Inoshanda Sei Tripadvisor | Bhizinesi Model yeTripadvisor

Tripadvisor ndiyo yakakura kwazvo webhusaiti yekufamba munyika. Iyi ipuratifomu yekufambisa iyo chero hombe kana diki bhizinesi rekufamba rinoziva. Saka Tripadvisor inoshanda sei? Chii chinonzi Tripadvisor's bhizinesi modhi? Rega Vateereri vadzidze ruzivo rwakadzama nezve Tripadvisor kuburikidza nechinyorwa chiri pazasi.

Read more: Tenga Tripadvisor Wongororo | 100% Yakavimbiswa & Yakachipa

1. Chii chinonzi Tripadvisor? Tripadvisor inoshanda sei?

Stephen Kaufer, Nick Shanny, naThomas Palka vakatanga Tripadvisor muna 2000. Iyi iAmerican online travel agency inoshandisa webhusaiti, mobile app, uye webhusaiti yekuenzanisa kutenga neyakagadzirwa nemushandisi.

Kuburikidza nezvirimo, maturusi ekuenzanisa nemitengo, kuchengetedza pamhepo, uye masevhisi ane hukama enzvimbo, pekugara, varaidzo uye zviitiko, uye maresitorendi, Tripadvisor inomhanyisa chikuva chikuru chekutungamira kwekufamba munyika.

Mumisika inodarika makumi mana, Tripadvisor yakagadzira network yemhando dzine chekuita nekufamba uye makambani anobatanidza vafambi kune zvinokwezva, pekugara, zviitiko, uye maresitorendi.

Tripadvisor ipuratifomu yekufambisa yepamhepo inobatsira vatengi kubhuroka hotera kamuri uye tikiti remhepo

Mawebhusaiti anotevera angori mashoma emhando dzekufambisa dzepamhepo nemabhizinesi anodzorwa neTripadvisor: www.bokun.io, www.helloreco.com, www.cruisecritic.com.

Kubva muna Zvita 31, 2021, Tripadvisor yakave neongororo inodarika bhiriyoni imwe uye maonero pamusoro pemahotera angangoita mamirioni masere nedzimwe sarudzo dzekugara, nzvimbo dzekudyira, zviitiko, masangano ekufambisa, uye mitsetse yerwendo.

Tripadvisor yakaisa mamwe nhungamiro yekuti mahotera, maresitorendi, zviitiko, ndege, uye rwendo rwekufamba dzinofanirwa kuratidzwa pawebhusaiti yayo, asi zvinovatendera kunyora mahara.

Ndeipi chaizvo mitsva yekutsvaga yeTripadvisor inoratidza algorithm inoshanda? Iyo yemukati yekutsvaga ficha paTripadvisor inodzosa ruzivo rwune chekuita nemubvunzo wako wemavara. Matemu ekubvunza kwako, wongororo, huwandu hwemapeji ekuona, uye nzvimbo yako angori mashoma eakawanda maficha uye masaini anotariswa nemhedzisiro yekutsvaga kuti akupe iwe ruzivo rwakakosha.

Vashandi vanogona kujoina muhukama hwekutengesa zvakananga neTripadvisor kuti ive bhuka online

Unogona kuita zvakare: Maitiro ekubvisa TripAdvisor Wongororo | Newest Guide 2022

2. Tripadvisor inoita sei mari? Chii chinonzi Tripadvisor's bhizinesi modhi?

Tripadvisor inoshanda sei? Ndeapi mabhizinesi emhando yeTripadvisor? Chikuva chave kuunganidza mari kubva kunzvimbo dzakasiyana siyana sekubatsira vatengi nekuchengetedza mahotera, kutsvaga matikiti endege, maresitorendi, uye anobatsira ekufambisa madhairekitori. Ongorora nevateereriwana ruzivo rwekuti Rwendo runoshanda sei nezviri pazasi.

2.1 Kukosha Chirevo

Vatengi: Tripadvisor inopa vatengi mukana wekuwana hupfumi hwemukati, zvinosanganisira zvinodarika bhiriyoni imwe yekuongorora yevafambi uye zvimwe zvemukati semifananidzo, kutsvaga nekuwana kugona munzvimbo dzakasiyana siyana senge nzvimbo uye mutengo, uye zvimwe zvirimo zvinobatsira kufambisa kurerukirwa kwevatengi sezvavanoita. kuronga uye kubhuka zororo ravo rakakodzera.

Tripadvisor inokwezva vangangosvika 500 miriyoni vashandisi vakasiyana mwedzi wega wega kune webhusaiti yayo uye ine simba rakakura pamusoro pechikamu chakakura cheindasitiri yekufambisa.

Tripadvisor inopa ongororo uye kurudziro kubatsira vatengi kuronga rwendo rwakakwana

Vatengi vanogona kutsvaga kwekuenda, zviitiko, uye maresitorendi paTripadvisor, kuverenga uye kupa kune zvakasiyana zvemukati (senge wongororo nemifananidzo), uye enzanisa nzvimbo nenzvimbo zvinoenderana nemhando, mutengo, uye kwakasimbiswa kuchengetedza.

Vafambidzani vekufamba: Nekuda kwekusvika kwakawanda kweTripadvisor kwepasirese, vanobatana vanogona kuwana, kushambadzira, uye kutengesa kune vateereri vepasirese. Mimwe mienzaniso yevadyidzani ava macheni emahotera, masangano ekufambisa epamhepo (OTAs), mapoka ekushambadzira kwekuenda, uye vamwe vatengesi vezvinhu zvine chekuita nekufamba uye zvisina hukama nemasevhisi.

Tripadvisor inopawo mikana yekushambadzira midhiya nekutungamira vashandisi kune mawebhusaiti evanofambidzana navo, vachivachengetera,

2.2 Kushambadzira Strategy yeTripadvisor

Kuti uwedzere ruzivo rwevatengi rwehuwandu hwayo hwakazara hwezvipo zvinopihwa uye kuwedzera mhando yayo yepasirese, Tripadvisor inoita mari.

Tripadvisor inoshandisa nzira dzakasiyana siyana dzekushambadza pamhepo uye dzisiri pamhepo kusvika kune vafambi uye vanodya, kusanganisira mawebhusaiti ayo uye nharembozha, injini dzekutsvaga pamhepo, magariro enhau, email, uye midhiya kuburikidza nehukama hweveruzhinji, kudyidzana, uye kugovera zvemukati.

Tripadvisor inopa vatengi zvinhu zvakasiyana-siyana senge wongororo, matipi ekufamba

Tripadvisor's marketing strategy's hukama hunobudirira hunogona kucherechedzwa pane aya masvikiro. Tripadvisor inogovera zviwanikwa pakati peakasiyana ekushambadzira mapuratifomu zvichienderana nekudzoka kwepamba pamametric ekudyara.

2.3 Maitiro eTripadvisor anoita mari: Revenue modhi

Covid-19 yakakanganisa zvakanyanya Tripadvisor nekuda kwekuvharika kwepasirese. Revenue at Tripadvisor yakadzikira kubva pa$1560 miriyoni muna 2019 kusvika pa$604 miriyoni muna 2020. Zvisineyi, Tripadvisor yakaita $902 miriyoni muna 2021, zvichikurudzira kupora. Zvikamu zvitatu zvebhizinesi mukati meTripadvisor zvinoburitsa mari: Mahotera, Media & Platform, uye Zvakaitika & Dining.

2.4 Kugamuchira vaenzi, Media & Platform

Mari inobva kuTripadvisor-branded hotels

Mazhinji emari yeHotera, Media & Platform chikamu chinobva mukudzvanya-kwakavakirwa kushambadzira pamawebhusaiti pasi peiyo Tripadvisor brand, iyo inowanzo sanganisira zvinoenderana nemamiriro ekuchengetedza mawebhusaiti evafambidzani vayo webhusaiti, kunyanya maOTA nemahotera.

Vatengi vanogona kusarudza nyore nyore resitorendi yakanakisa kwavari paTripadvisor

Cost-per-click, kana "CPC," ndiyo yakajairwa mitengo yekudzvanya-based advertising. Maitiro ayo mufambidzani anoendesa mabhidhi emitengo uye kuwanikwa kunonyorwa paTripadvisor inotara CPC mitengo.

Mutengo-pa-chiito, kana "CPA," bhizinesi modhi mari ndiyo imwe sosi yemari yeTripadvisor. Nekuda kweizvozvo, Tripadvisor inogashira komisheni yekutumira pese apo mufambi anodzvanya pane chinongedzo chemushambadzi uye otora hotera.

Tripadvisor-branded kuratidza uye papuratifomu mari

Mabhizinesi anogona kushandisa kushambadzira-kwakavakirwa kushambadzira nzvimbo papuratifomu yeTripadvisor kusimudzira mhando dzavo. Vazhinji vanopa vakananga kumahotera, makambani endege, mitsara yerwendo, uye mapoka ekushambadzira kwekuenda ndivo vatengi vekuratidzira-kwakavakirwa kushambadzira.

Pamusoro pezvo, Tripadvisor inopa kushambadzira-kwakavakirwa kushambadzira kuOTAs, mamwe mafemu anoshanda muindasitiri yekufambisa, uye vashambadziri mumaindasitiri asina-ane hukama. Iyo inonyanya kuzivikanwa yemitengo yekushambadzira-yakavakirwa kushambadza mutengo pazviuru zvinoonekwa, kana CPM.

2.5 Zvakaitika & Kudyira

Rukova urwu, runogona kudimburwa kuita zvikamu zviviri, rwunounzwa nemadhora mazana matatu nenomwe eMn yeTripadvisor.

Zvakaitika

Mafambiro, zviitiko, uye zvinokwezva (iyo "chiitiko") munzvimbo dzinozivikanwa dzevashanyi dzinogona kutsvagirwa uye kuchengetwa uchishandisa ruzivo uye masevhisi anopihwa neTripadvisor.

Vafambi vanogona kubhuroka nzendo, zviitiko, uye zvinoonekwa munzvimbo dzepasirese papuratifomu yeTripadvisor yekomisheni nekushanda nevashandisi venzvimbo. Izvo zviitiko zvinogona kuwanikwa nevafambi paTripadvisor zvinogona kuratidzwa uye kusimudzirwa pane mamwe mawebhusaiti. Kunyangwe vashanyi vakanyora chiitiko ichocho pane imwe webhusaiti, Tripadvisor inogamuchira komisheni.

Vatengi vanogona kubhuka nyore makamuri ehotera chero kupi kuburikidza neTripadvisor

Dining

Kuburikidza neayo ehunyanzvi online resitorendi yekubhurosa sevhisi, TheFork, uye yayo Tripadvisor-yakagadzirwa mawebhusaiti uye nharembozha, Tripadvisor inopa ruzivo uye masevhisi ekuti vashandisi vaongorore uye kubhuka nzvimbo dzekudyira munzvimbo dzinozivikanwa dzezororo.

3. Chii chandingaite paTripadvisor?

Kushandisa Tripadvisor kunoita kuti zvive nyore kune vashandisi kusarudza kwekuenda, kungave parwendo kana chikafu chanhasi. Kuwanikwa kwewongororo kunodzikisira mukana wekuve nechiitiko chisina kunaka nechero chaungafunga nezvacho tenga wongororo paTripadvisor. Sezvo isu tichizogara takavimbika zvakanyanya mukufunga kwemumwe munhu ari kutsvaga chiitiko chakafanana nesu, munhu wese anogona kukora uye kuongorora wongororo dzakatumirwa nevamwe. Uyezve, ongororo ikozvino inogona kusanganisira mifananidzo.

Tripadvisor inokupa dzakasiyana sarudzo kubva kune akasiyana siyana emakambani emakambani

Pane masefa mukati mese pfungwa dzakanyorwa dzinotitendera kuti tiverenge wongororo yakanyatsoenderana nezvatiri kutsvaga mukusangana ikoko. Iwe unogona kusimbisa mwaka, mutauro waunosarudza, uye chikamu chemuenzi (mhuri, vaviri, bhizinesi).

Chekupedzisira, isu tinotenda kuti unofanirwa kugara uchibatana nevaunoda uye shamwari, unofanirwa kujairana nenzvimbo nyowani, uye kuti unoda masevhisi ekushandura kuti utsvage wakazvimiririra mahotera nemaresitorendi.

Unogona kuita zvakare: Maitiro ekunyora wongororo paTripadvisor? Top Guide Kune Vafambi

4. Tripadvisor Sponsorship, Pricing & Revenue

Crunchbase inoti nekuda kwekuvapo kwayo sefemu yakazvimirira, Tripadvisor yakangokwanisa kukwidza madhora 3.3 miriyoni kubva kumataundi maviri emari. TCV neOneLiberty Ventures vari pakati pevatsigiri vavo vakuru.

Muna 2011, Tripadvisor akaenda kuruzhinji aine 3.3 bhiriyoni kukosha. Huwandu hwemusika hunokosha hwekushanda kweTripadvisor imadhora mazana matatu emadhora kubva pari zvino.

Kukosha kwemasheya kwakakwira pamadhora zana negumi asi kwakadonha kusvika pamadhora makumi maviri nekuda kwedenda rekoronavirus uye kuwedzera kwesimba kweGoogle pamusoro pechikamu chekushanya. Tripadvisor yakazivisa $110 miriyoni mumari yegore regore remari 20, kuwedzera kwe902% kubva pagore rapfuura.

Tripadvisor - Zvese zvaunoda parwendo rwako

Nyaya dzine chokuita:

• Maitiro ekuona Fake Tripadvisor Ongororo? Shandisa Tripadvisor Smartly
• Sei Tripadvisor Chinzvimbo Maresitorendi? Zvese Zvaunofanira Kuziva

Chinyorwa chiri pamusoro apa chine udzame Tripadvisor inoshanda sei uye mhando dzebhizinesi dzeTripadvisor dzakaunganidzwa na Audiencegain. Tripadvisor inzvimbo ine mukurumbira uye yakakurumbira yekufamba. Iyi inzira yekuongorora uye kuongorora mahotera nemaresitorendi akavimbika ayo vanhu vazhinji vane hanya nawo uye vanovimba nawo. Tripadvisor inokubatsira kuronga rwendo rwakakwana.