Ungashumeka Kanjani Ukubuyekezwa Kwe-Google Kuwebhusayithi | Qondisa Isinyathelo Ngesinyathelo

Ungashumeka kanjani ukubuyekezwa kwe-Google kuwebhusayithi ibonisa impendulo yokubuyekeza ngokuzenzakalela njengoba ibonakala uma usebenzisa i-plugin yokubuyekeza noma uhlela i-HTML yesayithi. Ukubonisa ukubuyekezwa kwamakhasimende okuhle kungenye yezindlela ezisebenza kahle kakhulu zokuthuthukisa isithunzi sebhizinisi lakho nokwandisa ukuguqulwa. Kulesi sihloko, i-Audiencegain izoxoxa ngezinzuzo zokubonisa izibuyekezo ze-Google futhi ichaze izindlela ezimbalwa zokushumeka izibuyekezo ze-Google kuwebhusayithi.

Funda kabanzi: Thenga Izibuyekezo ze-Google | 100% Kushibhile futhi Kuvikelekile

Sebenzisa amandla ezibuyekezo ezinhle ukuze uthuthukise ibhizinisi lakho namuhla! Thenga Izibuyekezo ze-Google zangempela kunkundla yethu ehlonishwayo ku IzethameliZuza futhi ubone idumela lakho lichuma.

1. Izinzuzo zokubonisa izibuyekezo ze-Google kuwebhusayithi

Izibuyekezo ze-Google ziyingxenye yenkundla yebhizinisi lami ye-Google. Bavumela amakhasimende akho ukuthi abelane ngezinto azizwisa bona futhi ashiye izilinganiso zenkanyezi kumasevisi akho. Lobu bufakazi buhlala busobala; ungaziphendula nge-akhawunti yakho ye-Google Bhizinisi Lami.

Isibonelo sezibuyekezo ze-Google

Izibuyekezo ze-Google zibalulekile ngoba zingakhuphula ukwethembeka kwebhizinisi lakho. Cishe u-86% wabathengi basebenzisa izilinganiso ukwenza izinqumo zabo zokuthenga. Kanjalo, ukubuyekezwa okuhle kungakhuphula ukuthengiswa kwakho kwe-e-commerce kukonke.

Ukubonisa ukubuyekezwa kwe-Google kuwebhusayithi yakho kungathuthukisa i-Search Engine Optimization (SEO) yakho. Lokhu kwenza iwebhusayithi yakho ibe phezulu emiphumeleni yenjini yokusesha. I-Google ihlola iwebhusayithi yakho ngokusekelwe ezintweni eziningi ezahlukene. Ukubuyekezwa nezilinganiso zingafinyelela ku-15% we-algorithm.

Ekugcineni, ukubuyekezwa kungazisa abasebenzisi ukuthi bachithe isikhathi esiningi kusayithi lakho. Bangase bahlale kusayithi lakho isikhathi eside uma ukubuyekezwa kukuhle futhi kuhle. Lokhu kungehlisa izilinganiso zokugxuma futhi kunikeze abafundi bakho Ulwazi Olungcono Lomsebenzisi (UX).

Funda futhi: Ungangena kanjani kuzibuyekezo ze-Google

2. Kufanele kuboniswe kuphi Izibuyekezo ze-Google?

Unezinketho ezimbalwa zokubeka ungashumeka kanjani ukubuyekezwa kwe-Google kuwebhusayithi. Ngokufanelekile, ufuna ukuthi kube lula ukutholakala nokufunda ngangokunokwenzeka ngaphandle kokuthikameze konke okuqukethwe kwesayithi lakho.

Inketho yakho yokuqala ukungeza izibuyekezo ze-Google kusayithi lakho. Isibonelo, i-Social Embed ibonisa ubufakazi ekhasini layo lokuqala.

Ibonisa izibuyekezo ze-Google ezinkundleni zokuxhumana

Ungawabeka kumawijethi akho noma kunyaweni. Ngale ndlela, amakhasimende angaba khona angakwazi ukubona isibuyekezo sakho ngokushesha ngemva kokuvakashela iwebhusayithi. Ngaleyo ndlela, bangathemba ibhizinisi lakho kakhulu.

Ngaphandle kwalokho, ungakwazi shumeka isibuyekezo se-Google ekhasini lakho elithi "Mayelana" noma dala ikhasi elihlukile elithi "Izibuyekezo". Abasebenzisi bangavakashela leli khasi ukuze bafunde kabanzi mayelana nenani lebhizinisi lakho, umlando, neminye imininingwane. Ukubonisa izibuyekezo lapha kusiza isithunzi sakho sifinyelele abangaba amakhasimende ngokushesha.

Isibonelo, inkampani yase-Icelandic eqashisa ngezimoto zokukhempa iHappy Campers kufanele efaka izibuyekezo ze-Google kuwebhusayithi.

Izibuyekezo ezivela ku-Google ekhasini elithile

Okokugcina, ungase ufune ukubonisa izibuyekezo emakhasini omkhiqizo wesitolo sakho se-e-commerce.

Izibuyekezo ze-Google ezisetshenziswa njengezincomo ekhasini lesitolo eliku-inthanethi

Ngaphezu kwalokho, ungashumeka kanjani ukubuyekezwa kwe-Google kuwebhusayithi emayelana nenkampani iyonke isiza ukukholisa amakhasimende athandabuzayo ukuthenga lapho ekhetha ibhizinisi lakho.

Kukhona Ongakuthanda: Kungani Ukubuyekezwa Kwe-Google Kubalulekile? 8 Izizathu Nomhlahlandlela

3. Izindlela ezi-5 zokwengeza izibuyekezo ze-Google kuwebhusayithi yakho

Uma uvele ukopishe futhi unamathisele izibuyekezo kusayithi lakho, kungenzeka ukuthi wephula ilungelo lokusebenzisa okuqukethwe futhi uzosusa ukuba semthethweni kokuthunyelwe. Nokho, kukhona indlela yokushumeka isibuyekezo se-Google ngokuqondile ekhasini lakho lebhizinisi kule webhusayithi.

• Ukungena ngemvume ku-akhawunti yakho ye-Google kukwenza ulawule ukufakwa kuhlu kwebhizinisi lakho.
• Thola ikhasi lakho lebhizinisi le-Google+.
• Thepha isithonjana sokwabelana ekhoneni elingezansi kwesokudla lesibuyekezo.
• Thepha umcibisholo wezinketho ekhoneni eliphezulu kwesokudla lokuthunyelwe okwabiwe.
• Okulandelayo, khetha "Shumeka Okuthunyelwe" kule menyu.
• Kopisha ikhodi "yesihloko".
• Vula ikhasi lokubuyekeza lesayithi kusihleli osithandayo.
• Namathisela ikhodi kanhlokweni phakathi kwe-HTML yaleli khasi amathegi.
• Kopisha ikhodi "Yokuqukethwe".
• Namathisela le khodi lapho ufuna ukuthi ukubuyekezwa kuboniswe khona.

ISEXWAYISO: I-Google ithathe izinyathelo ezingenhla zokuthi engeza izibuyekezo ze-Google kuwebhusayithi isiza esiphelelwe yisikhathi. Ngenhlanhla, ithimba lethu lenze ucwaningo futhi lenze ithuluzi elikhethekile elenza kube lula ukulengeza ungashumeka kanjani ukubuyekezwa kwe-Google kuwebhusayithi.

Ukwengeza izibuyekezo ze-Google kuwebhusayithi yakho

3.1 Shumeka izibuyekezo ze-Google ku-CMS

Izinyathelo zokuya ku- engeza izibuyekezo ze-Google kuwebhusayithi usebenzisa ithuluzi le-CWS:

• Landela lesi sixhumanisi ukuze uye ku-Google Review Tool.
• Faka igama lebhizinisi lakho.
• Khetha igama lebhizinisi eliqondile le-Google Review ohlwini.
• Kopisha ikhodi enikezwe ngaphambilini. Yinamathisele kukhodi yewebhusayithi yakho nomaphi lapho ufuna ukuthi ukubuyekezwa kubonakale kusayithi lakho.
• Ake sibheke ubufakazi bomphakathi bokuthi ibhizinisi lakho liyakhula.

Uma ungaqiniseki ukuthi ungayifaka kanjani ikhodi kuwebhusayithi yakho, ungaxhumana nomklami wakho wewebhu noma omunye wochwepheshe bethu lapha. Uma uqeda enye yalezi zinqubo, uzoba nesibuyekezo esisha sokuthi ungashumeka kanjani ukubuyekezwa kwe-Google kuwebhusayithi ukuze kubonwe amakhasimende angaba khona.

Ungalisebenzisa kanjani ithuluzi le-CWS ukwengeza izibuyekezo ze-Google kuwebhusayithi

3.2 Ukusebenzisa i-plugin

Kulezi zinsuku, kunezinkundla ezahlukene zokwakha iwebhusayithi njenge-WordPress noma Shopify, ngakho-ke kunezindlela ezimbalwa zokushumeka ukubuyekezwa. Kwamanye ama-CMS, ukusebenzisa i-plugin kuyindlela yokushumeka ukubuyekezwa kwe-Google kuwebhusayithi. Ungabonisa izibuyekezo zakho kunoma yiliphi ikhasi noma okuthunyelwe okukhethayo.

Unganquma ukushumeka ukubuyekezwa kwe-Google kuwebhusayithi ngewijethi usebenzisa i-plugin Yezibuyekezo ze-Google. Amawijethi afana nezigelekeqe ngakho awaphazamisi ukwakheka kwesayithi lakho.

Ama-plugin asebenziseka kalula futhi apakishe ipunch engusayizi wephayinti enezici ezigqamayo njenge:

• Ungafakazela ukuthi unamakhasimende wangempela ngokungeza isithombe somuntu obhale isibuyekezo
• Isibongo Igama Labo
• Idethi ngoba akekho ozothemba isibuyekezo seminyaka emi-3 edlule futhi aqinisekise ukuthi ngezakamuva
• Izilinganiso Izibuyekezo

Ukusetshenziswa kwe-plugin efaka izibuyekezo ze-Google kumawebhusayithi

Qhubeka unikeza izibuyekezo futhi ungamukeli okufakiwe okukodwa noma okubili. Uma ufuna ukwazi ukuthi ungathola kanjani izibuyekezo eziningi ku-Google, funda umhlahlandlela wethu ngezansi.

Uma usuyifakile futhi wayivula i-plugin yewijethi yokubuyekeza, uzokwazi ukubona iwijethi yakho yokubuyekeza i-Google kubha yakho eseceleni, kunyaweni, nanoma yikuphi kwenye indawo oyifunayo. Ikhasi lomhleli wewijethi likuvumela ukuthi ulenze ngendlela oyifisayo.

Ukuqala:

• Finyelela ideshibhodi yakho ye-WordPress noma yakwaShopify, njll., bese uya esigabeni se-plugin
• Sesha isandiso sesibuyekezo se-Google, bese ufaka futhi wenze kusebenze
• Iya kuzilungiselelo ze-plugin bese ukhetha Xhuma ku-Google Platform
• Iya kudokhumenti ye-Google Amamephu bese usesha I-ID Yendawo ye-Google ngokusesha igama lebhizinisi lakho kubha yekheli.
• Kopisha futhi unamathisele i-ID ku-plugin, bese uyiqinisekisa njengebhizinisi lakho
• Khetha isitayela nesakhiwo kumhleli wesinqunjwana bese ugcina

Uzobona ikhodi ekhiqizwe ngaphambilini ozoyinamathisela kuwebhusayithi yakho.

Futhi funda: Izibuyekezo ze-Google ezingamanga ezingu-5

3.3 Sebenzisa amakhodi amafushane ku-Google ibhizinisi lami

Ukubonisa izibuyekezo ze-Google kulula njengokuthi ungashumeka kanjani ukubuyekezwa kwe-Google kuwebhusayithi, kodwa uma ungafuni ukusebenzisa i-plugin, kukhona enye indlela yokushumeka ukubuyekezwa kwakho kwe-Google.

Ungasebenzisa ishortcode ekhasini le-Google Bhizinisi Lami. Lena ikhodi elula oyisebenzisayo engeza izibuyekezo ze-Google kuwebhusayithi ekhasini lakho noma kokuthunyelwe. Izobonisa ukubuyekezwa kwe-Google kwekhasi elithile noma okuthunyelwe okukhethayo.

Ukuze ushumeke ukubuyekezwa kwe-Google kuwebhusayithi yakho usebenzisa le ndlela, kufanele uthole ikhodi ku-Google kuqala. Nansi indlela yokwenza:

• Isinyathelo 1: Ngena ngemvume ku-akhawunti yakho ye-Google ngohlu lwakho lwebhizinisi
• Isinyathelo sesi-2: Vakashela iwebhusayithi yakho ye-Google Bhizinisi Lami
• Isinyathelo sesi-3: Ekhoneni elingezansi kwesokunxele lesibuyekezo, thepha isithonjana sokwabelana bese ukhetha Izinketho
• Isinyathelo sesi-4: Khetha Shumeka Okuthunyelwe
• Isinyathelo sesi-5: Kopisha ikhodi bese uvula ikhasi lokubuyekeza kuwebhusayithi yakho
• Isinyathelo sesi-6: Namathisela lapho ofuna ukubonisa khona izibuyekezo ze-Google kusayithi lakho futhi usuqedile

Sebenzisa amakhodi amafushane e-Google Bhizinisi Lami

3.4 Ukusebenzisa ikhodi ye-Javascript

Uma ufuna ukulawula okwengeziwe kokuthi izibuyekezo ze-Google ziboniswa kanjani kusayithi lakho, sebenzisa i-JavaScript ukuze uzishumeke. Le ndlela ikuvumela ukuthi wenze ukubuyekezwa kwakho kuhambisane nokubukeka nokuzwakala kwesayithi lakho thenga izibuyekezo ze-Google Maps.

Ngaphezu kwalokho, ikuvumela ukuthi ukhethe ukuthi yiziphi izibuyekezo eziboniswayo nokuthi zingaki ongabonisa. Futhi inzuzo yokusebenzisa i-JavaScript ukuthi ibuyekeza ngokuzenzakalelayo zonke isibuyekezo njengoba zifika. Ungasebenzisa futhi le ndlela nganoma iyiphi inkundla yokwakha iwebhusayithi.

Ukuze uqalise, landela lezi zinyathelo ezingezansi:

• Isinyathelo 1: Uma usebenzisa i-WordPress, cabanga ukudala itimu yengane entsha ukuze ugweme ukulahlekelwa ukusebenza kwesayithi lakho (uma kwenzeka wenze iphutha ngenkathi uhlela ikhodi yesayithi lakho).
• Isinyathelo 2: Udinga ukufinyelela ku-ID yakho Yezindawo ze-Google, kanye nokhiye we-API futhi kufanele ube neskripthi Sezindawo ze-Google. Ungasebenzisa le mibhalo ye-JavaScript API ukuze ufunde ukuthi ungayithola kanjani imibhalo.
• Isinyathelo 3: Okulandelayo, finyelela ideshibhodi yakho yesayithi le-WordPress (uma isiteji kuyi-WordPress) nge-akhawunti yakho yebhizinisi, khetha Ukubukeka bese Umhleli Wetimu bese ukhetha ifayela eliqanjwe header.php:

Ukusebenzisa ikhodi ye-Javascript ukuze ukwazi ukushumeka ukubuyekezwa kwe-Google kuwebhusayithi

Isinyathelo 4: Namathisela ngezansi ikhodi yombhalo kufayela lakho

Ikhodi yeskripthi

Ikhodi yeskripthi

Iya kokuthunyelwe noma ikhasi lapho ufuna ukushumeka khona ukubuyekezwa kwe-Google kuwebhusayithi futhi ushintshele kusihleli sekhodi. Namathisela ikhodi ngezansi lapho kuzovela khona ukubuyekezwa.

Namathisela ikhodi ngenhla lapho kuzovela khona izibuyekezo

Londoloza izinguquko ukuze ukwazi ukubonisa izibuyekezo ze-Google. Isayithi lakho kufanele lilungele ukuzikhombisa.

Into ekhethekile ukuthi ungakhetha ukuthi yiziphi izibuyekezo ozobonisa lapho ukubuyekezwa kutholakala kusayithi. Lapha yilapho kunqamula khona i-Google Amamephu lapho zonke izibuyekezo zakho ziboniswa khona. Nokho, ungakhetha isilinganiso esincane esizoboniswa uma kuyisayithi lakho.

3.5 Ukusebenzisa ithuluzi

Ngenhlanhla, sithuthukise isihlanganisi sokubuyekeza ukukusiza ukuthi udonse izibuyekezo zakho ze-Google ngokuzenzakalela ngaphandle kobunzima bokuphinda inqubo kaningi. Ukushumeka kanjani ukubuyekezwa kwe-Google kuwebhusayithi kungaba lula kakhulu ngenkundla yethu esekelwe kukhiye we-API.

I-EmbedReviews ihlanganiswe ngokuphelele ne-Google API. Idonsa sonke isibuyekezo sekhasimende kusuka ku-Google Amamephu nezindawo ze-Google. Ngaleli thuluzi, ungakwazi engeza izibuyekezo ze-Google kuwebhusayithi ukuze izivakashi zewebhusayithi yakho kanye namakhasimende angaba khona abone ngaso leso sikhathi zonke izibuyekezo ezinhle.

Nazi izinyathelo zokuthi ungashumeka kanjani ukubuyekezwa kwe-google kuwebhusayithi yakho:

Okokuqala, ngena ngemvume ku-akhawunti yakho ye-EmbedReviews noma dala entsha.

• Isinyathelo 1: Iya kuthebhu 'Yemithombo' kubha yemenyu engakwesokunxele bese uchofoza ku-'Engeza Umthombo'

Chofoza okuthi “Engeza Umthombo” ngaphansi kwethebhu ethi “Imithombo” kubha yemenyu engakwesokunxele

• Isinyathelo sesi-2: Khetha okuthi 'Google' ku-pop-up futhi ezinyathelweni ezilandelayo uzocelwa ukuthi uxhume i-akhawunti yakho ye-Google Bhizinisi Lami endaweni.

Uzocelwa ukuthi uxhume i-akhawunti yakho ye-Google Bhizinisi Lami

• Isinyathelo sesi-3: Ngemva kokuxhuma iphrofayela yebhizinisi lakho ku-Google, khetha indawo eku-Google lapho ofuna ukuthola khona ukubuyekezwa. Chofoza okuthi Yakha Iwijethi futhi uzoqondiswa kabusha kumhleli wesinqunjwana ngezibuyekezo ezenziwe endaweni ye-Google ekhethwe ngaphambilini.

Khetha indawo ye-Google ofuna ukuqoqa kuyo izibuyekezo

• Isinyathelo sesi-4: Enza ngendlela oyifisayo futhi wengamela isandiso sakho, bese uthepha inkinobho 'Kopisha Ikhodi' ukuze ukopishe ikhodi yesandiso

Enza ngendlela oyifisayo futhi wengamele isandiso sakho

• Isinyathelo sesi-5: Namathisela futhi ushumeke ikhodi kukhodi yakho yewebhusayithi noma umhleli

Uma usebenzisa i-WordPress, ungakwazi kalula ukushumeka ukubuyekezwa kwe-Google kuwebhusayithi ngokunamathisela ikhodi ebhulokhini le-HTML kusihleli se-WordPress:

Faka ikhodi kusihleli noma ikhodi yewebhusayithi yakho

Ingxenye engcono kakhulu umsebenzi wokwenza ngendlela oyifisayo lapho ungakhetha khona mathupha ukuthi yiziphi izibuyekezo eziku-inthanethi ofuna ukuzibonisa. Isibonelo, ungakwazi ukulinganisa ukubuyekezwa okungalungile futhi udale iwijethi yokubuyekeza ikhasimende elingcono kakhulu.

Ungakhetha kuzifanekiso ezichazwe ngaphambilini kumabha aseceleni, amagridi, izilayidi, nokuningi. Noma ungenza ngokwezifiso iwijethi yakho usebenzisa izinga eliphezulu le-CSS yangokwezifiso.

Ungenza ngokwezifiso iwijethi yakho usebenzisa izinga eliphezulu le-CSS yangokwezifiso

Ungakhathazeki ngezibuyekezo ezintsha. Iwijethi ibuyekeza ngokuzenzakalelayo futhi izobonisa izibuyekezo ngokushesha uma sezitholakala ku-akhawunti yakho ye-GMB.

Futhi funda: Isibuyekezo se-Google bot 5 star

4. Inhloso yokushumeka ukubuyekezwa kwe-Google kuwebhusayithi

Wonke umuntu uyaqonda ukuthi kushumeka kanjani ukubuyekezwa kwe-Google kuwebhusayithi eqondisiwe ngenhla. Ngakho-ke ake sithole ukuthi yiziphi izinhloso zokushumeka ukubuyekezwa kwe-Google kuwebhusayithi yakho

4.1 Thuthukisa izinga lakho le-SEO

Izibuyekezo ze-Google zibalulekile kuzinga lakho le-SEO, ukwenziwa kahle kwesayithi, kanye nokuxhumanisa kwangaphakathi. Ukubuyekezwa kwamakhasimende kunomthelela ezingeni lakho lendawo, okuseshwayo okuthola ukuchofozwa okwengeziwe nezinqumo zokuthenga zamakhasimende akho.

Gow ukushumeka ukubuyekezwa kwe-Google kuwebhusayithi kuzosiza abasebenzisi ukuthi bathole ulwazi oludingekayo ngokushesha. Ngesikhathi esifanayo, kubasiza ukuthi bakhe umbono mayelana nomkhiqizo futhi kuholele esinqumweni sokuthenga.

Izinjini zokusesha zasendaweni zihlaba umkhosi amasayithi athola ukubuyekezwa okuyiqiniso njalo.

Izibuyekezo ze-Google zibalulekile ekuthuthukiseni izinga le-SEO

4.2 Yakha i-brand trust

Ukwakha ukwethembana ngamakhasimende angaba khona kuwumthetho wokuqala nobalulekile wanoma yiliphi ibhizinisi. Amakhasimende acela ubufakazi bomphakathi ngaphambi kokuthenga.

Kwakudingeka badlule ezigabeni eziningi ngaphambi kokutshala imali kunoma yimuphi umkhiqizo noma isevisi. Banokuphikisa okuthile ekuthengiseni ngesikhathi sesigaba sokuthenga, kodwa uma kungenjalo bafuna ukujabula ngesinqumo sabo kamuva. Ngokocwaningo, ikhasimende lizobheka okungenani izibuyekezo ezingu-9-10 ngaphambi kokuthenga.

Uma unikeza ubufakazi bomphakathi bokwethembeka komkhiqizo wakho kuwebhusayithi yakho phambi kwamakhasimende akho, uyawavimbela ukuthi angaphazanyiswa futhi abheke ezinye izinketho. Ukubuyekezwa okuhle kuzokwandisa amathuba okuthi laba abangaba amakhasimende bavakashele iwebhusayithi yakho futhi.

Umbandela obaluleke kakhulu uwukusungula ukwethenjwa ngabathengi abangahle

Futhi funda: Thenga izibuyekezo ezingezinhle ze-Google

4.3 Izibuyekezo ze-Google zibaluleke kakhulu kunobufakazi

Kolunye ucwaningo, cishe u-84% wabathengi abangahle bathembe ukubuyekezwa okuku-inthanethi njengokusho ngomlomo noma izincomo zomuntu siqu. Amasayithi amaningi azobubonisa kanjani ubufakazi bamakhasimende nezibuyekezo ze-Google ngendlela ehlukile? Impendulo ilula kakhulu iwukuba semthethweni kokuqukethwe. Uma wazi ukuthi uzishumeka kanjani izibuyekezo ze-Google kuwebhusayithi, ngeke wephule noma yimiphi imithetho yokusebenzisa okuqukethwe. Abathengi bangaqinisekisa lezo zibuyekezo ngoba zivela ngokuqondile kumakhasimende athumele ngaphambilini. Ngakho-ke kukhulisa ukwethembeka komkhiqizo ukuthi abaqambi amanga nganoma yiluphi ulwazi.

Izibuyekezo ze-Google zibaluleke ngaphezu kwezincomo

4.4 Ithuthukisa ukuqwashisa nokusebenzelana komkhiqizo

Ungakwazi ukufinyelela izethameli eziningi ngokusebenzisa izibuyekezo ezinhle ezivela kumakhasimende akhona. Izibuyekezo ze-Google kuwebhusayithi zizokwandisa ithrafikhi yewebhusayithi. Ngaphandle kwalokho, ukubuyekezwa kukusiza ukuthi ukhulise ukuzibandakanya kanye nokuqwashisa ngomkhiqizo.

I-Google izoba ibhuloho phakathi okungaba amakhasimende namabhizinisi. Abantu bangasesha noma yini ku-Google. I-Google yabona ngokushesha isidingo sokufakwa kuhlu kwebhizinisi okuku-inthanethi nokubuyekezwa kwamakhasimende. Ngakho-ke, i-Google inikeze inkundla yayo ukuze amakhasimende ayihlole.

Uma lezi zibuyekezo zikalwe ngezinga elingaka, yini ezokumisa mayelana nendlela yokushumeka ukubuyekezwa kwe-Google kuwebhusayithi? Yilokhu abantu abakuthandayo.

Ngokocwaningo oluthile, kufika ku-38% wabathengi abangaba abavakashela, futhi 29% bathenge kuwebhusayithi yakho uma ine-akhawunti ye-Google Bhizinisi Lami. Abantu bangabelana ngezibuyekezo ze-Google, futhi zihlotshaniswa nethrafikhi yewebhusayithi nokuzibandakanya komkhiqizo.

Ithuthukisa ukuzibandakanya kwabathengi nokuqwashisa ngebhrendi

Futhi funda: Ungathola kanjani amakhasimende ukuthi ashiye izibuyekezo ku-Google

4.5 Amazinga okuthengisa nokuguqulwa ayakhuphuka

Ucwaningo lubonise ukuthi kufikela ku-92% wabathengi abaku-inthanethi bahlola izibuyekezo ze-Google ngaphambi kokuthenga ku-inthanethi. Njengomphumela, ukubuyekezwa okuhle kuzokhuphula amanani akho okuguqulwa kanye nezibalo zokuthengisa.

Izibuyekezo ze-Google zingokuqukethwe okukhiqizwa umsebenzisi okungasetshenziswa kabusha noma kuphi lapho ufuna khona. Kungumbono omuhle ukushumeka isibuyekezo se-Google ku-imeyili uma uthumela incwadi yezindaba kwabangase babe amakhasimende akho. Ngale ndlela, ungashayela abathengi abaningi abangaba khona kuwebhusayithi yakho.

Ukwengeza ukubuyekezwa kwamakhasimende ewebhusayithi okuyiqiniso nokubalulekile kokuqukethwe kwakho kwedijithali kungaqhuba ukuguqulwa futhi kwandise ukuthengisa.

Ukwenyuka kwamazinga okuthengisa nokuguqulwa

4.6 Khuthaza ukuthunyelwa kwezibuyekezo

Ibhizinisi lakho lidinga izibuyekezo ezimbalwa ukuze lizuze ukuzethemba komthengi. Abathengi abangaba abathengi bazodinga ulwazi olwengeziwe ukuze banqume ukuthi unesibuyekezo esisodwa noma ezimbili kuphela. Uma usukwazi ukushumeka izibuyekezo ze-Google kuwebhusayithi, khumbula ukwazisa amakhasimende akho ukuthi asengathumela izibuyekezo zokulandelela.

Kufanele ube nethimba eliqinile lesevisi yamakhasimende ukuze uthole ukubuyekezwa okubalulekile kwamakhasimende. Ukucela amakhasimende ukubuyekezwa kanye nempendulo yawo akuwona umqondo omubi, kuyisevisi yamakhasimende evamile. Udinga ukuthola okungenani ukubuyekezwa kwamakhasimende angu-10-15 ukuze uthole ukwethenjwa amakhasimende angaba khona.

Nyusa ukushicilelwa kwezibuyekezo

Kukhona Ongakuthanda: Ungaphendula kanjani kuzibuyekezo ze-Google – ProTips & Guide

4.7 Ukuhlolwa komthengisi

Isandiso esine-Google Adwords sibonisa ukwethemba kwamakhasimende akho kumkhiqizo wakho. Kubizwa ngokuthi Isilinganiselwa Somthengisi we-Google. Isilinganiso sakho sezinkanyezi ezi-5 sizovela ngokuqondile ngaphansi kwesihloko ne-URL yesikhangiso sakho se-PPC. Ngokocwaningo, kufikela ku-65% wabasebenzisi abahlola izikhangiso ze-GSR ngaphambi kokuthenga ku-inthanethi. Lezi zikhangiso zingakhuphula i-CTR yakho cishe ngo-17% futhi zithuthukise isikolo sakho sekhwalithi ngokwehlisa izindleko zakho ngokuchofoza ngakunye.

Uma ufuna ukufanelekela isandiso Sezilinganiso Zomthengisi we-Google, umkhiqizo wakho kufanele uhlanganise okulandelayo:

1. Izibuyekezo eziyiqiniso ezingaphezu kuka-150 kufanele ziqoqwe phakathi nezinyanga ezingu-12 ezedlule.
2. Isilinganiso sebhizinisi sisonke singu-3.5/5. Leyo yisidingo esincane.
3. Ukubuyekezwa kwamakhasimende angaphezu kuka-10 kusebenzisa ulimi lomkhiqizo wakho esizindeni se-Google.

Isandiso esitholakala nge-Google Adwords sibonisa amakhasimende athembekile

4.8 Ukukhuthazwa komkhiqizo

Inqubo ibizwa ngokuthi ukumela umkhiqizo lapho amakhasimende akhona ethemba futhi ebophezelekile ngemikhiqizo namasevisi akho. Enye yezinzuzo zokwengeza izibuyekezo ze-Google kuwebhusayithi ukuthi kukhulisa ukuthandeka komkhiqizo, kuthonya izinqumo zokuthenga kwamakhasimende, futhi kwenyuse amanani okuguqulwa kwebhizinisi.

Inqubo ibizwa nge-brand Advocacy lapho amakhasimende ethemba

4.9 Abasebenzisi bachitha isikhathi esihle endaweni

Inani lokubuyekezwa kwamakhasimende elitholakala kuwebhusayithi yakho lifana nokuqukethwe okubandakanya izivakashi. Uma abasebenzisi bavakashela isayithi lakho ukuze bathenge umkhiqizo noma isevisi, bangachitha isikhathi esiningi befunda izibuyekezo ozibonisile. Lokhu kuzokwandisa kakhulu isilinganiso sesikhathi esichithwa abasebenzisi kusayithi lakho.

Inani lokubuyekezwa kwekhasimende elitholakala kuwebhusayithi

Ngakho-ke, i-Google ihlale ithuthukisa imikhiqizo yayo yamabhizinisi amancane naphakathi. Basanda kuthuthukisa i-Google Bhizinisi Lami kuya Kuphrofayela Yebhizinisi Le-Google, bethula izinketho ezintsha zokuphatha kalula ukufakwa kuhlu.

Ngaphezu kwalokho, ungashumeka kanjani ukubuyekezwa kwe-Google kuwebhusayithi kusiza ukuphendula izibuyekezo nokuthunyelwe ku-Google. Mayelana nalokhu, Izilaleli ziyazuza ithuthuka njalo futhi ihambisana nazo zonke izibuyekezo zakamuva zenkundla yokubuyekeza ye-Google.

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