Nyusa amavidiyo e-YouTube ngezikhangiso ze-Google

Lesi sihloko sinikeza isifundo sokuphahlazeka sokuthi ungakwenza kanjani thuthukisa amavidiyo akho e-YouTube ngezikhangiso ze-Google. Ngakho, bopha!

Okokuqala, sicacisa ukuthi ziyini izikhangiso ze-Google, futhi sikunikeza isingeniso sokukhangisa ezikhangisweni ze-Google, okuhlanganisa izinhlobo zemikhankaso yezikhangiso etholakalayo. Lolu ulwazi olubalulekile lokuphromotha amavidiyo e-YouTube ngezikhangiso ze-Google. Okulandelayo, siqala ngemikhankaso yosesho, elandelwa imikhankaso yokubonisa, okuhlanganisa izinzuzo zemikhankaso yokubonisa, imikhankaso yesibonisi esihlakaniphile, nezinhlobo zezikhangiso zokubonisa ezitholakalayo. Okulandelwa yilokhu, i-athikili ihlanganisa imikhankaso yokuthenga nemikhankaso yohlelo lokusebenza. Okokugcina, siveza imikhankaso yevidiyo, okuhlanganisa ulwazi lokusetha izikhangiso, ukukhetha izethameli zakho, uhlahlo lwabiwo-mali kanye nokubhida.

I-Text Ads iwuhlobo lwesikhangiso olusha nolujabulisayo lwe-Google oluvela eceleni kwemiphumela yosesho lwe-Google.

Funda kabanzi: I-YouTube 4000 amahora okubuka Thenga Okokwenza Imali

Yini Izikhangiso zeGoogle?

Ungasebenzisa Izikhangiso ze-Google esiteshini se-YouTube ukuze wakhe izikhangiso eziku-inthanethi eziqondiswe kubantu abathanda ngokukhethekile izinto namasevisi owanikezayo ngoba:

• Ikuvumela ukuthi umakethe inkampani yakho, unikeze izinto noma izinsizakalo, wakhe ukuqwashisa, futhi ushayele izivakashi kuwebhusayithi yakho.
• Ungadala futhi uhlele umkhankaso wakho wesikhangiso. Ukhululekile ukwengeza umbhalo wesikhangiso, ukushintsha izilungiselelo, kanye nesabelomali noma nini uma usebenzisa i-akhawunti yakho Yezikhangiso ze-Google.
• Akukho ukusetshenziswa kwemali okuncane okudingekayo. Yingakho nguwe ophethe imali yakho. Ungakhetha ukuthi isikhangiso sakho sivela kuphi, usethe isabelomali esikusebenzela, futhi ulandelele ukusebenza kwesikhangiso sakho.

Izinzuzo zezikhangiso ze-Google zesiteshi se-YouTube

Kunezinzuzo ezihlukahlukene zokusebenzisa Izikhangiso ze-Google, kodwa okulandelayo yizona ezibaluleke kakhulu.

Amathuba aphezulu okuba amabhizinisi amancane aqashelwe

Nakuba kunenqwaba yokuhola okungenzeka emakethe ye-Google, ukuthandwa kwayo kuyenza indawo yokuncintisana. Ekupheleni kuka-2019, u-90% wabantu be-inthanethi sebebone izikhangiso endaweni.

Yize izindleko zamagama angukhiye zikhula, okwenza lolu hlobo lokukhangisa lubize kakhulu, Izikhangiso ze-Google zeziteshi ze-YouTube zisathola isikhundla ngoba zinemiphumela ephusile. Abantu okungenzeka babe nentshisekelo emikhiqizweni nasezinsizeni zakho bazobona izikhangiso zakho ku-inthanethi, kanti labo abangenayo bazohlungwa baphele. Lokhu kukhangisa ku-inthanethi futhi kukuvumela ukuthi ufinyelele abangaba amakhasimende ezinkundleni ezihlukahlukene, okuhlanganisa ama-PC, amakhompyutha aphathekayo, amaphilisi, nama-smartphone.

Ngakho-ke, noma kunomncintiswano othile, amabhizinisi amancane asazosebenzisa ithuba lokuhlunga Izikhangiso ze-Google futhi afinyelele amakhasimende afanele.

Yenza izikhangiso zakho zicace kakhulu

Ukuqondisa kukuvumela ukuthi ubonise izikhangiso kubantu abanentshisekelo ecacisiwe, njengalabo abathanda imikhiqizo namasevisi akho futhi ubabonise izikhangiso ezihambisana nabo.

Ungathola izinketho ezihlukile zokukhomba Kuzikhangiso ze-Google. Okwamanje, abakhangisi nabasebenzisi be-YouTube bangase bacabangele izinketho ezilandelayo zezikhangiso eziku-inthanethi. Bangasiza ukukhomba imikhankaso yokumaketha ngokunembe kakhulu:

• Amagama angukhiye amagama noma imishwana ehambisana nemikhiqizo namasevisi akho futhi isetshenziselwa ukubonisa ukukhangisa kwakho lapho abantu besesha leyo migomo noma bevakashela amawebhusayithi ahambisana naleyo migomo.
• Ukubekwa kwesikhangiso: Ukukhangisa kwakho kuzovela emakhasini wemiphumela yosesho lwe-Google kanye namawebhusayithi Osesho lwe-Google kanye Namanethiwekhi Wokubonisa.
• Ubudala, indawo, nolimi zonke izici okufanele zicatshangelwe. Khetha iminyaka yabathengi bakho, indawo, kanye nolimi.
• Izinsuku, izikhathi, nezimpinda: Bonisa ukukhangisa kwakho ngezikhathi ezithile noma ngezinsuku ezithile zeviki, bese usetha imvamisa ezibonisa ngayo.
• Amadivayisi: Ukukhangisa kwakho kungaboniswa kumadivayisi ahlukahlukene, futhi ungakwazi ukulawula ukuthi imaphi amadivayisi nokuthi avela nini.

Gcina izindleko zakho zilawulwa

Unokulawula okuphelele kokuthi uyisebenzisa kanjani imali yakho ngezikhangiso ze-Google zesiteshi se-YouTube. Ayikho into ebizwa ngokuthi ubuncane. Ungacacisa futhi ukuthi yimalini ofuna ukuyisebenzisa esikhangisweni nyanga zonke noma ngosuku. Kuzodingeka ukhokhe kuphela uma othile echofoza esikhangisweni sakho.

Ungabona intengo inengqondo. Kungabiza uma ufuna ukwandisa uhlelo lwakho. Kodwa kumabhizinisi amancane, angenayo imali eningi, asengathola umphumela ngokutshalwa kwezimali okuncane. I-Google Ads nayo ikunikeza ikhodi yokuphromotha futhi ingafika ku-$150, engabali noma iyiphi imali osuvele uyisebenzisile.

Ukwenza ngokwezifiso Izikhangiso ze-Google kungaletha izinzuzo eziningi

Ividiyo enhle kufanele ibe isiqalo sesu lakho lokumaketha. Kungcono ukuqonda ukuthi ulakha kanjani igama futhi uhehe ababukeli ngokulandela isiqondiso sochwepheshe sendlela yokwakha ubukhona be-YouTube obuhle.

Izinqumo zokuqala okufanele uzenze lapho ukhiqiza isikhangiso sakho yilapho sizovela khona nokuthi sizobonisani. Ungayenza idlalwe ngaphambi, phakathi, noma ngemva kwevidiyo, ukuze uphendule umbuzo wokuqala. Uma othile echofoza kuyo, uzoyiswa ekhasini lokufika alikhethile.

Isithonjana sesikhangiso singaboniswa buthule ekhasini eliyisiqalo, emiphumeleni yosesho, noma eduze kwamavidiyo ahlobene. Ukuyikhetha kuvele kukuyise kuwebhusayithi ye-YouTube lapho ungabuka khona ividiyo ekhangisiwe.

Ungasebenzisa isithombe esinganyakazi esivela kuvidiyo yakho njengesithombe esincane salokhu kubekwa. Isihloko sesihloko kanye nemigqa emibili yezincazelo ingabhalwa ngomshini. Ngenxa yokuthi unamagama amaningi kuphela, wasebenzise ngokugcwele.

I-Google ikubonisa ukubuka kuqala kwesikhangiso sakho njengoba wenza lezi zinguquko. Ungabona ukuthi izobukeka kanjani ku-smartphone nesikrini sekhompyutha. Uma usujabule ngephromoshini yakho, chofoza inkinobho ethi Okulandelayo ukuze uyishunise nakakhulu.

Linganisa impumelelo yakho

Uzokwazi uma othile echofoze isikhangiso sakho nge-Google Ads yesiteshi se-YouTube. Ungaphinda ulandelele ukuthi bachofoze yini isikhangiso sakho bese uthenge izimpahla zakho, ulande uhlelo lwakho lokusebenza, noma ushayele nge-oda. Ngenxa yalokho, ungabona ukuthi ungatshala kuphi umkhankaso ngokubheka ukuthi yiziphi izikhangiso ezichofozwayo nokuthi yiziphi ezingachofozwayo. Lokhu lula kunikeza imbuyiselo engcono ekutshaleni kwakho.

Ungathola nolunye ulwazi oluwusizo, njengesilinganiso sezindleko zokukhangisa eziholela ekuthengeni kwe-inthanethi kwamakhasimende akho noma amakholi wefoni. Ungakwazi futhi ukusebenzisa amathuluzi okuhlaziya ukuze ufunde mayelana nokuziphatha kokuthenga kwamakhasimende akho, njengokuthi achitha isikhathi esingakanani ecwaninga impahla yakho ngaphambi kokuthenga.

Landelela imikhankaso yakho

Izikhangiso ze-Google ziphinde zinikeze amathuluzi okuphatha nokwengamela ama-akhawunti akho.

I-akhawunti yomphathi we-My Client Center (MCC) iyithuluzi eliwusizo elingakongela isikhathi uma uphatha ama-akhawunti amaningi ezikhangiso ze-Google. Ikuvumela ukuthi ubone futhi uphathe wonke ama-akhawunti akho ezikhangiso ze-Google endaweni eyodwa.

Ukuphatha ungaxhunyiwe ku-inthanethi kwe-akhawunti yakho Yezikhangiso ze-Google nakho kungenzeka usebenzisa i-Google Ads Editor, ithuluzi lamahhala, elilandekayo ledeskithophu elikuvumela ukuthi wenze izinguquko ku-akhawunti yakho ngokushesha futhi kalula. Ungalanda ulwazi lwe-akhawunti yakho, ulungise imikhankaso yakho ungaxhunyiwe ku-inthanethi, bese ulayisha izinguquko zakho ku-Google Ads usebenzisa i-Google Ads Editor. Ungase usebenzise i-Google Ads Editor ukuze uphathe, ubuyekeze, futhi ubone ama-akhawunti amaningi ngesikhathi esisodwa, futhi ukopishe futhi unamathisele ulwazi phakathi kwawo.

Ukukhangisa ku-Google Ads

Ukuze uqonde ukuthi uwaphromotha kanjani amavidiyo akho e-YouTube ngezikhangiso ze-Google, kubalulekile ukwazi ngohlelo lwe-Google AdWords. Lesi sigaba siveza izinhlobo ezahlukene zemikhankaso ye-Google AdWords: imikhankaso yevidiyo, imikhankaso yosesho, imikhankaso yokubonisa, imikhankaso yokuthenga, nemikhankaso yezinhlelo zokusebenza.

Sesha Imikhankaso

Ungasebenzisa imikhankaso yokusesha ukuze ufake izikhangiso kunethiwekhi enkulu yemiphumela yosesho ye-Google. Njengoba izigidigidi zosesho ku-Google nsuku zonke, lezi zikhangiso zingasiza izethameli eziningi ziqaphele umkhiqizo wakho futhi zithathe isinyathelo. Ungakhetha imigomo efana nokushayela ithrafikhi kuwebhusayithi yakho noma ukwandisa umkhondo noma ukuthengisa kwemikhankaso yosesho. Ngaphezu kwalokho, ungakha amaqembu ezikhangiso aguqukayo noma ajwayelekile.

Khombisa Imikhankaso

Imikhankaso yokubonisa ingolunye uhlobo lwenketho yomkhankaso etholakala ku-Google AdWords. Bayithuba elihle kakhulu lokuphromotha isiteshi sakho se-YouTube ngezikhangiso ze-Google. Imikhankaso yokubonisa iqukethe izikhangiso ezisebenza ku-Google Display Network. I-Google Display Network yakhelwe ngobuchule ukukusiza ukuthi ufinyelele izethameli ozihlosile. Ungabonisa izikhangiso zakho kwabangase babe amakhasimende endaweni efanele futhi ngesikhathi esifanele ngezikhangiso eziboniswayo. Umuntu angafaka izikhangiso zokubonisa ku-Google kuyilapho abantu bephequlula amawebhusayithi abawathandayo, kumavidiyo e-YouTube njengezikhangiso ezisakazwa ngaphakathi, ku-Gmail, noma ngenkathi besebenzisa omakhalekhukhwini nezinhlelo zokusebenza.

Ungasebenzisa izikhangiso zokubonisa ukuze uphromothe amavidiyo akho e-YouTube ngezikhangiso ze-Google ngokusebenzisa amasu okuqondisa izithameli.

Funda kabanzi: Thenga Isiteshi se-YouTube | Isiteshi se-YouTube sokwenza imali siyathengiswa

Izinzuzo Zemikhankaso Yokubonisa

#Ukukhomba Ababukeli

Imikhankaso yokubonisa ivumela abasebenzisi ukuthi baphromothe amavidiyo wabo we-YouTube ngezikhangiso ze-Google ngokukhomba izethameli ezifanayo nezisezimakethe. Lokhu kusho ukukhomba abantu abathile abathanda okuqukethwe kwakho. Ngaphezu kwalokho, umuntu angaphinda asebenzise idatha kanye namamethrikhi okusebenzisana nabasebenzisi njengohlu lokumaketha kabusha ukuze aphinde abandakanye abantu abavakashele isiteshi sakho noma iwebhusayithi esikhathini esidlule.

#Izici ezizenzakalelayo

Ngaphezu kwalokho, ungakwazi futhi ukushayela ukuguqulwa okwengeziwe usebenzisa i-automation emikhankasweni yokubonisa. Ukuqondisa okuzenzakalelayo kuvumela ukuthola izethameli ezisebenza kahle kakhulu futhi uziqondise ezikhangisweni. Ngaphezu kwalokho, ukuthuthukisa ngokuhamba kwesikhathi kuvumela i-Google ukuthi ibone ukuthi yiziphi izinhlobo zezithameli ezisebenza kangcono esiteshini sakho. Ngaphezu kwalokho, ungasebenzisa ukubhida okuzenzakalelayo ukuze ulungise ngokuzenzakalelayo ibhidi yakho ukuze uhlangabezane nembuyiselo yakho oyihlosile ekutshalweni kwezimali.

#Ukukhomba Amakhasimende Ngaphambilini Emjikelezweni Wokuthenga

Ngaphezu kwalokho, ngenkathi imikhankaso yosesho ifinyelela abantu lapho uphequlula izimpahla namasevisi, imikhankaso yokubonisa ikuvumela ukuba uthwebule ukunaka kwamakhasimende ngaphambi kwesikhathi emjikelezweni wokuthenga. Lokhu kungenxa yokuthi umuntu angabonisa izikhangiso ngaphambi kokuba abantu baqale ukusesha okunikezwayo kwakho. Ngaphezu kwalokho, ungasebenzisa futhi ukumaketha kabusha ukuze ubonise izikhangiso kubantu abake bavakashela isiteshi sakho noma iwebhusayithi ngaphambilini.

Imikhankaso ye-Smart Display

Ukwengeza, imikhankaso yokubonisa ehlakaniphile iwuhlobo oluphambili lomkhankaso wokubonisa ongahlanganisa izici ezingcono kakhulu zokukhomba okuzenzakalelayo, ukubhida okuzenzakalelayo, nokudala ukuze wandise amandla akho okuphromotha amavidiyo akho e-YouTube ngezikhangiso ze-Google.

Izinhlobo Zezikhangiso Zokuboniswa

Izikhangiso zokubonisa ziyizinhlobo ezintathu eziyinhloko kuye ngezinhlobo zamafomethi ezikhangiso atholakalayo. Ngokuvamile, amafomethi evidiyo awatholakali ezikhangisweni eziboniswayo. Izinhlobo ezintathu zezikhangiso ezitholakala emikhankasweni yokubonisa ukuphromotha isiteshi sakho se-YouTube ngezikhangiso ze-Google zifaka:

1. Izikhangiso zokubonisa eziphendulayo,
2. Izikhangiso zesithombe ezilayishiwe,
3. Izikhangiso zokuzibandakanya, kanye
4. Izikhangiso ze-Gmail.

Funda kabanzi: Isikhathi esihle kakhulu se-YouTube sokulayisha - Ungasithola kanjani "Isikhathi Segolide" sesiteshi sakho

#Izikhangisi zokubonisa eziphendulayo

Izikhangiso eziphendulayo zikuvumela ukuthi ungeze umbhalo, izithombe, kanye nesiteshi sakho noma ilogo yomkhiqizo. I-Google ithuthukisa lezi zikhangiso ukuze kuthuthukiswe ukusebenza, futhi i-Google iziveza njengezikhangiso zomdabu kumawebhusayithi. Ngakho-ke ahlangana esizeni somshicileli futhi ayindlela enhle kakhulu yokuphromotha amavidiyo akho e-YouTube ngezikhangiso ze-Google. Ngaphezu kwalokho, i-Google imemezele ukuthi izikhangiso eziphendulayo zizongena esikhundleni sezikhangiso ezisabelayo njengohlobo olusha lwesikhangiso oluzenzakalelayo lwenethiwekhi yokubonisa ye-Google.

#Izikhangisi zezithombe ezilayishiwe

Lolu hlobo lwesikhangiso esiboniswayo lwenza abasebenzisi bakwazi ukudala isikhangiso besebenzisa isithombe nje. Ungalayisha izithombe ezinosayizi abahlukene noma i-HTML5. Izikhangiso zezithombe ezilayishiwe ziyithuba elihle kakhulu lokubonisa izithonjana zamavidiyo akho noma izikhangiso zekhasi lesiteshi. Kungenjalo, ungaphinda ukhethe izithombe-skrini ezithokozisayo kumavidiyo akho e-YouTube ukuze uzilayishe njengezikhangiso eziboniswayo ezizobonakala kuyo yonke Inethiwekhi Yokubonisa yakwa-Google.

Ungasebenzisa izikhangiso zezithombe ezilayishiwe ukuze uphromothe amavidiyo akho ngezithonjana noma izithombe-skrini zokuqukethwe kwakho.

#Izikhangiso Zokubandakanya

Izikhangiso zokuzibandakanya ziwukuphela kohlobo lwezikhangiso eziboniswayo ezivumela abasebenzisi ukuthi basebenzise ifomethi yevidiyo yezikhangiso. Ngakho-ke ungasebenzisa izikhangiso zevidiyo nezithombe, kokubili usebenzisa izikhangiso zokubandakanya.

#Izikhangiso ze-Gmail

Izikhangiso ze-Gmail ngenye indlela ethokozisayo yokuphromotha amavidiyo akho e-YouTube ngezikhangiso ze-Google okungenzeka ubungazi ngaphambili. Lezi zikhangiso zivela phezulu kumathebhu ama-imeyili abantu uma beku-Gmail.

Izikhangiso ze-Gmail zivela ku-Gmail uma uphequlula ibhokisi lakho lokungenayo.

Imikhankaso Yokuthenga

Imikhankaso yokuthenga ikuvumela ukuthi ukhombe amakhasimende anentshisekelo yokuthenga imikhiqizo yakho, amasevisi, noma okuqukethwe. Ungasebenzisa imikhankaso yokuthenga ku-Google AdWords ukuze uphromothe okuqukethwe kwakho, imikhiqizo, noma amasevisi kumakhasimende afuna lokho okunikezayo ku-Google noma kwamanye amawebhusayithi noma izitolo eziku-inthanethi.

Umuntu ukhokhela kuphela izikhangiso zomkhankaso wokuthenga lapho amakhasimende echofoza esikhangisweni ukuze avakashele iwebhusayithi yawo noma abuke uhlu lwawo lwamagama. Imikhankaso yokuthenga ifanele ukuthengisa okuthengiswayo kwe-YouTube, ngakho ungaphromotha imikhiqizo yakho enegama usebenzisa lolu hlobo lomkhankaso wesikhangiso we-Google. Ngakho-ke, imikhankaso yokuthenga ikuvumela ukuthi uphromothe amavidiyo akho e-YouTube usebenzisa izikhangiso ze-Google ngokusebenzisa izikhangiso ezithengiswayo. Qiniseka ukuthi udala futhi uthengise imikhiqizo ethokozisayo ehlobene nokuqukethwe kumavidiyo akho e-YouTube noma ulandele iphethini ethile noma uphawu oluvela esiteshini sakho se-YouTube.

Imikhankaso yohlelo lokusebenza

Abantu basebenzisa imikhankaso yohlelo lokusebenza ukukhuthaza izinhlelo zokusebenza ze-iOS noma ze-Android Kusesho lwe-Google, i-YouTube, i-Google Play, njll. Imikhankaso yohlelo lokusebenza idinga ukukhetha kusukela kumigomo emibili eyinhloko: ukufaka ivolomu noma izenzo zangaphakathi nohlelo. Nokho, ungasebenzisa kuphela imikhankaso yohlelo lokusebenza ukukhangisa amavidiyo akho e-YouTube ngezikhangiso ze-Google uma unesicelo.

Ungasebenzisa Imikhankaso Yohlelo Lokusebenza ukuze uphromothe izinhlelo zokusebenza ku-YouTube, Google, naku-Google Play.

Funda kabanzi: Incazelo ephelele YUmhlahlandlela wezikhindi ze-YouTube

Imikhankaso Yevidiyo

Umuntu angasebenzisa imikhankaso Yevidiyo ukuze akhe izikhangiso zevidiyo ye-YouTube nezikhangiso zozakwethu bevidiyo be-Google. Uma udala umkhankaso wevidiyo, kufanele ukhethe eqoqweni lemigomo, amafomethi ezikhangiso, nezindawo ku-YouTube ukuze ubonise izikhangiso zakho. Imikhankaso yevidiyo idinga ukuhlelwa kwesabelomali, ukubhida, ukuthuthukisa imikhankaso yakho, nokuhlela izikhangiso zibe amaqembu.

Ngaphezu kwalokho, baphinde bafinyelele izethameli ngokukhangisa okuhlosiwe, ukufinyelela abantu abafuna umkhiqizo wakho, nokudala izikhangiso ezihlukile nezibalulekile. Sicacisa izinhlobo ezintathu zomkhankaso eziyinhloko kuzo lesi sihloko. Okokuqala, ukuphromotha amavidiyo akho e-YouTube ngezikhangiso ze-Google, imikhankaso yevidiyo iyithuluzi elihle kakhulu. Lapha siveza izici ezine ezibalulekile zemikhankaso yevidiyo: ukusetha izikhangiso, ukukhetha izethameli zakho, isabelomali kanye nokubhida.

Imikhankaso yevidiyo isebenzisa izikhangiso zevidiyo ye-YouTube ukukhuthaza amavidiyo akho e-YouTube ngezikhangiso ze-Google.

Isetha Izikhangiso

Ukusetha izikhangiso kumkhankaso wevidiyo, kufanele udale umkhankaso wevidiyo futhi ukhethe imigomo yakho. Imigomo yakho ingaba ukukhiqiza ukuthengisa, ukuhola, noma ithrafikhi yewebhusayithi, ukuqwashisa ngomkhiqizo nokufinyelela, kanye nokucatshangelwa komkhiqizo nomkhiqizo. Ukukhetha izinhlelo zokuphromotha amavidiyo akho e-YouTube ngezikhangiso ze-Google kubalulekile ngoba umgomo unquma uhlobo oluncane olufanele lomkhankaso wakho.

Ukukhetha Izithameli Zakho

Okwesibili, ukukhetha izithameli zakho nakho kuyisici esibalulekile sokuphromotha isiteshi sakho se-YouTube ngemikhankaso yevidiyo. Ungakhetha izethameli ngokusekelwe ezinhlotsheni ezintathu zokubekwa kwezikhangiso ezitholakalayo:

1. Imiphumela yosesho lwe-YouTube
2. Amavidiyo we-YouTube
3. Ozakwethu Bevidiyo Kunethiwekhi Yokubonisa

Ukubhajetha

Ngaphezu kwalokho, kufanele futhi usethe isabelomali esiphusile somkhankaso wakho wevidiyo. Isinyathelo sokuqala sokwenza isabelomali sinquma ukuthi inhloso yakho ukuthola imibono noma okuvelayo. Uma umgomo wakho uwukuthola ukubukwa, ukusetha ibhajethi kunquma izindleko ngokubuka ngakunye (CPV) zezikhangiso zakho eziyividiyo. Okunye, uma inhloso yakho kuwukuthola okuvelayo, ukwenza ibhajethi kuyonquma izindleko ngombono ngamunye (CPM) zomkhankaso wakho wevidiyo. Ungasetha inani elinqunyiwe lenyanga, isamba sebhajethi yomkhankaso, futhi uvumele i-Google ilungiselele futhi isabalalise ibhajethi yakho ngokuhamba kwesikhathi. Uma kungenjalo, ungasetha nezabelomali zansuku zonke zomkhankaso wakho wevidiyo uma nakanjani uthole ukubukwa okwengeziwe ngezinye izinsuku kunezinye.

Ukubhida

Okokugcina, ukuze uphromothe amavidiyo akho e-YouTube ngezikhangiso ze-Google usebenzisa imikhankaso yevidiyo, ngaphezu kokwenza isabelomali, udinga futhi ukwenza amabhidi. Kudingeka ukuthi ukhethe isu elifanelekile lokubhida ukuze unqume indawo yesikhangiso sakho. Bese i-Google Ad Auction inquma ukuthi uthola indawo yesikhangiso ngokusekelwe ekuhlobaneni kwezikhangiso namagama angukhiye. Ungakhetha ezinhlotsheni ezimbili eziyinhloko zamasu okubhida atholakala ku-Google AdWords:

1. Khulisa Isu Lokubhida Ngokuchofoza
2. Ukubhida Kwe-CPC Manuwali

Ngokuphelele

Ukukufingqa, ukukhuthaza amavidiyo akho e-YouTube ngezikhangiso ze-Google, kufanele wazi ukuthi ukukhangisa ezikhangisweni ze-Google kuhlanganisani, okungukuthi, i-Google AdWords. Ngaphezu kwalokho, kuhle futhi ukunaka izinhlobo ezahlukene zemikhankaso etholakala ku-Google. Lokhu kufaka phakathi imikhankaso yosesho, imikhankaso yokubonisa, imikhankaso yokuthenga, imikhankaso yezinhlelo zokusebenza, nemikhankaso yevidiyo.

Imikhankaso yosesho ibonisa izikhangiso zakho eduze kwemiphumela yosesho lwe-Google ukuze izethameli zikwazi ukubuka imininingwane yesiteshi sakho futhi zithathe isinyathelo. Okunye, imikhankaso yokubonisa isebenzisa inethiwekhi enkulu yokubonisa ye-Google ukuze ibonise izikhangiso kuyo yonke i-Google, i-YouTube, namanye amawebhusayithi.

Izikhangiso eziboniswayo zinenzuzo ngoba zikhomba izethameli ngokwecebo, ziqondise amakhasimende kusenesikhathi emjikelezweni wokuthenga kunemikhankaso yosesho, futhi zinezici ezizenzakalelayo. Imikhankaso yesibonisi esihlakaniphile nayo iyatholakala. Ngaphezu kwalokho, kunezikhangiso ezintathu eziyinhloko eziboniswayo: izikhangiso eziphendulayo, izikhangiso zezithombe ezilayishiwe, izikhangiso zokuzibandakanya, nezikhangiso ze-Gmail.

Ngaphezu kwalokho, imikhankaso yokuthenga ikwenza ukwazi ukukhomba abasebenzisi ukuze uthenge okuthengiswayo esiteshini sakho. Imikhankaso yohlelo lokusebenza, ngakolunye uhlangothi, isetshenziselwa ukuphromotha izinhlelo zokusebenza ze-iOS noma ze-Android. Ekugcineni, ungasebenzisa imikhankaso yevidiyo ukuze udale izikhangiso zevidiyo ye-YouTube. Ukudala umkhankaso wevidiyo kuhlanganisa ukusetha izikhangiso ngokusetha imigomo yakho nokukhetha izethameli ezifanele ngokusekelwe ezinkethweni zokubekwa kwezikhangiso. Ukwengeza, kufanele futhi ucacise ibhajethi efanelekile yomkhankaso wakho futhi ukhethe isu elilodwa kwamabili lamabhidi okubeka isikhangiso. Nokho, uma ufuna ukufunda kabanzi mayelana nokukhangisa amavidiyo akho e-YouTube ngezikhangiso ze-Google, ungathintana nochwepheshe bethu be-Google AdWords ku- IzethameliZuza.

Izihloko ezihlobene:

• Izinganekwane zokuthola obhalisile ku-youtube mahhala - akulula njengoba kubukeka
• Konke okufanele ukwazi mayelana nomculo wamavidiyo we-YouTube - Alusekho uvalo lwesiteleka se-copyright
• Thenga i-akhawunti ye-Google ads threshold
• Thenga ama-akhawunti ezikhangiso ze-Google