Isebenza njani i-Tripadvisor | Imodeli yoShishino lwe-Tripadvisor

I-Tripadvisor yeyona webhusayithi inkulu emhlabeni. Eli liqonga lokuhamba ukuba naliphi na ishishini elikhulu okanye elincinci lokuhamba liyazi. Ngoko isebenza njani i-Tripadvisor? Yintoni imodeli yeshishini likaTripadvisor? Vumela abaphulaphuli bafumane ulwazi oluneenkcukacha malunga ne-Tripadvisor ngenqaku elingezantsi.

Funda ngokugqithisileyo: Thenga Uphononongo lwe-Tripadvisor | I-100% eqinisekisiweyo kunye nexabiso eliphantsi

1. Yintoni i-Tripadvisor? Isebenza njani i-Tripadvisor?

UStephen Kaufer, uNick Shanny, kunye noThomas Palka baqala i-Tripadvisor kwi-2000. Le yi-arhente yokuhamba ye-intanethi yaseMelika eqhuba iwebhusayithi, i-app yeselula, kunye newebhusayithi yokuthelekisa ukuthenga kunye nomxholo owenziwe ngumsebenzisi.

Ngomxholo, izixhobo zokuthelekisa ixabiso, ukugcinwa kwe-intanethi, kunye neenkonzo ezinxulumene neendawo, indawo yokuhlala, ukuzonwabisa kunye namava, kunye neendawo zokutyela, i-Tripadvisor iqhuba iqonga elikhulu lesikhokelo sokuhamba kwihlabathi.

Kwiimarike ezingaphezulu kwe-40, i-Tripadvisor iseke inethiwekhi yeempawu ezinxulumene nokuhamba kunye neenkampani ezidibanisa abahambi kwiindawo ezikhangayo, indawo yokuhlala, imisebenzi kunye neendawo zokutyela.

I-Tripadvisor liqonga lokuhamba kwi-intanethi elinceda abathengi babhukishe igumbi lehotele kunye netikiti lomoya

Ezi webhusayithi zilandelayo zimbalwa kuphela kwiimpawu zokuhamba kwi-intanethi kunye namashishini alawulwa yi-Tripadvisor: www.bokun.io, www.helloreco.com, www.cruisecritic.com.

Ukusukela nge-31 kaDisemba, 2021, i-Tripadvisor yayinophononongo olungaphezulu kwebhiliyoni enye kunye nezimvo malunga neehotele ezizizigidi ezisi-1 kunye nolunye ukhetho lokuhlala, iindawo zokutyela, imisebenzi, iiarhente zokuhamba, kunye neendlela zokuhamba ngenqanawa.

I-Tripadvisor ibeke izikhokelo ezithile malunga nendlela iihotele, iiresityu, imisebenzi, iinqwelomoya, kunye nokuhamba ngenqanawa kufuneka zifakwe kwiwebhusayithi yayo, kodwa ibavumela ukuba badwelise simahla.

Ngaba ngokwenene iziphumo zophando ze-Tripadvisor zibonisa umsebenzi we-algorithm? Indawo yokukhangela yangaphakathi kwi-Tripadvisor ibuyisela ulwazi olunxulumene nombuzo wakho wokubhaliweyo. Imiqathango yombuzo wakho, uphononongo, inani lokujongwa kwephepha, kunye nendawo okuyo zizinto nje ezimbalwa kwimiba emininzi kunye nemiqondiso eqwalaselwa sisiphelo sokhangelo ukuze sikunike olona lwazi lufanelekileyo.

Amaqabane angajoyina kubudlelwane obuthe ngqo borhwebo kunye ne-Tripadvisor ukuba ibhukishwe kwi-intanethi

Ungathanda kwakhona: Ulususa njani uphononongo lweTripAdvisor | Esona sikhokelo sitsha sika-2022

2. Uyenza njani imali iTripadvisor? Yintoni imodeli yeshishini likaTripadvisor?

Isebenza njani i-Tripadvisor? Ziziphi iimodeli zeshishini le-Tripadvisor? Iqonga ngoku liqokelela imali kwiindawo ezahlukeneyo ezinjengokuncedisa abathengi ngokubhukisha iihotele, ukufumana amatikiti eenqwelomoya, iindawo zokutyela, kunye nezikhokelo zokuhamba eziluncedo. Phonononga kunye nabaphulaphuli ufumane iinkcukacha zendlela Uhambo olusebenza ngayo ngomxholo ongezantsi.

2.1 Isindululo seXabiso

Abathengi: I-Tripadvisor ibonelela abathengi ngokufikelela kubutyebi bomxholo, kubandakanywa uphononongo lomhambi olungaphezulu kwe-1 yebhiliyoni kunye nomxholo owongezelelweyo njengezithombe, ukukhangela kunye nokufumanisa amandla kwiindawo ezahlukeneyo ezifana nendawo kunye nexabiso, kunye neminye imixholo enceda ukuqhuba umthengi lula njengoko besenza. cwangcisa kwaye ubhukishe iholide yabo efanelekileyo.

I-Tripadvisor itsala malunga ne-500 yezigidi zabasebenzisi abakhethekileyo rhoqo ngenyanga kwiwebhusayithi yayo kwaye inempembelelo enkulu kwinxalenye enkulu yeshishini lokuhamba.

I-Tripadvisor ibonelela ngophononongo kunye neengcebiso ukunceda abathengi bacwangcise uhambo olugqibeleleyo

Abathengi banokuphanda ngeendawo, imisebenzi, kunye neendawo zokutyela kwi-Tripadvisor, bafunde kwaye bafake isandla kumxholo ohlukeneyo (njengophononongo kunye nemifanekiso), kwaye uthelekise iindawo kunye neziseko ezisekelwe kumgangatho, iindleko, kunye nogcino oluqinisekisiweyo.

Amaqabane okuhamba: Ngenxa yokufikelela ngokubanzi kwe-Tripadvisor kwihlabathi, amaqabane anokufumana, athengise, kwaye athengise kubaphulaphuli abahambahambayo behlabathi. Eminye imizekelo yala maqabane ngamatsheyini ehotele, ii-arhente zokuhamba nge-intanethi (i-OTAs), amaqela okuthengisa indawo ekuyiwa kuyo, kunye nabanye abanikezeli bempahla kunye neenkonzo ezinxulumene nokuhamba kunye nezingahambelaniyo.

I-Tripadvisor ikwabonelela ngamathuba entengiso yemidiya ngokuyalela abasebenzisi kwiiwebhusayithi zamaqabane ohambo, ukwenza ugcino egameni labo,

2.2 ISicwangciso sokuThengisa sikaTripadvisor

Ukwandisa ulwazi lwabathengi kuluhlu olupheleleyo lweemveliso ezinikezelwayo kunye nokwandisa uphawu lwayo lwehlabathi, i-Tripadvisor yenza utyalo-mali.

I-Tripadvisor isebenzisa iindlela ezahlukeneyo zokuthengisa kwi-intanethi kunye ne-intanethi ukufikelela kubahambi kunye nabatyeleli, kubandakanywa iiwebhusayithi zayo kunye nezicelo zeselula, iinjini zokukhangela i-intanethi, imidiya yoluntu, i-imeyile, kunye nemidiya ngobudlelwane boluntu, intsebenziswano kunye nokusabalalisa umxholo.

I-Tripadvisor ibonelela abathengi ngeempawu ezahlukeneyo ezinje ngophononongo, iingcebiso zokuhamba

Isicwangciso sokuthengisa se-Tripadvisor sisebenza ngokufanelekileyo sinokujongwa kwezi ndlela. I-Tripadvisor yabela izixhobo phakathi kwamaqonga okuthengisa ahlukeneyo asekelwe kwimbuyekezo yasekhaya kwiimetriki zotyalo-mali.

2.3 Indlela yokwenza imali iTripadvisor: Imodeli yengeniso

I-Covid-19 ibe nefuthe kakhulu kwi-Tripadvisor ngenxa yokuvalwa kwehlabathi. Ingeniso kwi-Tripadvisor yehla ukusuka kwi-1560 yezigidi zeedola ngo-2019 ukuya kwi-604 yezigidi zeedola ngo-2020. Nangona kunjalo, i-Tripadvisor yenza i-902 yezigidi zeedola ngo-2021, icebisa ukuchacha. Izahlulo ezintathu zamashishini ngaphakathi kwe-Tripadvisor zivelisa ingeniso: Iihotele, iMedia kunye nePlatform, kunye namava kunye nokutya.

2.4 Ububele, iMedia & neQonga

Ingeniso evela kwiihotele ezinophawu lwe-Tripadvisor

Uninzi lwengeniso yeeHotele, iMedia kunye nePlatform icandelo livela kwiintengiso ezicofayo kwiiwebhusayithi eziphantsi kophawu lwe-Tripadvisor, olubandakanya ubukhulu becala amakhonkco okubhukisha afanelekileyo kwiiwebhusayithi zamaqabane ohambo, ngakumbi ii-OTA kunye neehotele.

Abathengi banokukhetha ngokulula eyona ndawo ilungileyo yokutyela kubo kwi-Tripadvisor

Ixabiso-ngonqakrazo ngalunye, okanye "i-CPC," lulwakhiwo lwexabiso olusemgangathweni lwentengiso esekwe ngokucofa. Inkqubo apho iqabane lokuhamba lingenisa iibhidi zeereyithi kunye nokufumaneka ukuba kudweliswe kwi-Tripadvisor imisela iireyithi zeCPC.

Iindleko-ngesenzo ngasinye, okanye "i-CPA," ingeniso yemodeli yeshishini ngomnye umthombo wengeniso ye-Tripadvisor. Ngenxa yoko, i-Tripadvisor ifumana ikhomishini yokuthunyelwa rhoqo xa umhambi ecofa ikhonkco lomthengisi kwaye enze ubhukisho lwehotele.

Umboniso we-Tripadvisor-branded kunye nengeniso yeqonga

Amashishini anokusebenzisa iindawo zentengiso ezisekwe kwimiboniso kwiqonga le-Tripadvisor ukukhuthaza iimpawu zabo. Uninzi lwababoneleli ngokuthe ngqo kwiihotele, iinkampani zeenqwelomoya, iindlela zokuhamba ngenqanawa, kunye namaqela okuthengisa kwindawo ekufikelwa kuyo ngabathengi bentengiso esekwe kwimiboniso.

Ukongeza, i-Tripadvisor inikezela ngentengiso esekwe kumboniso kwii-OTAs, ezinye iifemu ezibandakanyekayo kwishishini lokuhamba, kunye nabathengisi kumashishini angahambelani nokuhamba. Eyona modeli yamaxabiso ixhaphakileyo kwintengiso esekwe kwintengiso yindleko ngewaka lemibono, okanye iCPM.

2.5 Amava kunye nokutya

Lo mjelo, onokuqhekeka ngakumbi ube ngamacandelo amabini, ungenise i-307 yezigidi zeerandi kwi-Tripadvisor.

Amava

Uhambo, imisebenzi, kunye nezinto ezinomtsalane (“amava”) kwiindawo ezaziwayo zabakhenkethi zinokuphandwa kwaye zigcinwe kusetyenziswa ulwazi kunye neenkonzo ezinikezelwa yi-Tripadvisor.

Abahambi banokubhukisha ukhenketho, iminyhadala, kunye nokubonwayo kwiindawo zehlabathi kwiqonga le-Tripadvisor lekhomishini ngokusebenza nabaqhubi bamava basekhaya. Amava abahambi banokuwafumana kwi-Tripadvisor inokuboniswa kwaye ikhuthazwe kwezinye iiwebhusayithi. Nokuba iindwendwe zibhukisha loo mava kwenye iwebhusayithi, i-Tripadvisor ifumana ikhomishini.

Abathengi banokubhukisha ngokulula amagumbi ehotele naphi na nge-Tripadvisor

Ukutya

Ngenkonzo yayo ekhethekileyo yokubhukisha kwi-intanethi, iTheFork, kunye neewebhusayithi zayo ezinegama le-Tripadvisor kunye nee-apps eziphathwayo, i-Tripadvisor ibonelela ngolwazi kunye neenkonzo kubasebenzisi ukuba baphonononge kwaye babhukishe ubhukisho kwindawo yokutyela kwiindawo ezaziwa kakhulu zeeholide.

3. Ndingenza ntoni kwi-Tripadvisor?

Ukusebenzisa i-Tripadvisor kwenza kube lula kubasebenzisi ukuthatha isigqibo sokuba baya phi, nokuba kuhambo okanye kukutya kwanamhlanje. Ukufumaneka kophononongo kunciphisa amathuba okuba namava angalunganga ngayo nantoni na onokucinga ngayo Thenga uphononongo kwi-Tripadvisor. Ekubeni siya kuhlala sithembeke ngakumbi kwimbono yomntu okhangela amava afana nathi, wonke umntu unokufumana amanqaku kwaye avavanye uphononongo oluthunyelwe ngabanye. Ukongeza, uphononongo ngoku lungabandakanya imifanekiso.

I-Tripadvisor ikunika iindlela ezahlukeneyo onokukhetha kuzo kwiinkampani ezahlukeneyo zeqabane

Kukho izihluzi ngaphakathi kuzo zonke iingcinga ezibhaliweyo ezisivumela ukuba sifunde uphononongo olulungelelaniswe ngakumbi naloo nto siyifunayo kuloo ndibano. Unokuqinisekisa ixesha lonyaka, ulwimi olukhethayo, kunye nodidi londwendwe (usapho, isibini, ishishini).

Okokugqibela, sikholelwa ukuba kufuneka uhlale unxibelelana nabantu obathandayo kunye nabahlobo, kufuneka uziqhelanise neendawo ezintsha, kwaye ufuna iinkonzo zokuguqulela ukuze ujonge ngokuzimeleyo iihotele kunye neeresityu.

Ungathanda kwakhona: Ulubhala njani uphononongo kwi-Tripadvisor? Isikhokelo esiphezulu kubahambi

4. INkxaso yeTripadvisor, amaxabiso kunye neNgeniso

I-Crunchbase ithi ngenxa yobukho bayo njengefemu yabucala, i-Tripadvisor ikwazile ukunyusa i-3.3 yezigidi zeedola ukusuka kwimijikelo emibini yenkxaso-mali. I-TCV kunye ne-OneLiberty Ventures ziphakathi kwabaxhasi bazo abaziintloko.

Kwi-2011, i-Tripadvisor yahamba esidlangalaleni ngexabiso le-3.3 yeebhiliyoni zeedola. Ixabiso lemarike lilonke lemisebenzi ye-Tripadvisor yi-3 yeebhiliyoni zeedola ukusukela ngoku.

Ixabiso lesitokhwe linyuke laya kutsho kwi-110 yeedola kodwa lehle laya kutsho kwi-20 yeedola ngenxa yokuqhambuka kwecoronavirus kunye nempembelelo kaGoogle eyandayo kwicandelo lokhenketho. I-Tripadvisor ibhengeze i-902 yezigidi zeedola kwiingeniso zonyaka zonyaka-mali ka-2021, ukonyuka kwe-49% ukusuka kunyaka ophelileyo.

I-Tripadvisor-Yonke into oyifunayo kuhambo lwakho

Amanqaku afanelekileyo:

• Ulubona njani uphononongo lwe-Tripadvisor olungeyonyani? Sebenzisa i-Tripadvisor ngobuchule
• Ingaba i-Tripadvisor ibeka njani indawo yokutyela? Konke okufuneka ukwazi

Eli nqaku lingasentla lineenkcukacha isebenza njani i-Tripadvisor kunye neemodeli zoshishino ze-Tripadvisor eziqulunqwe ngu Ukufumana abaphulaphuli. I-Tripadvisor liqonga lokuhamba elidumileyo nelidumileyo. Eli lijelo lokuphonononga kunye nokuphonononga iihotele ezithembekileyo kunye neeresityu abantu abaninzi abazikhathaleleyo nabazithembileyo. I-Tripadvisor ikunceda ucwangcise uhambo olugqibeleleyo.