Ziyini Izibuyekezo ze-Google? Mayelana Nezibuyekezo Zekhasimende Le-Google zango-2024

Okuqukethwe

Siyini isibuyekezo se-Google? Njengoba isimo sedijithali siqhubeka nokuguquka ngokushesha, ukusebenzisa amandla ezibuyekezo ze-Google sekuyingxenye ebalulekile yokuchuma kwanoma yiliphi ibhizinisi.

Landela ukuze uthole amasu asebenzayo okwandisa Izibuyekezo zakho ze-Google.

Funda kabanzi: Thenga Izibuyekezo ze-Google | 100% Kushibhile futhi Kuvikelekile

Sebenzisa amandla empendulo evumayo ukuze ukhulise ukukhula kwebhizinisi lakho manje! Thola izibuyekezo ze-Google zangempela kunkundla yethu ethembekile ku- IzethameliZuza futhi ufakazele isithunzi sakho sichuma.

Kuyini ukubuyekezwa kwe-Google?

Ukubuyekezwa Kwekhasimende Le-Google wuhlelo olukuvumela ukuthi ukale ulwazi lwakho lokuthenga nozakwethu ababamba iqhaza kuhlelo. Isilinganiso osinikezayo ekubuyekezeni kwakho singasiza abanye abathengi benze isinqumo esinolwazi sokuthenga.

Uma ukhetha ukungena ekutholeni inhlolovo evela kuzibuyekezo zekhasimende le-Google, i-Google izokuthumelela i-imeyili ezinsukwini ezimbalwa ngemva kokulethwa kwe-oda lakho. Kubalulekile ukuthi unikeze isibuyekezo ngemuva kokuthi i-oda lakho lilethiwe ukuze ubuyekeze wonke ulwazi lwakho lokuthenga.

I-Google ngeke ithumele amanye ama-imeyili ngenxa yokukhetha kwakho ukungena. I-imeyili iqukethe inhlolovo yomzuzu owodwa ebukeka kanje:

Yini Ukubuyekezwa Kwe-Google

Izibuyekezo ze-Google (ezaziwa kakhulu ngokuthi “i-Google Bhizinisi Lami”) ziwukubuyekezwa okukhiqizwa umsebenzisi namazwana mayelana namabhizinisi namasevisi ashicilelwe kunkundla ye-Google.

Lezi zibuyekezo zivumela amakhasimende ukuthi abelane ngemibono yawo nolwazi ngebhizinisi elithile, njengendawo yokudlela, ihhotela, isitolo sokudayisa noma umhlinzeki wesevisi, ukuze kuzuze amanye amakhasimende. eminye imikhiqizo, eminye imikhiqizo engaba khona.

Yini Ukubuyekezwa Kwe-Google

Izibuyekezo ze-Google ziba nomthelela omkhulu ezinqumweni zamakhasimende

Ulwazi oluqoqwe Ukubuyekezwa Kwekhasimende Le-Google

Ukuqinisekisa ukuthi i-Google ikuthumela inhlolovo ngesikhathi esifanele, Izibuyekezo Zekhasimende Le-Google zithola ulwazi olulandelayo mayelana ne-oda lakho ngemva kokungena:

Idatha Incazelo
I-ID ye-oda Le ID inombolo ye-oda eyingqayizivele yokuthenga kwakho. I-Google iyisebenzisela ukuxhuma isibuyekezo sakho ne-oda lakho.
Imeyili yakho Leli kheli le-imeyili yilelo olinikezile lapho ukhetha ukungena Ezibuyekezweni Zekhasimende Le-Google lapho uqeda ukuthenga kwakho. Inhlolovo Yezibuyekezo Zekhasimende Le-Google izothunyelwa kuleli kheli.
Ulwazi lwe-Akhawunti ye-Google Uma ungene ku-akhawunti ye-Google lapho ukhetha ukungena, ulwazi lwe-akhawunti yakho ye-Google kanye nobunikazi obuhlotshaniswa nayo.
Izwe Igama lezwe likhomba lapho i-oda lakho lizolethwa khona.
Idethi yokulethwa kwe-oda Idethi yokulethwa kwe-oda idethi umthengisi alindele ukuthi i-oda lakho lilethwe ngalo. Ukubuyekezwa Kwekhasimende Le-Google kukuthumelela inhlolovo ngemva kokuthi i-oda lakho lilethiwe.
I-GTIN I-GTIN iyi-Global Trade Item Number yemikhiqizo efakwe ku-oda lakho. Lokhu kuzokhomba ukuthi imuphi umkhiqizo idatha yokubuyekeza ebhekise kuwo.

Zisebenza kanjani Izibuyekezo ze-Google?

Ukubuyekezwa kwe-Google kusebenza amasu okuthengisa edijithali ayimpumelelo ukushayela I-SEO yasendaweni yakwa-Google i-algorithm. Ngenxa yalokho, amabhizinisi anezibuyekezo eziningi maningi amathuba okuthi avele kuqala kusesho lwendawo lwegama elingukhiye lomkhiqizo othile. Futhi, njengoba kushiwo ngaphambilini, inhlanganisela yesilinganiso esimaphakathi, inombolo yezibuyekezo, kanye nokuba seduze komsebenzisi cishe kuzochaza indawo yohlu ku-Google Amamephu.

Njengomphumela, ukuba nephrofayela ye-Google Bhizinisi Lami elungiselelwe kahle kanye nokubuyekezwa kwe-Google kuthuthukisa izinga lakho lendawo Kusesho Nakumamephu.

Uma ufuna ibhizinisi lakho ligqame Kumamephu noma Usesho lwe-Google, uzodinga ukumisa inqubo yokuqoqa, ukuphatha, nokuphendula kuzibuyekezo ze-Google.

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Umehluko Phakathi Kwezibuyekezo ze-Google nezilinganiso ze-Google

Okulandelayo omunye umehluko oyinhloko phakathi kokubuyekezwa kwe-Google nezilinganiso okufanele ibhizinisi likuqonde.

Ukubuyekeza kwe-Google Izilinganiso ze-Google
I-Google ivumela ikhasimende ukuthi lilinganisele ibhizinisi ngaphandle kokwengeza isibuyekezo. Izilinganiso ze-Google ziyizinombolo zezinombolo ikhasimende elingazinika ibhizinisi. Amaphuzu anikezwa phakathi kuka-1 no-5 kanti u-1 uba omncane kanti u-5 uphakeme kakhulu.
Ukubuyekezwa kwe-Google kuchazwa njengempendulo enemininingwane evela kukhasimende ehlanganisa ulwazi lwalo lisebenzisa amasevisi omkhiqizo. Yisici sesi-6 esiphezulu esithinta i-SEO Yasendaweni yebhizinisi njengochwepheshe be-SEO.
Ngazo zonke izibuyekezo ezingu-10 ezintsha ezitholwa ku-Google, ukuguqulwa sekukonke ebhizinisini kukhuphuka ngo-2.8%. Ngokukhuphuka kwenkanyezi engu-1 egcwele esilinganisweni senkanyezi ye-Google, ukuguqulwa kwebhizinisi kukhuphuka ngo-44%.
Uma ibhizinisi liphendula ngesikhathi ku-75% wezibuyekezo zamakhasimende abo, kuba nokukhuphuka kokuguqulwa ngo-12.3%. Ibhizinisi alinayo inketho yokuphendula kuphela ezilinganisweni ze-Google.
I-Google ayivumeli ikhasimende ukuthi lishiye isibuyekezo ngaphandle kokulinganisa ibhizinisi. I-Google ivumela ikhasimende ukuthi lilinganisele ibhizinisi ngaphandle kokwengeza isibuyekezo.

 

Yini Ukubuyekezwa Kwe-Google Yini Ukubuyekezwa Kwe-Google
Izilinganiso ze-Google Ukubuyekeza kwe-Google

Izizathu ezingu-7 zokuthi izibuyekezo ze-Google zibaluleke kangaka

Ukuze uqonde ngokuphelele ukuthi "yini isibuyekezo se-Google?", ukuqonda ukubaluleka kwe-Google kuyinto ehamba phambili.

✅ Thola ibhizinisi lakho ku-Google: Eqinisweni, u-86% wabathengi bafunda izibuyekezo lapho bedinga ukwenziwa komsebenzi noma isevisi.

Izibuyekezo ze-Google zithuthukisa izinga lakho lokusesha lendawo: Njengophawu lokwethembeka, basiza ukugqama esixukwini, babe nomkhawulo phezu kwabaqhudelana nabo, futhi bangasiza ukwakha ukwethembana kumakhasimende angaba khona, okuholela ekuthengisweni okwengeziwe nokuguqulwa okwengeziwe.

Amakhasimende athambekele ekuboneni isibuyekezo sakamuvas:

  • Isevisi ithakaselwa abantu abaningi
  • Qinisekisa amakhasimende ukuthi abanye bayawusebenzisa futhi banempumelelo ngomkhiqizo noma ngesevisi.

Ibhizinisi lakho alidingi ukuthi lilinganiselwe ngezinkanyezi ezingu-5 ku-Google: Amakhasimende amaningi azoqala abone izibuyekezo zakho zakamuva

Inombolo yezibuyekezo ezinhle ithinta isithunzi sebhizinisi lakho: Izibuyekezo ezinhle zingasiza ukushayela ukuthengisa, ukukhulisa ukwethembeka kwamakhasimende, nokuheha amakhasimende amasha. Ngakolunye uhlangothi, ukubuyekezwa okubi kungaholela ekuthengisweni okuncishisiwe kanye nokunganeliseki kwamakhasimende. Kodwa zonke izibuyekezo ezinhle zizokwenza amakhasimende asolise.

Amakhasimende ahlala efuna ukubona ukubuyekezwa okuthembekile:

  • Uma ucela ukubuyekezwa kwe-Google, bheka labo abazimisele ukuthatha isikhathi futhi ube neqiniso. Ukubuyekezwa okufushane, okungezona ubuntu akutsheli abangaba amakhasimende kancane mayelana nenkampani yakho. Bangabonakala bekhohlisa ngezinye izikhathi thenga izibuyekezo ze-Google
  • Njengomkhuba ongcono kakhulu, nikeza amakhasimende akho isiqondiso noma isifanekiso. Lokhu kwenza kube lula kumakhasimende ukuthi ashiye izibuyekezo kuyilapho eqinisekisa ikhwalithi (okunye ngezansi).

Amakhasimende azofunda ithoni nomuzwa wezibuyekezo zamanje zebhizinisi lakho:

  • Isilinganiso senkanyezi, inombolo yezibuyekezo, ubude, kanye nakamuva zonke izici ezibalulekile zokuhlola kwe-Google.
  • I-Google ingase ingasebenzisi imizwelo ukuze ikulinganise Kusesho Lwendawo kanye Namamephu, kodwa amakhasimende ayakwenza ngempela. Lokhu kuhlobene nokuthola ukwethembeka okwengeziwe, ukubuyekezwa kwekhwalithi ephezulu.
Yini Ukubuyekezwa Kwe-Google

Amakhasimende ahlala efuna ukubona ukubuyekezwa okuthembekile

Zivela kuphi izibuyekezo ze-Google?

Izibuyekezo ze-Google ziboniswa kuphrofayela yakho ye-Google Bhizinisi Lami. Isistimu yezinga ye-Google ingase izithathe futhi ibonise ukuze uqonde ukuthi "ziyini izibuyekezo ze-Google".

Imiphumela yosesho lwendawo ye-Google

Uma othile asesha igama elingukhiye lokuzulazula, isibonelo: “i-pizza ehamba phambili eduze kwami”, uma usebhizinisini “le-pizza” futhi okungenzeka ikhasimende liseduze nendawo yakho, i-Google izobonisa uhlu lwebhizinisi lakho.

Yini Ukubuyekezwa Kwe-Google

Imiphumela yosesho lwendawo ye-Google

I-google maps

Ngaphezu kwalokho, uma othile asesha igama lenkampani yakho, lingase livele esigabeni se-Google Amamephu semiphumela yosesho lwe-Google noma ngokuqondile ohlelweni lokusebenza lwe-Google Amamephu.

Yini Ukubuyekezwa Kwe-Google

Imephu ye-Google

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4 Isinyathelo sokuthola izibuyekezo eziningi ku-Google

Ngethemba, manje usuyabona ukubaluleka kokuqoqa izibuyekezo eziningi ze-Google, kodwa kungenzeka ukuthi uyazibuza ukuthi ungaqala kanjani. Ngezansi inqubo yesinyathelo nesinyathelo yokusetha iphrofayela yakho yebhizinisi le-Google futhi uyilungiselele ukuze iqoqe izibuyekezo ku-inthanethi.

Isinyathelo 1: Thola ubunikazi bebhizinisi

Isinyathelo sokuqala ukufuna uhlu lwakho lwebhizinisi le-Google, okukuvumela ukuthi ulibuyekeze ngolwazi olunembile futhi ulwehlukanise nomncintiswano. Lokhu kufezwa ngokusebenzisa Iphrofayela Yebhizinisi le-Google.

Yini Ukubuyekezwa Kwe-Google

Mangalela ubunikazi bebhizinisi

Isinyathelo sesi-2: Yenza uhlu lwakho lubukeke luhle futhi lugqame

Uma usukwazi ukubuyekeza ukufakwa kuhlu kwakho, yenza umzamo wokulenza likhange futhi ligcwele ulwazi olufanele oluzoyenga abaseshi ukuthi bachofoze ohlwini lwakho.

Ngoba izibuyekezo ze-Google zisiza ukufakwa kuhlu kwakho kugqame futhi kulethe imizwa yangempela yamakhasimende phambili, kufanele wenze okulandelayo okungenani:

  • Faka phakathi ulwazi olubalulekile mayelana nenkampani yakho: Lapho udala incazelo yebhizinisi lakho, faka lonke ulwazi amakhasimende angaluthola luwusizo. Ungaba namagama angukhiye, kodwa ungasebenzisi lokhu njengethuba lokufaka amagama angukhiye. I-Google ivamise ukubheka logaxekile, futhi izinga lakho lokusesha lasendaweni lingase lihlupheke.
  • Bandakanya amahora okusebenza amanje: Ikhasimende lizothola ibhizinisi ku-google. Ngenxa yalokho, noma nini lapho kunoshintsho emahoreni akho okusebenza, kufanele uthathe isikhathi ukuwabuyekeza. Kubalulekile futhi ukufaka okuhlukile, njengokuthi unamahora athile amaholide.
  • Layisha izithombe ngokulungiswa okuphezulu: Amabhizinisi amaningi adinga ukulayisha izithombe eziningi ukuze ahlukanise ukufakwa kuhlu kwawo emqhudelwaneni. Izithombe ezikuPhrofayela Yebhizinisi lakho le-Google zisiza ukuxoxa indaba ebonakalayo mayelana nokuthi kunjani ukwenza ibhizinisi nawe futhi zizokusiza ukuthi uthole ukusebenzisana okwengeziwe nabaseshi be-inthanethi. Ngokusho kwe-Google, ukufakwa kuhlu okunezithombe kuthola izicelo zezikhombisi-ndlela zokushayela ezingu-42% ngaphezulu ezivela ku-Google Amamephu kanye no-35% ngokuchofoza okwengeziwe kuwebhusayithi yebhizinisi.
Yini Ukubuyekezwa Kwe-Google

Yenza uhlu lwakho lubukeke luhle futhi lugqame

Isinyathelo sesi-3: Sebenzisa inkundla yokuphatha isibuyekezo esihle ku-inthanethi

Uma ukufakwa kuhlu kwebhizinisi lakho sekufunwe futhi kwathuthukiswa, sekuyisikhathi sokuqoqa izibuyekezo ze-Google, okungadingeki ukwenze ngokuthula. Kufanele wenze umzamo ohlangene wokucela izibuyekezo ze-Google kumakhasimende akho.

Ukuze wenze izinto zibe lula kumakhasimende akho, kufanele wenze inqubo ibe lula ngangokunokwenzeka. Lokhu kungenziwa ngokusebenzisa inkundla yokuphatha isibuyekezo esiku-inthanethi esilula inqubo yesimemo futhi yenze kube lula ngendlela engaqondakali kubasebenzi bakho ukumema amakhasimende nokuthi amakhasimende ashiye izibuyekezo.

Isinyathelo sesi-4: Thola izibuyekezo eziningi ku-Google

Ukusebenzisa inkundla yokuphatha isibuyekezo esiku-inthanethi yindawo enhle yokuqala, kodwa uma ngempela ufuna ukubona ukubuyekezwa okuku-inthanethi kutheleka, cabanga ngalokhu okulandelayo:

  • Nquma isikhathi esingcono kakhulu sokuthumela isimemo: Ngokwazi kwethu, isikhathi esingcono kakhulu sokucela isibuyekezo kungesikhathi sekhefu enqubweni yokuthengisa. Embonini yezimoto, isikhathi esihle singase sibe ngemva kokuqedwa kokuthengisa futhi ikhasimende lilinde ezezimali. Ngoba ikhasimende lakho selivele lihleli lapho, kungani ungaliceli ukuthi lishiye isibuyekezo futhi lisidlulisele kunqubo?
  • Misa okulindelwe yisibuyekezo: Ngemva kokunquma isikhathi esingcono kakhulu sokumema ikhasimende, ungaqala ukusetha okulindelekile kulokho okulindele ukuthi likwenze. Lapho usetha okulindelekile, yazisa ikhasimende ngokulandelayo:
    • Kungani ukubuyekezwa okuku-inthanethi kubalulekile enkampanini yakho?
    • Bazosithola kanjani isimemo (umbhalo noma i-imeyili)
    • Bazosithola nini isimemo?
  • Susa zonke izithiyo: Amakhasimende maningi amathuba okuthi ashiye izibuyekezo uma kulula kuwo ukwenza kanjalo. Kungakho kufanele ukwenze kube lula ngangokunokwenzeka, futhi uma usuvele usebenzise inkundla yokuphatha isibuyekezo se-inthanethi, usendleleni efanele.
Yini Ukubuyekezwa Kwe-Google

Thola izibuyekezo eziningi ku-Google

Sebenzisa imikhuba engcono kakhulu ukuze uthole izibuyekezo ze-Google

Ungacela ukubuyekezwa kumakhasimende ngokwabelana nge-URL eqondene nebhizinisi lakho.

Ungakhuthaza amakhasimende akho ukuthi asabalalise igama ngebhizinisi lakho ngezibuyekezo ze-Google ngale mikhuba ehamba phambili:

Ithiphu: Amakhasimende akho awadingi ikheli le-Gmail ukuze ashiye isibuyekezo uma engena ngemvume I-akhawunti yabo ye-Google.

  • Qinisekisa Iphrofayela Yebhizinisi lakho: Lokhu kwenza ulwazi lwebhizinisi lakho lubonakale kokuthi Amamephu, Usesho, nezinye izinsiza ze-Google. Ukuze uphendule isibuyekezo, kufanele ube nebhizinisi eliqinisekisiwe.
  • Khumbuza amakhasimende ukuthi ashiye izibuyekezo: Bazise ukuthi kuyashesha futhi kulula ukushiya izibuyekezo. Abanikazi bamabhizinisi akufanele banikeze izikhuthazo kumakhasimende ukuthi ashiye izibuyekezo. Ungathola futhi amakhasimende ukuthi ashiye izibuyekezo uma udala futhi wabelane ngesixhumanisi.
  • Phendula kuzibuyekezo ukuze wakhe ukwethenjwa kwamakhasimende: Amakhasimende akho azoqaphela ukubaluleka kwebhizinisi lakho okokufaka kwawo uma ufunda futhi uphendula izibuyekezo zawo.
  • Yazisa zonke izibuyekezo: Izibuyekezo ziwusizo kumakhasimende angaba khona uma ethembekile futhi enenjongo. Amakhasimende athola inhlanganisela yezibuyekezo ezinhle nezingezinhle zithembeke kakhulu. Ungahlala uphendula isibuyekezo ukuze ubonise amakhasimende ukuthi uyawakhathalela futhi unikeze umongo owengeziwe. Uma isibuyekezo singalandeli imihlahlandlela yethu yokuthumela, ungacela ukuthi isuswe.

Phendula Ukuze Ugcine: Ungaphendula Kanjani Ezibuyekezweni

Kungaba kuhle, kubi, noma kungathathi hlangothi, umkhiqizo kufanele uphendule kuzo zonke izibuyekezo ezithunyelwe ku-inthanethi. Impendulo esheshayo kuzibuyekezo ithokozelwa ngabasebenzisi njengoba bezizwa behlonishwa. I-Google iphinde ithokozele ukuphendula kuzibuyekezo njengoba ikhuthaza amakhasimende ukuthi engeze izibuyekezo.

Ukusebenzelana nabasebenzisi ngezimpendulo kusiza ukuqinisa ubudlelwano babo nabo. Lokhu ekugcineni kuphumela ekubenzeni amakhasimende aqotho.

Ukuphendula kuzibuyekezo ezingezinhle kudala umbono wokuthi umkhiqizo uzibophezele ekubeni ngcono futhi uthatha impendulo njengento ebalulekile.

Kunendlela ethile umuntu okufanele aphendule ngayo ezibuyekezweni ngokwemvelo yazo. Ake sixoxe ngazo kabanzi.

Ukuphendula Ukubuyekezwa Okuhle kwe-Google

Indlela yokuphendula Ukubuyekezwa Okuhle kwe-Google:

  • Vuma Futhi Ubonge: Kuthatha umzamo othile ukuthi umsebenzisi athathe isikhathi sakhe futhi athokozele umkhiqizo ekubuyekezweni kwakhe. Ngakho-ke, okokuqala kufanele babongwe ngokwenza okufanayo.
  • Thola Izindumiso Eziqondile: Ukugqamisa izindumiso ezithile ekuphenduleni kwenza kubonakale sengathi ukufundile futhi waqonda sonke isibuyekezo. Lokhu kudala umbono omuhle futhi kwenza ikhasimende lishiye izibuyekezo eziningi ngokuzayo.
  • Impendulo yomuntu siqu: Ibhrendi akufanele neze ibonise impendulo efanayo kukho konke ukubuyekezwa okuhle. Impendulo yomuntu siqu esibuyekezweni ngasinye yenza ikhasimende lizizwe likhethekile futhi yengeza isithunzi sakho ku-inthanethi.
  • Bonisa ubuntu bomkhiqizo: Umkhiqizo kufanele uvumele ubuntu bawo bukhanye ngenkathi uphendula izimpendulo ezinhle. Isibonelo: Impendulo ingaba ehlakaniphile uma itimu yomkhiqizo ingamahlaya nobungane.
  • Akukho Ukuphromotha Okungaphezulu: Ikhasimende selivele lihlatshwe umxhwele ngamasevisi omkhiqizo, ngakho-ke ukuphendula kusibuyekezo salo ngokuphromotha umkhiqizo akuwona umqondo omuhle. Lokhu kubonisa ukuthi ukubuyekezwa okwabiwe akuzange kufundwe kahle futhi umkhiqizo ugxile ekusakazweni kuphela.
  • Gxila Emazwaneni Okulandelela: Ukuphendula kanye kusibuyekezo akwanele. Ibhrendi kufanele inakekele uma umsebenzisi ephendule impendulo yomkhiqizo. Ukuphendula kumazwana okulandelela esibuyekezweni esihle kukhulisa ukuzibandakanya kwamakhasimende.

Ukuphendula Izibuyekezo ze-Google ezingezinhle

Indlela yokuphendula kuzibuyekezo ze-Google ezingezinhle:

  • Vuma Futhi Ubonge: Noma ngabe isibuyekezo esisele sinegethivu, umkhiqizo kufanele ubonge umsebenzisi ngokukhipha isikhathi nokwengeza impendulo. Impendulo eklanywe kahle yezibuyekezo ezingezinhle nokwazisa ikhasimende kwenza ikhasimende lizizwe lizwakala.
  • Ithoni yobungcweti: Ukuzivikela ngenkathi uphendula isibuyekezo esingesihle yinto embi kakhulu engenziwa umkhiqizo ezimeni ezinjalo. Ukugcina ithoni ezolile neyomsebenzi ngenkathi uphendula isibuyekezo esibi kudala umbono omuhle kwabanye abasebenzisi abafunda izibuyekezo.
  • Mzwele futhi Uxolise: Ibhrendi kufanele iqonde ukukhathazeka kombuyekezi futhi kufanele ixolise ngolwazi abaluthole. Ukuzwelana nomsebenzisi nakho kwenza umsebenzisi azizwe aziswa.
  • Ekhuluma Ngokukhathazeka: Impendulo yomkhiqizo kufanele ibonise ukuthi bakuqonde ngokuphelele ukukhathazeka komsebenzisi. Isixazululo esifanelekile kufanele sengezwe empendulweni uma kungenzeka. Lokhu kwenza umbono omuhle kumbuyekezi njengoba umkhiqizo uzama ukuxazulula inkinga yabo ngokushesha.
  • Isiqinisekiso Sokuthuthukisa: Ngenkathi uphendula amazwana aphikisayo, kubaluleke kakhulu ukuqinisekisa umbuyekezi ukuthi ngeke abe nokuzizwisa okubi ngokuzayo. Lokhu kunciphisa amathuba okuthi umsebenzisi azihlukanise nomkhiqizo.

Iphendula kuzibuyekezo ze-Google ze-Netural

Kunezikhathi lapho isibuyekezo esishiywe yikhasimende sinemininingwane kodwa hhayi ngasohlangothini oluhle noma olubi. Ngokuvamile iqukethe nje ulwazi oluphelele ikhasimende elinalo njengoba linjalo. Lezi zibuyekezo ngokuvamile zikalwa ngezinkanyezi ezi-3.

Nansi indlela amabhrendi okufanele aphendule ngayo kulezi zibuyekezo.

  • Qokomisa udumo: Uma umbuyekezi esho isici esihle sokuhlangenwe nakho kwakhe, umkhiqizo kufanele usigqamise ekuphenduleni. Lokhu kwenza ukudumisa kubonakale nakakhulu kwabanye abafundi nababuyekezi futhi.
  • Zibophezele Ekuthuthukisweni: Uma umsebenzisi esho isici esibi sokuhlangenwe nakho kwakhe, umkhiqizo kufanele uxolise futhi uqinisekise ukuthuthuka ngenkathi uphendula.
  • Vuma Futhi Ubonge: Isikhathi umbuyekezi asithathile ukwengeza impendulo yakhe kufanele sibongelwe empendulweni. Lokhu kwenza umsebenzisi afune ukuvakashela indawo futhi angeze izibuyekezo ezengeziwe.
  • Mema ababuyayo kanye nempendulo eyengeziwe: Ngenkathi iphendula isibuyekezo esingathathi hlangothi, inkampani kufanele icele umbuyekezi ukuthi abuye. Lokhu kukhulisa ukugcinwa kwamakhasimende futhi kungase kubenze abavamile. Ukucela impendulo eyengeziwe esikhathini esizayo ngemva kokwazisa leyo abayinikezile, kwenza ikhasimende lizizwe libalulekile okulenza lifune ukubuya.

Imibuzo Evame Ukubuzwa mayelana nokubuyekezwa kwe-Google

Sihlanganise uhlu lwemibuzo evame ukubuzwa yesibuyekezo se-Google. Okulandelayo uhlu:

Ungathola kanjani amakhasimende ukuthi ashiye izibuyekezo ku-Google?

Kunezindlela ezimbalwa zokwenza amakhasimende ashiye izibuyekezo ze-Google, kodwa elula iwukuba:

  • Sebenzisa umkhankaso we-imeyili.
  • Ngemuva kokuthenga, thumela i-imeyili kumakhasimende akho uwacele ukuthi ashiye isibuyekezo ekhasini lakho le-Google Business.
  • Ungakwazi ngisho nokufaka isixhumanisi ekhasini lokubuyekeza ku-imeyili ukuze bakwazi ukushiya elilodwa ngokushesha.

Ukubuyekezwa kwe-Google kuyithinta kanjani i-CTR emiphumeleni yosesho?

Uma othile asesha ibhizinisi ku-Google, unikezwa uhlu lwemiphumela. Ngokocwaningo lwakamuva lwe-Zero Limit Web, imiphumela emihlanu ephezulu ye-SERP ithola u-67.60% wokuchofozwa okuphelele.

Amabhizinisi anezilinganiso eziphelele eziphelele avela phezulu ohlwini. Ngenxa yalokho, ukuba nesimo esingcono kukwenza ubonakale kubasebenzisi. Ukulinganisa okuhle nakho kukwenza uthembeke kakhulu. Uma konke lokhu kucatshangelwa, amathuba okuthi abasebenzisi achofoze ibhizinisi lakho aphezulu kakhulu.

Ungaphendula kanjani kuzibuyekezo ze-Google?

Ngokuvamile, uzothola i-imeyili ekwazisa ukuthi uthole isibuyekezo esisha. Uma uchofoza isixhumanisi sokuphendula, uzoyiswa kuphrofayela yakho ye-Google Bhizinisi Lami, lapho ungathayipha khona impendulo yakho:

Indlela ephumelela kakhulu yokuphendula ukubuyekezwa kwe-Google ukuthi:

  • Bonga umbuyekezi ngempendulo yakhe
  • Xolisa uma behlangabezane nembibizane
  • Zicele ukubasiza uma beyidinga

Yini okufanele ngiyenze ukuze ngithole izibuyekezo ezengeziwe zezinkanyezi ezi-5 ku-Google?

Indlela engcono kakhulu yokuthola izibuyekezo ze-Google zezinkanyezi ezi-5 ukucela amakhasimende ajabule ngomkhiqizo noma isevisi yakho ukuthi ashiye isibuyekezo.

Ngingakwazi Ukusula Noma Ukuhlela Izibuyekezo Ze-Google?

Umuntu ongeze isibuyekezo uyena kuphela ongakwazi ukuhlela futhi asuse isibuyekezo sakhe ngokulandela izinyathelo ezingezansi.

  • Vula i-Google Maps.
  • Chofoza Imenyu ekhoneni eliphezulu kwesokunxele.
  • Khetha iminikelo yakho bese uchofoza okuthi Izibuyekezo.
  • Bheka isibuyekezo ofuna ukusihlela noma ukusisusa chofoza okuthi "Okwengeziwe" eduze kwaso.
  • Khetha okuthi Hlela isibuyekezo noma Susa isibuyekezo bese ulandela izinyathelo ezikusikrini

I-Google ayivumeli ibhizinisi ukuthi lihlele noma lisuse izibuyekezo ezithunyelwe amakhasimende abo. Nokho, kuyabavumela ukuthi bahlabe umkhosi ngezibuyekezo uma kuhlasela noma kungafaneleki.

Ithimba lababuyekezi be-Google lihlaziya isibuyekezo ngemva kokuthi simakiwe, futhi liyasisusa uma litholwa zephula izinkombandlela. Ngakho-ke, umkhiqizo kufanele uqiniseke ukuthi usebenzisa inketho ukumaka isibuyekezo ngokuzibophezela. Isibuyekezo kufanele sibikwe kuphela uma sephula izinqubomgomo zokubuyekeza.

Zingaki Izibuyekezo Ze-Google Ibhizinisi Lami Elizidingayo?

Kunezici eziningi eziba khona ngenkathi kunqunywa inani elanele lezibuyekezo zebhizinisi. Lezi zici zihlanganisa imboni, indawo, kanye nokuncintisana. Inkampani kufanele ihlose okungenani ukubuyekezwa okungu-10 kuphrofayela yebhizinisi layo.

Ukuba nenani elihle lezibuyekezo kunikeza ikhasimende elisha ulwazi olwanele mayelana nebhizinisi.

Lokhu kubasiza ekwenzeni isinqumo esinolwazi lokuthi bakhetha ibhizinisi elithintekayo noma cha.

Inombolo yezibuyekezo nayo incike ekutheni ibhizinisi lidala kangakanani. Isibuyekezo esisha kufanele sihlose ukuthola izibuyekezo ezi-5 ngokushesha ngangokunokwenzeka ukuze kutholwe ukwethembeka kwazo.

Ibhizinisi eselivele lisunguliwe kufanele libe nezibuyekezo okungenani ezingama-20 ukuze ligcine igama elihle emakethe.

Konke Ukubuyekezwa Kwami Kuyizinkanyezi ezi-5. Kungani?

Kuhlala kuwuphawu oluhle uma zonke izibuyekezo zakho ziyizinkanyezi ezi-5. Uma zonke izibuyekezo zebhizinisi lakho zisemthethweni futhi zinezilinganiso zezinkanyezi ezi-5, lokhu kusho izinto eziningi ezinhle mayelana nezinsizakalo zakho.

Kunezizathu eziningi zokuthi kungani zonke izibuyekezo zakho ziyizinkanyezi ezi-5 ezifaka amasevisi angcono kakhulu amakhasimende, amasevisi ekhwalithi ephezulu, noma umkhiqizo.

Kodwa-ke, kuyivelakancane ukuthi ibhizinisi elisunguliwe libe nakho konke ukubuyekezwa kwezinkanyezi ezi-5. Ngakho-ke uma ibhizinisi lakho linazo zonke izinkanyezi ezi-5, mhlawumbe kungenxa yokuthi lisha noma usayizi wesampula wamakhasimende abuyekeza ibhizinisi mncane.

Isiphetho

Uma kuqondwa kahle, Izibuyekezo ze-Google zingaba yinzuzo ebhizinisini ngezindlela ezingaphezu kweyodwa.

Manje njengoba usudlule kulo mhlahlandlela Wokubuyekeza i-Google, usuqonda kangcono okwenziwayo nokungenziwa ngezibuyekezo ze-Google.

Sebenzisa amandla e-SEO Yasendaweni kanye nokuzibandakanya kwamakhasimende ngokuphendula ngokufanele kuzibuyekezo ezithunyelwe ngamakhasimende.

Umbuzo othi "Siyini isibuyekezo se-Google?” iphenduliwe. Nakuba sicwaninge ngokucophelela, akukho okuqinisekile ngo-100% ngoba kuzoba khona okuhlukile.

Nokho, ngolwazi olungenhla, IzethameliZuza ngethemba ukuthi ungasebenzisa ngokuzethemba ukubuyekezwa kwe-Google ngokomsebenzi.

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