YouTube Music Vhidhiyo Promotion

Dzidza zvitsva uye zvinonakidza chokwadi nezve YouTube mimhanzi yevhidhiyo yekusimudzira muna 2021. AudienceGain's mimhanzi yekusimudzira masevhisi ekutanga mwedzi unouya! Kana wanga uchitsvaga YouTube mimhanzi vhidhiyo kukwidziridzwa matekiniki, matekiniki, kana masevhisi, AudienceGain ine kubata kwako! Tichange tichiparura masevhisi edu anoshamisa ekusimudzira mavhidhiyo emimhanzi paYouTube munguva pfupi iri kutevera. Iwe unogona zvakare kuenda kuburikidza neayo ekutanga emimhanzi vhidhiyo yekusimudzira, zvakadaro.

Chekupedzisira, tinotsanangura mamwe mabhenefiti emimhanzi yedu yekusimudzira masevhisi, anosanganisira kuita kwechokwadi, kukwidziridzwa nekukurumidza, kukwidziridzwa kwakanangwa, mutengo wakachipa, uye kuwedzera kuoneka.

Read more: Tenga Maawa ekuona YouTube Mari

Kusimudzirwa kwevhidhiyo yemimhanzi kwakasiyana sei?

Isu tinoziva kuti mimhanzi kukwidziridzwa kwakasiyana zvakanyanya nekusimudzira chero imwe vhidhiyo paYouTube. Izvi zvinodaro nekuda kwemapuratifomu eYouTube anonakidza ekutepfenyura mimhanzi: YouTube Music uye YouTube Music Premium. Naizvozvo, YouTube mimhanzi yevhidhiyo kukwidziridzwa ine chekuita neYouTube Music uye YouTube Music Premium kune nyika dziripo aya mapuratifomu.

YouTube Music

Yakatangwa muna 2015, YouTube Music idivi reGoogle ine yakanyatsogadzirirwa interface yekutepfenyura mimhanzi. Iyo yakaomeswa kodhi algorithm yeYouTube Music inobatanidza vashandisi kune vavanofarira mhando uye maartist zvichienderana nekurudziro dzakatenderedza mhando uye playlists. Pamusoro pezvo, iyo algorithm yakanyatsogadzirwa inobvumira YouTube Music kuti itokurudzira mimhanzi kune vashandisi zvichienderana nezvavanoita kana nzvimbo yavo, nezvimwewo. Saka, semuenzaniso, mimhanzi yeYouTube inogona kukurudzira kuekisesaiza mavhidhiyo kana playlists kana zviri izvo zvauri kuita! Anopenga, handiti?

YouTube Music idivi reYouTube rinongove nemimhanzi chete.

Zvakare, YouTube Music inobvumirawo vashandisi kuwedzera mimhanzi kumaraibhurari avo uye kuchengetedza mavhidhiyo emimhanzi kubva kune vavanofarira maartist kana marudzi. Unogona kudzidza zvakawanda nezve YouTube mimhanzi nekushanyira iyi link.

Nekudaro, YouTube Music parizvino inongowanikwa mune mashoma seti yenyika nenzvimbo.

YouTube Music Premium

YouTube Music Premium nhanho kubva kuYouTube Music inodhura $9.99 pamwedzi. Iine mamwe maficha akadai semumhanzi usingashambadzire, kuridza kumashure, odhiyo-chete modhi, uye kugona kudhawunirodha nekuteerera mimhanzi pasina Indaneti. Zvakare, YouTube Premium Mimhanzi inofambawo newe paunotamira kune imwe nyika iyo isingawanikwe kuitira kuti urambe uchinakidzwa nezvako. Uye zvakare, iwe unogona zvakare kusanganisa yako yekurodha.

Naizvozvo, kusimudzira mavhidhiyo ako kuti abatanidze YouTube Mimhanzi uye YouTube Music Premium vashandisi zvichabatsira kukura chiteshi chako. Zvakare, kuunganidza maonero kubva kuYouTube Music Premium vataridzi kwaizobhadhara zvakanyanya pakuona kwezviri mukati mako. Saka tarisa kusimudzira mavhidhiyo ako emimhanzi kuti asvike vashandisi veYouTube Music Premium kuti uwedzere purofiti.

YouTube Music Premium inokutendera kuti ushandise account yako kusvika mwedzi mitanhatu munyika isiri yeYouTube Music kana uchifamba.

Read more: Youtube Monetization Tenga For Sale

YouTube Ads yemimhanzi vhidhiyo yekusimudzira

Zvakare, YouTube mimhanzi yevhidhiyo kukwidziridzwa kunovimba zvakanyanya neYouTube Ad mishandirapamwe. In Chikamu 2: YouTube Promotion Services, isu takatsanangudza vhidhiyo yekushambadzira senzira inoshanda yekusimudzira yako YouTube chiteshi. Nzira imwe cheteyo inoshanda kuYouTube mimhanzi kukwidziridzwa nekuti vhidhiyo mishandirapamwe ndiyo yakanakisa nzira yekushambadzira chiteshi chako uye kusvika kune vatsva vanoona.

Mhando dzeAd Formats uye akakodzera efficaces

Chekutanga, kushandisa YouTube vhidhiyo ad mishandirapamwe yeYouTube mimhanzi vhidhiyo yekusimudzira, iwe unofanirwa kuziva akasiyana mafomati ekushambadzira anowanikwa paGoogle Ads yeYouTube. Aya ndeemhando nhanhatu:

1. Skippable In-Stream Ads
2. Zvisiri Skippable In-Stream Ads
3. bumper ads
4. Vhidhiyo Discovery Ads
5. Outstream Ads
6. Masthead Ads

#Skippable In-Stream Ads

Skippable in-stream ads inogona kuwedzerwa kare, panguva, kana mushure memavhidhiyo emimhanzi akafanana kuti ufambise kubatanidzwa nechiteshi chako chemimhanzi. Nekudaro, vashandisi vanogona kusvetuka aya ads mushure memasekondi mashanu. Uyezve, kushambadzira mukati-mukutenderera kunoonekwa pamapeji ekutarisa eYouTube uye mumawebhusaiti uye maapplication ari kushanda paGoogle Vhidhiyo Partners. Kune iyi ad format, unobhadhara kana:

1. mushandisi anodyidzana nemavhidhiyo ako emimhanzi kana chiteshi.
2. Kana kana mushandisi akatarisa ekutanga masekonzi makumi matatu ekushambadzira kwako.
3. Zvikasadaro, kana mushandisi akatarisa iyo ad yese kana ipfupi kupfuura masekonzi makumi matatu.

Skippable in-stream ads yakanakira mimhanzi kukwidziridzwa nekuti unogona kupa ratidziro kubva kune yako mimhanzi vhidhiyo se-in-stream ad.

Zvakare, kuti ushandise skippable in-stream ads, unofanirwa kusarudza zvinotevera zvinangwa paunotanga vhidhiyo ad campaign:

1. Kutengesa / Inotungamira / Webhusaiti traffic
2. Brand kuziva uye kusvika
3. Kutariswa kwechigadzirwa uye brand

#Isingasvikike Mu-Kutepfenyura Ads

Zvisingasvikike mukati-mukushambadza ads anoshandiswa kare, panguva, kana mushure memamwe mavhidhiyo paYouTube, uye vashandisi havagone kusvetuka rudzi urwu rwekushambadzira. Zvisingasvikike mukati-mukushambadza ads zvinosvika masekonzi gumi nemashanu kureba, uye unobhadhara zvichienderana nezvaunoona. Zvakare, iwe unofanirwa kusarudza iyo Brand Kuziva uye Svikira chinangwa paunenge uchiseta vhidhiyo yako ad mushandirapamwe kushandisa iyi ad fomati.

#Bumper Ads

Unogona kushandisa bumper ads kuti usvike vataridzi neshoko pfupi, risingakanganwike. Iwo masekonzi matanhatu kana mapfupi uye anogona kuwedzerwa pamberi, panguva, kana mushure meimwe vhidhiyo. Vashandisi havakwanise kusvetuka aya ads, saka iwe unobhadhara zvichibva pane zvinoonekwa. Bumper ads inoonekwa muYouTube mavhidhiyo uye mumawebhusaiti ese uye maapplication ari kushanda paGoogle vhidhiyo vanodyidzana. Pamusoro pezvo, mamwe ma ads anooneka paYouTube TV, zvichienderana nekukodzera kwavo. Chekupedzisira, iwe unofanirwa kusarudza iyo Brand Kuziva uye Svikira chinangwa chekushandisa iyi ad fomati mumushandirapamwe wevhidhiyo.

Bumper ads ndiyo ipfupi ads inowanikwa paGoogle Ads yeYouTube.

Verenga zvakawanda: Pamusoro 5 Yakanakisa Youtube Intro Ideas Unogona Kudzidza

#Vhidhiyo Discovery Ads

Vhidhiyo Discovery ads inobatsira zvikuru paYouTube mimhanzi yekusimudzira. Izvi zvinodaro nekuti iyi ad fomati inobvumidza iwe kusimudzira ako emimhanzi mavhidhiyo munzvimbo dzinowanikwa. Izvi zvinosanganisira padivi pemavhidhiyo akafanana ari papeji rekutanga reYouTube kana sechikamu chetsvakiridzo yeYouTube. Pamusoro pezvo, kushambadza kwevhidhiyo kunosanganisira pikicha kubva kuvhidhiyo yako ine mamwe mavara. Shambadziro idzi dzinoshandisa zvidhoma zvavo kukoka vanhu kuti vadzvanye uye vatambe ads. Naizvozvo, unongobhadhariswa kushambadzira kana muoni achiiridza. Uyezve, zvingave zvakanaka kusarudza Chigadzirwa uye Kufunga nezveBrand chinangwa chekushandisa vhidhiyo yekutsvaga ads.

Vhidhiyo Kuwanikwa kushambadzira kunosanganisira zvidhori kubva kumimhanzi yako vhidhiyo kana ad.

#Kunze Ads

Kushambadzira kunze hazviwanikwe paYouTube. Naizvozvo, isu hatizovafukidze muchinyorwa chino.

#Masthead Ads

Masthead ads inogona kushandiswa chete pane yekuchengetedza nekubata vamiriri veGoogle kutengesa.

Unogona kushandisa masthead ads kuti usvike kune vakawanda vateereri mukati menguva pfupi. Nekudaro, masthead ads inongowanikwa chete pane yekuchengetedza kuburikidza nemumiriri weGoogle mutengesi. Mumwe anogona kushandisa iyi ad fomati yematafura, nharembozha, uye TV skrini. Zvakare, YouTube inokubhadharisa masthead ads pamutengo-per-chiuru-maratidziro (CPM) hwaro.

Verenga zvakawanda: Pamusoro 5 Mazano eYouTube Vhidhiyo 2021

Vhidhiyo Campaign Subtypes

Vhidhiyo ad campaigns paYouTube yakakamurwa kuita matatu ekutanga subtypes. Kupatsanurwa kwacho kunobva pakuti unoda kusvika sei kuvanhu, kunoitwa mushandirapamwe wako, uye kuti ndeapi mafomati aungashandisa pamushandirapamwe wako.

#Kutengesa / Kutungamira / Webhusaiti Traffic Campaign

Iyi vhidhiyo yemushandirapamwe subtype inoshanda zvakanyanya kuYouTube mimhanzi yevhidhiyo kukwidziridzwa nekuti chinangwa chayo chikuru ndechekutyaira kusangana uye kutendeuka kwakakodzera pawebhusaiti yako kana chiteshi. Iyi subtype ine zvikamu zviviri:

TrueView for Action Campaigns

TrueView yeChiito mishandirapamwe ndiyo yekare fomu yeKutengesa / Kutungamira / Webhusaiti Traffic vhidhiyo yemushandirapamwe subtype. Kutanga kubva kutanga kwa2022, YouTube ichashandura ese TrueView yeAction ads kuita vhidhiyo yekuita mishandirapamwe. TrueView for Action mishandirapamwe inobatsira kufambisa kudyidzana nekushandura. Ivo vanoshandisa macall-to-action (CTAs), zvinyorwa zvemusoro wepamusoro, uye magumo skrini kune ako evhidhiyo ads. Zvakare, mishandirapamwe yeTrueView Action inoshanda zvakanyanya nekuti inobvumira vashandisi kudyidzana nechiteshi chako zvakanyanya sezvinobvira. Pamusoro pezvo, vashandisi vanogona kugovera ruzivo rwavo rwekuonana kana kutora zvimwe zviito zvinoenderana neTrueView yeAction ads yemavhidhiyo ako emimhanzi.

TrueView for Action campaigns ichatsiviwa neVhidhiyo Action mishandirapamwe zvachose muna 2022.

Vhidhiyo Action Campaign

Vhidhiyo Action mishandirapamwe ndeyekusimudzira kubva kuTrueView yeAction ad campaigns. Kukwidziridzwa kwevhidhiyo yemimhanzi yeYouTube kunoitwa nyore nemavhidhiyo ekuita mishandirapamwe nekuti ivo vanotora akanakisa maficha eTrueView yeAction mishandirapamwe uye anoakwidza kune dzimwe nzvimbo paYouTube uye mamwe asiri-app mapuratifomu. Uyezve, zvese izvi zvinogoneka mukati memushandirapamwe wekuita vhidhiyo!

Tinogona kuratidza mavhidhiyo ekuita mishandirapamwe munzvimbo nhatu huru: iyo YouTube Home feed, iyo YouTube peji peji, uye Google vhidhiyo vanodyidzana. Pamusoro pezvo, unogona kusanganisira Skippable In-Stream ads, Non-Skippable In-Stream ads, uye Vhidhiyo Discovery ads mumhando iyi yevhidhiyo yemushandirapamwe subtype. Vhidhiyo chiito mishandirapamwe inobatsira zvikuru kuYouTube mimhanzi yevhidhiyo yekusimudzira nekuda kwezvikonzero zvinotevera.

1. Ivo vanotyaira kutendeuka kwakawanda pa uye kubva paYouTube uku vachigadzirisa iyo yakaderera CPA panguva imwe chete.
2. Zvakare, vhidhiyo yekuita mishandirapamwe inokubatsirawo kuti uvandudze mashandiro emushandirapamwe nekusvika vataridzi vatsva kuburikidza nekubatanidza ads kubva kuYouTube Home feed, iyo YouTube peji peji, Google vhidhiyo vanobatana, nezvimwe.
3. Chekupedzisira, mukana wakanyanya kukosha wemavhidhiyo ekuita mishandirapamwe ndeyekuti iwe unogona kumhanyisa ads munzvimbo dzakawanda kuburikidza nemushandirapamwe mumwe chete pasina kuseta bhajeti uye mabhidhi ega ega ekutanga sosi.

#Chigadzirwa uye Kutariswa kweBrand Campaign

Iyi vhidhiyo yemushandirapamwe inobatsira kusimudzira zvigadzirwa nemhando uye nekudaro haina kunyanya kubatsira paYouTube mimhanzi yekusimudzira. Nekudaro, zvinokutendera kuti uratidze kushambadza kune vatengi vako mune imwe kutevedzana, chinhu chinonakidza. Uyezve, kana mavhidhiyo ako emimhanzi aine zvekutengesa, unogona kushandisa TrueView yeShopping ad mishandirapamwe kushambadzira zvigadzirwa zvako. Pamusoro pezvo, iwe unogona zvakare kushandisa ads akagadzirirwa chaizvo kutyaira kusangana uye zvisungo uchishandisa Chigadzirwa uye Brand Kufunga vhidhiyo yemushandirapamwe subtype.

#Kuzivisa kweBrand uye Svika Mishandirapamwe

Iyi vhidhiyo yemushandirapamwe subtype inobatsira zvakare kuYouTube mimhanzi yevhidhiyo yekusimudzira. Izvi zvinodaro nekuti inobvumidza iwe kushandisa mana akasiyana ad mafomati:

1. Skippable In-Stream kushambadzira
2. Asinga-Skippable In-Stream kushambadzira
3. Bumper ads
4. Outstream ads

Uyezve, iwe unogona kutaura nyaya kuburikidza nema ads ako nekuisa ads mune imwe nhevedzano yevaoni uchishandisa iyo Brand Kuziva uye Svitsa vhidhiyo yemushandirapamwe subtype.

Zvakanakira zveAudienceGain's YouTube mimhanzi yekusimudzira masevhisi

Chekupedzisira, tinokutora iwe kuburikidza nemamwe mabhenefiti akakosha ekusarudza AudienceGain'sAudienceGain's anoshamisa YouTube mimhanzi yekusimudzira masevhisi. Isu tinosimudzira masevhisi edu emimhanzi ekusimudzira pakushandisa YouTube ad mishandirapamwe kushambadzira mavhidhiyo ako emimhanzi uye kusimudzira chiteshi chako kune vatsva vanoona. Ichi chikamu chechinyorwa chinotsanangura chikonzero nei uchifanira kufunga nezvedu mimhanzi yekusimudzira masevhisi.

Kubatanidzwa kwechokwadi

Chekutanga, yedu mimhanzi vhidhiyo yekusimudzira masevhisi anovimbisa echokwadi mushandisi kuita chiteshi chako. Izvi zvinodaro nekuti isu tinoshandisa YouTube ads chishandiso kuunganidza echokwadi uye echokwadi maonero echiteshi chako. Naizvozvo, iwe hausi kuzowana chero enhema bot maonero kubva kubasa redu.

Fast promotion

Zvakare, AudienceGain'sAudienceGain's YouTube mimhanzi yekusimudzira masevhisi anoburitsa mhedzisiro inokurumidza. Izvi zvinodaro nekuti isu tinoshandisa nuanced kushambadzira nzira inoenderana nechiteshi chako uye rudzi rwemimhanzi. Naizvozvo, iwe uchaona kukura kwechiteshi mushure memavhiki mashoma ekushandisa sevhisi yedu.

Targeted promotion

Pamusoro pezvo, isu tinovimbawo zvakanyanya nekusimudzira kwakanangwa kwechiteshi chako nekutarisa vateereri vakakodzera. Semuenzaniso, isu tinotarisa vataridzi vakatoshanyira chiteshi chako kare kana vanhu vanoteerera kune vakafanana maartist kana marudzi emimhanzi.

Kuongorora mutengo

Zvakare, yedu YouTube mimhanzi yekusimudzira sevhisi inodhura-inoshanda, tisingarevi nguva yekuchengetedza. Nekushandisa masevhisi edu ekusimudzira, unogona kukura chiteshi chako organically uye nemutengo wakaderera pasina kushandisa nguva yakawandisa kana simba iwe pachako.

Metrics yakawana yekuongorora

Chekupedzisira, AudienceGain inoshandisawo mametrics anowaniswa kuongorora kuti mimhanzi yevhidhiyo yekusimudzira iri kufamba sei pachiteshi chako. Izvi zvinotibvumira kuona kusimba uye kusasimba kwechaneli yako yakakwenenzverwa mimhanzi yekusimudzira mushandirapamwe kuita shanduko yakakodzera uye kunatsiridza mashandiro emushandirapamwe.

Kuzvipfupikisa,

Mukupedzisa, YouTube mimhanzi yemimhanzi kukwidziridzwa kwakasiyana neyakajairwa chiteshi kukwidziridzwa nekuti YouTube Mimhanzi uye yePrimum yakaenzana iripo pamavhidhiyo emimhanzi paYouTube. Naizvozvo, kukwidziridzwa kwevhidhiyo yako kunofanirwa kunge kuri pamapuratifomu aya. Zvakare, isu tinoshandisa YouTube ads kusimudzira mavhidhiyo emimhanzi kuburikidza nemavhidhiyo danidziro. Kune marudzi matanhatu makuru emafomati ekushambadza, kunze kwawo mashanu aripo paYouTube:

1. Inogona kusvetukira mukati-yekutepfenyura ads
2. Zvisingapindike mukati-mashambadziro
3. Bumper ads
4. Vhidhiyo inowanikwa ads
5. Masthead ads

Uyezve, iwe unogona kushandisa vhidhiyo mishandirapamwe paYouTube kusimudzira mavhidhiyo emimhanzi yako. Kune matatu ekutanga vhidhiyo yemushandirapamwe subtypes: Kutengesa / Inotungamira / Webhusaiti Traffic mishandirapamwe, Chigadzirwa uye Brand Kutarisisa mishandirapamwe, uye Brand Kuziva uye Reach mishandirapamwe.

Nyaya dzine chokuita:

• Mavhidhiyo eYouTube Anoita Mari Nekukurumidza Muna 2022
• Maitiro eKuwana nekukurumidza paYouTube muna 2023

Chekupedzisira, isu tinokurudzira yedu YouTube mimhanzi mavhidhiyo ekusimudzira masevhisi emumhanzi chiteshi chako nekuti isu tinowana maonero chaiwo echiteshi chako, kuburitsa mibairo inokurumidza, uye kushandisa zvakanangwa kushambadzira kusimudzira mavhidhiyo emimhanzi yako. Pamusoro pezvo, masevhisi edu anodhura zvakanyanya, uye tinoshandisa zviyero zvakawanikwa pakuongorora kuti tisvike pakunyatsoita mushandirapamwe wemashambadziro evhidhiyo emavhidhiyo emimhanzi yako. Nekudaro, kana iwe uchida kudzidza zvakawanda nezve YouTube mimhanzi yekusimudzira masevhisi masevhisi, saka unogona kubata nevedu YouTube chiteshi chekusimudzira nyanzvi pa. AudienceGain.