Ziqale nini izibuyekezo ze-Google? Umlando Wokubuyekezwa Kwe-inthanethi

Ziqale nini izibuyekezo ze-Google? Izibuyekezo ze-Google ziyingxenye ebalulekile yesimo sebhizinisi sesimanje, futhi kungenzeka zidume nakakhulu eminyakeni ezayo. Uma ungumnikazi webhizinisi, kubalulekile ukuthi uhlale wazi izibuyekezo zakho futhi uqinisekise ukuthi unikeza amakhasimende umuzwa ongcono kakhulu ongakhona.

Okulandelayo, ake sifunde mayelana kuqale nini ukubuyekezwa kwe-Google? nge IzethameliZuza!

Ziqale nini izibuyekezo ze-Google?

Izibuyekezo ze-Google zaqala ngo-2007 lapho umpetha wenjini yokusesha evumela amabhizinisi ukuthi athumele impendulo yamakhasimende kumakhasi awo e-Google Bhizinisi Lami.. Lesi sinyathelo soguquko ngaleso sikhathi sanikeza abathengi indlela eqondile yokwabelana ngolwazi lwabo nezinkampani eziku-inthanethi. I-Google isibe ngomunye wemithombo ethembeke kakhulu yezibuyekezo zamakhasimende, nezigidi zabantu eziwusebenzisayo ukuthola izincomo zamabhizinisi endawo nsuku zonke.

Yize ukubuyekezwa kwe-Google kuyisimo esisha, sekube nomthelela omkhulu endleleni amabhizinisi asebenza ngayo. Ezimweni eziningi, ukubuyekezwa okuhle kungenza noma kuphule ibhizinisi, njengoba kungaheha amakhasimende amasha futhi kwakhiwe ukwethembana kumakhasimende angaba khona. Ngokuphambene, ukubuyekezwa okubi kungalimaza isithunzi sebhizinisi futhi kuvimbele abantu ekusebenziseni amasevisi alo.

Zivelaphi izibuyekezo ze-Google?

Izibuyekezo ze-Google zivela kumakhasimende athenge ebhizinisini elithile futhi afuna ukwabelana ngolwazi lwawo nabanye. Ukuze ushiye isibuyekezo, amakhasimende kufanele abe ne-akhawunti ye-Google futhi angene ngemvume. Izibuyekezo zingashiywa kunoma yiliphi ibhizinisi, okuhlanganisa izindawo zokudlela, izitolo, amahhotela, nokuningi. Uma isibuyekezo sesihambile, sibonakala esidlangalaleni ohlwini lwebhizinisi lwe-Google.

Amakhasimende angashiya kokubili ukubuyekezwa okuhle nokubi, okungaba usizo kwamanye amakhasimende angaba khona acabanga ukusebenzisa ibhizinisi. Izibuyekezo ezingezinhle nazo zingasiza amabhizinisi ukuthi athuthukise isevisi yawo yamakhasimende noma imikhiqizo. Sekukonke, ukubuyekezwa kwe-Google kunikeza impendulo ebalulekile engaba usizo ezinkampanini nakubathengi.

Ingabe ukubuyekezwa okuku-inthanethi kuyawathinta amabhizinisi aku-inthanethi?

Amabhizinisi athembele kuzibuyekezo ze-inthanethi ukuze athuthukise umkhiqizo noma isevisi yawo. Kungashiwo ukuthi la mabhizinisi aphila futhi afe ngesithunzi sawo ku-inthanethi—futhi lokhu kuyiqiniso ikakhulukazi kumabhizinisi amancane.

Kodwa kwenzekani lapho leso silinganiso sezinkanyezi ezinhlanu ngokuzumayo siba inkanyezi eyodwa? Kulithinta kangakanani ibhizinisi?

Kuvela okuningi impela.

Ucwaningo olwenziwe yi-Harvard Business School lubonise ukuthi ukunyuka kwenkanyezi eyodwa ku-Yelp kuholele ekwenyukeni kwe-5-9% yemali engenayo. Lokho kusho ukuthi uma ibhizinisi lakho linezibuyekezo ezingu-50 futhi lisuka esilinganisweni sezinkanyezi ezi-4 kuye kwezingu-3.5, ungalahlekelwa cishe u-9% wabathengi bakho abangaba khona.

Kumabhizinisi, lokhu kukhulu ngoba kungawenza noma ukuwaphula. Kubalulekile ukuba nedumela elihle kakhulu ku-inthanethi, uqale ngezibuyekezo eziku-inthanethi.

Izibuyekezo ezinhle ziholela kumakhasimende amaningi futhi zisiza amabhizinisi ukuthi athuthukise izinga lawo ezinjinini zokusesha. Lokhu, nakho, kuholela kumakhasimende amaningi nakakhulu ngoba abantu maningi amathuba okuthi bachofoze ibhizinisi elivela phezulu emiphumeleni yosesho.

Umjikelezo ongapheli wokuba nethemba - okufanele wonke amabhizinisi awuphokophele. Ngakho-ke, uma ungumnikazi webhizinisi, naka lokho kubuyekezwa okuku-inthanethi! Zibalulekile.

Kungakanani ngaphambi kokuthi izibuyekezo zivele ku-Goolge?

Kungathatha iviki ukuthi ukubuyekezwa kuvele ku-Google. Lokhu kungenxa yokuthi i-Google idinga ukuqinisekisa ukuthi isibuyekezo sivela kumuntu wemvelo. Uma usalinde ukuthi isibuyekezo sakho sivele ngemva kweviki, hlola ukuze ubone ukuthi kukhona yini ongakwenza ukusheshisa inqubo.

Uma ungumnikazi webhizinisi, ungakhuthaza amakhasimende ukuthi ashiye izibuyekezo ngokuwathumelela ama-imeyili okulandelela ngemva kokuthenga. Ungakwazi futhi ukwengeza isixhumanisi ekhasini lakho le-Google Bhizinisi Lami kuwebhusayithi yakho noma kusiginisha yakho ye-imeyili.

Ukucela ukubuyekezwa kwamakhasimende kungasiza ukuthuthukisa ukubonakala kwebhizinisi lakho ku-Google futhi kuhehe amakhasimende amasha. Ngakho ungabi namahloni – qhubeka ubuze!

Funda kabanzi: Kungani isibuyekezo sami se-Google sinyamalele?

Ingabe izibuyekezo ze-Google zingalandelelwa?

Izibuyekezo ze-Google aziziwa futhi azikwazi ukulandelelwa. Lokhu kungenye yezinzuzo zokusebenzisa ukubuyekezwa kwe-Google, njengoba kuvumela abantu ukuthi banikeze imibono ethembekile ngaphandle kokwesaba ukuphindiselwa. Nokho, uma umbuyekezi ehlinzeka ngekheli lakhe le-imeyili noma olunye ulwazi lomuntu siqu ekubuyekezweni kwakhe, i-Google ingakwazi ukubakhomba.

Uma ukhathazekile ngobumfihlo, sincoma ukuthi unganikezi nganoma yiluphi ulwazi lomuntu siqu esibuyekezweni sakho.

Ingabe i-Google ivale izibuyekezo?

Cha, i-Google ayizivalanga izibuyekezo. Izibuyekezo ziyingxenye ebalulekile yenkundla ye-Google Bhizinisi Lami (GMB), futhi ziyaqhubeka ziyindlela ebalulekile yamakhasimende yokufunda nokuxhumana namabhizinisi.

Nokho, i-Google yenze izinguquko ezithile endleleni ukubuyekezwa okuboniswa ngayo ohlwini lwe-GMB. Umehluko ophawuleka kakhulu ukuthi ibheji "Izibuyekezo Zekhasimende Le-Google" alisaboniswa ohlwini lwamabhizinisi.

Le bheji bekuyindlela yamabhizinisi yokubonisa ukuthi i-Google iwaqinisekisile nokuthi ukubuyekezwa kwamakhasimende awo kungathenjwa. Kodwa-ke, ibheji belingelona iqiniso ngaso sonke isikhathi, njengoba lingacabangi ukubuyekezwa okungelona iqiniso noma okuchemile.

Ngaphandle kwebheji, amabhizinisi endawo azodinga ukuthembela kwezinye izindlela ngoba abathengi bathemba ukubuyekezwa okuku-inthanethi, njengokufaka ubufakazi obuvela kumakhasimende ajabule kuwebhusayithi yabo noma emakhasini enkundla yezokuxhumana.

Naphezu kokukhipha ibheji Lokubuyekeza Kwekhasimende Le-Google, izibuyekezo ziseyingxenye ebalulekile ye-GMB, futhi amabhizinisi kufanele aqhubeke nokukhuthaza amakhasimende awo ukuthi ashiye impendulo. Izibuyekezo zingasiza amabhizinisi endawo athuthukise ukubonakala kwawo kanye nezinga emiphumeleni yosesho ye-Google, anikeze imininingwane ebalulekile kulokho amakhasimende akucabangayo mayelana nebhizinisi.

Kungani i-Google isusa izibuyekezo?

I-Google isusa izibuyekezo ezingahlangabezani nemihlahlandlela yayo. Izibuyekezo kufanele zinembile futhi zibonise umuzwa wangempela wekhasimende. Ukwengeza, ukubuyekezwa kufanele kubhalwe abantu abaye baba nolwazi lokuqala ngebhizinisi elibuyekezwayo.

Uma isibuyekezo singahlangabezani nale mihlahlandlela, sizosuswa. Lokhu kusiza ukugcina Izibuyekezo ze-Google zinembile futhi zibalulekile kuwo wonke umuntu.

Uma ubona isibuyekezo ocabanga ukuthi asihlangabezani nezinkombandlela ze-Google, ungasibika. Vele uchofoze isithonjana "sokuhlaba umkhosi" eduze kwesibuyekezo ukuze wenze lokhu. I-Google izobe isibuyekeza umbiko bese ithatha isinyathelo esifanele.

Zishonephi izibuyekezo ze-Google?

Awuwedwa uma ubulokhu uzibuza ukuthi zishonephi izibuyekezo zakho ze-Google. Amabhizinisi amaningi athola ukuthi ukubuyekezwa kwawo kwe-Google kunyamalele.

Kunezincazelo ezimbalwa okungenzeka ukuthi kungani lokhu kungenzeka:

• I-Google ishintshe isistimu yayo yokubuyekeza nendlela ebonisa ngayo ukubuyekezwa.
• Ibhizinisi lakho kungenzeka ukuthi lithuthile noma liguqule igama lalo, okuholela ekutheni ukubuyekezwa kwakho kunamathiselwe ohlwini olungalungile.
• Kungenzeka futhi ukuthi izibuyekezo zakho zisusiwe ngoba zephule izinkombandlela ze-Google. Lokhu kungenzeka uma zithathwa njengezingamanga, azinembile, noma ziyakhangisa.

Uma ucabanga ukuthi enye yalezi kungaba isizathu esenza ukuthi ukubuyekezwa kwakho kwe-Google kunyamalale, kunezinto ezimbalwa ongazenza ukuze uzame ukuzithola.

• Hlola ukuze ubone ukuthi ibhizinisi lakho lithuthile noma lishintshile yini igama lalo. Uma kunjalo, uzodinga ukubuyekeza uhlu lwakho ku-Google futhi ufune ukubuyekezwa kwebhizinisi lakho lendawo eliku-inthanethi futhi.
• Uma ucabanga ukuthi ukubuyekezwa kwebhizinisi lakho lendawo okuku-inthanethi kususiwe ngoba kwephule izinkombandlela ze-Google, ungafaka isikhalazo ngesinqumo ngokulandela imiyalelo lapha.
• Okokugcina, uma ungakaqiniseki ukuthi kwenzekeni kuzibuyekezo zebhizinisi lakho lendawo noma ukuthi ungazithola kanjani, ungaxhumana ne-Google ngokuqondile ukuze uthole usizo.

Ingabe izinkampani zingavimba izibuyekezo ze-Google?

Yebo, izinkampani zingavimba izibuyekezo ze-Google. Lokhu kungenziwa ngokukhubaza inketho yokubuyekeza ekhasini labo le-Google Bhizinisi Lami noma ngokusebenzisa ithuluzi lokuhlola isibuyekezo se-Google. Amathuluzi okulinganisela avumela izinkampani ukuthi Zivumele, Zenqabe, noma Zifake Ugaxekile noma yiziphi izibuyekezo ezisele zebhizinisi lazo. Uma isibuyekezo sinqatshwa noma simakwa njengogaxekile, ngeke sibonakale ohlwini lwenkampani lwe-GMB.

Ezinye izinkampani zikhetha ukukhubaza inketho yokubuyekeza ohlwini lwazo lwe-GMB ngokuphelele. Lokhu kusho ukuthi akekho ozokwazi ukushiya isibuyekezo, esihle noma esibi. Nakuba lokhu kungase kubonakale kuyindlela enhle kakhulu yokuvikela isithunzi sakho, kungalimaza ibhizinisi lakho ngokuhamba kwesikhathi. Amakhasimende athanda ukubona ukuthi uvulekile futhi usobala, futhi ukukhubaza inketho yokubuyekeza kungakwenza ubonakale sengathi unokuthile okufihlayo.

Uma ungumnikazi webhizinisi, kufanele ucabangele ukuthi uzoziphatha kanjani izibuyekezo ze-Google. Ukuvumela amakhasimende ukuthi ashiye impendulo ethembekile kungakusiza uthuthukise ibhizinisi lakho futhi ngoba abathengi bathemba izibuyekezo eziku-inthanethi. Kodwa-ke, uma ukhetha ukulinganisela noma ukuvimba ukubuyekezwa kwebhizinisi lendawo, qiniseka ukuthi ukwenza kanjalo ngendlela efanele nesobala.

Ngisisusa kanjani isibuyekezo esibi ku-Google?

Uma unebhizinisi ku-Google, kungenzeka ukuthi uqaphele ukuthi ukubuyekezwa kuyingxenye enkulu yohlu lwakho. Amakhasimende angashiya izibuyekezo zebhizinisi lendawo, futhi lezi zibuyekezo zibonakala kunoma ubani obheka ibhizinisi lakho ku-Google.

Kwesinye isikhathi, ungathola isibuyekezo esibi. Lokhu kungakhungathekisa, kodwa kunezindlela zokususa isibuyekezo esingesihle ku-Google.

Phendula Ikhasimende

Okokuqala, zama ukufinyelela ikhasimende elishiye isibuyekezo esibi. Ungaphendula isibuyekezo ngokuqondile ohlwini lwakho lwe-Google. Kwesinye isikhathi, amakhasimende azokwehlisa ukubuyekezwa kwebhizinisi lawo ku-inthanethi uma ezwa sengathi ukukhathazeka kwawo kudingidwe.

Hlaba umkhosi Ukubuyekeza

Ungahlaba umkhosi isibuyekezo se-Google njengesingalungile uma ikhasimende lingakwehlisi. Ukuze wenze lokhu, chofoza amachashazi amathathu aseduze nokubuyekezwa ohlwini lwakho lwe-Google, bese uchofoza okuthi “Hlaba umkhosi njengokungalungile.” I-Google izobe isibuyekeza isibuyekezo esihlatshwe umkhosi bese inquma ukuthi iyasisusa noma cha.

Bika Isibuyekezo

Okokugcina, uma unesizathu esizwakalayo sokukholelwa ukuthi umbuyekezi akalona ikhasimende langempela (isibonelo, uma eshiya isibuyekezo esibi kodwa engakaze aye ebhizinisini lakho), ungabika isibuyekezo ku-Google.

Ukuze wenze lokhu, chofoza amachashazi amathathu aseduze nokubuyekezwa ohlwini lwakho lwe-Google, bese uchofoza okuthi “Bika ukuhlukumeza.” I-Google izobe isiphenya isibuyekezo bese inquma ukuthi isisuse noma cha.

Uma ulandela lezi zinyathelo, kufanele ukwazi ukususa isibuyekezo esingesihle ku-Google ngempumelelo.

imibuzo ejwayelekile ukubuzwa

Kungani izibuyekezo zomgunyathi zizimbi?

Lapho abantu bethumela izibuyekezo ezingelona iqiniso, banikeza ulwazi olungamanga olungadukisa abanye. Lokhu kubi emabhizinisini ngoba kudala ukungathembani futhi kungabangela amakhasimende angaba khona ukuthi agweme ukusebenzisa amasevisi awo.

Ukwengeza, ukubuyekezwa okungelona iqiniso kungalimaza isithunzi sebhizinisi futhi kwenze kube nzima ukuthi baphumelele. Okokugcina, ukuthumela izibuyekezo zomgunyathi kuwukungathembeki futhi akulungile kumabhizinisi nakubathengi.

Ingabe zonke izibuyekezo eziku-inthanethi zingamanga?

Yize kuyiqiniso ukuthi ezinye izibuyekezo eziku-inthanethi zingamanga, akuzona zonke. Kubalulekile ukwenza ucwaningo lwakho ukuze uthole ukuthi yiziphi izibuyekezo eziyiqiniso nokuthi yiziphi ezingekho.

Enye indlela yokubona ukuthi isibuyekezo singelona yini ukubheka ulimi olusetshenzisiwe. Uma isibuyekezo sibonakala sisihle ngokwedlulele noma sibi, kungaba mbumbulu. Enye indlela yokubona ukuthi isibuyekezo singelona iqiniso yini ukubona ukuthi umuntu osibhalile ubhale nokunye okuningi ukubuyekezwa kwebhizinisi eliku-inthanethi. Uma benakho, kunethuba lokuthi bakhokhelwa ukubhala izibuyekezo ezingelona iqiniso.

Uma ungaqiniseki ukuthi isibuyekezo sithembekile, ungahlala uthintana nenkampani eyenza umkhiqizo futhi uyibuze ngakho. Kufanele bakwazi ukukutshela ukuthi isibuyekezo sithembekile noma cha.

Ngakho-ke, ngenkathi ezinye izibuyekezo eziku-inthanethi zingamanga, akuzona zonke. Vele uqiniseke ukuthi wenza usesho lwakho lwe-Google ngaphambi kokukholelwa yonke into oyifundayo!

Ingabe amawebhusayithi angenza ukubuyekezwa okungelona iqiniso?

Yebo, amawebhusayithi angenza ukubuyekezwa okungelona iqiniso. Lokhu kungenxa yokuthi noma ubani angakwazi ukudala iwebhusayithi, futhi noma ubani angabhala ukubuyekezwa kuwebhusayithi. Ayikho indlela yokuqinisekisa ukuthi ukubuyekezwa okuku-inthanethi kuyiqiniso noma kungamanga. Ukwengeza, ezinye izinkampani zingase zikhokhele abantu ukuthi babhale ukubuyekezwa okungelona iqiniso ukuze bathuthukise ibhizinisi labo.

Ngakho-ke, qaphela lapho ufunda izibuyekezo ze-inthanethi, futhi uzithathe ngohlamvu lukasawoti. Kuhlale kungcono ukwenza ucwaningo lwakho ngaphambi kokuthenga.

Ungabona kanjani uma izibuyekezo eziku-inthanethi zingamanga?

Uma ubheka izibuyekezo, kunezinto ezimbalwa ongaziqapha ezingase zibonise ukuthi zingamanga.

Okokuqala, bheka ulimi olusetshenziswe ekubuyekezweni. Kungaba mbumbulu uma kubonakala kukuhle ngokweqile noma kubi noma uma ukubuyekezwa kungabonakali kungenangqondo. Ukwengeza, uma kunamaphutha amaningi ohlelo lolimi, lokho kungolunye uphawu lokuthi isibuyekezo singase singathembeki.

Ungaphinda ubheke i-akhawunti ethumele isibuyekezo. Uma kubonakala sengathi ukuphela kwento abake bayibuyekeza umkhiqizo owubhekile, noma uma benezibuyekezo eziningi zebhizinisi eziku-inthanethi wonke okubonakala sengathi abhalwe ngesitayela esifanayo, lelo elinye ifulegi elibomvu.

Ekugcineni, ungabheka ukuze ubone ukuthi isayithi likuqinisekisile yini isibuyekezo. Lokhu kuvame ukuboniswa ngebheji elincane eduze kwesibuyekezo, okusho ukuthi isayithi lihlolile ukuze kuqinisekiswe ukuthi lo muntu uwuthenge ngempela umkhiqizo awubuyekezayo. Uma isibuyekezo singenayo le bheji, akusho ukuthi singamanga, kodwa yinto okufanele uyikhumbule.

Ngenhla ulwazi mayelana kuqale nini ukubuyekezwa kwe-Google? ukuthi IzethameliZuza sebehlanganise. Ngethemba, ngokuqukethwe okungenhla, unokuqonda okuningiliziwe okwengeziwe lesi sihloko

Sebenzisa amandla ezibuyekezo ezinhle ukuze uthuthukise ibhizinisi lakho namuhla! Thola izibuyekezo ze-Google zangempela kungxenyekazi yethu ehloniphekile ku IzethameliZuza futhi ufakaze isithunzi sakho sikhuphuka.

Siyabonga ngokufunda okuthunyelwe kwethu.

Funda kabanzi:

• Thenga Izibuyekezo ze-Google Maps
• Kungani Izibuyekezo ze-Google Zibalulekile