Tripadvisor e sebetsa Joang | Mokhoa oa Khoebo oa Tripadvisor

Tripadvisor ke webosaete e kholo ka ho fetisisa ea maeto lefatšeng. Ena ke sethala sa maeto seo khoebo efe kapa efe e kholo kapa e nyane ea maeto e e tsebang. Kahoo Tripadvisor e sebetsa joang? Mokhoa oa khoebo oa Tripadvisor ke ofe? E re Bamameli ba ithute lintlha tse qaqileng mabapi le Tripadvisor ka sengoloa se ka tlase.

Bala haholoanyane: Reka Litlhahlobo tsa Tripadvisor | 100% E netefalitsoe & e theko e tlaase

1. Tripadvisor ke eng? Tripadvisor e sebetsa joang?

Stephen Kaufer, Nick Shanny, le Thomas Palka ba qalile Tripadvisor ka 2000. Ena ke mokhatlo oa Amerika oa maeto a marang-rang o tsamaisang sebaka sa marang-rang, app mobile, le sebaka sa marang-rang bakeng sa ho bapisa mabenkele le litaba tse hlahisoang ke basebelisi.

Ka litaba, lisebelisoa tsa ho bapisa litheko, lipehelo tsa marang-rang, le lits'ebeletso tse amanang le libaka, marobalo, boithabiso le liphihlelo, le lireschorente, Tripadvisor e tsamaisa sethala se seholohali sa tataiso ea maeto lefatšeng.

Limmarakeng tse fetang 40, Tripadvisor e thehile marang-rang a lihlahisoa tse amanang le maeto le lik'hamphani tse hokahanyang baeti le libaka tse hohelang, bolulo, mesebetsi le lireschorente.

Tripadvisor ke sethala sa maeto sa marang-rang se thusang bareki ho behela kamore ea hotele le tekete ea sefofane

Liwebsaete tse latelang ke tse seng kae feela tsa mabitso a maeto a marang-rang le likhoebo tse laoloang ke Tripadvisor: www.bokun.io, www.helloreco.com, www.cruisecritic.com.

Ho tloha ka la 31 Tšitoe 2021, Tripadvisor e bile le maikutlo le maikutlo a fetang bilione e le 'ngoe ka lihotele tse ka bang limilione tse 1 le likhetho tse ling tsa bolulo, libaka tsa ho jella, mesebetsi, mekhatlo ea maeto le litselana tsa maeto.

Tripadvisor e behile litataiso tse itseng tsa hore na lihotele, lireschorente, mesebetsi, lifofane le maeto a sekepe li tlameha ho hlahisoa joang webosaeteng ea eona, leha ho le joalo e ba lumella ho thathamisa mahala.

Hantle-ntle liphetho tsa lipatlisiso tsa Tripadvisor li bonts'a algorithm e sebetsa joang? Karolo ea ho batla ea kahare ho Tripadvisor e khutlisa tlhahisoleseling e amanang le potso ea hau ea mongolo. Lipehelo tsa lipatlisiso tsa hau, maikutlo a hau, palo ea libaka tseo u li shebileng, le sebaka seo u leng ho sona ke lintlha tse 'maloa feela ho tse ngata tseo sephetho sa lipatlisiso li se nkang ho u fa lintlha tse bohlokoa haholo.

Balekane ba ka kena likamanong tse tobileng tsa khoebo le Tripadvisor hore e ka ngolisoa inthaneteng

U ka boela ka rata: Mokhoa oa ho tlosa litlhahlobo tsa TripAdvisor | Tataiso e Ncha ka ho Fetisisa ea 2022

2. Tripadvisor e etsa chelete joang? Mokhoa oa khoebo oa Tripadvisor ke ofe?

Tripadvisor e sebetsa joang? Mefuta ea khoebo ea Tripadvisor ke efe? Hona joale sethala se bokella chelete libakeng tse fapaneng tse kang ho thusa bareki ka lipehelo tsa lihotele, ho fumana litekete tsa sefofane, lireschorente le litataiso tse thusang tsa maeto. Tseba le Bamameli fumana lintlha tsa hore na Leeto le sebetsa joang le litaba tse ka tlase.

2.1 Tlhahiso ea Boleng

Bareki: Tripadvisor e fa bareki monyetla oa ho fumana litaba tse ngata, ho kenyeletsoa le maikutlo a baeti a fetang bilione le litaba tse ling tse kang linepe, bokhoni ba ho batla le ho sibolla libakeng tse fapaneng joalo ka sebaka le theko, le litaba tse ling tse thusang bareki hore ba be bonolo. rera le ho bala matsatsi a bona a phomolo a loketseng.

Tripadvisor e hohela basebelisi ba ikhethang ba ka bang limilione tse 500 khoeli le khoeli ho webosaete ea eona mme e na le tšusumetso e kholo karolong e kholo ea indasteri ea maeto.

Tripadvisor e fana ka maikutlo le likhothaletso ho thusa bareki ho rera leeto le phethahetseng

Bareki ba ka etsa lipatlisiso tsa libaka, mesebetsi le lireschorente ho Tripadvisor, ba bala le ho kenya letsoho ho litaba tse fapaneng (joalo ka maikutlo le litšoantšo), le ho bapisa libaka le lits'ebeletso ho latela boleng, litšenyehelo, le lipeeletso tse netefalitsoeng.

Balekane ba maeto: Ka lebaka la phihlello e pharalletseng ea Tripadvisor lefatšeng ka bophara, balekane ba ka fumana, ba bapatsa le ho rekisetsa bamameli ba lefats'e ka bophara. Mehlala e meng ea balekane bana ke liketane tsa lihotele, mekhatlo ea maeto ea marang-rang (OTAs), lihlopha tsa papatso ea libaka, le barekisi ba bang ba thepa le litšebeletso tse amanang le maeto.

Tripadvisor e boetse e fana ka menyetla ea papatso ea media ka ho lebisa basebelisi ho liwebsaete tsa balekane ba maeto, ho etsa lipehelo molemong oa bona,

2.2 Leano la Papatso la Tripadvisor

Ho eketsa tsebo ea bareki mabapi le mefuta e felletseng ea lihlahisoa tsa eona le ho holisa lebitso la eona la lefats'e, Tripadvisor e etsa matsete.

Tripadvisor e sebelisa liteishene tse fapaneng tsa ho bapatsa inthaneteng le kantle ho marang-rang ho fihlela baeti le lijong, ho kenyeletsoa liwebsaete tsa eona le lits'ebetso tsa mehala, lienjineri tsa patlo tsa inthaneteng, mecha ea litaba ea sechaba, lengolo-tsoibila le mecha ea litaba ka likamano tsa sechaba, tšebelisano 'moho le kabo ea litaba.

Tripadvisor e fa bareki likarolo tse fapaneng tse kang litlhahlobo, malebela a maeto

Leano la ho bapatsa la Tripadvisor le ka bonoa mecheng ena. Tripadvisor e fana ka lisebelisoa har'a li-platform tse fapaneng tsa papatso tse ipapisitseng le puseletso ea lehae holima metrics ea matsete.

2.3 Mokhoa oa ho etsa chelete ka Tripadvisor: Mohlala oa chelete

Covid-19 e amme Tripadvisor haholo ka lebaka la ho koaloa ha lefatše. Lekhetho ho Tripadvisor le theohile ho tloha ho $1560 milione ka 2019 ho isa ho $604 milione ka 2020. Leha ho le joalo, Tripadvisor e entse $902 milione ka 2021, e fana ka maikutlo a ho hlaphoheloa. Likarolo tse tharo tsa khoebo ka hare ho Tripadvisor li hlahisa chelete: Lihotele, Media & Platform, le Experience & Dining.

2.4 Kamohelo ea Baeti, Media & Platform

Chelete e tsoang ho lihotele tsa mofuta oa Tripadvisor

Boholo ba lekeno bakeng sa lekala la Lihotele, Media & Platform le tsoa lipapatsong tse thehiloeng ho tobetsa liwebsaeteng tse tlas'a lebitso la Tripadvisor, tseo boholo ba tsona li nang le likhokahano tse loketseng tsa ho behela liwebsaete tsa balekane ba eona ba maeto, haholo li-OTA le lihotele.

Bareki ba ka khetha sebaka sa thekiso ea lijo se setle ka ho fetisisa bakeng sa bona ho Tripadvisor

Cost-per-click, kapa "CPC," ke sebopeho se tloaelehileng sa litheko bakeng sa papatso e thehiloeng ho tobetsa. Mokhoa oo molekane oa leeto a tlisang likopo tsa litefiso le ho fumaneha ho tla thathamisoa ho Tripadvisor o etsa qeto ea litefiso tsa CPC.

Chelete-ka-ketso, kapa "CPA," lekeno la mohlala oa khoebo ke mohloli o mong oa chelete bakeng sa Tripadvisor. Ka lebaka leo, Tripadvisor e fumana khomishene ea phetisetso nako le nako ha moeti a tobetsa sehokelo sa mobapatsi mme a beheletsa hotele.

Pontšo ea lebitso la Tripadvisor le chelete ea sethala

Likhoebo li ka sebelisa libaka tsa papatso tse ipapisitseng le ponts'o sethaleng sa Tripadvisor ho khothaletsa lihlahisoa tsa bona. Bongata ba bafani ba lihotele, lik'hamphani tsa lifofane, litselana tsa maeto, le lihlopha tsa papatso ea libaka ke bareki ba lipapatso tse thehiloeng ho ponts'o.

Ntle le moo, Tripadvisor e fana ka lipapatso tse thehiloeng ho li-OTA, lifeme tse ling tse sebetsanang le indasteri ea maeto, le baphatlalatsi ba liindasteri tse sa amaneng le maeto. Moetso o tloaelehileng oa litheko bakeng sa papatso e thehiloeng ho ponts'o ke litjeo ka maikutlo a sekete, kapa CPM.

2.5 Liphihlelo le Lijo

Molatsoana ona, o ka arolang likarolo tse peli hape, o tlisitse $307 Mn bakeng sa Tripadvisor.

Liphihlelo

Maeto, mesebetsi le lintho tse khahlang ("boiphihlelo") libakeng tse tsebahalang tsa bahahlauli li ka etsoa lipatlisiso le ho bolokoa ho sebelisoa tlhaiso-leseling le lits'ebeletso tse fanoang ke Tripadvisor.

Baeti ba ka tsamaisa maeto, liketsahalo le libaka tse bonoang libakeng tsa lefats'e ka bophara sethaleng sa Tripadvisor bakeng sa komisi ka ho sebetsa le basebetsi ba boiphihlelo ba lehae. Liphihlelo tseo baeti ba ka li fumanang ho Tripadvisor le tsona li ka bontšoa le ho khothaletsoa liwebosaeteng tse ling. Leha baeti ba ka bala boiphihlelo boo webosaeteng e 'ngoe, Tripadvisor e fumana komisi.

Bareki ba ka tsamaisa likamore tsa hotele habonolo kae kapa kae ka Tripadvisor

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Ka ts'ebeletso ea eona e ikhethileng ea ho fana ka lireschorente tsa Marang-rang, TheFork, le liwebsaete tsa eona tse bitsoang Tripadvisor le lits'ebetso tsa mehala, Tripadvisor e fana ka tlhaiso-leseling le lits'ebeletso bakeng sa basebelisi ho hlahloba le ho behela lipeeletso tsa resturante libakeng tse tsebahalang tsa phomolo.

3. Nka etsa'ng ho Tripadvisor?

Ho sebelisa Tripadvisor ho nolofaletsa basebelisi ho etsa qeto ea hore na ba ea kae, ebang ke leetong kapa lijong tsa kajeno. Ho ba teng ha litlhahlobo ho fokotsa monyetla oa ho ba le boiphihlelo bo bobe ka eng kapa eng eo u ka e nahanang reka tlhahlobo ho Tripadvisor. Kaha re tla lula re tšepahala ho ea ka maikutlo a motho ea batlang phihlelo e tšoanang le ea rona, bohle ba ka fumana lintlha le ho hlahloba maikutlo a mang a behiloeng ke ba bang. Ho feta moo, litlhahlobo joale li ka kenyelletsa litšoantšo.

Tripadvisor e u fa likhetho tse fapaneng ho tsoa ho likhamphani tse fapaneng tsa balekane

Ho na le li-filters ka hare ho mehopolo eohle e ngotsoeng e re lumellang ho bala tlhahlobo e ipapisitseng le seo re se batlang kopanong eo. U ka netefatsa nako ea selemo, puo eo u e khethang, le sehlopha sa moeti (lelapa, banyalani, khoebo).

Qetellong, re lumela hore u lokela ho lula u buisana le baratuoa ba hau le metsoalle, u lokela ho tloaelana le libaka tse ncha, le hore u hloka litšebeletso tsa phetolelo hore u ipatlele lihotele le lireschorente.

U ka boela ka rata: Mokhoa oa ho ngola tlhahlobo ho Tripadvisor? Top Guide Bakeng sa Baeti

4. Tripadvisor Sponsorship, Prices & Revenue

Crunchbase e re bakeng sa ho ba teng ha eona e le feme e ikemetseng, Tripadvisor e khonne ho bokella $ 3.3 milione ho tsoa mekotleng e 'meli ea lichelete. TCV le OneLiberty Ventures ke ba bang ba batšehetsi ba bona ba ka sehloohong.

Ka 2011, Tripadvisor e phatlalalitsoe ka theko ea $ 3.3 bilione. Kakaretso ea boleng ba 'maraka ba ts'ebetso ea Tripadvisor ke $3 bilione ho tloha hajoale.

Boleng ba setoko bo nyolohetse ho $110 empa bo theohetse ho $20 ka lebaka la seoa sa coronavirus le tšusumetso e ntseng e hola ea Google holim'a lekala la bohahlauli. Tripadvisor e phatlalalitse $902 milione ho lekeno la selemo le selemo bakeng sa selemo sa lichelete sa 2021, keketseho ea 49% ho tloha selemong se fetileng.

Tripadvisor - Sohle seo u se hlokang bakeng sa leeto la hau

Lihlooho tse amanang:

• Mokhoa oa ho bona maikutlo a Fake Tripadvisor? Sebelisa Tripadvisor ka Bohlale
• Lireschorente tsa Tripadvisor li beha maemo joang? Sohle Seo U Lokelang ho se Tseba

Sehlooho se ka holimo se hlalositse Tripadvisor e sebetsa joang le mekhoa ea khoebo ea Tripadvisor e hlophisitsoeng ke Phaello ea bamameli. Tripadvisor ke sethala se tsebahalang haholo sa maeto. Ena ke mocha oa ho hlahloba le ho hlahloba lihotele le lireschorente tse tšepahalang tseo batho ba bangata ba li tsotellang le ho li tšepa. Tripadvisor e u thusa ho rera leeto le phethahetseng.