Ungaphendula Kanjani Ezibuyekezweni ze-Google - ProTips & Guide

Ungaphendula kanjani kuzibuyekezo ze-Google? Ukuphendula kuzibuyekezo zezihambeli ku-Google kuveza intshisekelo yekhasimende nokokufaka. Ngale ndlela, amabhizinisi azodonsa ukunaka kwamakhasimende amaningi. Noma ngabe isibuyekezo esihle noma esibi, udinga ukuphendula. Lapha, i-Audiencegain ingathanda ukukwazisa ukuthi ungaphendula kanjani kuzibuyekezo ku-Google ngokomsebenzi omkhulu.

Funda kabanzi: Thenga Izibuyekezo ze-Google ezingezinhle | 100% Kushibhile futhi Kuvikelekile

Sebenzisa amandla okuvumela okuhle ukuze ukhuphulele ibhizinisi lakho phezulu! Tshala imali kuzibuyekezo ze-Google zangempela ezivela kungxenyekazi yethu ethembekile ku- IzethameliZuza futhi uzwe isithunzi sakho sikhuphuka.

1. Ukubaluleka kwezibuyekezo ze-Google

Amakhasimende namuhla athembele kukho kokubili ukubuyekezwa okuhle nokubi ukuze ahlole amabhizinisi endawo. U-85% wabathengi babona ukuhlaziya okuku-inthanethi njengokwethembeka ngokulinganayo njengezincomo zomuntu siqu.

Ngaphambi kokuthi bakholwe ukuthi bangathemba ibhizinisi lendawo, bafunda isilinganiso sokuhlola okuyishumi (Brightlocal). U-57% wabantu uzocabangela ifemu kuphela uma inezilinganiso ezine noma ngaphezulu.

Amakhasimende athembele ekubuyekezweni okuhle nokubi ukuze ahlulele amabhizinisi

Nakuba lokhu kungenankinga kumafemu anesilinganiso esingu-3.9 noma esingaphansi, kunengqondo. Kungokwentshisekelo ye-Google ukukhombisa abaseshi imiphumela okungenzeka kakhulu ukuthi inikeze umuzwa omuhle, njengoba kufakazelwa ukubuyekezwa kwangaphambilini kwamakhasimende. Lokhu kusho ukuthi amabhizinisi anezilinganiso eziphakeme ayazuza.

Amabhizinisi anesilinganiso esiphezulu avame ukuvela phezulu ekusesheni

Amakhasimende angaba khona azoba nolwazi oluncane ukuwasiza anqume ukuthi azothenga kuphi uma ibhizinisi lakho lingenazo izibuyekezo eziningi. Okubi nakakhulu, mancane amathuba okuthi bathole inkampani yakho kwasekuqaleni.

1.1 Heha futhi ugcine amakhasimende amasha

Noma iyiphi inhlangano, kusukela ebhizinisini elincane ukuya ebhizinisini elikhulu, ingase ithuthukise kalula isu layo lokumaketha kwedijithali mayelana nokwenza kahle kwenjini yokusesha ngohlu Lwephrofayela Yebhizinisi Le-Google (SEO).

Amabhizinisi angakwazi i-SEO ukuthuthukisa usesho lwamakhasimende

SEO Local kuthinta imiphumela yosesho ngokuthuthukisa ukuchayeka kwenkampani ku-inthanethi ezinjinini zokusesha ezifana ne-Google noma i-Bing. Lapho amaklayenti amasha enza usesho lwe-Google, angakwazi ukubona kalula ibhizinisi lendawo elifanelekile ngenxa ye-SEO yendawo.

1.2 Thola ukwethenjwa nokuthembeka kwamakhasimende angaba khona

Kungakhathaliseki ukuthi unebhizinisi lokukhanda izimoto noma izilwane ezifuywayo, ukugcina ubukhona be-inthanethi obuthembekile kanye nesilinganiso senkanyezi ephezulu kungaheha amakhasimende amasha futhi kuwanxenxele ukuthi athenge izimpahla noma amasevisi akho.

Isibonelo, uma ibhizinisi lakho linokuhlolwa okuningi okuhle kwe-inthanethi kanye nezilinganiso zezinkanyezi ezi-4.5, lokhu kungase kukhuthaze ikhasimende ukuthi likukhethe ngaphezu kwembangi. Amakhasimende angaba khona asebenzisa izibuyekezo ze-Google ukuze anqume ukuthi afuna ukwenza ibhizinisi nawe.

Ungase futhi uthande: Umhlahlandlela Wemininingwane: Ungabhala Kanjani Isibuyekezo Se-Google?

1.3 Nikeza ulwazi lwekhasimende olungenakuqhathaniswa

Ngisho namabhizinisi anezinga eliphezulu ngezikhathi ezithile athola impendulo engathandeki. Umnikazi wenkampani angaphendula ngokuqondile kuzibuyekezo zekhasimende ukuze alungise noma yikuphi ukungaqondi kahle noma izinkinga ngesevisi, abasebenzi, noma amahora okusebenza.

Bonisa ukubonga kwakho kumakhasimende ashiya izibuyekezo ezithembekile

Ukuphendula izincomo, zwakalisa ukubonga kuklayenti ngesikhathi salo kanye nokubuyekezwa okuqotho. Ungase uhlanganyele nomphakathi wakho futhi ukhuthaze ibhizinisi eliphindayo ngokubonisa ukukhathazeka okuqotho ngolwazi lweklayenti.

1.4 Lawula isithunzi se-inthanethi sebhizinisi lakho

Ukubuyekezwa kweGoogle kusebenza njengobufakazi obunomthelela ekutheni labo abazoba amakhasimende bayibona kanjani inkampani noma umkhiqizo wakho. Ungafunda ukuthi ibhizinisi lakho lenzani kahle ngokufunda ukuhlaziya okuhle ku-inthanethi okuvela kumakhasimende anelisekile, kuyilapho amabi angase ahlonze izindawo zokuthuthuka. Ngakho funda ungaphendula kanjani ekubuyekezweni okungekuhle kwe-Google uhlakaniphile futhi ubonise ubungcweti.

Ukwengeza, Iphrofayela Yebhizinisi Le-Google inika amandla abanikazi bebhizinisi ukuthi bakhulume namakhasimende anganelisekile futhi banikeze ikhambi, elifana nokunikeza isevisi ye-gratis noma ukuba nocingo, umlayezo oqondile, noma i-imeyili ukuze uqhubeke nengxoxo.

Funda futhi: Uzithola kanjani izibuyekezo ze-Google kumakhasimende

2. Ungaphendula kanjani kuzibuyekezo ezingezinhle ku-Google?

Kunezindlela ezi-3 ukuphendula kuzibuyekezo ezingezinhle ku-Google: bonisa isimo sengqondo sobungcweti, gwema inkulumo-mpikiswano yomphakathi ngokubuyekezwa okungelona iqiniso, futhi uxolise ngomusa ngesimo esibi. Ngokuqondile ukuthi impendulo ngayinye injani, sicela ulandele isihloko esingezansi.

2.1 Bonisa isimo sengqondo somsebenzi

Zama njalo ukuba wuchwepheshe futhi uphendule wonke amazwana ezingeni elihlukile, kungakhathaliseki ukuthi isibuyekezo se-Google mayelana nebhizinisi lakho sinezwi elibi noma izwi elithukuthele liyaboniswa. Ungalokothi ubhale ngendlela yokuzehlisa noma yokuzivikela. Kunalokho, nemba ezincazelweni zakho futhi usize umfundi aqonde umnyombo wodaba. Ungagcina ubungcweti futhi uthuthukise isithunzi senkampani yakho ngale ndlela.

2.2 Gwema inkulumo-mpikiswano yomphakathi mayelana nokubuyekezwa okungelona iqiniso

Kungenzeka ukuthi i-akhawunti mbumbulu ye-Google izoshiya isibuyekezo senkampani yakho; lokhu kuyiqiniso. Uma uqaphela ukuthi lokhu kunjalo, hlala uzinzile futhi ugweme ukuphikisana vele ubike isibuyekezo, futhi i-Google izonakekela okunye. Khumbula ukuthi izibuyekezo ezingelona iqiniso zingasuswa kuphela ekhasini lenkampani uma zephula izinkombandlela zomphakathi nemigomo yesevisi.

Kufanele ugweme ukuphikisana ngezibuyekezo ezingamanga

Funda futhi: Khokhela izibuyekezo ze-Google mbumbulu

2.3 Sicela uxolise ngesimo esibi

Uma umthengi enolwazi olubi ngezimpahla noma amasevisi akho thenga izibuyekezo ze-Google ku-inthanethi, kufanele ngezikhathi ezithile uxolise kubo egameni labo futhi unikeze isixazululo ngamashaneli okuxhumana ahlukahlukene (i-imeyili, i-Viber, i-Google Meet, njll.). Ngaleyo ndlela, amakhasimende angaba khona ngeke acabange ukuthi unecala ngesibuyekezo esingesihle ngoba azoqonda ukuthi kunezinhlangothi ezimbili kuyo yonke indaba.

2.4 Ezinye izibonelo zokuphendula ukubuyekezwa okungekuhle

Ngezansi kunezibonelo zokuphendula kuzibuyekezo ezingezinhle esizenzela isithenjwa sakho.

Zama Ukulungisa Inkinga, Alukho Ulwazi Lokuxhumana

Sawubona [Igama],

Ngiyabonga ngokunginikeza impendulo. Sisebenza kanzima ukuze siqinisekise ukuthi okuhlangenwe nakho kwawo wonke amakhasimende kuhle, ngakho-ke siyaxolisa kakhulu ngokuhluleka kulokho obukulindele ngalesi sikhathi.

Sifuna ukuxazulula le nkinga ngokushesha futhi siqhamuke nokuthile okukusebenzelayo.

Sicela usithinte ku- [ikheli le-imeyili] uma ungathanda ukuxoxa ngokuqhubekayo.

[Igama – uyazikhethela]

Ifomu lempendulo yezibuyekezo ezingezinhle

Zama Ukuxazulula Inkinga, Imininingwane Yokuxhumana Iyaziwa

Sawubona [Igama],

Ngingu-[Igama] ophethe isevisi yamakhasimende kule nkampani. Lapha, sivame ukwaziwa ngokunikeza isevisi yamakhasimende enhle kakhulu. Sicela wamukele ukuxolisa kwethu okusuka enhliziyweni ngokusebenzisana kwakho kwakamuva nje.

Imininingwane yakho yokuxhumana ikufayela, futhi sizokuthinta ngokushesha ngangokunokwenzeka ukuze silungise izinto. Ngicela ungithinte ngokuqondile kokuthi [ifoni/i-imeyili] uma kukulungele, futhi ngizokwenza wonke amandla ami ukubhekana nezinkinga zakho.

Ozithobayo

[Igama, igama lebhizinisi]

Cela imininingwane eyengeziwe

Sawubona [Igama],

Ngiyazisa isibuyekezo sakho. Sikwazisa konke okokufaka, futhi siyaxolisa ngokuthi ube nesikhathi esidumaze kanje..

Isimo sakho sihlukile futhi sikude namazinga ethu aphezulu ajwayelekile kanye nezimiso zenkampani, njengoba ungase ubone kokunye ukubuyekezwa kwethu. Lokhu kusikhuthaza ukuthi sithole isixazululo futhi sivimbele lokhu ukuthi kungenzeki futhi.

Thumela umlayezo ethimbeni lethu labasekeli ku-[i-imeyili/ifoni] ngayo yonke imininingwane, futhi sizosebenzisana nawe ukwenza ngokwezifiso isixazululo esanelisayo, siyakuqinisekisa.

Ozithobayo

[Igama, igama lebhizinisi]

Ukuphendula imibono engemihle kumakhasimende kuyindlela yokunciphisa ubuhlungu bawo

Shaya ucingo.

Sawubona [Igama],

Ngiyabonga ngokusilethela lokhu. Angiqale ngokuthi ngiyaxolisa ukuthi uphathwe ngendlela ebuhlungu kanje.

Sibeka ukwaneliseka kwabathengi bethu kuqala, ngakho-ke ngithanda ukukucela elinye ithuba lokulungisa lokhu.

Noma nini, zizwe ukhululekile ukungishayela ku-[nombolo yocingo], noma singakuthinta uma kukulungele kakhulu.

Ozithobayo

[Igama – isihloko (isibonelo, uMphathi-Jikelele, i-CEO, …)]

Ngenhla kunezimo zebhizinisi ezingu-4 ezivamile i-Audiencegain ezabelana ngayo nawe. Lezi izifanekiso zokuphendula ezisebenzayo ezisetshenziswa amabhizinisi amaningi. Uma uwela kunoma yisiphi salezi zimo, sicela ukukhethele amafomu empendulo afanele!

Kukhona Ongakuthanda: Ungasisusa Kanjani Isibuyekezo Se-Google Vuliwe: Ikhompyutha, i-Android, i-IOS

3. Ungaphendula kanjani kuzibuyekezo ezinhle ku-Google?

Kuthiwani ngezibuyekezo ezinhle? Ungaphendula kanjani kuzibuyekezo ze-Google? Nazi izindlela ezituswa yi-Audiencegain ukuze uthole isithenjwa sakho.

3.1 Shono umbuyekezi

Kungaba ukungabi nanhlonipho kuwe ukuthi ungabongi umbuyekezi ngamazwi akhe anomusa mayelana nebhizinisi lakho ngemuva kokuqeda! Hlala unikeza umbuyekezi ukubonga kwakho okuqotho kuqala, ukuze azi ukuthi ukuthinta kwakhe okucabangelayo akakhohliwe. Ngemuva kwakho konke, bebengadingeki ukuthi bakunikeze isibuyekezo esihle noma okunye okokufaka. Veza injabulo yakho futhi ukwenze kube isenzo somuntu siqu.

Siyabonga ababuyekezi bazobonisa ukusebenza kahle kwebhizinisi

3.2 Phendula ngokushesha

Gcina impendulo yakho ibe mfushane futhi iqonde; akekho othanda ukufunda ukuphawula okude. Gcina umlayezo wakho umfushane kodwa unamandla ukuze wenzele abathengi bakho abathandekayo umusa. Uma ukhuluma kakhulu, umthelela wamazwi akho ungase unciphe, futhi ungase ubonakale njengomuntu oshiseka ngokweqile. Hlala uncamela ulimi olulula noluqondile.

3.3 Yiba yiqiniso futhi ube ngumuntu siqu

Abantu abaningi bacabanga ukwenza njengerobhothi elingaxhunyiwe ku-inthanethi, ngakho ungakwenzi! Amakhasimende angakwazi ukubona ngokushesha uma athola impendulo ezenzakalelayo ebandayo, engeyena umuntu noma ukuxhumana okufudumele, komuntu siqu. Okuncane ongakwenza ukuphendula ngokwethembeka ngemva kokuba bezinike isikhathi sokukhuluma ngebhizinisi lakho. Ngenkathi uyigcina kafushane, sicela upelepele kweminye imininingwane noma ubuntu.

Bonisa ubuqotho bakho kulabo abashiya izibuyekezo

3.4 Bizela esenzweni – yisho eminye imikhiqizo

Nakuba ukuphendula kuzibuyekezo ezinhle kuhle kakhulu, okuhlanganisa ukubizelwa esenzweni okufushane kubalulekile ukuze ukwandise impumelelo yakho. Kwenze kubonakale kungokwemvelo. Ungabacela ukuthi bahlele okunye ukuvakasha, batshele abangani babo mayelana nolwazi lwabo, noma bakuthole ezinkundleni zokuxhumana. Izinjongo zakho zomuntu siqu nezomsebenzi zizonquma lokhu. Kodwa kuwumqondo omuhle ukubamba isikhathi bese ucela ababuyekezi ukuthi bathathe isinyathelo manje ngenkathi bezizwa benethemba.

Funda futhi: I-Google 5 ilinganiselwe

3.5 Ezinye izibonelo zokuphendula ukubuyekezwa okuhle

Uma kubhekwa njengokujwayelekile, isevisi yamakhasimende kulula ukuyenza. Kodwa-ke, ukufunda ukuthi ungaphendula kanjani ekubuyekezweni okuhle kubaluleka kakhulu kunangaphambili uma uqhubeka uzama ukuzuza ukwethenjwa amaklayenti akho.

Nazi ezinye izibonelo eziyinhloko zezimpendulo ezinhle zokubuyekezwa ku-Google, i-Yelp, nezinye izinkundla zokuxhumana.

Lezi zinhloso zifinyelelwa njengomphumela:

• Ukumemeza
• Ukwenza ngokwezifiso,
• Clarity

Kwenza impendulo ibonakale iyiqiniso kakhulu futhi ihambisana nokufaka igama lombuyekezi.

Buyekeza ifomu lempendulo yeklayenti

Akudingekile ukuthi ngaso sonke isikhathi uqale izifanekiso zakho zokubuyekeza ngokuthi “ngiyabonga.” Ungenza izinto zihambe ngokwenza kube ngokwakho okuncane, okulandelwa ukubonga. Singasho ukubonga ngezindlela eziningi ezahlukene.

Isibonelo sethu esihle kakhulu sokuphendula isibuyekezo sidlulisa izinkolelo eziyisisekelo zenkampani ngaphandle kokuphambuka kwezinye iziqondiso eziyisisekelo zokuphendula isibuyekezo.

Shayela amakhasimende ngamagama ukuze uwenze azizwe ehlonishwa

Okungenhla isifinyezo se ungaphendula kanjani kuzibuyekezo ze-Google ihlanganiswe ngu Izilaleli ziyazuza. Amakhasimende athembeke kuphela enanini lolwazi aluthola enkampanini yakho. Ukuthi inani lisemalini noma cha, ukwazisa amakhasimende namathemba ukuthi uyayikhathalela impendulo yawo futhi uthathe isikhathi sokuqonda ulwazi lwabo kuyibhuloho lokuthuthukisa ukuxhumana nobudlelwano namakhasimende.

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