Uzikhokhela kanjani izibuyekezo ku-Google | Ungakwazi yini ukukhokhela isilinganiso

Okuqukethwe

Ingabe kufanele khokhela Izibuyekezo ze-Google? Izibuyekezo ze-Google zibalulekile ngoba abantu bathembele kuleyo mizwa ukuze banqume ukuthi bawuthenge yini umkhiqizo. Ngakho-ke kubiza malini ukuthenga lezi zibuyekezo? Lapha, Izilaleli ziyazuza izokwethula yonke imininingwane mayelana ungakhokhela kanjani ukubuyekezwa ku-Google, izinzuzo nezindleko zokusebenzisa lezi zibuyekezo.

Funda kabanzi: Thenga Izibuyekezo ze-Google | 100% Kushibhile futhi Kuvikelekile

Sebenzisa amandla okuvumela okuhle ukuze ukhuphulele ibhizinisi lakho phezulu! Tshala imali kuzibuyekezo ze-Google zangempela ezivela kungxenyekazi yethu ethembekile ku- IzethameliZuza futhi uzwe isithunzi sakho sikhuphuka.

1. Ziyini izibuyekezo ze-Google?

Izibuyekezo ze-Google ngamazwana wamakhasimende mayelana namabhizinisi athunyelwe kunkundla ye-Google. Izibuyekezo zingomunye wemiphumela yokuqala umuntu azohlangana nayo lapho esesha ibhizinisi ku-Google noma efuna izikhombisi-ndlela ku-Google Amamephu.

Kuyisevisi yamahhala, futhi konke okudingayo ukuze ushiye isibuyekezo i-akhawunti ye-Google. Lezi zibuyekezo zifundwa kabanzi kakhulu kunalezo ezikumawebhusayithi afana ne-Trustpilot ngenxa yokuduma kwe-Google njengenjini yokusesha ne-Google Maps.

Uzikhokhela kanjani izibuyekezo ku-Google

Izibuyekezo ze-Google zibaluleke kakhulu emabhizinisini amaningi

2. Kungani ukubuyekezwa kwe-Google kubalulekile

Abantu balalela ukubuyekezwa endaweni yesikhulumi ngoba i-Google iyinjini yokusesha ethandwa kakhulu futhi ehlonishwa kakhulu. Izibuyekezo ku-Google zibalulekile ngoba:

  • Bandisa ukubonakala kwewebhu yenkampani yakho. Uma abantu befunda ukuhlaziya okuhle, bathambekele kakhulu ekuvakasheleni iwebhusayithi yakho noma indawo yebhizinisi
  • Ngokulungiselelwa kwenjini yokusesha, ziwusizo. Iwebhusayithi yakho izovela phezulu emiphumeleni yenjini yokusesha uma i-Google ibona ukuthi unezibuyekezo ezinhle ngoba ingasho ukuthi uthandwa kakhulu futhi inikeze amaklayenti umuzwa omuhle. Izilinganiso ezinhle ngalokho zandisa ukubaluleka kwakho. Ukuba nokuhlola okuhle kuzokhuphula isikhundla sakho ngoba i-algorithm ye-Google izibophezele ekunikezeni abaseshi imiphumela efaneleke kakhulu.
  • Kuphrofayela yakho Yebhizinisi le-Google, isilinganiso senkanyezi esisuselwe esilinganisweni sakho esimaphakathi siboniswa eduze kwegama lenkampani yakho. Izivakashi eziningi zizochofoza ohlwini lwebhizinisi lakho uma linezinkanyezi ezine noma ezinhlanu
  • Zikuvumela ukuthi uthole impendulo ebalulekile mayelana nebhizinisi lakho. Ungakwazi ukukhomba izindawo ongazithuthukisa ngokusebenzisa impendulo yekhasimende ukuze uthole ukuthi abanye bayibheka kanjani inkampani yakho.
Uzikhokhela kanjani izibuyekezo ku-Google

Uma ibhizinisi lakho linezibuyekezo zezinkanyezi ezingu-4-5, amakhasimende azothakasela kakhulu

Izibuyekezo ezinhle ziphakamisa ukwethenjwa komkhiqizo. Abantu bakholelwa ukuthi izibuyekezo ezitholwe kuphrofayela yakho yebhizinisi le-Google ngoba bethemba i-Google.

Kubalulekile ukuhlola izibuyekezo zakho ngezikhathi ezithile. Ungakwazi ukubhekana nezinkinga zesevisi yamakhasimende eziqhubekayo noma izikhalazo ukuze uthuthukise ukuzizwisa kwamakhasimende akho.

Kukhona Ongakuthanda: Ingabe Ukusebenzisa Izibuyekezo ze-Google Kuyasiza i-SEO Thuthukisa Amazinga?

3. Ingabe Kufanele Uthenge Izibuyekezo Ze-Google?

Ingabe kufanele uthenge Izibuyekezo ze-Google? Njengamanje, kunamabhizinisi amaningi ahlinzeka ngale sevisi. Le sevisi iwusizo kakhulu emabhizinisini, ikakhulukazi amabhizinisi amasha angakabi namakhasimende amaningi.

Ake sibone ukuthi yiziphi izinzuzo kanye nokukhubazeka amabhizinisi azozithola lapho uthenga izibuyekezo ze-Google.

3.1 Izinzuzo

Izinzuzo ibhizinisi elizozithola lapho uthenga izibuyekezo ze-google yilezi: 10x isenzo sokwenza izinqumo esisheshayo; Isaphulelo sika-20% kuwo wonke amakhasimende angaba khona nezinye izinzuzo eziningi.

3.1.1 10x isenzo sokwenza izinqumo esisheshayo

Ithimba lethu lithole ukuthi izenzo eziphindwe ka-10 ziqedwa emikhankasweni kusetshenziswa okuzenzakalelayo ukuze kuthuthukiswe izikhangiso zosesho olukhokhelwayo kunasemikhankasweni engasebenzisi okuzenzakalelayo.

Incazelo iqondile: Uhlelo oluzenzakalelayo lokumaketha lungakwazi ukuhlonza ukuthi yini ekhiqiza imiphumela engcono kakhulu futhi luhlukanise isabelomali kabusha ngokuzenzakalelayo kulezo zindawo, noma “ngokuzenzakalelayo,” njengoba ngithanda ukukubeka. Lokhu kuveza imiphumela engcono nxazonke.

Uzikhokhela kanjani izibuyekezo ku-Google

Amabhizinisi anezibuyekezo eziningi zekhwalithi azosiza amakhasimende enze isinqumo sokuthenga ngokushesha

3.1.2 20% isephulelo kuwo wonke amakhasimende angaba khona

Uma sikhuluma ngemiphumela ethuthukisiwe, ithimba lethu lithole ukuthi imizamo yosesho exhaswa ngokuzenzakalelayo kuphinde kwaholela ekwehlweni kwe-Cost Per Lead (CPL) ngo-17%. Ukwengeza, i-Cost Per Click yehle ngokwesilinganiso ngo-9%.

3.1.3 Ezinye izinzuzo

Izinzuzo zokuthenga izibuyekezo ze-Google:

  • Ukudala ukwethembeka komkhiqizo omusha ngokushesha
  • Ifanele i-"Google Maps SEO"
  • Ukwandisa iphesenti lezivakashi eziba amaklayenti akhokhayo
  • Ukwandisa i-CTR yomkhiqizo wakho noma yewebhusayithi kanye nesisekelo sabathengi ngokushesha.
  • Ukwenza iphrofayela yababuyekezi abathembekile
  • Isiqinisekiso sokulethwa kwe-organic
  • Iwaranti yokushintshwa ngezinsuku ezingama-30
  • Ukwaneliseka okuphelele okuthenjisiwe
  • 24/7 usizo oluzinikele

Futhi funda: Ngizithola kanjani izibuyekezo ze-Google zebhizinisi lami

3.2 Iphutha

Ngaphandle kwezinzuzo ezingenhla, ukubuyekezwa kwe-google nakho kunobubi obuthile. Ububi obungezansi okudingeka ukucabangele futhi uqaphele lapho unquma ukuthenga izibuyekezo ze-Google.

3.2.1 I-Google ibuyekeza i-SEO

Ngokungeziwe ekususeni izibuyekezo zakho ezithengiwe lapho zitholwa, i-algorithm ye-Google izojezisa kanzima ithrafikhi yakho ye-SEO uma ikhonjwa.Ukuthenga izibuyekezo ze-Google kunobungozi obukhulu ngoba kungenzeka ukuthi uguquko lwe-algorithm lwesikhathi esizayo alukwazanga ukususa kuphela izibuyekezo ozithengile kodwa. futhi kwenza kube nzima kakhulu ukuthi inkampani yakho iklelise emiphumeleni yosesho yemvelo.

Uzikhokhela kanjani izibuyekezo ku-Google

Ukuthenga izibuyekezo ku-google kuyingozi kakhulu

Ngenxa yalokhu, akufanele ubungozi, futhi inkampani yakho kufanele igxile kumasu okuziphatha ukuze ikhuthaze amakhasimende ukuthi athumele izibuyekezo. Ukwengeza, ubeka engcupheni yokuthi iklayenti ligqamise ukukhuthazwa ekubuyekezweni, okungase kube nomphumela ophambene ngokuphelele.

3.2.2 Umthelela ekuthembekeni kwamakhasimende

Abathengi banamuhla bahlakaniphe kakhulu kunangaphambili, futhi abaningi babo babona ukumaketha okungabazekayo kusuka ebangeni elingamamayela. Ayikho inkampani efuna igama elibi lokukhangisa okudukisayo, ikakhulukazi uma kubhekwa ukuthi kunzima kangakanani ukulungisa lolo hlobo lokulimala esithunzini somkhiqizo wakho.

Uzikhokhela kanjani izibuyekezo ku-Google

Izibuyekezo ezinhle ziyisisekelo sokuthi amakhasimende athembe ibhizinisi

Khumbula ukuthi kungani uqale inkampani yakho kwasekuqaleni thenga izibuyekezo ze-Google usa. Mhlawumbe, ubufuna ukunikeza amakhasimende akho izimpahla noma izinsizakalo ezisezingeni eliphezulu ezingathuthukisa izimpilo zawo. Ungakhohliswa ngamasu akhohlisayo, ngakho-ke buyela ebhodini lokudweba futhi ucabange ukuthi ungayithola kanjani impendulo eyengeziwe ngendlela eqondile, esobala.

Kukhona Ongakuthanda: Ukubuyekezwa Kwebhizinisi Le-Google Akubonisi: Kungani Futhi Kwenziwani?

4. Uzikhokha kanjani izibuyekezo ze-Google?

Ngengcebo yayo yolwazi, ukuzibophezela, nobungcweti, IzethameliZuza ngokuzethemba inikeza Abadali Bokuqukethwe indlela engcono kakhulu yokwenza imali ngamavidiyo abo kumasayithi afana ne-Facebook, YouTube, ne-TikTok.

Ukuphendula umbuzo ungakwazi ukukhokhela ukubuyekezwa kwe-Google, Izilaleli ziyazuza izokuqondisa ngokuningiliziwe ukubuyekezwa kwe-google okukhokhelwe Ngokulandelayo:

  • Isinyathelo 1: Finyelela kuwebhusayithi https://audiencegain.net/
  • Isinyathelo sesi-2: Ungafinyelela ngokulandelayo: Izinsizakalo ze-Premium > Thenga Izibuyekezo ze-Google
  • Isinyathelo sesi-3: Khetha iphakheji yokuhlola oyifisayo
  • Isinyathelo 4: Chofoza "Thenga Manje” bese ugcwalisa imininingwane edingekayo. Sizobe sesicubungula i-oda bese sibika imiphumela ku-imeyili yakho
Uzikhokhela kanjani izibuyekezo ku-Google

Iwebhusayithi yesithombe-skrini ye-AudienceGainNet

5. Ungathuthukisa kanjani izibuyekezo zakho ze-Google

Ngaphezu kwe ukukhokhela ukubuyekezwa kwe-Google indlela engenhla, Izilaleli ziyazuza futhi ukwabelana nawe indlela elula thuthukisa ukubuyekezwa kwakho kwe-Google:

5.1. Xhuma kuphrofayela yakho yebhizinisi le-Google.

Enye indlela yokukhuthaza ukubuyekezwa okusemthethweni ukwenza ukubuyekeza kube lula futhi kulungele amakhasimende. Faka phakathi isixhumanisi sephrofayela yakho yebhizinisi le-Google ekhasini lokuphuma lewebhusayithi yakho, kuma-imeyili, ezingxoxweni zesevisi yamakhasimende, kanye namarisidi.

Ngaleyo ndlela, amakhasimende azi kahle ukuthi angakushiya kanjani isibuyekezo ngemuva kokuxhumana nebhizinisi lakho noma ukuthenga umkhiqizo noma isevisi.

5.2. Qinisekisa ibhizinisi lakho ku-Google.

I-Google incoma ukuthi uqinisekise ibhizinisi lakho ukuze Iphrofayela Yebhizinisi lakho le-Google ibonakale emiphumeleni yosesho nakumamephu. Futhi, ukuqinisekisa ibhizinisi lakho kusho ukuthi ungakwazi ukuphendula izibuyekezo, okusiza ukwakha ukwethenjwa kwamakhasimende.

Ukuze uqinisekise ibhizinisi lakho, uzodinga ukulingeza noma ukulifuna ku-Google Amamephu, bese uliqinisekisa nge-imeyili, nge-imeyili, noma ngocingo.

5.3. Hlonipha zonke izibuyekezo ezithembekile.

Kungase kulume ukwamukela isibuyekezo esibi, kodwa kufanele uhloniphe futhi wazise zonke izibuyekezo ngokulinganayo. Kokunye, ungasebenzisa ukubuyekezwa okungekuhle njengokugxeka okwakhayo ukuze uthuthukise ibhizinisi lakho. Ungakwazi futhi ukufinyelela kumakhasimende anganelisekile ukuze uzame ukulungisa izinto.

Izibuyekezo ezimbalwa ezingezinhle phakathi kweziningi noma amakhulu ezibuyekezo ezinhle ngeke zisabise amakhasimende amaningi angaba khona. Esikhundleni salokho, kungabasiza ukuthi benze isinqumo esinolwazi olunzulu mayelana nokuthi yimaphi amabhizinisi okufanele alandele.

Amakhasimende angase axwaye ibhizinisi elinezibuyekezo ezinhle ezingamakhulu futhi elingenazo nhlobo izibuyekezo ezimbi.

5.4. Zibandakanye nezibuyekezo (zombili ezinhle nezingezinhle).

Ngephrofayela yebhizinisi eqinisekisiwe ku-Google, ungakwazi ukuphendula izibuyekezo zekhasimende. Ukuze uthole izibuyekezo ezinhle, bonga amakhasimende ngokusekela ibhizinisi lakho futhi uwamukele ngokuzayo.

Ukusebenzelana kwakho nezibuyekezo zamakhasimende kungabonisa amakhasimende angaba khona ukuthi uyayikhathalela impendulo futhi unikeze isevisi yamakhasimende enhle.

Ukuze uthole ukubuyekezwa okungathathi hlangothi noma okungalungile, bonga ikhasimende ngokwabelana ngolwazi lwalo futhi unikeze ukuxazulula noma yiziphi izinkinga ebelinazo ngebhizinisi lakho.

Unganikezi ukwenza izinto zibe lula ukuze uthole isibuyekezo esingcono — vele unikeze ukuthuthukisa umuzwa wabo, futhi bangase babuyekeze isibuyekezo sabo ngokwabo ngokuhamba kwesikhathi.

Uma kwenzeka uthole ukubuyekezwa okungekuhle kogaxekile, kungenzeka ukuthi ususe izibuyekezo ze-Google. Ungasusi izibuyekezo ezingezinhle ngaphandle kwalapho zingabalulekile, azifanelekile, noma ugaxekile ngenjongo yokuhlonipha ukubeka izinto obala nokwethembeka.

5.5. Nikeza umuzwa omuhle wamakhasimende.

Bathi amakhasimende azoshiya kuphela izibuyekezo uma ezizwa enothando ngempela - kokungcono noma okubi kakhulu - mayelana nebhizinisi noma imikhiqizo namasevisi alo.

Ungavumeli amakhasimende aphumele ngaphandle kweminyango yakho noma avale ucingo ezizwa efudumele. Kunalokho, banikeze ulwazi lomuntu siqu, lalela ukukhathazeka kwabo futhi unikeze izixazululo, futhi ube nemfudumalo nobungane ekuhlanganyeleni kwakho.

Bamba ithimba lakho lensizakalo yamakhasimende ezingeni eliphezulu, futhi uzame ukwenza ngaphezu kwalokho kumakhasimende akho. Lokhu kuzobanikeza isizathu esengeziwe sokushiya izibuyekezo ezinhle ze-Google zebhizinisi lakho.

Futhi funda: Ungazithola kanjani izibuyekezo zezinkanyezi ezi-5 ze-Google

Imibuzo Evame Ukubuzwa mayelana nokukhokhela ukubuyekezwa kwe-Google

Ungakwazi yini ukukhokha ukuze uthole izibuyekezo ze-Google?

Yebo, ungakhokha ukuze uthole izibuyekezo ze-Google. Kunamawebhusayithi amaningi athengisa izibuyekezo ze-Google, futhi kulula ukwenza kanjalo ngekhadi lakho lesikweletu, i-PayPal, noma i-Apple Pay. Nokho, ukukhokhela izibuyekezo ze-Google kungqubuzana nezinqubomgomo ze-Google, futhi kunenani lezingozi ezihlobene nakho.

Uma i-Google ikuthola ukhokhela ukubuyekezwa, izibuyekezo zakho zingasuswa, noma uhlu lwakho luvinjelwe. Ukwengeza, izibuyekezo ezithengiwe aziyona impendulo yangempela, okusho ukuthi uphuthelwa yimininingwane engakusiza uthuthukise ibhizinisi lakho.

Kubiza malini ukuthola izibuyekezo ze-Google?

Izindleko zokuthenga izibuyekezo ze-Google ziyahlukahluka kuye ngewebhusayithi oyisebenzisayo kanye nenani lezibuyekezo ozithengayo. Nokho, ungalindela ukukhokha noma yikuphi ukusuka ku-$5 ukuya ku-$20 ngesibuyekezo ngasinye.

Amanye amawebhusayithi anikeza izaphulelo zokuthenga ngobuningi, ngakho-ke uma udinga ukubuyekezwa okuningi, ungase ukwazi ukuthola idili elingcono. Nokho, kubalulekile ukuqaphela ukuthi ukuthenga izibuyekezo ze-Google kungqubuzana nezinqubomgomo ze-Google, futhi kunenani lezingozi ezihlobene nakho.

I-Google izithola kanjani izibuyekezo ezingelona iqiniso?

I-Google isebenzisa izindlela ezahlukahlukene ukuthola izibuyekezo ezingelona iqiniso, okuhlanganisa:

  • Ama-algorithms wokufunda komshini. I-Google ithuthukise ama-algorithms okufunda komshini akwazi ukubona amaphethini nokudidayo kuzibuyekezo ezingase zibonise ukuthi zingamanga. Isibonelo, i-algorithm ingase ibheke izibuyekezo ezibhalwe ngesitayela esifanayo, ezisebenzisa amagama angukhiye afanayo, noma ezithunyelwe zisuka ekhelini le-IP elifanayo.
  • Imibiko yomsebenzisi. I-Google iphinde ikhuthaze abasebenzisi ukuthi babike izibuyekezo abasola ukuthi zingamanga. Uma umsebenzisi abika isibuyekezo, i-Google izosiphenya futhi isisuse uma sitholwa sephula izinqubomgomo ze-Google.
  • Ababuyekezi abangabantu. I-Google futhi inethimba lababuyekezi abangabantu abahlola ukubuyekezwa mathupha ukuze bathole izimpawu zokukhwabanisa.

So Izilaleli ziyazuza ukwethule lonke ulwazi mayelana nezibuyekezo ze-Google futhi kufanele khokhela izibuyekezo ku-Google? Kunezinhlangothi ezimbili kuzo zonke izinkinga, okuyizinzuzo kanye nokubi.

Ngakho-ke, isinqumo sisohlangothini lwebhizinisi. Sicela ucabangele ngokucophelela kokubili okuhle nokubi ukuze wenze isinqumo esifanele!

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