Kungani izibuyekezo ze-Google zibalulekile? 8 Izizathu Nomhlahlandlela ka-2024

Kungani ukubuyekezwa kwe-Google kubalulekile empumelelweni ye-inthanethi yamabhizinisi amaningi? Ngokocwaningo, amabhizinisi asezingeni eliphezulu kuzibuyekezo ze-Google anamathuba aphindwe ka-5 okuthi abukwe ngabasebenzisi njenganedumela elihle.

Lezi zibalo zifakazela ukuthi ukubuyekezwa kwe-Google kubalulekile ekukhangiseni kwebhizinisi lendawo. Kulesi sihloko, ake sibheke ngokujulile ukubaluleka kwezibuyekezo ze-Google nge-Audiencegain.

Funda kabanzi: Thenga Izibuyekezo ze-Google | 100% Kushibhile futhi Kuvikelekile

Thepha emandleni obufakazi obuhle ukuze ukhuphule ibhizinisi lakho manje! Thola izibuyekezo ze-Google zangempela kusuka kungxenyekazi yethu ehlonishwayo ku IzethameliZuza futhi uqaphele ukwanda kwegama lakho.

Kungani izibuyekezo ze-Google zibalulekile?

Ukubuyekezwa kwe-Google kubonisa ukuthi ibhizinisi lakho lingokoqobo, liyasebenza futhi, uma livuma, lithembekile. Lokhu kungasiza ukuba nomthelela izinga lakho ngokubonisa ku-Google ukuthi abanye abantu basebenzisana nebhizinisi lakho.

Uma abantu abaningi behlanganyela nebhizinisi lakho futhi bachofoza kuwebhusayithi yakho, kukhomba ku-Google ukuthi ubalulekile kumakhasimende akubona oseshweni. Lokhu kungasiza ekukhuphuleni amazinga akho - ngakho-ke uma izibuyekezo zakho ziba ngcono, abantu abaningi bazochofoza kuwebhusayithi yakho.

Ukubuyekeza futhi kusiza amazinga ngokunikeza i-Google okuqukethwe okwengeziwe okufanele ikuhlaziye. Isibonelo, uma ibhizinisi lakho linikeza isevisi ethile ozama ukuyilinganisa ekusesheni, izibuyekezo ezinhle ezisho leyo sevisi zingenza umthelela omuhle ezingeni lakho.

Izibuyekezo eziku-inthanethi zenkampani yakho zibalulekile, futhi okuqukethwe kuyinkosi

Kungani izibuyekezo ze-Google zibalulekile?

Abathengi abaningi ngokwengeziwe baphendukela kusesho lwe-inthanethi lapho benza izinqumo zokuthenga. Ngokuba nekhwalithi ephezulu nezibuyekezo ezinhle, amakhasimende angaba khona angathola amazwibela wokuthi kunjani ukubhekana nebhizinisi lakho. Cabanga: ungathenga okuthile okubone ku-inthanethi ngaphandle kokufunda izibuyekezo kuqala?

Impendulo ekhazimulayo evela kumakhasimende anelisekile egqamisa ukwethembeka kwakho, ikhwalithi kanye nezinga lesevisi yamakhasimende kuzosiza ukukhiqiza umuzwa wokwethembana nokujwayela phakathi kwakho nalabo abangase babe amakhasimende.

Ukubuyekezwa kwe-Google akusebenzi nje ummeli webhizinisi lakho, kodwa futhi kungaba nomthelela omuhle ku-SEO yendawo. Lokhu kungenxa yokuthi ngokusho kwe-Google, "ikhwalithi ephezulu, ukubuyekezwa okuhle okuvela kumakhasimende akho kuzothuthukisa ukubonakala kwebhizinisi lakho futhi kwandise amathuba okuthi ikhasimende elingase livakashele indawo yakho."

Izizathu eziyisi-8 zokuthi izibuyekezo ze-Google zibalulekile

Kungani kunjalo Izibuyekezo ze-Google zibalulekile emabhizinisini? Amabhizinisi atholani uma izibuyekezo ze-Google zivuma? Ngakho-ke ake sithole izizathu eziyisi-8 zokuthi izibuyekezo ze-Google zibalulekile.

Ukubuyekeza kwe-Google Thuthukisa izinga kusesho

Ukusebenza kwesu lokuhlola kubonise ngokuqondile izinga lebhizinisi ku-Google. Kungani ukubuyekezwa kwe-Google kubalulekile? Ngoba, uma ibhizinisi linezibuyekezo eziningi ku-Google, ibhizinisi lizoba nezinga elingcono kunelabaqhudelana nabo. Ukuthola izibuyekezo ezinhle ngokuphendula ukusesha kuzokhuphula izinga lebhizinisi lakho. Uma unezibuyekezo eziningi, i-Google izoklomelisa kakhulu.

Isibuyekezo se-Google sinyusa izinga lokusesha

Guqula amakhasimende amaningi

Amakhasimende kufanele akhangwe kokuthile okuvela ebhizinisini lakho uma echofoza ekhasini lakho. Nakuba ukuzizwisa kwesayithi okusebenziseka kalula nokuklama okuhlakaniphile kubaluleke kakhulu, ukubuyekezwa kwe-Google kungaguqulela ngempumelelo kakhudlwana.

Yingakho amabhizinisi amaningi anezinga eliphezulu ku-Google ekhangise leso silinganiso ngokumelene newebhusayithi yawo yonke. Lesi silinganiso sizokhulisa ukwethenjwa kwamakhasimende ngisho noma bengakafundi ukubuyekezwa kwebhizinisi ku-inthanethi.

Izibuyekezo ze-Google zingenza ukuguqulwa ngempumelelo kakhulu

Kukhona Ongakuthanda: Ungaphendula kanjani kuzibuyekezo ze-Google – ProTips & Guide

Khulisa ukubonakala ku-inthanethi kanye ne-SEO yendawo

Ama-algorithms wokusesha we-Google ayinkimbinkimbi kakhulu. Nokho, into eyodwa eqinisekile: Izibuyekezo ze-Google zithinta kakhulu usesho lwendawo lwe-Google. Ngokocwaningo olwenziwa yi-Moz, cishe u-9% wayo yonke i-algorithm yosesho lwe-Google inikwa amandla amasignali okubuyekeza afana nalawo ongawathola kuzibuyekezo ze-Google zebhizinisi. Lezi zimpawu zokulinganisa ngokuvamile zigxila kusivinini, ubuningi, kanye nenhlobonhlobo yezibuyekezo.

Inhlanganisela elinganayo yalezi zimpawu ezintathu zokubuyekeza ingabeka ibhizinisi lakho lendawo phezulu emiphumeleni yosesho yasendaweni yakwa-Google. Lokhu kusiza ibhizinisi lakho ukuthi litholakale ngokushesha futhi kulula kunemisebenzi ye-SEO evamile njengokubhuloga noma ucwaningo lwamagama angukhiye. Nakuba kusabalulekile, njengebhizinisi lendawo, akufanele uthembele ezindleleni ezivamile kodwa ungaziba ezinye izindlela ezifana nokubuyekezwa kwe-Google.

Thuthukisa i-SEO yendawo kanye nokuba khona ku-inthanethi

Uma kwenziwa kahle, ukubuyekezwa kwebhizinisi le-Google kungaba elinye lamaqhinga akho okuthengisa aphumelela kakhulu. Lokhu kungenxa yokuthi ukubuyekezwa kwebhizinisi le-Google kuvumele ibhizinisi lakho ukuthi livele "Kumaphakethe Emephu".

Iphakheji ye-Maps ihlanganisa iqembu lamabhizinisi eduze nendawo oyifunayo. Iphekhi yemephu izobonisa igama nesixhumanisi sebhizinisi, ikheli, inombolo yocingo, kanye nenani eliphelele lezibuyekezo ze-Google ngaphezu kwesilinganiso esimaphakathi.

Khulisa ukuthenjwa komkhiqizo

Ukungafihli kuya kukhula kubaluleke kakhulu kubathengi. Ukuhambisana kusekelwe ekukhanyeni futhi kungase kubalulwe kakhulu emandleni okufinyelela amanani amakhulu olwazi mayelana nanoma yiliphi ibhizinisi elinikeziwe.

Namuhla, kuvamile ukuthi abathengi bacwaninge ibhizinisi ngaphambi kokuthatha isinqumo sokuthenga umkhiqizo noma isevisi. Cishe u-88% wabathengi bafunde izibuyekezo ukuze banqume ikhwalithi yebhizinisi lendawo. Iningi lalolu cwaningo ngokuvamile lwenziwa izibuyekezo ze-Google.

Ukubaluleka kwezibuyekezo ze-Google ekwakheni ukwethenjwa komkhiqizo

So kungani izibuyekezo ze-Google zibalulekile ebhizinisini? Okumangazayo nakakhulu, inhlolovo ibike ukuthi cishe u-72% wabathengi bathi ukubuyekezwa okuhle kubanika ukwethemba okukhulu ebhizinisini lendawo kunalokho abebengase babe nakho.

Lokhu kunikeza amabhizinisi endawo ithuba elihle lokuthola umkhawulo wokuncintisana ngaphezu kwabanye ngokuqoqa izibuyekezo ze-Google. Ngokuphambene nalokho, kuzodala umuzwa wokuphuthuma mayelana nokuphendula ukubuyekezwa okungalungile, okuqhubeka nokwakha ukwethenjwa kwamakhasimende.

Funda futhi: Uzithola kanjani izibuyekezo ezinhle ku-Google

Impendulo futhi unikeze ulwazi kumakhasimende

Zibaluleke kangakanani izibuyekezo ze-Google phakathi kwezinzuzo ezibalulekile zezihibe zempendulo nolwazi lwekhasimende ongaluzuza. Noma yiziphi izibuyekezo zebhizinisi le-Google oziqoqayo zingasebenza njengezimpendulo zenhlolovo yekhasimende zakho nabasebenzi bakho. Ngaphandle kwalokho, isibuyekezo ngasinye se-Google sizokutshela izinto ezimbalwa:

• Ingabe inkampani yakho iletha okuhlangenwe nakho okuhle kwamakhasimende?
• Lapho inkampani yakho yenza umsebenzi ongemuhle kangako noma omkhulu
• Imuphi umkhiqizo noma isevisi abayitholile ebhizinisini lakho?

Ukufunda izibuyekezo ezingezinhle ku-Google, ungabona ngokushesha lapho udinga ukuthuthukisa khona nokuthi yiziphi izindawo ongazincoma. E-Podium, sithuthukise inqubo elula ukuze wonke amabhizinisi ayisebenzise lapho efuna ukuthola okwengeziwe ngempendulo yawo.

Impendulo yekhasimende kanye nokuhlinzekwa kolwazi

Isinyathelo sokuqala ukulandelela nokubona ukuthi kungani ukubuyekezwa kwe-Google kuyizindaba ezibalulekile ngemva kokwenzeka kokuthenga. Ungasebenzisa inkundla yokuphatha isithunzi eku-inthanethi, ukulandelela izibuyekezo kumasayithi afana ne-Yelp, i-Google, ne-Facebook, noma ungakwazi ukuqapha lawa masayithi ngokwenza. Inzuzo eyinhloko yokusebenzisa isiteji ukuthi ukubuyekezwa ngeke kubeke engozini le nqubo. Kunalokho, inkundla enhle ingakwazisa ngaso sonke isikhathi uma isibuyekezo sitholakala futhi ikuvumele ukuthi uphendule ngokushesha endaweni yesikhulumi.

Isinyathelo sesibili ukuphendula izibuyekezo ze-Google. Kufanele njalo ushiye impendulo ukuze uxazulule noma yiziphi izinkinga uma isibuyekezo se-Google singesihle. Ngokuvamile, kuwukuhlakanipha ukuxolisa futhi unikeze indlela yokulungisa noma imaphi amaphutha abakholelwa ukuthi ibhizinisi lakho lenzile.

Ekugcineni, wushintsho lwenqubo. Yilapho ongalungisa khona izinqubo ezinephutha noma uthumele udumo ezindaweni ezenza kahle. Ukuze uguqule lezi zinqubo, uhlola izinqubo ezintsha ezenza ibhizinisi lakho lisebenze ngokuphumelelayo nangokushelela.

Kumakhasimende amaningi, lokhu kuyinani elikhulu elingeziwe futhi linikeza inzuzo enkulu yokuncintisana ngaphezu kwebhizinisi elilandelayo embonini yabo. Kunikezwe ukubaluleka kwezibuyekezo ze-Google namanye amasayithi okubuyekeza, angathuthukisa izindawo ezihlukene zebhizinisi lawo ukuze anikeze ulwazi olungcono lwamakhasimende nokutholakala kalula. okuningi ku-Google.

Thuthukisa amanani okuchofoza kuwebhusayithi yakho

Noma yiliphi ibhizinisi liyazi ukuthi kubalulekile ukwenza amakhasimende achofoze isixhumanisi sakho uma sivela enjinini yokusesha thenga izibuyekezo ezinhle ze-Google. Ungasebenzisa sonke isikhathi sakho nemali kucebo lakho le-SEO, kepha uma abantu bengachofozi ebhizinisini lakho, yonke imizamo iyize. Ngakho manje usuyaqonda ukuthi kungani izibuyekezo ze-Google zibalulekile.

Ngaphandle kwalokho, ukubuyekezwa kwe-Google kuyindlela enhle yokwandisa izinga lokuchofoza uma uvela enjinini yokusesha. Isilinganiso sakho sesibuyekezo se-Google sizoboniswa eduze kwegama lebhizinisi ku-Google. Ngakho-ke, iqoqo lezibuyekezo ezinhle ezinezilinganiso ezinhle lizokwandisa inani lokuchofoza kuwebhusayithi yakho.

Khulisa amazinga okuchofoza kuwebhusayithi

Abantu bafuna "igama lebhizinisi + izibuyekezo"

Ngakho-ke, kubaluleke kangakanani ukubuyekezwa kwe-Google kumabhizinisi endawo futhi sekuyinto ebalulekile enqubweni yokusesha ku-inthanethi. Abantu manje basesha besebenzisa izintambo zokusesha ezithile ezifana nokuthi "igama lebhizinisi + izibuyekezo" noma "amasevisi endawo + eduze kwami".

Isibonelo, uma umuntu efuna ukubona indawo yokudlela yasendaweni yesi-Italian, uzwile ngeka-Tony, cishe uzosesha okuthile okufana nokuthi “Izibuyekezo zerestshurenti ka-Tony's Italian”. Uma bengalazi igama lendawo yokudlela okwamanje kodwa bethanda ukudla kwesi-Italian, bangasesha, “Izindawo zokudlela zama-Italian [egameni ledolobha]” noma “Izindawo zokudlela zama-Italian eduze kwami”.

Kuzo zonke izimo, noma iyiphi iyunithi yezinhlamvu yosesho ku-Google izokhiqiza uhlu lwe-Google Amamephu lwamabhizinisi endawo. Ukuze bonke babone, i-Google izobonisa isilinganiso sakho esimaphakathi, esisuselwe kukho konke ukubuyekezwa kwakho.

Amagama okusesha ahlanganisa "igama lenkampani + izibuyekezo"

Lokhu kusho ukuthi ukubuyekezwa kwakho kuzoba ngcono uma ufuna ukuqhubeka nokuphromotha ibhizinisi lakho ngosesho lwe-inthanethi. Ukusesha okufana nalezi ezichazwe ngenhla kuyachaza kungani izibuyekezo ze-Google zibalulekile. Futhi, ngeke baxhumane nebhizinisi uma bengaziboni izibuyekezo ezinhle.

Ngisanda kusebenzisa lolu hlobo lwentambo yokusesha lapho ngidinga ukugunda izinwele futhi ngingazi ukuthi iyiphi indawo yokucwala izinwele okufanele ngiye kuyo. Ngiqale ngani? Yebo, ngokubuyekezwa okuvela kubagundi bendawo kanye nami, kuthathe amaminithi ambalwa nje ukunquma ukuthi ubani ozohlela i-aphoyintimenti. Lo mgundi ubengeke alibone ibhizinisi lami ukube akazange abe nezibuyekezo eziningi ezinhle ku-Google.

Hlula isitha sakho

Uzolahlekelwa yibhizinisi lakho nsuku zonke ngaphandle kokubuyekezwa okuhle ku-inthanethi. Ngaphezu kwalokho, amakhasimende amaningi angaba khona ngeke aze axhumane nebhizinisi lakho uma ungenazo okungenani izinkanyezi ezi-4 kwezingu-5.

Kunezindlela ezimbili zokulahlekelwa kugeyimu yokubuyekezwa kwe-inthanethi. Okokuqala, uma izibuyekezo zakho zingezinhle, ngeke uthole ukuthintana okuningi ngendlela obungathola ngayo uma ube nesibuyekezo esihle. Okwesibili, uma ungenakho ukubuyekezwa okwanele, ikakhulukazi uma lowo oqhudelana naye enokuningi, lowo oqhudelana naye uzothola ucingo esikhundleni salokho. Ngakho sesibonile kungani izibuyekezo ze-Google zibalulekile emabhizinisini.

Ukubaluleka kwezibuyekezo ze-Google bekulokhu kunomthelela omkhulu emabhizinisini

Futhi funda: Isibuyekezo se-Google sezinkanyezi ezinhlanu

Zingaki izibuyekezo ezidingekayo?

Lokhu kuncike embonini okuyo. Isibonelo, iposi lasendaweni lizoba nezibuyekezo ezimbalwa kunezindawo zokudlela ngoba umuzwa wokuvakashela indawo yokudlela ujabulisa kakhulu kunokuthumela iphakheji. ngomuntu.

Njengoba ukubuyekezwa ngakunye kubonakala kuphela ekwazisweni okungaphansi kwekhasimende lakho uma okungenani unezinhlanu, lokho kufanele kube umgomo wakho omncane. Nokho, kufanele uzame ukuhlala ngaphambi komncintiswano wakho. Kufanele uhlole ukuthi zingaki izibuyekezo izimbangi zakho ezinazo ku-Google.

Ukuze wenze lokhu, thayipha ku-Google umushwana ocabanga ukuthi amakhasimende akho ajwayele ukuwusebenzisa ukuze athole ibhizinisi lakho (isb. “plumber in charlotte nc”) bese uqaphela ukuthi zingaki izibuyekezo ibhizinisi zizoboniswa kumephu.

Faka igama lokusesha ku-Google elisetshenziswa abathengi bakho njalo ukuthola ibhizinisi

Ungase futhi uthande: Umhlahlandlela Wemininingwane: Ungabhala Kanjani Isibuyekezo Se-Google?

Izindlela ezilula zokuthola izibuyekezo eziningi ze-Google

Uma i-akhawunti yakho ye-Google Business isiqala ukusebenza, ungaqala ukuthola izibuyekezo eziningi ku-Google. Yize abanye oqhudelana nabo bengathenga izibuyekezo ze-Google, ungathuthukisa ukubuyekezwa kwakho kwezinkanyezi ezi-5 ngokushesha ngokulandela amathiphu angezansi.

Nikeza isevisi evelele

Abanye abathengi bazoshiya isibuyekezo ku-Google uma bethanda umkhiqizo noma isevisi yakho. Indlela engcono kakhulu yokuxhumana nalaba babuyekezi iwukulwela ukunikeza ukubandakanyeka kwekhwalithi ephezulu ngangokunokwenzeka.

Yenza yonke imizamo ukuze unikeze ukuzibandakanya kwekhwalithi ephezulu

Cela izibuyekezo ze-Google

Indlela engcono kakhulu yokwenza amakhasimende akho ashiye leso sibuyekezo ukucela i-Google isibuyekezo ngokuqondile. Isicelo sokubuyekeza singaqukatha isixhumanisi sesibuyekezo se-Google noma ividiyo ethi “ushiya kanjani isibuyekezo ku-Google”.

Cela ngokuqinile isibuyekezo se-Google ngokushesha nje lapho umthengi ethenga

Bonisa amakhasimende akho ukuthi usibhala kanjani isibuyekezo se-Google

Ukwabelana ngesixhumanisi sesibuyekezo se-Google kuzosiza kuphela ikhasimende uma lazi zibaluleke kangakanani izibuyekezo ze-Google. Ngakho baphakamisele kanzima futhi bazoqonda kangcono ukuthi isibuyekezo sisho ukuthini nokuthi kufanele sivele kuphi.

Ukwabelana ngesixhumanisi sokubuyekeza ku-Google kusiza amakhasimende aqonde incazelo eyengeziwe

Bonga amakhasimende akho ngokushiya isibuyekezo se-Google

Ukushiya isibuyekezo kuthatha isikhathi, ikakhulukazi uma ikhasimende lingena emininingwaneni. Lokhu kuwusizo nakakhulu kwabangaba amakhasimende akho kanye nebhizinisi. Kuhle ukuphendula kuzibuyekezo ezingezinhle nezihle noma ngabe “siyabonga ngokuzinika isikhathi sokubhala isibuyekezo ku-Google”.

Sicela ubhale ukubonga ngempendulo yekhasimende elibhale isibuyekezo ku-Google

Sicela ubhale ukubonga ngempendulo yekhasimende elibhale isibuyekezo ku-Google

Funda futhi: Ungathola kanjani amakhasimende ukuthi ashiye izibuyekezo ku-Google

Dala isixhumanisi sesibuyekezo se-Google

Ukudala isixhumanisi sesibuyekezo se-Google nokwabelana ngaso kuzo zonke izinkundla ezihlukene kungenye yezindlela ezimfishane zokuzuza izibuyekezo eziningi ze-Google, okuhlanganisa nekhasi lakho lebhizinisi le-Google. Amathuluzi afana ne-bit.ly angasetshenziswa ukufushanisa okuqukethwe ukuze kube lula kubasebenzisi abangaphandle kwesifunda kanye nalabo abafuna amabhizinisi endawo.

Dala isixhumanisi sokubuyekeza ku-Google futhi wabelane ngaso ukuze uzuze izibuyekezo eziningi

Imibuzo Evame Ukubuzwa

Ziyini izibuyekezo ze-Google?

Izibuyekezo ze-Google ziyizibuyekezo zamabhizinisi amaningi ngamakhasimende kunkundla ye-Google. Uma abantu besesha ibhizinisi ku-Google noma befuna ikheli ku-Google Amamephu, baqale babone izibuyekezo.

Ukuze ukale izindatshana, abantu badinga ukuba ne-akhawunti ye-Google futhi iyisevisi yamahhala ngokuphelele. Injini yosesho ye-Google ikhula ngokuduma kulezi zinsuku, futhi izibuyekezo ku-Google Amamephu zizofundwa kakhulu kunokubuyekezwa kwamanye amasayithi afana ne-Trustpilot.

Zibaluleke kangakanani Izibuyekezo ze-Google ze-SEO?

Izibuyekezo ze-Google zibaluleke kakhulu ku-SEO (ukwenza kahle injini yokusesha). Athonya amazinga akho okusesha asendaweni, enze ibhizinisi lakho libonakale kakhudlwana emiphumeleni yosesho. Ukubuyekezwa okuhle kungakhuphula i-SEO yakho, kukusize ugqame kulabo oqhudelana nabo futhi uhehe amakhasimende amaningi angaba khona.

I-Google Reviews yenza umehluko ongakanani?

Izibuyekezo ze-Google zingenza umehluko omkhulu ebhizinisini lakho elincane. Banikeza ubufakazi bomphakathi, bakha ukwethembana ngamakhasimende angaba khona. Izibuyekezo ezinhle ziholela ekwethembeni okwengeziwe, okungase kube nomthelela ezinqumweni zokuthenga kanye nempumelelo iyonke yebhizinisi lakho.

Uma unezibuyekezo ezinhle kakhulu, angcono amathuba akho okuheha amakhasimende amasha kanye nokusungula ubukhona obuqinile ku-inthanethi.

Ngakho uyaqonda kungani izibuyekezo ze-Google zibalulekile ebhizinisini lakho. Abagcini nje ngokuba nomthelela omkhulu kumazinga, kodwa futhi bathuthukisa isithunzi sakho ku-inthanethi.

Uma udinga usizo lokuthuthukisa uhlu lwakho lwe-Google noma ukuphatha i-akhawunti yakho yephrofayela yebhizinisi, xhumana Izilaleli ziyazuza ngokushesha ukuze ufunde kabanzi mayelana nezinsiza ze-Google Bhizinisi Lami.

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