Ukuqonda I-TikTok Algorithm 2021

Akunakuphikwa ukuthi ifayela le- I-algorithm yeTikTok liyashintsha futhi likhula usuku nosuku. Injongo yalezi zinguquko ukuthuthukisa ulwazi lomsebenzisi nokudala inkundla yokudlala efanelekayo yabadali. Ulwazi olubalulekile, olubalulekile olungezansi luzokusiza ukuthi uhlale unolwazi lwakamuva ngale nkundla enamandla.

I-TikTok algorithm ayiyeki ukushintsha

Yini okufanele abadali bokuqukethwe bayazi nge-algorithm ye-TikTok?

I-TikTok isanda kwenza izinyathelo ezibalulekile zokuthuthukisa isiko leTikTok. Kepha okokuqala, ake singene ezintweni eziyisisekelo ze-algorithm ye-TikTok.

Ngabe isebenza kanjani i-algorithm yeTikTok?

Ngemva abadali bokuqukethwe bathumela amavidiyo, I-TikTok izohlola ikhwalithi yabo ngomshini othile. Njengezinye izinkundla zokuxhumana ezifana ne-Instagram noma i-YouTube, i-algorithm nezinjini zokusesha ze-TikTok zihlala zivikelekile. Lokho kusho ukuthi imininingwane ethile ayishicilelwa. Kodwa ezinye izici ziye zafakazelwa ochwepheshe.

Indlela iTikTok esebenza ngayo ilula kakhulu

Nazi izinyathelo ezikhombisa ukuthi iTikTok isebenza kanjani.

• Ngemuva kokuthi ulayishe ngempumelelo ividiyo ekhasini lakho, iTikTok izohlola inani layo ngokuyikhombisa inani elincane labasebenzisi, phakathi kwamanye amavidiyo adumile. Kuwukuhlola okuhlakaniphile lapho uletha ngobuciko umkhiqizo kumbukeli ngendlela engokwemvelo kakhulu. Izibukeli ngeke futhi zibe nesithukuthezi uma ividiyo yokuhlola ingenalo usizo ekudonseni ukunaka.
• Bese, i-algorithm ikala isikhathi abantu abasichitha bebuka ividiyo yakho, ukuthi mangaki amazwana, ukuthanda, ukwabelana, nokulanda okutholayo. 
• Isivinini sokuzibandakanya siqala i-algorithm ye-TikTok. Uma enye yamavidiyo akho ithola u-20% kungazelelwe ngosuku, izophushwa kubantu abengeziwe. 

Ngokwemibiko yakamuva, abasebenzisi abaningi bathi banemiphumela emihle kokuqukethwe kwabo kwangaphambilini. Ngaphezu kwalokho, ukubukwa kwabo kwamavidiyo kuyanda, futhi lokho kuyizindaba ezinhle kuwo wonke umphakathi weTikTok.

Izici ze-algorithm ze-TikTok okufanele uzikhumbule

I-TikTok ingase ingabi nesandla esiqinile njenge-YouTube. Kepha ukulandela ama-algorithms we-TikTok futhi usahamba ngegciwane, udinga ukugcina izinto ezimbalwa engqondweni.

hashtag

Elakho Ikhasi, njengo-Hlola ku-Instagram, indawo lapho i-Tiktoker ingafinyelela khona izithameli kalula. Kepha ngenani elikhulu nelilokhu likhula njalo labasebenzisi, ukuthandwa yi-TikTok ukuvela ku-For You Page nakho kuyimpi enzima.

Into ebalulekile okufanele uyikhumbule kule mpi ukusebenzisa ama-hashtag alungile. #Kwakho#Ngawe, kanye #I-FYP zisetshenziswa njalo, kodwa lokho akwanele. Abakwazi ukuqinisekisa noma iyiphi indawo Ekhasini Lakho kunoma yibaphi abasebenzisi.

I-Hashtag ibalulekile ku-TikTok

Enye indlela yokuthola i-hashtag ethile ukusebenzisa i-Discover Tab. Ihlinzeka ngolwazi mayelana nokusebenza kwe-hashtag yamanje ye-TikTok kanye ne-hashtag oyifunayo. Kodwa kungasiza uma uqaphe ngokwanele ngaphambi kokugxumela kunoma iyiphi i-hashtag ethrendayo. Qiniseka ukuthi ihlobene ngokuphelele nokuqukethwe kwakho.

Amazwibela

I-TikTok ayidingi amazwibela amade, achazayo, noma ezemfundo afana ne-Instagram ne-Facebook. Umbhalo omfushane onama-hashtag afanelekile amagama-ncazo afanelekile we-TikTok. Uma ufuna ukuphakamisa ukuthembisana, ungabuza umbuzo, usebenzise ihlaya, noma usho okuthile okwenza izethameli “zilinde.”

Izingoma ezithrendayo nomsindo

Izingoma ezinegciwane zingathinta i-algorithm ye-TikTok.

Ngoba lolu uhlelo lwenkundla olunikwe amandla amavidiyo, izingoma, nomsindo kudlala indima ebalulekile enanini lokubuka nokuthandwayo. Ukutshala isikhathi sokuthola izingoma ezithrendayo ozozihlanganisa nokuqukethwe kwakho kungakusiza kakhulu ekutholakaleni kwevidiyo. Ngokunjalo, kufanele unake imisindo ekuSihleli Sevidiyo, imisindo abalandeli bakho abayilalelayo, kanye nezintandokazi zakho futhi.

Okuqukethwe kwevidiyo nokuhlela

I-TikTok iyithrendi eyenzeka ngokulandelana, futhi isitayela sevidiyo esiyilandelayo sihlala sihlukile futhi sishintsha njalo. Iphinde inikeze ithuba lokuba abadali bokuqukethwe bazivumelanise futhi badale umsebenzi ngendlela yabo. Kodwa-ke, ama-TikTokers kufanele akhumbule ukuthi inhloso yamavidiyo ukuthi ibe mfushane, futhi ukuhlela kudinga ukudlulisela umlayezo ezithamelini.

Lapho izethameli zakho zisebenza kakhulu

Uma uyilungiselele ngokucophelela ividiyo yakho kodwa bese uyilayisha lapho abantu ongase ube ngababukeli bakho bengasebenzi, ekugcineni izomosha. Kulokhu, ama-Akhawunti we-TikTok Pro azuzisa. Ungathola izibalo ezinemininingwane zabalandeli bakho: bangaki kubo, ubulili babo, indawo yabo, njll. Ngokusekelwe kulolo lwazi oluwusizo, ungathola isikhathi esingcono kakhulu sokuthumela ividiyo yakho ku-TikTok.

Ukubuyekezwa kwe-algorithm ye-TikTok 2021

Ngo-2021, ngenkathi i-TikTok isewuhlelo lokusebenza olungadlali olulandwa kakhulu emhlabeni wonke, isibuyekezo sayo se-algorithm silayishwe imininingwane eminingi emisha nejabulisayo. Ngakho-ke, naka izibuyekezo ezingezansi okufanele wonke umdali wokuqukethwe akwazi.

I-TikTok ibuyekeza ngo-2021

Izici ezintsha zokuhlola i-Beta

Isici esithi “Okubukwe Nje” sesivele sitholakala kwabanye abasebenzisi, kodwa manje sesifinyeleleka ngokusemthethweni kuwo wonke umuntu. Uma uskrola Ekhasini Lakho futhi ubheka iphrofayela yomsebenzisi ngokuswayiphela kwesokudla, ividiyo ekulethe lapho manje isibhalwe ukuthi “Ngibukwe Nje.” 

Esinye isici yi-Q&A, evumela abadali ukuthi baphendule imibuzo ekuphrofayela yabo ngombhalo, ividiyo, noma ngesikhathi sokusakaza bukhoma. Kodwa itholakala kuphela izinsuku ezintathu. Futhi, njengoba kungokohlelo lokuhlola i-Beta, kufanele ubhalise ukuze ube yingxenye yalolo hlelo ukuze uzame lesi sici.

Isingeniso sephothali yabadali

Ingosi yabadali isigatshana esisha sewebhusayithi ye-TikTok. Ungafinyelela kuyo kuphrofayela yakho ngokuya kokuthi Izilungiselelo Ze-akhawunti, skrolela phansi kuthebhu Yephothali Yabadali. Kuyinkambu yehabhu eku-inthanethi enezinsiza zemfundo zabadali. Uma ungumuntu osanda kuzalwa onenkinga yokuqalisa ku-TikTok, lesi sici esisha siwumthombo ofanele wokuthi ufunde okuyisisekelo.

Izibalo ezithuthukisiwe

Uhlolojikelele lwezibalo zeTikTok

Njengoba abaningi be-TikTokers sebebonile, i-algorithm ye-TikTok isanda kukhipha izici ezimbalwa zokuhlaziya ezikukhombisa ukwanda noma ukwehla kwansuku zonke kwamamethrikhi athile wevidiyo. Isibonelo, ingasekela abasebenzisi ukwazi ukuthi bangaki abalandeli abeza kubo besuka kumavidiyo athile futhi balandelele isilinganiso sokuguqulwa. Lesi sici esisha siwukuqonda okuhle kakhulu kokuhamba nokuqukethwe kukonke.

Ungafunda kabanzi lapha: https://audiencegain.net/tiktok-analytics/

Imiphumela yomculo egxilile

Kuwumqondo ojwayelekile ukuthi umculo nomsindo kulukwe ngokujulile endwangu yesiko leTikTok. Le nkundla iqale ngegama langaphambili Musical.ly, futhi manje i-TikTok isaphusha umculo. 

Imiphumela yomculo yakamuva yephule ezinye zemibono yakudala ukuze ikhange othisha abengeziwe, amabhizinisi, ochwepheshe, njll. Lolu shintsho lungawushiya ngokuphelele umqondo wokuthi i-TikTok iyinkundla egxile emculweni kanye nemakethe yenkundla yezokuxhumana.

Isici esisodwa esihlukile isibonisi somculo, ingemuva lesikrini esiluhlaza esinyakaza ngesigqi siye kunoma iyiphi ithrekhi oyikhethile njengomsindo. 

Amavidiyo aphiniwe

Lesi sibuyekezo se-algorithm ye-TikTok kubonakala sengathi kudala sabuzwa ngamakhulu abadali, futhi manje sesinendlela yaso. Ingagqamisa ividiyo ethile oyithumele ngokuyiphina phezulu kugridi yakho. Bese, lapho uphequlula okuqukethwe kwakho, abantu bangabona ividiyo yakho oyithandayo kuqala.

Ekuqaleni kukaMeyi 2021, lesi sici besitholakala kuphela e-Japan, e-Philippines, nakwezinye izindawo ezimbalwa ezikhethiwe ezingakhulumi isiNgisi. Kepha iTikTok inezinhlelo eziqinile zokwandisa amavidiyo aphiniwe emhlabeni jikelele emasontweni ezayo. Inhloso yayo enkulu ukunikeza abadali ikhono lokugcizelela amavidiyo amathathu angcono kakhulu omsebenzi wabo.

Iminikelo yevidiyo yangaphakathi

Maduze abadali bazokwazi ukwengeza izinketho zeminikelo kumavidiyo abo, osekuseduze nokwengeza izixhumanisi. I-TikTok iyaqaphela ukuthi umbono ojwayelekile wokwamukela iSikhwama Sabadali uyamangalisa. Lolu shintsho lungaba uguquko ku-algorithm ye-Tiktok njengezinga elilandelayo elimangalisayo lokwenza imali labadali. Ngakho-ke, ngaphandle kokuba nabalandeli abayizigidi ezi-5, abadali abancane abamaphakathi basengakwazi ukwenza imali kalula.

Amazwibela azenzakalelayo

Isibonelo samagama-ncazo azenzakalelayo ku-TikTok

Ikuvumela ukuthi ukhiqize ngokuzenzakalela imibhalo engezansi yokuqukethwe kwakho. Itholakala kuphela ezithamelini ezikhuluma isiNgisi nesiJapanese okwamanje, kodwa inganwetshwa emhlabeni wonke maduze. Ababukeli bakho bangavula futhi bavale lesi sici.

Imicimbi ebukhoma

I-TikTok ithathe izinyathelo zokusiza abadali bokuqukethwe bakhuphule izinga lokusebenzisa kwethu isici sokusakaza bukhoma. Ikunikeza ikhono lokuhlela nokubhalisa abalandeli bakho emicimbini ebukhoma. Le nguqulo ethuthuke kakhulu yokusakaza bukhoma isekela ukuthi uhlele kusenesikhathi.

I-TikTok iphinde ikunikeze ngethuba lokuthengisa amathikithi ngaphakathi nohlelo emicimbini ebonakalayo ye-TikTok, thumela izaziso kuzithameli zakho ngaphambi kokuthi kuqale imicimbi yakho ebukhoma. Sekukonke, lokhu kuthuthukiswa kungakhuthaza abadali ukuthi bazimisele kakhulu mayelana nendlela esisebenzisana ngayo nomphakathi wethu.

Ezinye izindatshana ezizoba wusizo kuwe:

• Izimali zabadali beTikTok - isinyathelo sikaTikTok sokubhekana ne-YouTube
• Ungabala kanjani futhi uthuthukise izinga lokuzibandakanya kwe-TikTok
• Umhlahlandlela ophelele wokuthi ungayithenga kanjani i-akhawunti ye-TikTok - konke okudingeka ukwazi!
• Amathiphu namasu we-TikTok wabaqalayo ngo-2021

Ngamafuphi

Ngemuva kokuhlanganisa ezinye izibuyekezo ezihlukile ze-algorithm ye-TikTok ngo-2021, i-Tiktok kancane kancane yandisa ububanzi bemisebenzi futhi iletha izinhlobo eziningi zolwazi kubasebenzisi. Esikhundleni sokuhlinzeka ngengoma nomdanso kuphela, le nkundla iletha izici eziningi ezintsha eziwusizo kubadali bokuqukethwe.

Uma ufuna ukwazi okwengeziwe ngendlela yokwenza imali nge-algorithm ye-TikTok, vakashela IzethameliZuza khona manje. Singasekela abadali ngenqwaba yezeluleko ezihlakaniphile namasevisi azibophezele ekuthuthukisweni kwesiteshi isikhathi eside. Ngakho bhalisa kuwebhusayithi yethu ngokushesha ukuze uthole imininingwane eyengeziwe.