UPhuculo lweVidiyo yeYouTube 101

Ukwenza ividiyo yeYouTube ifuna ukukhetha izihloko ezilungileyo, kunye neenkcazo, kunye nokusebenzisa imibhalo engezantsi, ii-hashtag, amakhadi kunye nezikrini zokuphela. Eli nqaku ligubungela zonke ezi nkalo.

Kweli nqaku, sichaza imiba emithandathu ebalulekileyo yokwenziwa kwevidiyo yeYouTube. Okokuqala, sikuhamba ngokukhetha isihloko esihle sevidiyo yeYouTube kwaye sinikeze iingcebiso malunga nokukhetha isihloko seYouTube. Ke, inqaku ligubungela ukukhetha iinkcazo zevidiyo zeYouTube ezifanelekileyo, kubandakanya nezikhokelo ezifanelekileyo. Ngapha koko, sikwaqaqambisa ukwenziwa kwevidiyo yeYouTube ngemibhalo engezantsi. Apha sikwagubungela indlela yokongeza izihlokwana kwiividiyo zakho zikaYouTube.

Emva koko inqaku lijonge kwii-hashtag zeYouTube-izibonelelo zabo kunye nendlela onokuthi ubongeze ngayo. Sikwajongana namakhadi kaYouTube, iintlobo ezintandathu zamakhadi, kunye nendlela onokuwasebenzisa ngayo. Okokugqibela, sikwagubungela izikrini zokuphela zikaYouTube. Apha sichaza indlela onokuthi wongeze ngayo izikrini zokuphela kwiividiyo zakho kunye nendlela onokuthi uzenze ngokwezifiso izikrini zakho zokuphela kwevidiyo yeYouTube.

Funda ngokugqithisileyo: Uzithenga phi iiyure zokubukela zikaYouTube Eyokwenza imali

UPhuculo lweVidiyo yeYouTube 1: Isihloko seVidiyo yeYouTube

Okokuqala, xa kuziwa kusetyenziso lwevidiyo yeYouTube, kuya kufuneka ugcine isihloko sakho sevidiyo engqondweni. Le yinto yokuqala umntu aya kuyibona ngokwevidiyo yakho. Ke ngoko isihloko sakho sevidiyo kufuneka sibonise ngokuchanekileyo i-niche yakho yomxholo, isihloko sevidiyo, kunye nombono ophambili kwividiyo. Ngaphezu koko, kufuneka ibe mfutshane kwaye ifikelele kwinqanaba. Ukongeza, isihloko sakho sevidiyo sikwadlala indima kwi-SEO. Ke ngoko kufuneka iqulathe amagama abalulekileyo afanelekileyo ukukhulisa umxholo wakho we-SEO. I-SEO entle xa isiza kwisihloko sevidiyo iya kubangela ukwanda kokufunyanwa.

Isihloko sakho sevidiyo yeyona nto ibalulekileyo ngokwemigaqo yamagama angundoqo kunye ne-SEO, ke ngoko, ukufunyanwa.

Tips

Apha sidwelisa iingcebiso ezibalaseleyo zokwenziwa kwevidiyo yeYouTube ngokwezihloko zevidiyo.

1. Bandakanya igama lamandla kunye namagama angundoqo.
2. Beka igama lakho elingundoqo ekuqaleni.
3. Kuphephe ukucofa.
4. Yazi ukuba uvelisela bani umxholo.
5. Qinisekisa ukuba isihloko sakho sevidiyo sihambelana nomxholo wakho.
6. Jongana neengongoma ezibuhlungu zabaphulaphuli bakho.
7. Sebenzisa inombolo kwisihloko sakho.
8. Sebenzisa izibiyeli kwisihloko sakho.
9. Yenza imvo yongxamiseko.
10. Ukurhwebesha ababukeli bakho okanye abafundi ngehuku enika umdla.
11. Bhala ngokwemeko yesivakalisi.

ULungiselelo lweVidiyo yeYouTube 2: Inkcazo yeVidiyo yeYouTube

Ngapha koko, iinkcazo zevidiyo yeYouTube yenye into efanelekileyo ekufuneka iqwalaselwe kusetyenziso lwevidiyo yeYouTube. Iinkcazo zevidiyo yakho zibonisa ulwazi olubalulekileyo malunga nomxholo wakho wevidiyo kunye ne-niche ongenakuyongeza kwisihloko sevidiyo. Ngaphaya koko, iinkcazo zikwaqulathe amakhonkco abalulekileyo kwezinye iividiyo ezisuka kwitshaneli yakho, ukukhwaza, iividiyo ezifanayo okanye ukhuphiswano, iivenkile zorhwebo, njl.njl. Ngaphaya koko, unokushumeka intlalontle yakho kwiinkcazo zevidiyo yakho ukuqhuba unxibelelwano kuwo onke amaqonga eendaba zentlalo.

Tips

1. Sebenzisa amagama angundoqo athile.
2. Phinda amagama akho angundoqo.
3. Lungiselela ireyithi yokucofa (CTR).
4. Yongeza amakhonkco kunye nemetadata.
5. Xelela ababukeli ukuba balindele ntoni kwividiyo yakho.
6. Fumana kwaye wongeze amagama angundoqo ahambelanayo.

UPhuculo lweVidiyo yeYouTube 3:Imibhalo engezantsi yeevidiyo zikaYouTube

Ukongeza, unokongeza imibhalo engezantsi kwiividiyo zakho zeYouTube ukwenzela usetyenziso lwevidiyo yeYouTube. Imibhalo engezantsi iyaziwa ngokunyusa umbono wevidiyo yeYouTube nge-12-15%. Oku kungenxa yokuba benza ukuba iividiyo zakho ziqondwe ngokucacileyo ngabantu kwihlabathi liphela. Ngapha koko, xa imibhalo engezantsi ibandakanyiwe kwiividiyo, abantu abaninzi badla ngokubukela iividiyo de zigqitywe. Ke ngoko, kuya kufuneka uqwalasele ukongeza izihlokwana kwiividiyo zakho zikaYouTube ukuze uphucule, ufumane iimbono ezingakumbi, kwaye uphucule ubuchwephesha bejelo lakho.

Uyongeza njani imibhalo engezantsi kwiividiyo zakho zikaYouTube?

Ngoku ekubeni uyazi ukuba iluncedo njani imibhalo engezantsi kaYouTube kusetyenziso lwevidiyo yeYouTube, kuya kufuneka uyazi ukuba wongeza njani imibhalo engezantsi kwiividiyo zakho. Apha sichaza amanyathelo aphambili okwenza oko.

1. Okokuqala, yiya kumphathi wakho wevidiyo okanye kwiSitudiyo sabadali bakaYouTube.
2. Okwesibini, khetha ividiyo ofuna ukuyihlela.
3. Cofa Imibhalo engezantsi/CC kwibar yesixhobo ephezulu.
4. Khetha ulwimi lwezihlokwana, kwaye ucofe uSeta uLwimi.

UPhuculo lweVidiyo yeYouTube 4: IiHashtag zikaYouTube

Ngaphaya koko, kuya kunceda ukuba ucinga ukusebenzisa ii-hashtag kusetyenziso lwevidiyo yeYouTube. Iihashtag zikaYouTube zisebenza njengee-hashtag kulo naliphi na elinye iqonga leendaba zosasazo ezifana ne-Instagram, Facebook, okanye Twitter. NgokukaYouTube, ii-hashtag zinceda ukonyusa ukufunyanwa kwevidiyo kuYouTube. Ke ngoko, zilungile kwi-SEO. I-algorithm ye-YouTube iphinda idibanise iividiyo ezifanayo kunye namacandelo evidiyo ngokusekelwe kwii-hashtag.

I-algorithm yeYouTube isebenzisa ii-hashtag ukwenza amaqela afana neevidiyo kunye.

Ngapha koko, ii-hashtag zihlala zibonisa umxholo wevidiyo, udidi, okanye i-niche. Unokongeza ii-hashtag kwiinkcazo zevidiyo okanye izihloko. KuYouTube, ii-hashtag ziboniswa nokuba ngaphezulu kwesihloko sevidiyo okanye kwibhokisi yenkcazo yevidiyo.

Funda ngokugqithisileyo: Indlela yokwenza imali kwi-Youtube Channel iyathengiswa

Izinto eziluncedo kwiiHashtag zikaYouTube

Ukongeza, ii-hashtag zilungile kusetyenziso lwevidiyo yeYouTube njengoko zinceda ukonyusa umbono wakho wevidiyo ngeendlela ezintathu:

1. IiHashtag zinokukhokelela abantu kwiividiyo zakho kwezinye iividiyo ezisebenzisa iihashtag ezifanayo.
2. IiHashtag zinceda uYouTube aqonde ngcono umxholo wakho.
3. Abanye abantu bakhangela kuYouTube besebenzisa iihashtag njengamagama abo aphambili. Ke ngoko, xa ukhulisa ividiyo yakho malunga ne-hashtag, unokureyitha olo phendlo lwe-hashtag.

Uyongeza njani iiHashtag zikaYouTube?

Ngoku, usenokuba uyazibuza ukuba ungazongeza njani ii-hashtag kwiividiyo zakho zeYouTube. Sichaze amanyathelo aphambili apha. Unokongeza ii-hashtag nokuba zizihloko zevidiyo okanye iinkcazo zevidiyo yakho.

#Yongeza iiHashtag kwisihloko sevidiyo

Ukongeza ii-hashtag kwisihloko sevidiyo yakho, yiya kwiSitudiyo sabadali bakaYouTube kwaye ukhethe ividiyo onqwenela ukuyihlela. Emva koko yongeza ii-hashtag kwinkcazo yevidiyo yakho. Ii-hashtag ezintathu zokuqala ozikhethayo kwinkcazo yevidiyo yakho ziya kuvela ngaphezulu kwesihloko sevidiyo yakho. Zonke ezi ziya kucofa.

#Yongeza iiHashtag kwiNkcazelo yevidiyo

Nangona kunjalo, unokongeza ii-hashtag kwiinkcazo zevidiyo yakho ukuze wenze ividiyo yeYouTube isebenze kakuhle. Ii-hashtag ezintathu zokuqala zibonisa ngaphezulu kwesihloko sakho sevidiyo, kodwa ii-hashtag emva kwazo ziya kubonakala njengee-hashtag ezicofayo kwiinkcazo zevidiyo yakho.

UPhuculo lweVidiyo yeYouTube 5: Amakhadi eYouTube

Ngapha koko, esinye isixhobo esifanelekileyo sokwenza ividiyo yeYouTube ilungile kukusebenzisa amakhadi eYouTube kwiividiyo zakho. Amakhadi kaYouTube anoxanduva lokuqhuba iziphumo ezinokubakho kumxholo wakho wevidiyo. Unokongeza amakhadi eYouTube ahlukeneyo kwiividiyo zakho, ezinje ngamaqhosha okubhalisa kunye namaqhosha okanye amaqhosha okwabelana. Banokuthi basebenze njenge-CTA ezicofayo kwaye bathathe abasebenzisi baye kwenye ividiyo, itshaneli, iwebhusayithi, okanye iqonga leendaba zentlalo.

Iindidi zamakhadi kaYouTube

Kukho iintlobo ezintlanu ezahlukeneyo zamakhadi onokuzisebenzisa kwiividiyo zakho ukonyusa ividiyo yeYouTube kwitshaneli yakho. Ezi zezi zilandelayo.

#Bhalisa iqhosha

Okokuqala, unokongeza iqhosha lokubhalisa kwiividiyo zakho zeYouTube ezenza ukuba abasebenzisi babhalise kwijelo lakho ngelixa bejonga ividiyo yakho ngaxeshanye.

Iqhosha lokubhalisa lolunye uhlobo lwekhadi likaYouTube eliqhuba iziphumo ezinokubakho kubabukeli.

#Ividiyo okanye uluhlu lokudlala

Okwesibini, unokukhuthaza umxholo wakho wevidiyo okanye uludwe lokudlalwayo ngokuludibanisa nekhadi likaYouTube.

Funda ngakumbi: 7 Up-To-Date Strategies Malunga Ukhula njani kuYouTube 2022

#Ijelo

Ngapha koko, unokuqhagamshela ijelo lakho ngekhadi likaYouTube okanye ukhuthaze elinye ijelo ngokubanika umkhwazo ngekhadi likaYouTube.

#Umnikelo

Ngaphaya koko, unokubonisa nokungenzi nzuzo, unobangela ofanelekileyo onje ngeBlack Lives Matter okanye nayiphi na enye into ebangela ukhetho lwakho kwikhadi likaYouTube. Ngale ndlela, unokudibanisa iphepha lomnikelo okanye indawo kwaye uqokelele iminikelo yesisa.

#Uvoto

Ukongeza, unokubandakanya ababukeli bakho ngokwenza ukhetho oluninzi njengekhadi likaYouTube.

#Ikhonkco

Okokugqibela, unokongeza ikhonkco kwiwebhusayithi ngaphandle kweYouTube kwikhadi lakho likaYouTube.

Uwongeza njani amakhadi kaYouTube?

1. Okokuqala, yiya kuMphathi weVidiyo kwisitudiyo sabadali bakaYouTube.
2. Cofa ku Hlela ngezantsi kwesihloko sevidiyo.
3. Cofa iKhadi ithebhu kwibar yokukhangela ephezulu kwiscreen esilandelayo.
4. Apha ungenza amakhadi amatsha eYouTube ukuze uwafake kwiividiyo zakho.
5. Cofa Yongeza iKhadi kwaye emva koko ucofe Yenza ekunene kwekhadi ofuna ukulenza.
6. Gcwalisa iinkcukacha eziyimfuneko ukwenza ikhadi. Umzekelo, ukuba ukhetha injongo yesitishi, ngenisa igama lomsebenzisi lesitishi, uMyalezo wesiko, kunye neTeaser Text. Cofa Yenza.
7. Emva kokuba ungeze ikhadi, unokugqiba ukuba liza kuvela nini kwividiyo yakho. Tsala nje ikhadi kwisiphawuli sexesha ezantsi kwevidiyo kwindawo apho ufuna ukuba ikhadi livele.
8. Emva kokuseta ikhadi lokuqala, unokongeza ukuya kutsho kumakhadi amane kwividiyo.
9. Papasha, kwaye ugqibile!

UPhuculo lweVidiyo yeYouTube 6: Izikrini zokuphela kweYouTube

Okokugqibela, kuya kuba kuhle ukuba uqwalasele ukongeza izikrini zokuphela zikaYouTube kwiividiyo zakho njengendlela elungileyo yokwenza ividiyo yeYouTube. Unokongeza izikrini zokugqibela kwimizuzwana eyi-15 ukuya kwengama-20 yeevidiyo zakho zikaYouTube. Unokusebenzisa izikrini zokugqibela ukukhuthaza ezinye iividiyo, ukukhuthaza ababukeli ukuba babhalise okanye benze inyathelo elingakumbi. Nangona kunjalo, kukho iimeko ezithile zokusebenzisa izikrini zokuphela zikaYouTube onokuzifunda apha.

Uyongeza njani izikrini zokuphela zikaYouTube?

Ukongeza izikrini zokuphela zikaYouTube kwiividiyo zakho, kufuneka ulandele la manyathelo alula.

1. Yiya kwiSitudiyo sabadali bakaYouTube.
2. Khetha umxholo kwimenyu esekhohlo.
3. Cofa kwividiyo ofuna ukuyihlela.
4. Emva koko, cofa ibhokisi yeSikhusi Sokuphela kwaye ukhethe into ofuna ukuyongeza.
5. Cofa Gcina, kwaye ugqibile!

Unokwenza ngokwezifiso izikrini zakho zokugqibela zikaYouTube ukwenza ijelo lakho libe nobuchule ngakumbi kwaye licocwe.

Funda ngokugqithisileyo: Ungaliqala njani ijelo lobugcisa kuYouTube amanyathelo angcono ukuba likamva

Ukulungiselela izikrini zokuphela zikaYouTube

Nangona kunjalo, kusoloko kulungile ukwenza izikrini zakho zokugqibela ukunyusa ulwazi lwebhrendi kwaye wenze umxholo wakho wohluke kuYouTube. UGoogle ucebisa ezi zinto zilandelayo zinomtsalane zokwenza isiphelo sesikrini sakho kuYouTube:

1. Faka itemplate.
2. Susa uhlobo lwesiqalelo.
3. Guqula ixesha lento.
4. Guqula indawo yokubeka.
5. Jonga isikrini sakho sokugqibela.

Ngokugqibeleleyo

Ngamafutshane, ukwenziwa kwevidiyo yeYouTube kubandakanya ukugxila ekudaleni izihloko zevidiyo ezizodwa ezilungele i-SEO kunye neenkcazo zevidiyo ezifanelekileyo. Ngaphezu koko, unokongeza izihlokwana kwiividiyo zakho zeYouTube ukuze uzenze zifikeleleke kuluhlu olubanzi lwabantu. Ukongeza, ii-hashtag zikaYouTube zilungile ekuphuculeni ukufunyanwa kweevidiyo zakho kuYouTube. Unokongeza ii-hashtag ngaphezulu kwezihloko zevidiyo yakho okanye kwiibhokisi zenkcazo yevidiyo.

Ngaphaya koko, amakhadi eYouTube zizixhobo ezintle zosetyenziso lwevidiyo olubandakanya umxholo onokuthi usebenze kwiividiyo zakho. Unokongeza iindidi ezintandathu zamakhadi, ukuya kuthi ga ezintlanu kwividiyo enye. Ezi ziquka iqhosha lokubhalisa, ividiyo okanye ikhonkco loluhlu lokudlalayo, ikhonkco lesiteshi, umnikelo, i-poll, okanye ikhonkco yewebhusayithi yangaphandle.

Amanqaku afanelekileyo:

• Yazisa iividiyo zikaYouTube ngeentengiso zikaGoogle
• Yenza imali nge-Makeup YouTube Channel: Imizekelo ethile kunye neendlela ezifanelekileyo

Okokugqibela, izikrini zokuphela zikaYouTube zikwasisixhobo esimangalisayo sokwenza ividiyo kuYouTube. Unokongeza izikrini zokugqibela kwiividiyo zakho zohlobo olufanayo njengamakhadi kaYouTube. Ungazongeza kwiSitudiyo sabadali bakaYouTube kwaye uzenze ngendlela othanda ngayo. Nangona kunjalo, ukufunda ngakumbi malunga nokwenza ividiyo yeYouTube, kufuneka ucinge ngokubhalisela AbaphulaphuliGainIinkonzo ezimangalisayo kubasebenzisi beYouTube. Ezi zibandakanya iinkonzo ezifana neengcebiso zokuphucula, iingcebiso, kunye nezifundo ziingcali zethu zikaYouTube.