I-YouTube niche: Intshayelelo kunye neengcebiso zokuthatha eyona ifanelekileyo

Ngaphambi kokuqala ukwenza itshaneli yeYouTube, inyathelo lokuqala kukukhetha i YouTube niches ukunamathela kuyo ixesha elide kangangoko kunokwenzeka. Emva koko, ingongoma ephambili yalo msebenzi wokukhetha kukuhambelana komxholo kunye nokuphuculwa kolwazi oluxabisekileyo.

Yiyo loo nto umdali kufuneka abe nokuqonda okucacileyo koko bazimisele ukukwenza, ngenjongo yokuqhuba kakuhle kuphuhliso lwejelo kwixesha elizayo.

Oko kuthethwa, kufuneka ukhethe njani i-niche yakho kwaye usekwe kweziphi izinto? Funda eli nqaku ngeenkcukacha ezithe vetshe.

Funda ngokugqithisileyo: Ixabiso lexesha lokubukela likaYouTube Eyokwenza imali

Ziziphi iindawo zeYouTube?

Ukuqala, i-Niche (okanye i-market market) iqondwa njengenxalenye encinci yemarike okanye i-market void ngenjongo yokubandakanya iqela elithile labathengi.

Kuqoqosho ngokubanzi, amashishini akhetha iimarike ze-niche kuthetha ukugxila kwiinzame zabo kwiimarike ezincinci. Oku akuthethi ukukhuphisana kwisabelo semarike kwiimarike ezinkulu ngokwemfuno yemarike.

YouTube niches

Umzekelo, ifashoni yabasetyhini yintengiso enkulu. Kule marike, iimpawu zefashoni yabasetyhini zincinci kwaye iifashini zefashoni yabasetyhini bexesha elidlulileyo ziya kuba yindawo encinci kule marike.

Iimveliso, iimpawu, kunye neenzuzo ziyilelwe ukuhlangabezana neemfuno ezikhethekileyo zeqela elincinane labathengi ekujoliswe kubo.

Ke ngoko, kuYouTube, ukuba ufuna inkqubo yakho yokuyila ividiyo ibe yimpumelelo, kubalulekile ukwenza isigqibo ngokucacileyo kwasekuqaleni ukuba yintoni injongo yetshaneli yakho.

Ukubaluleka kokukhetha i-niche ye-YouTube efanelekileyo

I-niche efanelekileyo ibaluleke kakhulu kuba ichaphazela ngokuthe ngqo ukuphuhliswa kwamajelo e-YouTube.

Ukukhula kwesitishi sikaYouTube

Ukuba ne-niche engaguqukiyo kwenza ukuba itshaneli lakho lizibandakanye ngakumbi nabantu, abafumana umxholo wakho obalaseleyo kwaye bafuna ukubona iividiyo ezifanelekileyo. Ukuba awujongi ngokucacileyo kwijelo lakho likaYouTube, uya kuphulukana nababhalisile bakho ngenxa yokukruquka.

Ke, awungekhe ulayishe iividiyo ezingomxholo kwaye unethemba lethamsanqa. Yonke ividiyo kufuneka ibe nomxholo ocacileyo wenjongo. Ngaphandle koko, isitishi sakho siya kuba nzima ukukhula. Iividiyo zakho ziya kungcwatywa kuluntu olugcwele umxholo.

Ngaphezu koko, ukuchaza isihloko esithile setshaneli yindlela yeYouTube yokuqhuba iintengiso kumajelo anomxholo ofanelekileyo, ngaphezu kokuqinisekisa ukhuseleko lomxholo kubaphulaphuli. Umzekelo, iYouTube ivale ngokupheleleyo iintengiso kwiitshaneli ezigxile kubantwana, okanye kwiitshaneli zokupheka, awusoze ubone iintengiso zemidlalo kuyo.

Kufuneka ukhethe isihloko kwaye ube yingcali kweso sihloko ukwenza njalo, igama lakho linokusasazeka ngokubanzi, kuya kubakho abaphulaphuli abaninzi kwaye itshaneli liya kukhula ngokukhawuleza.

Funda ngokugqithisileyo: Isitishi sokwenza imali sikaYouTube siyathengiswa

Nazi ii-niches ezimbalwa ezidume kakhulu kwaye ezinokuba nengeniso onokuthi ubhekisele kuzo

Itshaneli yeYouTube egxile kumntwana

Abantwana, abasoloko benomdla kwaye banokunqula umntu ngokulula, bajongwa 'njengomgodi wegolide' wabadali bomxholo wabantwana. Ngenxa yokuba eli qela leminyaka linexesha elininzi lokungena kwi-intanethi kwaye intsapho nganye inekhompyutheni yayo, i-smartphone, njl. Ngoko ke, kulula kubo ukufikelela ku-YouTube.

I-Youtube Channel niche igxile ebantwaneni

Ezinye iziteshi ze-YouTube ezidumileyo ezigxile kumntwana: URyan Kaji (Ababhalisi bezigidi ezingama-28,9), uVlad noNiki (ababhalisi bezigidi ezingama-63,7), njl.

Ijelo lokudlala

Ngokusisiseko, abadali bemidlalo bazirekhodisha ngelixa bedlala imidlalo ethile, banike izimvo ngamaxesha athile, okanye benze iLivestream ukunxibelelana nabaphulaphuli. Ngaphandle koko, zininzi iziteshi zeYouTube zokudlala eziye zakhula ngokumangalisayo ngo-2020 xa zisenza iividiyo malunga nomdlalo phakathi kwethu iingcebiso, eyona idumileyo xa iCovid-19 ibisenzeka.

Itshaneli yomdlalo niche kuYouTube

Amajelo emidlalo abalaseleyo: PrestonPlayz (9,62 million subscribers), Shroud (6,72 million subscribers).

Umjelo weCulinary

Ukuba uthanda ukupheka (okanye ukutya nje), iziteshi zokutya zinokuba luluvo oluhle. Ukubonisa iiresiphi kunye nokubonisa indlela yokusebenzisa izixhobo zasekhitshini kunye nempahla sisixhobo sokwenza imali.

Ezinye iziteshi ezaziwayo zinokukhankanywa ngolu hlobo lulandelayo: I-Tasty (ababhalisi be-20,2 yezigidi), i-Babish Culinary Universe (ababhalisile be-8.65 yezigidi)

Ezemfundo/IziFundo/Njani/I-DIY

Imfundo/Izifundo/Njani/I-DIY niche

Wonke umntu ufuna ukufunda ngento entsha nokuba ilula njengokubopha imitya yesihlangu kwisitayile. Ukuba unezakhono ezilungileyo kuyo nayiphi na indawo, yenza ividiyo yokufundisa ukunika abaphulaphuli bakho ulwazi oluninzi.

Funda ngokugqithisileyo: Uqala njani ukupheka itshaneli yeYouTube

ASMR

Le niche ekhula ngokukhawuleza kakhulu kuYouTube. Ukusebenzisa iaudiyo epholileyo kunye nokubonwayo ukuphumla ababukeli, i-ASMR YouTubers ifuna ukwenza impendulo yombukeli kwinto eyenzekayo kwividiyo.

ubuhle

Iindidi zomxholo ezinxulumene niches ezincinci ezifana ubugcisa bokuzenzela, Ukukhanda iinwele, ukunakekelwa kwesikhumba, imfashini, njl. Ezinye iziteshi ezidumileyo zinokukhankanywa njengoJames Charles (ababhalisi be-25,7 yezigidi), uBrad Mondo (ababhalisi be-6,81 yezigidi)

Ividiyo enokubakho "kwiYouTube niches"

Vlog niche

Le yindawo ekhethekileyo kakhulu. Nawuphi na umdali wesifundo esithile angenza ukuvota. Ngokusisiseko, i-vlogging imalunga nokurekhoda amaxesha alula omsebenzi wemihla ngemihla, kwaye abadali banokuluguqula olu hlobo lomxholo nangayiphi na indlela yokubandakanya ababukeli.

Kwaye maninzi ama-niches angaphezulu onokuthi ukhethe, ngokusekwe kwizinto onomdla kuzo, amava obomi, izakhono eziqinisekisiweyo.

Ungayikhetha njani eyona niche yejelo likaYouTube?

Ukukhetha i-niche ehambelana nezakhono zakho kunye nezinto ezithandwayo zoluntu kufuneka zisekelwe kwizinto ezininzi. Ngokuqhelekileyo, umdali ukhetha umxholo ngokusekelwe kwinto ayithandayo kwaye ulungile kuyo.

Misela iinjongo zakho

Kwahlukile nokuba ufuna ukuvelisa ividiyo ukuze uphile okanye uyenze kuba ufuna ukuyenzela ukuzonwabisa. Ukuza kuthi ga ngoku, i-YouTuber ibe ngumsebenzi wobugcisa kwaye ukudalwa komxholo sisihloko esishushu kakhulu kwi-Intanethi.

Misela iinjongo zakho

Kancinci, ubomi bale mihla benza ukuba iimfuno zababukeli kunye neminqweno yomgangatho inyuke, ukwenza ukuba nguYouTube kufuna utyalo-mali olunzulu kunye nobungcali. Ukususela ekulungisweni kweekhamera, abasebenzi, imibhalo, njl., zonke zibonise inyameko efanayo njengoko kwenziwa iinkqubo zikamabonwakude.

Ke ngoko, ngaba uyafuna ukwenza iividiyo ukwenza imali okanye ukutshisa inkanuko yakho? Ngaba ufuna ukuduma, ufuna ukwenza amahlaya ahlekisayo, okanye udale umxholo wabaphulaphuli abathile ukuze wakhe uluntu?

Ngaphandle koko, usenokuba usebenzisa iYouTube njengeqonga lokubonisa uphawu lwakho lobuqu kwaye uphuhlise igama onokuthi uluzise kwihlabathi lokwenyani.

Nje ukuba ube nenjongo ecacileyo yento ofuna ukuyifeza kwiYouTube, unokuqwalasela uqhelaniso lweqhinga lokukhaba qala isitishi sakho: fumana i-niche kwaye wenze umxholo.

Funda ngokugqithisileyo: Ungasibhala njani iskripthi sevidiyo yeYouTube?

Bonisa ubuchule bakho kunye nothando lwakho

Kukho izizathu ezininzi zokuba kutheni kufuneka ukhethe a YouTube niche ngokwentando yakho:

• Unomdla kwintsimi ethile. Oko kuthetha ukuba unomlinganiselo othile wenkuthazo yokuqhubeka ufunda nokuphucula. Unokuza nemibono emitsha ngokuqhubekayo kwaye uphucule ngokuqhubekayo umgangatho wevidiyo ngolwazi lwakho.
• Ukuba nguYouTube kufuna uzinzo. Kufuneka upose umxholo rhoqo ukuze ufumane imali, kwaye uphucule ukudibana nababukeli. Oku kunokujika ngokukhawuleza kuxinzelelo ukuba awunamdla kwinto oyenzayo.
• Ababukeli banokuwuva umdla kunye nokuzinikela kwakho njengoko ubonisa izihloko ozithandayo. Inokwenza imbonakalo entle kakhulu emehlweni ababukeli, ibenze bakholelwe kwisimo sakho sengqondo esinzulu. Babona umzamo wakho njengozisa izifundo ezibalulekileyo kuluntu.

Imbono enenjongo

Zibeke ezihlangwini zabaphulaphuli bakho kwaye uzibuze ukuba baya kulindela ntoni na kuwe. Ukukhetha i-niche yesitishi kuvela kwizinto ozithandayo kunye nobuchule kungundoqo, kodwa indlela yokuthumela umxholo wakho ukuze usondele kubaphulaphuli abaninzi libali elahlukileyo.

Umzekelo, ukuba unomdla wokufota kwaye uceba ukuvula ijelo leYouTube eligxile ekufotweni, abaphulaphuli bahluke kakhulu. Ababukeli bakho bevidiyo banokuba ngabafundi, abantu abafuna uphononongo lwekhamera ye-DSLR, iingcali, kwaye ngokuqinisekileyo nabo bakhuphisana nabo.

Zibeke kwizihlangu zabaphulaphuli

Ukusuka kwezo ntlobo zabaphulaphuli, unokucwangcisa iividiyo kwizihloko ezilungiselelwe abaphulaphuli abahlukeneyo. Khumbula ukuba iividiyo eziqala ngo "Njani" okanye "... kwabaqalayo / iingcali" zihlala ziphezulu kuphando. Le yimixholo ehlala iluhlaza, ikunika ukonyuka okuzinzileyo kwiimbono.

Ngaphezulu koko, ukufumanisa ukuba yeyiphi isihloko abaphulaphuli abanomdla kuyo, sebenzisa izixhobo zokukhangela igama elingundoqo njenge-Google Keyword Planner okanye i-Keyword Surfer, njl.

Yilungiselele kakuhle

Ukugqama kule nethiwekhi yokwabelana ngevidiyo kunzima kakhulu. Ngapha koko, ezi niches zingasentla kunye nezinye ozaziyo zonke zinenani elikhulu labadali. Ewe, iYouTube ngoku igcwele kakhulu kwaye inokhuphiswano kakhulu.

Nangona kunjalo, oku kunzima ukuba nabadali abaziwayo abajongene nayo. Ukuba umtsha, ungakhathazeki kakhulu.

Kumanqanaba okuqala, nangona ukusebenza kwevidiyo kungayi kuba kuhle njengoko ulindele, usekhululekile ukuba uzame, thumela into oyifunayo kwaye ugcine umkhondo wokusabela kwabaphulaphuli. Emva koko unokuzoba kumava akho kwaye wenze ulungelelwaniso phakathi koko ufuna ukukubonisa kunye noko kuthandwa luluntu.

Isipho sethu: Yenza ivlog, ukuba usacinga

I-Vlogging iyahluka, nto leyo ethetha ukuba abadlali banokwenza ivlogging, abapheki banokurekhoda iiresiphi zabo zemihla ngemihla ngesidlo sangokuhlwa, imifanekiso yobuhle inokubonisa ingqokelela yelipstick kwaye bayikhuphe. ngevlog.

Nangona kunjalo, kubadali abanobuchule kwinkalo ethile, bakhetha ii-vlogs njengomxholo wokwabelana ngobomi bomntu ukongeza kwinjongo yabo ephambili. Le niche yeYouTube ibanceda bongeze ubudlelwane nabalandeli, bonyuse umvuzo wabo, okanye baphelelwe ziimbono okwethutyana.

Kubadlali bevlogger abakhethekileyo kwiivlogs, uninzi lwamanyathelo okuphumeza le niche alula kakhulu. Sebenzisa nje ifowuni yakho, isoftware yokuhlela esebenziseka lula, kwaye urekhode into oyenzayo yonke imihla.

Amanqaku afanelekileyo:

• Ezona nkqubo zilungileyo zokuHlela iividiyo zeYouTubers 2021
• Ukuba nguMlingane we-Youtube: indlela yokwandisa iimbono kwi-youtube kubadali abancinci

Ungabhekisa kwindlela yokwenza oku kuYouTube. Iividiyo ezininzi ezinje ngokuthi “Ndanditye ntoni xa ndingumfundi wasekholejini” okanye “Ubomi bemihla ngemihla bogqirha/umongikazi” bafumana ingqalelo enkulu eluntwini.

Ke i-vlog yeyona niche ifikelelekayo ngokwexabiso, inqanaba lokuvelisa, ixesha, kunye neengcinga.

Kwaye ukuba useneengxaki kwaye uyazibuza ukuba leliphi ijelo leYouTube elikulungeleyo, joyina kwangoko AbaphulaphuliGain ukufumana impendulo.

Ewe, yiba nevlog emnandi!