Ulenza Kanjani Ikhasi Le-Facebook Lebhizinisi 2021

Uma ungumuntu osaqalayo futhi ungazi lutho ngokwenza imali ku-Facebook, lesi sihloko sizokukhombisa ukuthi ungakha kanjani uchwepheshe Ikhasi le-Facebook lebhizinisi.

Ungalenza kanjani Ikhasi le-Facebook Lebhizinisi ngo-2021?

Kungani udinga ikhasi lebhizinisi le-Facebook?

Ukuqala ikhasi lakho lebhizinisi le-Facebook kuyisinyathelo esibalulekile nesibalulekile kulezi zinsuku, njengoba ukuba nekhasi lebhizinisi kule nkundla sekuya kudume kakhulu. 

Yini ikhasi lebhizinisi le-Facebook?

Ulwazi Lwebhizinisi Oluyisisekelo

Uma wenza ibhizinisi, wenzani, ukuthintwa kanjani, nokuthi ukuphi yilokho amakhasimende afuna ukwazi, kanye nekhasi le-Facebook lebhizinisi liyasiza ukuqedela lokho. Ukuseshela ulwazi lwakho ku-inthanethi kuwumsebenzi wokuqala abantu abavame ukuwenza lapho beqala ukuzwa ngomkhiqizo wakho.

Ulwazi lwebhizinisi.

Futhi lokho abanikazi bamabhizinisi abangavamile ukulindela ukuthi izivakashi zinesithakazelo esikhulu engxenyeni "yolwazi" yebhizinisi lakho, ongayibhali ngisho nokubhala! Isizathu esikhulu esenza amakhasimende angahle anake ikhasi lakho le-Facebook ukufunda izibuyekezo futhi abone ukuthi amanye amakhasimende aphawula ini ngebhizinisi lakho. Ngaphandle kokwazi ulwazi oluyisisekelo mayelana nebhizinisi lakho nokuhlala unolwazi lwakamuva ngomkhiqizo wakho, ukwaneliseka nokusebenzelana kokuxhumana kuzothinta isinqumo sabo sokukhetha imikhiqizo namasevisi akho noma cha.

Izithombe namavidiyo

Ukusebenzisa abezindaba kungenye yezindlela zokuheha izithameli zakho. Uma baku-inthanethi ezinkundleni zokuxhumana, abantu bavama ukubuka izithombe neziqeshana kunokuchitha isikhathi esiningi befunda umbhalo. Ukuthumela izithombe namavidiyo ekhasini lakho kuzokwenza abalandeli bakho bame futhi babuke kwesibili umbhalo wakho wokuqukethwe. Akunakuphikwa ukuthi ukusebenzisa izithombe kungaheha abantu abaningi kuwebhusayithi yakho.

Indawo Yebhizinisi Nemephu

Indawo yebhizinisi.

Ezinkundleni zokuxhumana, uma ubeka amazwana ngendawo yokudlela noma wenza isibuyekezo esisheshayo mayelana nesitolo esithile usebenzisa ithegi, lezo zindawo zingavela nekheli elilungile. Ezinye izethameli zingabamba ngokushesha ukuthi ziyithola kanjani indlela eya kuleyo ndawo yokudlela futhi zizizwele yona ngokwazo. Inhloso eyinhloko yendawo yekhasi le-Facebook lebhizinisi ukuhlinzeka ngendlela enembe kakhulu nelula yokuxhumana namakhasimende.

Izinzuzo Zekhasi Lebhizinisi Le-Facebook

Ukukhangisa kwe-Facebook

Lapho iqala ukuvela, i-Facebook yayibhekwa njengenkundla yokuxhuma abantu. Noma kunjalo, ngenxa yokuduma kwayo nokusebenzisana okuqinile phakathi kwabasebenzisi, i-Facebook yaba ithuluzi lokukhangisa elinamandla lawo wonke umuntu webhizinisi. 

Izikhangiso ze-Facebook.

Izikhangiso ze-Facebook bonisa ngokuqondile kakhulu futhi ukhulise ukubonakala kwebhizinisi lakho. Njengoba ungakhetha futhi ukhethe ukuthi ubani obona izikhangiso zakho, ibhizinisi lakho lizophushwa liye kuzithameli ezifanele futhi likhiqize imiphumela enembile.

Ngaphandle kwalokho, izikhangiso ze-Facebook zinikeza izethameli zakho ulwazi ezilufunayo ngenxa yenjini yokusesha. Izikhangiso ze-Facebook zinenzuzo kubo bobabili abathengisi nabathengi.

Ukufinyelela Okungokwemvelo

Ukuthandwa, ukwabelana, namazwana kuyizenzo ezivamile ku-Facebook, kodwa kwakha izinzuzo ezibaluleke kakhulu ekhasini lebhizinisi le-Facebook. Lokhu kuvezwa okukhulu kuhlobene nokufinyeleleka kwe-organic. Isibonelo, ungabona abangani bakho bathanda noma babelane ngokuthunyelwe. Noma ungalithandi ikhasi noma ibhizinisi, usajwayele ukuvakashela lelo khasi okungenani kanye. 

Akugcini nje ngokufinyelela amakhasimende amaningi, kodwa i-Facebook iphinde inikeze umbono wolwazi lwamakhasimende. Ngokusekelwe kuleyo datha emayelana neminyaka, indawo, nezintshisekelo, ungakhomba ukuthi ubani ozobona izikhangiso zakho, ukuthi izikhangiso zakho zingasebenza kanjani, njll.

Izinyathelo ezilula zokudala ikhasi le-Facebook lebhizinisi

Isinyathelo 1: Bhalisela i-akhawunti yakho yebhizinisi

Isinyathelo sokuqala ukungena ku-akhawunti yakho ye-Facebook yomuntu siqu, bese ubheka ithebhu ethi Dala bese ukhetha Ikhasi. Ikhasi elisha livela elinezinketho ezimbili ezichaza ikhasi lebhizinisi: Ibhizinisi/Ibhrendi noma Umphakathi/Umfanekiso Womphakathi. Kulokhu, Ibhizinisi/Ibhrendi iyakhethwa ngoba ihlanganisa yonke into ngaphandle kweqembu, iklabhu, noma iqembu labantu abayingxenye yenketho Yomphakathi.

Dala ukusebenzelana kwekhasi ngezinketho ezimbili

Udinga ukuqamba ikhasi bese ugcwalisa Isigaba. Isukela ekuthengeni, ezinsizakalweni zokulethwa kokudla kuye kwezemidlalo nokungcebeleka, Izindlu ezithengiswayo. Yenza isinqumo esifanele esifanelana kangcono nebhizinisi lakho. Ngemva kwalokho, ibhokisi lizokubuza eminye imibuzo mayelana nekheli lakho nenombolo yocingo. Lolu lwazi lungase lube sesidlangalaleni noma lube yimfihlo, kuye ngezilungiselelo zakho.

Ngemva kokuhlola lolo lwazi ngokucophelela, uchofoza inkinobho ethi Qhubeka. 

Isinyathelo sesi-2: Engeza izithombe ekhasini lakho le-Facebook lebhizinisi

Isinyathelo esilandelayo, udinga ukuhlela iphrofayela nezithombe zesibhengezo zekhasi lebhizinisi lakho le-Facebook.

Isithombe sakho sephrofayela siyisithombe esincane esiyisikwele noma esiyindilinga esibonwa yiwo wonke umuntu eduze kwegama lakho, futhi kufanele siqukathe uphawu lomkhiqizo wakho, olufana ncamashi kuzo zonke izingcezu zenkundla yakho yezokuxhumana. Usayizi ophelele wesithombe sephrofayela ye-Facebook yedeskithophu ngamaphikseli angu-170×170 namaphikseli angu-128×128 wokuboniswa kweselula. Zama ukugwema noma yimiphi imininingwane emakhoneni ngoba isithombe sizonqampunwa sibe yindingiliza. Bese, uchofoza okuthi Layisha Isithombe Sephrofayela ukuze uqedele.

Isithombe sekhava, esingunxande omkhulu phezulu, sibalulekile. Ingabonisa imikhiqizo yakho, amaphromoshini, izindawo zakho ezintsha, njll. Usayizi wephrezentheshini wamaphikiseli angu-820×312 uzohamba phambili kwideskithophu, futhi amaphikseli angu-640×360 afanele iselula. Iqedile ukukhetha isithombe esifanele, chofoza okuthi Layisha Isithombe Sekhava. Manje usunokubuka kuqala kwekhasi lakho.

Isinyathelo sesi-3: Dala igama lakho lomsebenzisi futhi unikeze i-CTA

Igama lakho lomsebenzisi liyi-URL yakho eyize, enikeza abantu ithuba lokukuthola kalula ku-Facebook. Kungaba yizinhlamvu ezifika ku-50 ubude, ngakho-ke kuyanconywa ukuthi uthathe amagama alula egameni lekhasi lakho. Chofoza okuthi Dala @Igama lomsebenzisi, bese uthayipha igama lakho. Uma igama lingu-@audiencegain, i-URL yekhasi le-Facebook ingaba https://fb.me/audiencegain.

Udinga ukuchofoza inkinobho ethi +Engeza Isenzo eduze kwegama lakho lomsebenzisi, ukhethe izinketho ezifanele amakhasimende akho, bese uchofoza Okulandelayo bese uqeda. Leli thuluzi lingaqondisa izethameli zakho ezicini ezingaphezu kweshumi ezingazisebenzisa ekhasini lakho. 

Dala Inkinobho Yokubizela Esenzweni ekhasini lakho le-Facebook lebhizinisi.

Ukubizelwa esenzweni kwe-Facebook okwakhelwe ngaphakathi kuzokhuthaza izivakashi ukuthi zihlanganyele ngokukhuthele nebhizinisi lakho. Bangasetha isikhathi somhlangano, baxhumane nawe ngezindlela ezimbalwa, noma bafunde okwengeziwe ngamasevisi owanikezayo.

Isinyathelo sesi-4: Hlela imininingwane mayelana nekhasi lakho le-Facebook lebhizinisi

Ukuhlela ulwazi mayelana nenkampani yakho nakho kuyisinyathelo esibalulekile. Ulwazi oluningiliziwe kodwa olufushane noluphelele luzonikeza amakhasimende umbono obanzi webhizinisi lakho.

Ngemva kokukhetha i-CTA, khetha Hlela Ulwazi Lwekhasi kwimenyu ephezulu. Nazi izigaba okufanele uzibuyekeze ngokucacile:

• Incazelo: Ikuvumela ukuthi uthayiphe ngaphakathi kwezinhlamvu ezingu-255, ngakho incazelo emfushane iyanconywa.
• Othintana naye: Imayelana nenombolo yakho yocingo, iwebhusayithi, kanye ne-imeyili. Ungakhetha ukuyenza ibe sesidlangalaleni noma cha ngoba ngezinye izikhathi imininingwane eyengeziwe yokuxhumana ingashayela ithrafikhi ye-Facebook kuwebhusayithi yakho eyinhloko kanye nemikhiqizo ebalulekile.
• Indawo: Uma uyibhizinisi lendawo futhi unengaphambili lesitolo elingokoqobo noma ihhovisi, qiniseka ukuthi unikeza ikheli lebhizinisi lakho ngendlela efanele ukuze izivakashi zikuthole.
• Amahora: Nikeza imininingwane enemininingwane mayelana namahora okusebenza esitolo sakho. Abathengi abaningi bangase bafune ukwazi ukuthi bangavakasha nini.
• Ibanga lentengo: Lesi sigaba singokuzithandela, kodwa kungase kusize ukucacisa ububanzi bentengo yemikhiqizo yakho noma amasevisi ukuze uqondise amakhasimende alungile.

Ngemuva kwakho konke, khumbula ukuchofoza okuthi Londoloza izinguquko ukuze uqedele ukuhlela kwakho.

Isinyathelo sesi-5: Yazi izilungiselelo zekhasi lakho

Ngaphezu kwezici ezijwayelekile ze-Facebook kubo bonke abasebenzisi, ikhasi le-Facebook lebhizinisi lithuthukiswa nezinye izilungiselelo ezihlukile ukuze kube lula ukufinyelela kumakhasimende. 

Amathuluzi ajwayelekile

Kungaba ngcono ukuqonda lezi zilungiselelo eziyinhloko futhi uziphathe kahle uma ikhasi lakho lihlangabezana nezinguquko noma izibuyekezo.

Izilungiselelo ezijwayelekile zebhizinisi le-Facebook.

• Okujwayelekile → Abanye Ukumaka leli khasi: Maka lesi sigaba njengesihloliwe ukuze uvumele abasebenzisi be-Facebook ukuthi basho futhi babelane ngekhasi lakho.
• Okujwayelekile → Iziphakamiso Zekhasi Ezifanayo: Maka lesi sigaba njengesihloliwe ukuze i-Facebook ikwazi ukuncoma ikhasi lakho kubalandeli nabalandeli abasha.
• Ukuthumela umlayezo → Bonisa ukubingelela: Vula lesi sigaba ukuze uvumele ikhasi lakho ukuthi lithumele abalandeli bakho ngokuzenzakalelayo isibingelelo lapho befuna ukukuthumela umlayezo.

Izibalo ze-Facebook

Ibhizinisi Facebook Insights.

Ngaphandle Kokuthunyelwe, Imicimbi, Izindaba, okulula ukuphatha, ngaphansi kwesigaba semininingwane, ungabona idatha elandelayo:

• Uhlolojikelele: ukunikeza impendulo yezinsuku eziyisikhombisa mayelana namamethrikhi akho; isibonelo, ukuthandwa kwekhasi, ukufinyelela kokuthunyelwe, ukuzibandakanya jikelele.
• Abalandeli: ukuhlinzeka ngolwazi mayelana nabalandeli bakho kanye noshintsho lwaleyo nombolo ngokuhamba kwesikhathi.
• Ukuthandwa: ukunikeza imininingwane mayelana nokukhula nokulahlekelwa kwabalandeli bakho.
• Finyelela: ukunikeza inombolo eluhlaza yabantu ikhasi lakho elibasondeza nsuku zonke. 
• Ukuvakasha: ukunikeza imininingwane yokuthi ababukeli bakho bavelaphi ku-Facebook.

Ngamafuphi

Ngemva kokubheka kabanzi ekudaleni a Ikhasi le-Facebook lebhizinisi, ungase ukwazi ukuwusingatha kahle lo msebenzi wokwenza imali. Ngisho nosomabhizinisi abancane abangenaso isabelomali bangafunda ukuzenzela bona.

Uma ufuna ukufunda okwengeziwe nge-Facebook nokuthi ungathuthukisa kanjani ukuthengisa kule nkundla, woza uvakashele i-AudienceGain khona manje. Singasiza izinqubo zebhizinisi, nemikhiqizo ikhule ku-inthanethi ngamasevisi amaningi athembekile futhi sikunikeze izeluleko ezibalulekile ezivela kubasekeli abazinikele. Bhalisa kuwebhusayithi yethu ngokushesha ukuze ukhulise ibhizinisi lakho ngokuhamba kwesikhathi!