mabizinesi atha kutenga mwayi kwa omwe akuwongolera kuti awonjezere luso loyendetsa zochita za ogwiritsa ntchito. Mitundu yamafashoni, zodzoladzola, kapena zinthu zowoneka bwino ndi amodzi mwamagawo omwe gawo laotsogolera ndilabwino kwambiri lomwe mitundu ingaganizire!

Zotsatira zake

Ili ndi mawonekedwe otsatsa omwe palibe nsanja ingalowe m'malo. Pogwira ntchito limodzi ndi TikTok kuti mupange zotsatira zamtundu, mutha kupangitsa kuti zinthu zanu ziziwoneka zachilengedwe.

Ndipo mawonekedwewa adzakhala othandiza kwambiri akaphatikizidwa ndi zovuta za hashtag. Ganizilani izi, chimachitika ndi chiyani mukapanga zotsatira ndi zovuta zomwe zimapangitsa makasitomala kuwoneka ngati akugwiritsa ntchito mankhwala anu - kugwiritsa ntchito milomo.

Kukhazikitsa zotsatsa zamtundu sikophweka monga mawonekedwe ena a TikTok otsatsa pomwe mitundu imayenera kuchulukitsa ndalama zambiri papulatifomu. Chifukwa chake ngati mutangoyamba kutenga nawo gawo pabwalo lamasewerali, iyi ikadali mawonekedwe osakhalitsa omwe sangathe kukhazikitsidwa pamitundu yonse.

Vuto la Hashtag

Ilinso ndi mtundu wotsatsa womwe umapangitsa TikTok kukhala yapadera. Kodi mungachite bwino bwanji pa TikTok ngati bizinesi? Mutha kugwiritsa ntchito mwayi pavuto la hashtag. Ndipo ngati muphunzira za TikTok, mudzakumana ndi 'zovuta' zambiri mukamasefera makanema.

Vuto la Hashtag ndi mtundu wotsatsa wa TikTok wopangidwa ndi zinthu ziwiri: ukadaulo wamawonekedwe amtundu ndikufalikira kudzera mwa omwe amasonkhezera. Komabe, kuti atumize, mabizinesi amakakamizika kugwira ntchito mwachindunji kudzera pa TikTok.

Ngakhale mutalumikizana mwachindunji ndi omwe akukulimbikitsani kuti mulimbikitse zovuta zamtunduwu, kuwunikira kwazovutazo kungakhale 'konyongedwa' ndi TikTok kapena kumangotengera omwe amakukondani omwe adalemba ganyu chifukwa chakuphwanya mawu.

Mukadina pavuto la hashtag, wogwiritsa ntchito nthawi yomweyo amatengedwa kupita patsamba loyambira ndi logo, ulalo wa webusayiti, kufotokozera zovuta, ndi makanema owonetsedwa.

Koma asanagwere muzochitika zosangalatsa ndi zosangalatsa, amalonda ayenera kuganiziranso cholinga chawo choyambirira - kuonjezera chidziwitso cha mtundu, kuwonetsa zatsopano kapena kutsogolera, kuti awone ngati chithunzicho chili choyenera.

Chitani nawo Ntchito Pazovuta Zomwe Zilipo.

Njira yachangu kwambiri yogulitsira ndikulimbikitsa bizinesi yanu pa TikTok ndikutsata zomwe zikuchitika ndikulowa nawo zovuta za HOT. Ndizosavuta, mumangofunika kupeza hashtag yomwe ikubwera pa TikTok ndikuyamba kutenga nawo gawo.

Mwanjira iyi mutha kulimbikitsa bizinesi yanu mosavuta popanda kupanga kapena kupanga njira zambiri.

Kuti mugwirizane ndi zovuta zomwe zilipo, gawo lanu loyamba ndikusaka ma hashtag otentha a TikTok popita ku Discover tabu. Apa pakhala ma hashtag otchuka ndi zomwe zili pamwamba.

Monga kanema wosavuta komanso wachidule wa malo odyera aku Mexico a Chipotle komanso masewera othamanga pa TikTok ndi zovuta za #ChipotleLidFlip.

ChipotleLidFlip Challenge

Kampeniyi idapereka chidwi champhamvu kuchokera kwa anthu ammudzi komanso mawonedwe 315.8 miliyoni pazokhudzana ndi ma tag. Kanemayu ndi zovuta zake zikuzungulira ntchito yoseketsa, yosavuta, komanso yosayembekezereka yotseka chivindikiro cha mbale ya burrito.

Pangani zomwe mumakonda

M'malo motengera mwayi pazovuta za "mayendedwe" omwe ali kale pa TikTok, mutha kupanganso zovuta zanu kuti mupange zatsopano. Komabe, kupanga zovuta zanu kumafuna kuti muwononge nthawi yambiri komanso luso.

Vuto lanu likakhala pachiwopsezo pa TikTok, onetsetsani kuti otsatira anu ndi mawonedwe amakanema azikwera, zomwe zimathandiza kukulitsa omvera anu. Kapena ngati sichokwanira mwanjira iyi PR, limbikitsani bizinesi yanu mwa omvera ena.

Chitsanzo chabwino ndi Chipotle. Kukondwerera Tsiku la Dziko la Guacamole, Chipotle adayambitsa kampeni ya Branded Challenge yotchedwa #GuacDance. Makamaka, ogwiritsa ntchito a TikTok apanga makanema ovina ku nyimbo ya "Guacamole Song".

Chipotle adagwirizana ndi Loren Gray ndi Brent Rivera

Pa kampeni iyi, Chipotle adagwirizana ndi Brent Rivera ndi Loren Gray, onse omwe ndi otchuka kwambiri a YouTubers ndipo ali ndi maakaunti a TikTok.

Kampeniyi idapanga makanema opitilira 250,000 ndi Makanema 430 miliyoni m'masiku 6 okha. Potero, kampeni yolimbikitsa ya Chipotle idakhala imodzi mwazovuta zopambana kwambiri ku United States.

Onjezerani ma hashtag

Chitsanzo chabwino cha TikTok ngati bizinesi ndi chitsanzo chabwino cha malonda omwe amangogwiritsa ntchito zovuta za hashtag popanda kuwonjezera maulalo aliwonse pazogulitsazo ndipo zimapangitsa kuti mtunduwo ukhale ndi vuto, mgwirizano pakati pa mtundu wapamwamba kwambiri wa Michael Kors ndi Yang Mi. ndi Mark Chao.

Adajambula kanema wotsutsa "City Catwalk" yomwe ndi kanema wosavuta wamasekondi 15 mu chovala chamakono cha Michael Kors. Koma ma hashtag #CityCatwalk adakhala hashtag yotchuka kwambiri pa TikTok.

Makanema omwe ali ndi hashtag iyi adawoneka opitilira 5 miliyoni, pomwe otsitsa pafupifupi 30,000 adatumiza makanema awo amasekondi 15 okhala ndi malonda a Michael Kors.

Zokwanira kunena kuti Tik Tok ndiye mbuye wazokonda.

Ndi ma hashtag okha, mutha kupeza zonse zomwe achinyamata amayang'ana ndikukonda. Ndi mawonekedwe owoneka bwino komanso gulu laling'ono la ogwiritsa ntchito omwe ali ndi luso lopanda malire, TikTok yangokhala pulogalamu yotsogola padziko lonse lapansi komanso mlatho wothandizira ma brand kuti afike ku m'badwo wotsatira. Z.

Hashtag Challenge ili ndi mitundu iwiri: yaulere komanso yolipira.

Ayenera kugwira ntchito ndi othandizira

Kodi mungachite bwino bwanji pa TikTok ngati bizinesi? Kuti mukweze kutsatsa pa TikTok, mutha kubwereka mphamvu kuchokera ku ma KOL otchuka kapena othandizira kuti mukweze mtundu wanu. Mosiyana ndi kutumiza pamapulatifomu ena, zomwe zili mu TikTok zimadalira mawu enaake monga mawu osangalatsa komanso oseketsa omwe amaphatikizidwa ndi nyimbo zakumbuyo kuti apangitse chidwi kwa owonera.

Maybelline ndi Avani Gregg

Pokonzekera kampeni, mtundu uyenera kukumbukira izi ukaphatikizidwa ndi zomwe zili ndi mphamvu, palibe ma hashtag okha komanso makanema osangalatsa komanso osaiwalika. Mwachitsanzo, Maybelline adachita bwino ndi kampeni ya #MaybeItsMaybelline pogwirizana ndi nyenyezi ya TikTok Avani Gregg (@avani) kuti agawane zosintha pambuyo pa zodzoladzola ndi nyimbo zomwe zafika pa mawonedwe 2.1 biliyoni.

Kutsiliza

Ngati mukufuna kuchita bwino pa TikTok ngati bizinesi, musaope kugwiritsa ntchito mwayi wa TikTok! Khalani okhazikika komanso opanga osayimitsa kuti mupambane! Tikukhulupirira kuti positiyi ikubweretserani zambiri zothandiza.

Kuti mudziwe zambiri, chonde lemberani Omvera Amapindulira kudzera:

• Hotline/WhatsApp: (+84) 70 444 6666
• Skype: admin@audiencegain.net
• Facebook: https://www.facebook.com/AUDIENCEGAIN.NET