Ingabe i-TikTok iyakukhokhela? Yebo, kodwa akunjalo!

I-Tik Tok vele iyakukhokhela, bakwethu abadali. Njengamanje uyimpahla yayo enkulu kakhulu ngenkathi le nkundla isadonsa kanzima phakathi kwezinkampani zobuchwepheshe ezinkulu zase-US namacala esintu anzima ukuze kuqedwe ukuvinjelwa ukusebenza kukaMongameli wangaphambili uDolnald Trump.

Ingabe i-TikTok iyakukhokhela - uDonald Trump

Nokho, lokho akusaphathwa usongo oluvela ku-YouTube ephethwe yi-Google, inkundla ephezulu yokwabelana ngamavidiyo enezici Ezimfishane Nezindaba zokulwa namavidiyo ahehayo amafushane, ame mpo e-TikTok.

Ngakho-ke ibuphi ubunzima le nkundla ye-Tik Tok ebhekene nayo ukuze ikwazi ukukhokhela abadali? Funda lesi sihloko ukuze uthole imininingwane eyengeziwe.

Ukuvinjelwa okuvela kuDonald Trump

Ngonyaka odlule, ngenkathi uMongameli uDonald Trump esaphethe, wasayina isimemezelo sokwenqabela zonke izinhlangano nabantu ngabanye ukuthi basebenzelane nenkampani engabazali beTikTok, okuyiByteDance eChina, ngo-Agasti 6.

Ukuze uthole imininingwane eyengeziwe, uMnu. Trump uthe i-Tik Tok iqoqa ngokuzenzakalelayo inani elikhulu lolwazi kubasebenzisi, ukucwaninga kokuqukethwe, okuholela ekukhathazekeni mayelana nobumfihlo babasebenzisi bezokuxhumana.

Ngaphezu kwalokho, ubebeke umnqamulajuqu wangoSepthemba 15, 2020, ephoqa i-ByteDance ukuthi inqamule ukusebenza kwayo e-US, ngaphandle uma iMicrosoft noma enye inkampani ithenga amasheya bese yenza isivumelwano.

Manje, sizoyeka ukucwila ezindabeni zezepolitiki lapha. Ngempela, njengabadali, kufanele sithole ukuthi yiziphi izinkampani ezizothatha i-TikTok e-US, nokuthi abadali bazokwenza kanjani imali ku-TikTok.

Abantu okungenzeka bathenge iTikTok

Abantu okungenzeka bathenge iTikTok

Njengamanje, kunabangenele ukhetho aba-3 abathembisa kakhulu ukuba ngabanikazi benkundla ye-TikTok, okuyiMicrosoft, Walmart kanye ne-Oracle.

Ngenkathi iMicrosoft ingasebenzisa i-TikTok ukwenza okunamandla kubasebenzisi abasebasha, ye-Walmart, i-TikTok inikeza ithuba lokuthuthukisa ibhizinisi lokukhangisa ne-e-commerce. Ngokunjalo, i-Oracle nayo inentshisekelo yokusebenzisa inkundla ukushayela ibhizinisi layo lokumaketha namathuluzi wamafu.

Ngokuqondile, uHulumeni wase-US (noma uMnu. Trump) ubelokhu ethanda i-Microsoft kulesi sivumelwano, kanye ne-Oracle futhi, ngoba zombili izinkampani zibe namaphrojekthi amaningi ahlobene eduze nohulumeni wase-US kanye nezikhungo zomthetho eMelika.

Ngokuqondene neWalmart, lokhu kuhlanganiswa kwezitolo ezinkulu kumemezele ukuthi kuzosebenzisana neMicrosoft ukuthenga iTikTok, ibasize ukuthuthukisa ibhizinisi labo kumapulatifomu e-e-commerce. Ngaphezu kwalokho, i-Walmart inenzuzo yokubambisana nemikhiqizo eminingi nabakhangisi.

Ngakho-ke, lokhu kuzoba inzuzo enkulu kubagqugquzeli beTikTok ukuthi bakwazi ukwenza imali ku-TikTok, njengoba njengamanje izindlela eziphambili zokwenza imali zeTikTok zisamaketha okuhlobene noma zithola ukukhangisa kwemikhiqizo.

Ekugcineni, futhi okungenzeka kakhulu kukho konke, amandla e-TikTok okukhulisa ukuphepha lapho ebhekene nokuphazamiseka okuvela ezinkampanini ezinkulu zobuchwepheshe. Ngokuqinisekile noma ubani ofuna ukubamba iqhaza ekutholweni kwale nkundla yokuxhumana nabantu kufanele ahlangabezane nezidingo ezithile zokuphepha ukuze agunyazwe, ngoba lokhu “kuwumgogodla” wokuvinjelwa uMongameli Trump ayekunikezile.

Impi engapheli phakathi kweTikTok ne-Youtube

Impi engapheli phakathi kweTikTok ne-Youtube

Kufanele sivume ukuthi iTikTok ihlakaniphe kakhulu uma kuziwa ekushayeni ubuthakathaka babasebenzisi, okuwubuvila babo ekusondeleni nasekufuneni imininingwane. Lona umkhuba ojwayelekile futhi osobala emphakathini wabasebenzisi be-inthanethi.

Futhi akuthina kuphela, abadali beTikTok nabasebenzisi abakubonayo lokhu. Mhlawumbe i-YouTube isibonile lesi simo phambilini futhi yasebenzisa isici se-Youtube Esifushane, yabe isisethula ngo-2020 ukuze ibhekane namavidiyo aqondile wesibili we-TikTok angama-60.

Eqinisweni, iTikTok inendlela ende kakhulu yokuba inkundla yokwabelana ngamavidiyo aziwa kakhulu. Ngaphandle kwalokho, isici se-Youtube Esifushane akusona ukuphela kwento evela ku-YouTube ephethwe yi-Google okufanele i-TikTok iyiqaphele.

Ngokuphila kweminyaka engaphezu kwe-15, i-Youtube iyinkundla yokuqala yevidiyo ku-inthanethi futhi ingumthombo wezitayela eziningi zokudala ezinkundleni zokuxhumana.

Imishwana ejwayelekile emphakathini waku-inthanethi njengama-vlogger, ukusakazwa bukhoma kwegeyimu, ama-blogger wobuhle, i-ASMR nokuningi, izalwa ngenxa yezinhlobo ezahlukahlukene zokuqukethwe ku-YouTube.

Futhi ngenxa yalokhu kuhlukahluka, i-YouTube ibilokhu ithuthukisa futhi ibuyekeza i-algorithm yayo, futhi ishintsha imigomo yayo yesevisi ukuze iqinisekise ukuphepha kwe-ecosystem yayo yobuciko yokwabelana ngokuqukethwe.

Ngamanye amazwi, futhi noma kusenempikiswano ngoba alukho uhlelo lolwazi oluphelele, i-TikTok namanje ayikwazi ukuncintisana ne-YouTube mayelana nokuphepha kolwazi lwabasebenzisi.

Ingabe i-TikTok iyakukhokhela, futhi kanjani?

Ingabe i-TikTok iyakukhokhela, futhi kanjani?

Manje sizobuyela esivumelwaneni okukhulunywe ngaso ngenhla - ukudonswa kwempi kwezinkampani ezinkulu zase-US endaweni yesikhulumi seTikTok. Okwamanje, sisabona i-TikTok isebenza kabanzi e-US. Ngakho-ke iyiphi inkampani ethenge i-TikTok?

Impendulo ithi azikho nhlobo izinkampani!

Ngempela, kwenzekani?

Ukuze uthole imininingwane eyengeziwe, i-TikTok izamile ukuhlinzeka ngezixazululo kubaphathi bakaTrump ukuze ibuyele ekuvinjweni kukaTrump ekusebenzeni kwayo e-US, kodwa ayizange ithole impendulo, kuyilapho umnqamulajuqu wokuvinjelwa wawuseduze.

Ngomhla ka-11/11, i-ByteDane yafaka isikhalazo eNkantolo Yokudlulisa Amacala yase-US, icela ukuba kubuyekezwe lo mthetho. Le nkampani ithe isinikeze izixazululo kuhulumeni wase-US cishe izinyanga ezimbili, kodwa ayikatholi mpendulo.

Ngenxa yalokho, ijaji lasePennsylvania linqume ukunquma ngokuqinile uMongameli uTrump, ngemuva kokuthi abanye abadali abathathu bafake icala enkantolo bethi ukuvinjelwa kungalahlekelwa ukufinyelela kwabo emathubeni emisebenzi uma i-TikTok iyeka ukusebenza.

Ngakho-ke uyabona, i-TikTok ayikakayi ndawo okwamanje, nakuba ingakanqunywa ukuthi iyiphi inkampani i-ByteDance ezosebenzisana nayo e-US ukuze ikhulise ukukhula kwayo.

I-TikTok isaqhuba i-TikTok Creators Fund naphezu kokubi kwayo e-US

Sasibhale ngesikhwama sabadali be-TikTok ngenkathi i-TikTok isungula isikhwama semali esiyizigidi ezingama- $200 (ngoJulayi 2020) esivumela abadali bokuqukethwe abaneminyaka engu-18 nangaphezulu ukuthi benze imali ngezikhangiso kanye nenani lokubukwa kwamavidiyo epulatifomu.

I-TikTok isaqhuba i-TikTok Creators Fund naphezu kokubi kwayo e-US

Futhi nazi izidingo ezilandelayo

• Okungenani iminyaka engu-18

• Unabalandeli okungenani abangu-10,000

• Okungenani okungenani ukubukwa kwamavidiyo ayi-10,000 kulezi zinsuku ezingama-30 ezedlule

• Yiba ne-akhawunti ngokuhambisana ne- TikTok Izinkombandlela Zomphakathi kanye nemibandela yokusebenza.

Phambilini, i-TikTok ayizange idlale izikhangiso ukuze ikhokhele abadali bokuqukethwe, kodwa izinkanyezi ezinkulu ezisesiteji zisengenza imali ku-TikTok, njengokukhangisa kwemikhiqizo, ukumaketha okuhambisanayo nokwakha owazo uhlobo.

Ngaphezu kwalokho, bangathola imali ebonakalayo enanini labalandeli bese beshintshana babe yimali yangempela.

Okwamanje, umuntu ophumelele kakhulu ku-TikTok nguCharli D'Amelio, intombazane yaseMelika eneminyaka engu-16 enabalandeli abayizigidi eziyi-100. Ngokusho kwe Ithimba Lezentengiso Elinomthelela, Ingqikithi yenani lika-Charlie D'Amelio okungenani iyizigidi ezingu-8 zamaRandi futhi angathola phakathi kuka-$31,000 no-$52,000 ngeposi ngalinye.

Isikhwama sabadali be-TikTok sisewuhlelo olusha noluvivinywayo lokwenza imali. Abadali abadumile abafana nodadewethu baka-D'Amelio, u-Loren Grey noma u-Michael Le banikezwe ithuba lokufinyelela lolu hlelo kusenesikhathi, nokho, imali abayiholayo lapho bebambe iqhaza ohlelweni ayikashicilelwa kuze kube manje.

Ngakolunye uhlangothi, abanye abadali bayafaneleka ukuthi isikhwama sabadali be-TikTok babike amaholo aphakathi kuka-$0.02 – $0.04 RPM (okungukuthi imali engenayo yakho konke okuvelayo okuyi-1000). Lokhu kusho ukuthi kunzima ukuceba ngaso leso sikhathi ngosizo oluvela esikhwameni sabadali beTikTok.

Ngamafuphi, i-TikTok isazokhokha, kodwa akufanele uguqule ubuciko ku-TikTok bube umsebenzi wesikhathi esigcwele okwamanje.

Noma i-TikTok imane iwumthombo wesibili wemali yakho engenayo, cabanga ngazo zonke izingozi nobunzima esibalule ngenhla, njengoba akukho okulungisiwe ebudlelwaneni beTikTok nohulumeni wase-US (ngisho nalapho uMnu. Trump engasekho esikhundleni).

Uyafuna ukujoyina isikhwama sabadali be-TikTok?

Ngaphandle kwazo zonke izinselelo zamanje, i-TikTok yenza ngempela ezinye izinkundla zokuxhumana zibe kuma-tenterhooks, ikakhulukazi i-YouTube, lapho izama ukukhuphuka umqansa wentaba ngesivinini esikhulu kakhulu.

Ingabe usebenzisa iTikTok futhi yisiphi isici osithanda kakhulu? Bhalisela i-AudienceGain ngokushesha futhi ubeke amazwana ngaphansi kwesihloko ukuze usazise.