Iyo A to Z Guide paYouTube Multi-Channel Networks - Zvese zvaunoda kuti uzive!

Youtube Multi-Channel Networks

Kana iwe uri mudiki musiki wezvemukati paYouTube, unogona kana kunge usati wanzwa nezve izwi rekuti multi-channel network.

Kwemakore, YouTube Multi-channel Networks, kana mcns, vakashanda sebhiriji pakati pevagadziri veYouTube zvemukati (zvinonzi "Youtubers") uye mabhureki ari kutsvaga kusvika kune vateveri vezvenhau vezvenhau

Sezvo iyo YouTube ecosystem inowedzera, iyo yepuratifomu yepamusoro Youtube MCNs yakakura uye nekushanduka nayo.

Kujoinha MCNs mukana wakakosha kune vadiki Youtubers, asi kwete pasina iyo yakaderera. Saka nhasi, tichatarisa kune akawanda-channel network kubva kune akawanda akakosha maficha.

Mhando dzakasiyana dzeYouTube Networks

Mhando dzakasiyana dzeYouTube Networks

Unogona kufunga kuti 'multi-channel network' ndiyo yega pfungwa yerudzi rwayo. Asi usaite chikanganiso, kune MATATU akasiyana marudzi eYouTube Networks. Ngatitangei tawana zvirevo zvakanaka.

Content Aggregators

Aya ndiwo madiki emhando yeYouTube network kungave pasi peMCN zvakananga kana kuburikidza netiweki diki. Ivo vanowanzo unganidza vakafanana vanogadzira zvemukati uye dzimwe nguva vanovabatsira mukugadzira, kugadzirisa nezvimwe.

Virtual Networks kana Sub Networks

Virtual Networks kana Subnetworks anouya pasi peMCNs uye anowanzo gadzirisa maitiro ekumberi sekutsvaga tarenda nyowani uye kuvabatsira mukugadzirisa chiteshi chavo cheYouTube. Mienzaniso yakati wandei ndeye - RPM Network uye PewDiePie's revelmode.

Multi-Channel Networks kana MCNs

Chekupedzisira, chikuru pane zvese, Multi-channel network, kana MCNs kwenguva pfupi. 

Mune mamwe mazwi, maMCN makambani akazvimirira asiri eYouTube, asi akavakirwa pamusoro peiyo YouTube papuratifomu, achishandisa kugona kwayo kwevhidhiyo. 

Aya masevhisi anogona kusanganisira manejimendi ekodzero dzedhijitari, kuita mari, kusimudzira vateereri, kusimudzira-kusimudzira, mari, kuvandudzwa kwechigadzirwa, kubatana kwerutsigiro rwemhando, uye mimwe mikana yekushambadzira.

Kungofanana neMulti-Tv-Platform, ivo vanosanganisa nzira dzakasiyana, nekudaro vachibata zviuru zveYoutubers uye Youtube chiteshi pasi peamburera yetiweki yavo. 

Sekutsanangurwa kwepamutemo kubva kuYouTube pachayo, makambani aya haana hukama kana kutsigirwa neYouTube kana Google.

Mashandiro Akaita Multi-Channel Networks

Mashandiro Akaita Multi-Channel Networks

Pane imwe yakafanana kune dhijitari advertising anoratidza network inomiririra mawebhusaiti uye kutengesa banner kushambadzira. 

Musiyano uripo pakuti maMCN anowanzo kutora chikamu uye kushanda nemachaneli kubatsira kugadzira nekuvandudza zvirimo; ivo vanobatikanawo mukugadzirwa kwemachaneli mukati metiweki yavo.

Multi-channel network inoshanda zvakananga neYouTube uye vanopihwa mukana kune yemukati manejimendi system (CMS) - sisitimu inogonesa MCN kubata akawanda eshamwari nzira. 

Uyezve, mune dzimwe nguva, vanopihwa maturusi ekushandisa Content ID, iyo inobvumira varidzi vekodzero kuona uye kutonga zvirimo paYouTube.

Chaizvoizvo, ndiyo copyright yekutarisa iyo inogara ichimhanya kumashure kweYouTube. Kana mutambo wawanikwa, YouTube inotora matanho inoenderana nemirau kana mirairo yakarongwa nemuridzi wezvemukati muContent ID.

Unogona kudzidza zvakawanda nezve Content ID kuburikidza nechinyorwa ichi: Kunzwisisa iyo yemukati ID inoda kurodha vhidhiyo paYouTube

Kana chiteshi chajoinha Multi-channel network, mamwe maturusi ekuwedzera mukati mechiteshi dashboard anovhurwa kuti akwidze uye atore zvirimo. 

Manetiweki anopa marudzi akasiyana-siyana erutsigiro akadai sekugadzira uye kugadzirisa maturusi, mari, rubatsiro rwekuita mari, kuchinjisa-kusimudzira nemamwe chiteshi pamwe nekutonga kwekodzero dzedhijitari.

Pane nzira mbiri dzakasiyana idzo MCN iri kubata zviteshi zvayo. Akasainwa YouTube chiteshi angave Affiliate Channels kana ivo ndeVaridzi & Inoshanda.

Affiliate Channel zvinoreva kuti muridzi pamusoro pevhidhiyo zvirimo zvichiri nemugadziri wevhidhiyo.

Owned & Operator zvinoreva kuti musiki atora-kutenga uye kodzero dzezvirimo ndedzeMCN zvachose.

Multi-Channel Networks Inobatsira sei Youtubers

Sezvo YouTube pachayo isingakwanise kushingairira kutsigira zviteshi zvese, aya masevhisi zvakare anoita seyakananga hukama chiteshi neYouTubers, kufambisa basa zvakanyanya papuratifomu uye kuronga zvinogona kuitika pakati pemusiki mumwe nemumwe.

Zvakare, vagadziri veYouTube zvemukati vanogona kuwana mukana wekugadzira kwakakosha uye kugadzirisa zvivakwa izvo zvinogona kuwedzera kunaka kwemavhidhiyo avo zvakanyanya.

Mamwe maMCN anopa vanogadzira zvemukati nekubatana kwevakakurumbira uye mapurojekiti makuru emidhiya kuti vawedzere kuratidzwa kwavo. MaMCN mazhinji anogona kutosimudzira chiteshi chetiweki kuburikidza nekudyidzana nedzimwe nzira dzeYouTube dzine hukama kuti dzisvike kune vakawanda.

Senhengo yeakawanda-channel network, Youtuber inogona kutsvaga rutsigiro rwekuita mari kuburikidza netiweki yakazvitsaurira yekushambadzira timu yekutengesa.

Iwe unogona zvakare kugamuchira zano rinobatsira kubva kuMCNs pamusoro penzira dzekuita kuti mavhidhiyo asvike kune vateereri uye maitiro ekunyatso optimize vhidhiyo yeYouTuber zvirimo.

MCNs inogona kupa zano pamusoro penzira dzekuita kuti mavhidhiyo asvike kune vateereri uye maitiro ekugadzirisa zviri nani vhidhiyo yeYouTuber.

Pakazere, neiyo yemukati manejimendi system (CMS) profiles pamapuratifomu evhidhiyo, akawanda-channel network inovavarira kudzikisira kuomerwa nekushambadzira, kugadzira / kugadzirisa mavhidhiyo, kutonga machiteshi, kubata nekodzero paYouTube, uye kuvaka vateereri.  

Multi-Channel Networks Inotora Sei Talent?

Multi-Channel Networks Inotora Sei Talent?

MCNs inotora vagadziri uye machaneli nenzira dzakasiyana siyana. Zvinogona kunge zviri nyore sekuita "kufona kunotonhora", kureva, network inoshandisa akawanda evanotora nguva yakazara basa ravo chete nderekupfuura nezviuru zvemachaneti uye kutumira mameseji akajairika. 

Mamwe matipi ekutsvaga anosanganisira anonangwa ekushambadzira mishandirapamwe pamwe nekukurudzira nevatambi varipo vanotora fomu yemakomisheni anobhadharwa pane yega chiteshi chavanobatsira kuunza kuburikidza nezvinongedzo zvinoitirwa pachezvavo chiteshi.

Mazhinji ezviteshi zvikuru zveYouTube chikamu cheMCNs, paine mashoma anosarudzika anowanzo kuhaya vamiririri kuti vavabatsire kukura mhando yavo.

MaMCN Anoita Sei Mari?

Multi-channel network inoita mari nekutora chidimbu chemari yekushambadzira yevakasaina vagadziri. Mari yekushambadzira inobva paCPM, kana mutengo pa mille metric (mutengo pazviuru zvezviziviso). 

Semuyenzaniso, kana chiteshi chako chikawana avhareji yeCPM yemadhora mashanu uye ukagadzira 5 ad maonero, uchawana $1,000,000.

Sezvo kuita mari paYouTube kuchigona kuvhiringa vagadziri sezvo CPM ichichinja-chinja nguva dzose nezvinodiwa uye mwaka, maMCN anopa vanogadzira zvibvumirano zvavanovavimbisa mwero weCPM wakapfava zvichienderana nevhidhiyo uye mabhena ads anooneka nezvirimo. 

Mamwe manetwork anopa akakwira zvishoma akamisikidzwa maCPM kune chiteshi vanodyidzana. Izvi zvinogona kuva chinhu chakanaka kana chakaipa, zvichienderana nechiteshi uye nguva yekondirakiti.

Zvichienderana nekondirakiti iyo musiki akasaina neMCN, vanogona kutora kucheka kusvika ku50% (mune zvimwe zviitiko zvakatonyanya). Chinhu chinowanzo furatirwa ndechekuti YouTube ichatorawo chikamu chemari yekushambadza pakutanga. 

Iko hakuna nhamba chaidzo idzo YouTube kana kambani yaamai Google yakasimbisa pachena. Nekudaro, nyanzvi zhinji dzinofungidzira kuchekwa kwe45% iyo YouTube ichatora.

Izvi zvinoreva kuti mugadziri achafanira kugovera 55% yavo yemari yekushambadzira zvakare neMCN.

Mamwe maMCN anoitawo madhiri akananga kune vagadziri, achitora chidimbu pachibvumirano zvakare. Izvi zvinoreva kuti mugadziri achaburitsa vhidhiyo yemukati inoburitsa chigadzirwa chitsva cheiyo brand kana kuisanganisa mune zvirimo.

Hazvishamisi kuti maMCN aitewo madhiri nemapuratifomu madiki evhidhiyo kana mawebhusaiti kuti vagovane zvirimo paYouTube. Zvekare, kutora kucheka kwesevhisi iyoyo.

Content ID inogona kupawo mari yakakosha kune varidzi vemukati vane maraibhurari makuru. MCN inokwanisa kushandisa YouTube's Content ID system kuita mari kubva kumavhidhiyo ayo anayo asi anoiswa nevamwe vashandisi veYouTube. 

Semuyenzaniso, Just for Laughs Gags ane angangopfuura zviuru zvitatu zvema prank clips paYouTube chiteshi asi anoti uye anoita mari pamusoro pe3,000 mavhidhiyo akaiswa nevashandisi.                                                                 

Kujoinha YouTube Multi-Channel Network Kwakakodzera Izvo Here?

Kujoinha YouTube Multi-Channel Network Kwakakodzera Izvo Here?

Sezvatataura pamusoro, pane zvikonzero zvakawanda zvekuti musiki weYouTube ajoine MCN. Nekudaro, sezvimwe zvese, kujoinha MCN kune zvayakanakira nezvayakaipira. Mushure mekuverenga rondedzero yedu, iwe unofanirwa kuzvisarudzira iwe kuti zvakakosha here kana kuti kwete?

zvayakanakira

Isu takambotaura kuti ma-multi-channel network angabatsira sei vanogadzira zvemukati mubasa ravo reYouTube. 

Kuvapfupisa, Multi-Channel Networks inogona kupa akawanda mapeks nekuda kwehukuru hwavo uye mhedzisiro yemari yesimba ravo rekudyara. Rutsigiro rwavachapa runogona kuuya nenzira yekugadzira nekugadzirisa maturusi uye zvivakwa.

Ivo vanogona kubatsira nekuita mari pamwe nekuyambuka-yekusimudzira nemamwe machaneli pane yavo rosi. Ivo zvakare vakanyanya kunaka nekutonga kwekodzero dzedhijitari senge yambotaurwa Content ID.

Kuita nekutyorwa kwekodzero uku uri mushishi kugadzira zvinyorwa zvitsva pamwero wepamusoro svondo rega rega kunokanganisa. Hapana Youtuber anoda kutarisana nemhando iyi yemamiriro. MCNs ichaita kuti maitiro aite nyore.

Zvakare, maMCN anogonawo kupa dzidziso pamwe negwara rekusiyanisa portfolio yako pamwe nekuita mabasa kana kutengesa.

nezvayakaipira

Chekutanga pane zvese, nekuti aya ma-multi-channel network akazvimirira kubva kuYouTube, chikuva hachina mhosva yekurasikirwa chero Youtubers inogona kutambura.

Mune mamwe mazwi, kana pakaitika kusawirirana pakati pemugadziri wezvemukati netiweki, bato rechibvumirano rinofanirwa kutarisana nemamiriro acho zvakananga uye chete netiweki. Uye zvichienderana nemhedzisiro, Youtuber inoda rubatsiro rwemagweta.

Kunze kwezvo, kujoinha network hakuvimbisi kuti mari yechiteshi chako ichawedzera. Izvi zvinodaro nekuti basa rinoitwa nenetiweki rinoburitsa zvakanyanya kukanganisa pakuonekwa kweYouTube uye masanji ekutsvaga.

Kuwana kweYouTubers kunoenderana nemavhidhiyo ari kuitwa mari - neAdSense kana kushambadza. Uye sezvo network ichibhadharisa chikamu chepurofiti, vagadziri vanogona kupedzisira vashandisa mari yakawanda kuchengetedza masevhisi avo kupfuura zvavanowana chaizvo.

Nzwisisa zvimwe zvirimo paVhidhiyo Youtube kuburikidza: 

Kusunga zvibvumirano parutivi, imwe inogona kukanganisa inomuka kana MCNs inobata yakawandisa YouTubers kamwechete. Mune ino kesi, vadiki vagadziri vemukati uye chiteshi vanogona kuregeredzwa sezvo network haina nguva yakawanda kudaro kune yega yega chiteshi pasi pemanejimendi avo. 

Mashoko ekupedzisira

Sezvo zviteshi zvichiona kudhirowa kwekutanga, nhamba huru, uye budiriro, mubvunzo unotendeukira kune nzira dzakawanda-chaneti network dzichawedzera mari pane zvirimo uye zvavanoita netarenda ravanokoka pasi pemabhana avo. 

Mubvunzo unozviratidzawo wekuti sei YouTube ingapedzisira yaita mari paMCNs, zvichipihwa kuti vanopa canvas. 

Tichifunga nezve rudo-ruvengo hukama pakati pemanetiweki neYoutubers, usati wafunga kujoinha imwe, nyatso ongorora zvakanakira nekuipira kuve chikamu cheMCN. Kunyanya kana uine kanzira kadiki.

Asi kunyangwe zvakadaro, usati wajoinha akawanda-channel network, iwe uchiri kuda AdSense account, uye hongu, inoita mari Youtube chiteshi.  

Nekudaro, chinangwa chekugamuchirwa muYouTube Partner Chirongwa idambudziko rakakura kune chero vanotanga pachikuva. Saka nekudaro, AudienceGain inoda kukubatsira mune iyi nyaya.

Kunyangwe kuri kuwana vanyoreri zana uye mazana mana emaawa ekutarisa kuita mari chiteshi chako, kana kungotenga imwe chiteshi chakadaro, isu tinokupa iyo yakanakisa sevhisi kubva kuchikwata chedu chedhijitari nyanzvi dzekushambadzira.

Chekupedzisira, kunyangwe isarudzo ipi yaunosarudza, tinovimba iwe zvese zvakanaka murwendo rwako rwekuva nyeredzi yeYouTube. Sara mushe!

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