Ungazithola kanjani izibuyekezo ezinhle ku-Google? Izibuyekezo ezinhle ze-Google?

Ungazithola kanjani izibuyekezo ezinhle ku-Google? Kungani abantu bedinga izibuyekezo ezinhle ze-Google zebhizinisi labo? Njengoba isimo sedijithali sikhula ngokushesha, Izibuyekezo ze-Google seziyingxenye yanoma yiliphi ibhizinisi eliphumelelayo.

Izibuyekezo ze-Google zingaba nomthelela omkhulu ekubonakaleni kwebhizinisi lakho nokuthembeka, okunomthelela ezinqumweni zamakhasimende ekugcineni. Qhubeka ufunde futhi ufunde ukuthi ungathola kanjani izibuyekezo eziningi ze-Google namathiphu athile angenziwa, izeluleko ezisebenzayo, kanye nemininingwane yochwepheshe ekusebenziseni kwabo.

Kungani ukubuyekezwa okuhle kwe-Google kubalulekile?

Izibuyekezo ze-Google ezinhle kungase kube inqubo esheshayo nelula, kodwa izinzuzo ziyaqhubeka. Lapho ungathola abantu abaningi ukuze ushiye isibuyekezo se-Google sebhizinisi lakho, kuningi ozokwazi ukufeza ngendlela yezinhloso zebhizinisi.

Uma ungakagxili ekubuyekezweni kwebhizinisi le-Google, manje yisikhathi sokukushintsha lokho futhi ukubeke phambili esu lakho lendawo lokumaketha. Nawa amaqiniso nezibalo zokwenza ikhophi yasenqolobaneni yalokhu:

Izibuyekezo eziningi, imikhondo eminingi

Ubuwazi ukuthi u-88% wabathengi bathemba izibuyekezo eziku-inthanethi njengezincomo zomuntu siqu? Ukwakha izibuyekezo zakho kwakha amathuba okuthi usesho lwe-Google luzibandakanye nebhizinisi lakho lapho silithola.

Izibuyekezo ezinhle eziningi, ukuthenga okuningi

Abathengi bacwaninga futhi bafunde izibuyekezo ngaphambi kokwenza izinqumo zokuthenga. Eqinisweni, bafunda okungenani ukubuyekezwa okungu-10 ngaphambi kokuzizwa beqiniseka ekwenzeni isinqumo. Uma unezibuyekezo eziningi zekhasimende le-Google, maningi amathuba okuthi uthenge.

Izibuyekezo eziphakeme, izinga eliphezulu

I-Google iklomelisa amabhizinisi anezibuyekezo ezivamile nezihle. Ziyisici esiqondile sendawo ye-SEO, njengoba kuqinisekiswa yi-Google uqobo.

Ukubuyekezwa okuningi, izindleko eziphansi

Azikho izinkokhelo zokushiya izibuyekezo noma ukuphendula kuzo. Izincomo ezinhle zebhizinisi lakho Kuphrofayela Yebhizinisi lakho zisebenza njengokukhangisa kwamahhala kwe-Google kwebhizinisi lakho endaweni ethembeke kakhulu emhlabeni.

Funda futhi: Thenga izibuyekezo ze-Google Maps

Ungazithola kanjani izibuyekezo ezinhle ku-Google?

Manje njengoba usuqonda izinzuzo zokukhushulwa kwezibuyekezo ze-Google zamabhizinisi akho, sekuyisikhathi sokuthi uqale emsebenzini.

Kunezindlela eziningi zokukhuthaza amakhasimende ukuthi ashiye amazwana amahle mayelana nolwazi lwawo lokusebenza noma ukuthenga enhlanganweni yakho.

Nali icebiso lokuphendula umbuzo othi “Uzithola kanjani izibuyekezo ezinhle ku-Google":

1. Cela impendulo yekhasimende ngemva kokuthenga

Kwesinye isikhathi kuthatha umsebenzi othile. Qeqesha abasebenzi bakho ukuthi bacele amakhasimende ukuthi ashiye isilinganiso sebhizinisi lakho ekhasini lakho lokulinganisa. Ikakhulukazi uma ikhasimende kunokuthile okuhle elifuna ukukusho noma umsebenzi wenza ngaphezu kwalokho ukusiza iklayenti.

Into ebaluleke kakhulu uma ufuna ukwandisa izibuyekezo ku-Google: yenza inhlolovo yokwaneliseka kwamakhasimende. Uma kuziwa ekuqondiseni ikhasimende lakho ukuthi lishiye isibuyekezo ngemva kokugcwalisa inhlolovo, (ngethemba) uzoba (ngethemba) ulungise izinqubo zakho ngokusekelwe kulokho okutholwe inhlolovo yokwaneliseka.

Isibonelo, yithi kukhona okuthile abaxhasi abaningi abangakuthandanga ngebhizinisi lakho. Uma uthathe isikhathi sokushintsha leyo nkinga, inkinga ayisekho. Ngakho-ke uma amakhasimende eshiya lokho kubuyekezwa, kuzoba nethuba eliphezulu lokushiya impendulo eyakhayo.

Amakhasimende anelisekile azizwa sengathi ayenziwe okuqinile. Uzomangala ukuthi bazimisele kangakanani ukubuyisela umusa uma bebuzwa ukuthi kulula njengemizuzwana eyi-10 ocingweni lwabo. Lokhu kuba ukuqeqeshwa kancane nabasebenzi bakho ukuhlonza lezi zenzo futhi ugcine ikhasi lakho lokulinganisa lisemqondweni wakho. Izikhumbuzi ezingaguquki ezinikezwa abasebenzi bakho abaphambili zibalulekile ekuguquleni.

Funda futhi: Ungathola kanjani amakhasimende ukuthi ashiye izibuyekezo ku-Google

2. Engeza isixhumanisi ekhasini lakho le-GMB ekugcineni kwerisidi

Iqhinga elilula kodwa elingasetshenziswa kancane lokwandisa izibuyekezo ze-Google ukwengeza isixhumanisi ekhasini lokubuyekeza/lokulinganisa ekupheleni kwamaresidi akho ekhasimende. Lokhu kunikeza ikhasimende elishiya umkhondo wephepha wesixhumanisi.

Ngenani lokuthengisa futhi, kusho futhi ukuthi ungase uzuze ezilinganisweni eziningi ezivela kumakhasimende noma ngabe u-1-2% kuphela wamakhasimende akho anquma ukushiya isibuyekezo. Uma unokuthengisiwe okungu-500 ngosuku, lokho kusewukubuyekezwa okungu-5-10 ngosuku kanye nokubuyekezwa okungu-35-70 ngesonto.

Lokho kuhlanganisa ngokushesha futhi kufanele kube lula ukungeza lesi sixhumanisi ekupheleni kwerisidi.

3. Engeza uphawu endaweni yakho yebhizinisi

Ngokufanayo nethiphu elandelayo, lapho ungaletha ukunaka okwengeziwe ekhasini lakho lokulinganisa, kuyanda ukwanda kwezibuyekezo ze-Google. Cabanga ngokungeza ikhiosk noma okungenani uphawu eduze nendawo yokuphuma yebhizinisi lakho. Konke kumayelana nokuzama ukubamba ikhasimende ngesikhathi esifanele.

Cishe wonke umuntu one-smartphone kulezi zinsuku, kulula ukushiya isilinganiso. Cabanga ngokufaka ikhodi ye-QR ophawini futhi, ukuze ikhasimende likwazi ukuveza uhlelo lwalo lwekhamera futhi liyiswe ngqo ekhasini lezibuyekezo.

Ngeke kube lula kunalokho kukhasimende elijabule.

4. Bonisa izilinganiso zakho kuwebhusayithi yakho

Ukunaka kudala ukunakwa okwengeziwe. Uma usuvele unezilinganiso eziqinile ze-Google zezinkanyezi ezi-4-5, kufanele ubonise lokhu. Indawo ekahle yokwenza lokhu kuwebhusayithi yakho njengocingo olufakiwe. Ungakwazi ukuxhumanisa abavakashi besayithi ngqo ekhasini lakho lokulinganisa le-Google ukuze babuyekeze ukubuyekezwa okuhle.

Futhi, cabanga ukungeza ezinye izilinganiso ezifakiwe noma isixhumanisi esilinganisweni sakho se-Google ezintweni zakho zokumaketha. Lokhu kungase kuhlanganise noma yimaphi ama-PDF noma okulandiwe kusayithi lakho, kanye nezinto ezingaxhunyiwe ku-inthanethi ezifana namamenyu, izincwajana, noma ukushiya ngemuva amashidi okuthengisa.

Dweba ukunaka ezilinganisweni zakho. Kuzokhuthaza nabanye ukuba balingise.

5. Nikeza isaphulelo ekuthengeni okulandelayo (uma beshiya isilinganiso)

Sonke siye e-Dunkin' Donuts muva nje, akunjalo?

Ngokufanayo nesinye seziphakamiso zethu ezingenhla mayelana nokwengeza isixhumanisi ekhasini lakho lokulinganisa kurisidi lakho, kufanele futhi ucabange ukunikeza isaphulelo. Kunokuhlukahluka okuningi kwalokhu okuhlanganisa umkhiqizo wamahhala, isaphulelo sephesenti ekuthengeni okulandelayo, noma ukubanikeza ukudayiswa (BOGO).

Kokubili kubanika isikhumba esithile emdlalweni ukuze bashiye isibuyekezo kodwa futhi kukhuthaza okunye ukuvakasha ebhizinisini lakho. A win-win.

6. Joyina amakhasimende akho aphambili noma abawine kamuva ukuze ubuyisele umusa

Asikho isikhathi esingcono sokuthola isilinganiso sezinkanyezi ezi-5 komunye umuntu kunangemva kokuthi esanda kuwina umncintiswano, ewine i-raffle, noma ethole okuthile mahhala. Lokhu kwandisa ukubuyekezwa kwe-Google futhi cishe kuqinisekisa ukuthi impendulo izoba muhle.

Zondla ngale njabulo kanye nolwazi lokucela isibuyekezo noma ukulinganisa ekhasini lakho lebhizinisi. Njengefemu yocwaningo lwemakethe, sikhokha imiklomelo namakhadi ezipho kubahlanganyeli ezifundweni zethu eziningi.

Asikho isikhathi esingcono sokucela isibuyekezo kunalapho ukhokhela othile u-$100, u-$200, noma u-$300 njengokubonga ngesikhathi sakhe eqenjini lokugxila.

Funda kabanzi: I-Google 5 ilinganiselwe

Kungani izibuyekezo zami ezinhle ze-Google zingandi? 

Kungase kube nesizathu esisodwa kweziningi zokuthi ungaqoqi ukubuyekezwa okwengeziwe (noma okunye) ku-Google. Ngezansi, sizokwabelana ngezinto ezijwayelekile ngemuva kwalokhu.

1. Izibuyekezo zimakwe njengogaxekile

Inkulu lena.

Ukubuyekezwa kogaxekile kuyajeziswa futhi ngeke kubonakale enkampanini yakho, uma sikubeka kalula. I-Google ineso elibukhali lokuthola lolu hlobo lokubuyekeza futhi izomaka uma imibandela yogaxekile ifinyelelwa.

Uma isibuyekezo simakwe njengogaxekile, lokhu kungasho: 

• Iphinde yaphindwa
• Inokuqukethwe okungalungile
• Okuqukethwe kuyakhangisa
• Iqukethe imininingwane yokuxhumana yomuntu siqu

Kungcono ukususa izibuyekezo ezingogaxekile noma ufake isikhalazo ku-Google ukuze ufakazele ukuthi akubona ugaxekile.

2. Ibhizinisi lakho lisanda kufakwa ohlwini

Esinye isizathu sokuthi ukubuyekezwa kungase kunganyuki ukuthi ibhizinisi lakho lisanda kufakwa ohlwini ku-inthanethi kuphela.

Lokhu kungokwemvelo—njengoba ibhizinisi lakho alizange libe ku-Google isikhathi eside, kuzothatha isikhathi ukuthi amazinga anyuke. Uma ibalwa phezulu, abasebenzisi bayo bazoyibona abaningi.

Kodwa ungakhathazeki–lokhu kungase kushintshe uma ibhizinisi lakho liku-Google isikhathi eside.

Ngaphezu kwalokho, kunezindlela ongalawula ngazo futhi ukhuphule leso simo...

• Yiba matasa ezinkundleni zokuxhumana zenkampani yakho (lokhu kubaluleke kakhulu kumazinga asendaweni)
• Qinisekisa ukuthi ibhizinisi lakho likuhlu ku-Google Amamephu
• Dala isigaba se-Q&A

3. Izixhumanisi ezishumekiwe kuzibuyekezo ze-Google

Uma ufuna ukwandisa ukubuyekezwa kwe-Google kwebhizinisi lakho, kubalulekile ukwazi ukuthi ukubuyekezwa okufakwe nama-URL afakiwe ngeke kunciphise.

Lena enye futhi ikhwalithi ebalwa njengogaxekile emehlweni e-Google.

Kodwa linda-ungenza okuthile ngalokhu. Sicela uthinte ikhasimende elishiye isibuyekezo futhi ubone ukuthi lingakwazi yini ukususa i-URL ngaphambi kokuthi isuswe.

4. Izibuyekezo ze-Google mbumbulu

Futhi okokugcina, ukubuyekezwa okungelona iqiniso kuzohlale "kubanjwa" nguSomandla u-Google.

Icala elivamile lalolu daba?

Ukuthenga izibuyekezo ze-Google.

Kungase kuzwakale kulinga kodwa ungalenzi leli phutha. Izibuyekezo ezithengiwe ngokuvamile ama-bots, ngaphansi kokucasha kwephrofayela.

Uyakholwa noma ungakholwa, ngaphezu kuka-80% wabathengi kungenzeka bafunde isibuyekezo esingamanga esikhathini esidlule.

Uma inkampani yakho ithola usizo lokuthenga izibuyekezo, i-Google ingasusa iphrofayela ngokuphelele–ngakho-ke hlala kude!

Funda kabanzi: Izibuyekezo ze-Google ezingamanga ezingu-5

Imibuzo Evame Ukubuzwa mayelana nokuthi ungathola kanjani izibuyekezo ezinhle ku-Google

Usenemibuzo ungathola kanjani izibuyekezo ezinhle ku-Google? Sikuphathele:

Ungazithola kanjani izibuyekezo ezinhle ku-Google?

Amathiphu ambalwa ukuze uthole izibuyekezo ezinhle ku-Google kalula njenge:

• Cela impendulo yekhasimende ngemva kokuthenga
• Engeza isixhumanisi ekhasini lakho le-GMB ekugcineni kwerisidi
• Engeza uphawu endaweni yakho yebhizinisi
• Bonisa izilinganiso zakho kuwebhusayithi yakho
• Nikeza isaphulelo ekuthengeni okulandelayo (uma ushiya isilinganiso)
• Gxila kumakhasimende akho aphambili noma abawine bakamuva ukuze ubuyisele umusa

Zivela kuphi izibuyekezo ze-Google zebhizinisi lami?

Izibuyekezo ze-Google zivela ekhasini lemiphumela yenjini yokusesha uma usesha ibhizinisi elithile.

Ungakwazi ukuthenga izibuyekezo ze-Google?

Cha, izibuyekezo ze-Google zinikezwa amakhasimende futhi azikwazi ukukhohliswa umkhiqizo wakho. Eqinisweni, ukubeka imali ngemuva kwezibuyekezo zakho ze-Google kwephula izinkombandlela ze-Google. Lesi yisizathu esenza amakhasimende emhlabeni wonke ancike ku-Google ukuze uthole izibuyekezo eziyiqiniso mayelana nebhizinisi!

Ungakwazi yini ukucela ukubuyekezwa okuhle kwe-Google?

Yize ungeke ukhokhele abantu ukuthi bashiye izibuyekezo zebhizinisi lakho noma ubanikeze ugqozi lokuthi bashiye izibuyekezo, ukucela amakhasimende athembekile ukuthi ashiye izibuyekezo ze-Google kuyanconywa futhi kuyakhuthazwa ukusiza ukukhulisa ubukhona bebhizinisi lakho ku-inthanethi!

Nokho, i-Google iyakwenqabela ukucela izibuyekezo ngobuningi noma ukucela izinhlobo ezithile zezibuyekezo. Thola amathiphu amaningi okuthi ungacela kanjani ukubuyekezwa lapha!

Funda kabanzi: Ngizithola kanjani izibuyekezo ze-Google zebhizinisi lami

Ingabe abantu bayazethemba izibuyekezo ze-Google ezinhle?

Yebo! Eqinisweni, u-72% wabantu uthi ukubuyekezwa okuhle kubenza bathembe ibhizinisi lendawo kakhulu. Ngaphezu kwalokho, abantu abangu-92% bazokhetha ukwenza ibhizinisi nebhizinisi lendawo uma okungenani linezinkanyezi ezi-4.

Nokho, inhlanganisela yakho kokubili ukubuyekezwa okuhle nokubi kuhle. Lokho kungenxa yokuthi ukubuyekezwa okubi kungase kube kuhle ebhizinisini, futhi, njengoba u-82% wabantu ubheka izibuyekezo ezimbi ngokukhethekile ukuze zibasize bahlele lokho abakulindele ngokufanele. Ngokuvamile, indlela ophendula ngayo kuzibuyekezo ibaluleke kakhulu kunohlobo lwezibuyekezo ze-Google ozitholayo.

Ungakwazi yini ukuthola izibuyekezo ze-Google mbumbulu?

Kunezikhathi lapho ungase udinge ukususa isibuyekezo se-Google uma ubona sengathi siphula imigomo ye-Google. Ngeshwa, izibuyekezo ze-Google ezingamanga zingase zivele ngezikhathi ezithile. Yize i-Google izosusa ngokuzenzakalela noma yiziphi izibuyekezo ezingafanelekile, ezihlambalazayo, noma ezicasulayo, kubalulekile ukuhlola njalo ukubuyekezwa kwakho kwe-Google.

Ngaleyo ndlela, ungakwazi ukumaka noma yiziphi izibuyekezo mbumbulu ukuze zisuswe ngephrofayela yakho yebhizinisi le-Google.

Uma ivela ekhasimendeni elingezwakali noma elibukeka lijwayelekile, noma othile ongazange abuyekeze njalo amanye amabhizinisi esikhathini esidlule, lokho kungase kubonise ukuthi isibuyekezo sakho se-Google singaba singelona iqiniso.

Ungakwazi yini ukususa izibuyekezo ze-Google?

Yebo! Uma isibuyekezo siphula inqubomgomo ye-Google, singamakwa ukuze sisuswe. Bheka okuthunyelwe kwethu okuphelele kokuthi ungazisusa kanjani izibuyekezo ze-Google ezethula izinyathelo ezilula zokuphatha noma yimuphi umsebenzi okhohlakele Wephrofayela Yebhizinisi le-Google.

Okungenhla incazelo edingekayo ukuze kuphendulwe umbuzo kanjani ukuze uthole izibuyekezo ezinhle ku-Google?

Sicela ubheke lesi sisetshenziswa njengoba sibalulekile kuwe. Izilaleli ziyazuza ngethemba ukuthi ungathola ulwazi oluwusizo mayelana ungathola kanjani izibuyekezo ezinhle ku-Google? futhi uqiniseke ngomsebenzi wokubuyekeza wesikhathi esizayo.

Sebenzisa amandla obufakazi obuhle ukuze uqhubekisele phambili ibhizinisi lakho manje! Thola izibuyekezo ze-Google zangempela kusuka kungxenyekazi yethu ehloniphekile ku IzethameliZuza futhi ubone isithunzi sakho sikhuphuka.