Fa'afefea ona galue le Tripadvisor | Fa'ata'ita'iga Pisinisi a Tripadvisor

O le Tripadvisor o le upega tafaʻilagi sili ona tele i femalagaaiga i le lalolagi. O se faʻasalalauga femalagaaʻi lea e iloa e soʻo se pisinisi femalagaaʻi tetele pe laiti. O lea fa'afefea ona galue le Tripadvisor? O le a le fa'ata'ita'iga pisinisi a le Tripadvisor? Fa'ataga Audience maua a'oa'oga fa'amatalaga au'ili'ili e uiga i le Tripadvisor e ala ile tala i lalo.

Faitau atili: Fa'atau Fa'amatalaga Tripadvisor | 100% Fa'amaonia & Taugofie

1. O le a le Tripadvisor? E fa'afefea ona galue le Tripadvisor?

O Stephen Kaufer, Nick Shanny, ma Thomas Palka na amataina le Tripadvisor i le 2000. O se ofisa femalagaaʻi i luga ole laiga Amerika lea e faʻatautaia se upega tafaʻilagi, se telefoni feaveaʻi, ma se upega tafaʻilagi mo faʻatusatusaga faʻatau ma mea e gaosia e tagata faʻaoga.

E ala i mataupu, mea faigaluega fa'atusatusa tau, fa'aagaga i luga ole laiga, ma auaunaga fa'afeso'ota'i mo nofoaga, fale e nofo ai, fa'afiafiaga ma mea na tutupu, ma fale'aiga, o lo'o fa'atautaia e Tripadvisor le ta'iala ta'iala sili ona tele i le lalolagi.

I le silia ma le 40 maketi, ua fa'atuina e Tripadvisor se feso'ota'iga o fa'ailoga e feso'ota'i ma femalagaiga ma kamupani e fa'afeso'ota'i tagata femalagaa'i i mata'aga, fale e nonofo ai, gaioiga, ma fale'aiga.

O le Tripadvisor ose fa'asalalauga i luga ole laiga e fesoasoani i tagata fa'atau e tusi potu faletalimalo ma pepa malaga i luga ole ea

O upegatafa'ilagi o lo'o mulimuli mai ua na'o ni nai fa'ailoga malaga ma pisinisi e pulea e Tripadvisor: www.bokun.io, www.helloreco.com, www.cruisecritic.com.

E oʻo mai ia Tesema 31, 2021, o le Tripadvisor na sili atu i le 1 piliona iloiloga ma manatu i luga o le 8 miliona faletalimalo ma isi mea e nonofo ai, faleʻai, gaioiga, ofisa femalagaaʻi, ma laina folau.

Ua fa'atulaga e le Tripadvisor ni ta'iala mo le fa'aalia o faletalimalo, fale'aiga, gaioiga, va'alele, ma folauga i luga o lana upega tafa'ilagi, ae fa'atagaina latou e lisi fua.

E fa'afefea tonu ona fa'aalia i'uga o su'esu'ega a Tripadvisor le algorithm? Le vaega su'esu'e i totonu ile Tripadvisor e toe fa'afo'i fa'amatalaga e fa'atatau i lau su'ega tusitusiga. O tu'utu'uga o lau su'esu'ega, iloiloga, numera o itulau va'ai, ma lou nofoaga na'o ni nai vaega ma fa'ailoga e manatu fa'ai'uga su'esu'e e tu'uina atu ia te oe fa'amatalaga sili ona talafeagai.

E mafai e paaga ona auai i sootaga faapisinisi tuusao ma le Tripadvisor ina ia mafai ona tusi i luga ole laiga

E mafai ona e fiafia foi: Fa'afefea ona Aveese Fa'amatalaga TripAdvisor | Ta'iala Fou 2022

2. E faapefea ona maua tupe a le Tripadvisor? O le a le fa'ata'ita'iga pisinisi a le Tripadvisor?

E fa'afefea ona galue le Tripadvisor? O a fa'ata'ita'iga pisinisi a le Tripadvisor? Ua aoina nei e le faʻavae tupe mai vaega eseese e pei o le fesoasoani i tagata faʻatau i le faʻasaoina o faletalimalo, suʻeina o tiketi vaalele, faleʻaiga, ma taiala femalagaaʻi fesoasoani. Su'esu'e ma Audience Maua fa'amatalaga pe fa'afefea ona galue le Trip ma mea o lo'o i lalo.

2.1 Tulaga Taua

Tagata fa'atau: E tu'uina atu e le Tripadvisor tagata fa'atau le avanoa i le tele o anotusi, e aofia ai le sili atu ma le 1 piliona tagata femalagaa'i iloiloga ma isi mea fa'aopoopo e pei o ata, su'esu'e ma le mauaina o mea e mafai ona maua i le tele o vaega e pei o le nofoaga ma le tau, ma isi mea e fesoasoani i le fa'amalieina o tagata fa'atau a'o latou fuafua ma tusi a latou tafaoga lelei.

E tosina mai e le Tripadvisor le tusa ma le 500 miliona tagata faʻapitoa i masina taʻitasi i lana upega tafaʻilagi ma e tele sona aafiaga i luga o se vaega tele o pisinisi femalagaaʻi.

Ua saunia e Tripadvisor ni iloiloga ma fautuaga e fesoasoani ai i tagata faatau e fuafua le malaga atoatoa

E mafai e tagata fa'atau ona su'esu'e nofoaga, gaioiga, ma fale'aiga i luga ole Tripadvisor, faitau ma saofagā i anotusi eseese (e pei o iloiloga ma ata), ma fa'atusatusa nofoaga ma fa'avae e fa'atatau i le lelei, tau, ma fa'amautu fa'aagaga.

Pa'aga femalagaa'i: Ona o le lautele o le Tripadvisor o'o atu i le lalolagi atoa, e mafai e pa'aga ona su'e, fa'atau atu, ma fa'atau atu i le au maimoa i le lalolagi atoa. O nisi o fa'ata'ita'iga o nei pa'aga o fale talimalo, ofisa femalagaa'i i luga o le initaneti (OTAs), vaega fa'atau oloa, ma isi fa'atau oloa ma auaunaga e feso'ota'i ma femalagaiga.

E tu'uina atu fo'i e Tripadvisor avanoa mo fa'asalalauga fa'asalalauga e ala i le fa'atonuina o tagata fa'aoga i luga o upega tafa'ilagi a paaga malaga, faia ni fa'aagaga mo i latou,

2.2 Fuafuaga Maketi a le Tripadvisor

Ina ia fa'ateleina le malamalama o tagata fa'atau i lana atoaga o oloa ofoina ma fa'alautele lona fa'ailoga i le lalolagi atoa, Tripadvisor e faia fa'afaigaluega.

E fa'aogaina e le Tripadvisor auala eseese o maketi i luga o le initaneti ma le tuusao e o'o atu ai i tagata femalagaa'i ma tagata 'ai, e aofia ai ana upegatafa'ilagi ma telefoni feavea'i, masini su'esu'e i luga ole laiga, ala o feso'ota'iga, imeli, ma ala fa'asalalau e ala i feso'ota'iga lautele, faiga-pa'aga, ma le tufatufaina atu o anotusi.

Tripadvisor e tuʻuina atu i tagata faʻatau mea eseese e pei o iloiloga, fautuaga femalagaaʻi

E mafai ona va'aia le lelei o fuafuaga tau maketi a le Tripadvisor i nei alalaupapa. E fa'asoasoaina e le Tripadvisor alagaoa i totonu o fa'atauga fa'atauga eseese e fa'atatau i tupe maua i totonu o le atunu'u i fua fa'afaigaluega.

2.3 Fa'afefea ona maua tupe a Tripadvisor: Fa'ata'ita'iga o tupe maua

O le Covid-19 na matua a'afia ai le Tripadvisor ona o le lokaina o le lalolagi. O tupe maua a Tripadvisor na fa'aitiitia mai le $1560 miliona i le 2019 i le $604 miliona i le 2020. Peita'i, na maua e Tripadvisor le $902 miliona i le 2021, ma fa'ailoa mai ai le toe fa'aleleia. E tolu vaega o pisinisi i totonu o le Tripadvisor e maua ai tupe maua: Faletalimalo, Ala o Fa'asalalauga ma Fa'asalalauga, ma Aafiaga & Taumafa.

2.4 Talimālō, Fa'asalalauga & Fa'asalalauga

Tupe maua mai faletalimalo fa'ailoga a Tripadvisor

O le tele o tupe maua mo Faletalimalo, Ala o Fa'asalalauga & Platform e maua mai i fa'asalalauga fa'apipi'i i luga o upegatafa'ilagi i lalo ole fa'ailoga Tripadvisor, lea e tele lava e aofia ai feso'ota'iga fa'asalalau talafeagai ile upegatafa'ilagi a ana paaga malaga, aemaise lava OTA ma faletalimalo.

E faigofie ona filifili e tagata fa'atau le fale'aiga sili mo latou ile Tripadvisor

Cost-per-click, poʻo le "CPC," o le faʻatulagaga masani o tau mo faʻasalalauga faʻavae kiliki. O le fa'agasologa e tu'uina atu ai e le paaga malaga ni tauofoga mo tau ma avanoa e lisi i luga ole Tripadvisor e fa'amautu ai tau o le CPC.

Cost-per-action, poʻo le "CPA," o tupe maua faʻataʻitaʻiga pisinisi o se isi puna o tupe maua mo Tripadvisor. O le i'uga, e maua e le Tripadvisor se komisi e tu'uina atu i taimi uma e kiliki ai e le tagata malaga le feso'ota'iga a le fa'asalalauga ma faia se reservation o faletalimalo.

Fa'aaliga fa'ailoga ma fa'ailoga fa'ailoga a Tripadvisor

E mafai e Pisinisi ona fa'aogaina nofoaga fa'alauiloa fa'aalia i luga ole fa'avae a le Tripadvisor e fa'alauiloa ai a latou fa'ailoga. Ole tele o au'aunaga tu'usa'o ile faletalimalo, va'alele, laina va'ava'a, ma fa'auluuluga tau maketi o lo'o fa'atauina fa'asalalauga fa'aalia.

E le gata i lea, o le Tripadvisor e ofoina atu faʻasalalauga faʻaalia i OTA, isi kamupani o loʻo galulue i pisinisi femalagaaʻi, ma tagata faʻasalalauga i pisinisi e le o femalagaaʻi. Ole fa'ata'ita'iga fa'atauga masani mo fa'asalalauga fa'aalia o le tau ile afe fa'ailoga, po'o le CPM.

2.5 Aafiaga & Taumafa

O lenei vaitafe, lea e mafai ona toe vaevaeina i ni vaega se lua, na aumai i le $307 Mn mo Tripadvisor

Aafiaga

O tafaoga, gaioiga, ma faʻafiafiaga (le "aafiaga") i nofoaga taʻutaʻua turisi e mafai ona suʻesuʻeina ma faʻaagaga e faʻaaoga ai faʻamatalaga ma auaunaga o loʻo ofoina mai e Tripadvisor.

E mafai e tagata femalagaa'i ona tusi tafaoga, mea e tutupu, ma vaaiga i nofoaga i le lalolagi atoa i luga o le tulaga o le Tripadvisor mo se komisi e ala i le galulue faatasi ma le aufaipisinisi poto masani i le lotoifale. E mafai fo'i ona fa'aalia ma fa'alauiloa i isi upegatafa'ilagi mea e maua e tagata malaga i le Tripadvisor. E tusa lava pe tusi e tagata asiasi lena aafiaga i luga o se isi upega tafaʻilagi, e maua e Tripadvisor se komisi.

E faigofie ona tusi e tagata fa'atau potu faletalimalo i so'o se mea ile Tripadvisor

'ai

E ala i lana auaunaga fa'apitoa fa'atau faleaiga i luga o le initaneti, TheFork, ma ana upegatafa'ilagi fa'ailoga a Tripadvisor ma polokalama feavea'i, e ofoina atu e Tripadvisor fa'amatalaga ma auaunaga mo tagata fa'aoga e su'esu'e ma tusi fa'apolopolo fale'aiga i nofoaga ta'uta'ua o tafaoga.

3. O le a se mea e mafai ona ou faia ile Tripadvisor?

O le fa'aaogaina o le Tripadvisor e fa'afaigofie ai mo tagata fa'aoga ona filifili po o fea e alu i ai, pe o se malaga po'o le taumafataga o le asō. O le maua o iloiloga e fa'aitiitia ai le avanoa e maua ai se aafiaga le lelei i so'o se mea e te mafaufau i ai fa'atau iloiloga ile Tripadvisor. Talu ai o le a sili atu ona faʻatuatuaina i tatou i le manatu o se tasi o loʻo suʻeina le poto masani e tasi e pei o i tatou, e mafai e tagata uma ona togi ma iloilo faʻamatalaga na lafoina e isi. E le gata i lea, o iloiloga e mafai nei ona aofia ai ata.

E tu'uina atu e le Tripadvisor ia oe le tele o filifiliga mai le tele o kamupani paaga

O loʻo i ai faʻamaʻi i totonu o mafaufauga tusitusia uma e mafai ai ona tatou faitau se iloiloga e sili atu ona faʻatatau i mea o loʻo tatou sailia i lena feiloaiga. E mafai ona e faʻamaonia le vaitau, le gagana e te filifilia, ma le vaega o le tagata asiasi (aiga, ulugalii, pisinisi).

Ma le mea mulimuli, matou te talitonu e tatau ona e faʻafesoʻotaʻi ma au pele ma uo, e tatau ona e faamasani i nofoaga fou, ma e te manaʻomia auaunaga faʻaliliu e suʻe tutoʻatasi ai faletalimalo ma faleaiga.

E mafai ona e fiafia foi: Fa'afefea ona tusi se iloiloga ile Tripadvisor? Taiala Sili mo Tagata Faimalaga

4. Tripadvisor Sponsorship, Tau & Tupe Maua

Fai mai Crunchbase mo lona i ai o se kamupani tumaoti, Tripadvisor naʻo le mafai ona maua le $ 3.3 miliona mai le lua faʻatupeina. TCV ma OneLiberty Ventures o nisi o latou lagolago autu.

I le 2011, na fa'asalalau fa'alaua'itele le Tripadvisor ma le $3.3 piliona tala fa'atatau. O le aofa'iga tau maketi o galuega a le Tripadvisor e $3 piliona i le taimi nei.

O le tau o le faʻasoa na maualuga i le $ 110 ae na paʻu i le tusa ma le $ 20 ona o le faʻamaʻi o le coronavirus ma le faʻalauteleina o aʻafiaga a Google i le vaega o turisi. Na faalauiloa e Tripadvisor le $902 miliona i tupe maua faaletausaga mo le tausaga faaletupe 2021, o se siitaga e 49% mai le tausaga talu ai.

Tripadvisor – Pau mea e te mana’omia mo lau malaga

Tala faʻatatau:

• Fa'afefea ona Su'esu'eina Fa'amatalaga Fake Tripadvisor? Fa'aaogā ma le atamai le Tripadvisor
• E fa'afefea ona fa'avasega e Tripadvisor Fale'aiga? Mea Uma e Tatau Ona E Iloa

O loʻo faʻamatala auiliili e le tusiga o loʻo i luga fa'afefea ona galue le Tripadvisor ma fa'ata'ita'iga pisinisi a le Tripadvisor na tu'ufa'atasia e Fa'alogo. O le Tripadvisor ose ta'uta'ua tele ma ta'uta'ua fa'asalalauga. Ole ala lea e toe iloilo ma toe iloilo ai faletalimalo ma faleaiga faatuatuaina e toatele tagata e alolofa ma faatuatuaina. E fesoasoani le Tripadvisor ia te oe e fuafua le malaga atoatoa.