Lusebenza Njani Uphononongo lukaGoogle | Izinto Omazazi

Ukuba sele uyazi malunga nophononongo lukaGoogle kuya kufuneka uzibuze lusebenza njani uphononongo lukaGoogle kwaye kudala impumelelo. Apha Audiencegain iya kukukhokela malunga nendlela yokwenza uphononongo lwakho kumgangatho weGoogle, kubandakanya ulwazi olongezelelekileyo kunye namanyathelo okwenza uphononongo olugqibeleleyo. Ukulandela isithuba esingezantsi.

Funda ngokugqithisileyo: Thenga uHlolo lukaGoogle | 100% Ixabiso eliphantsi kwaye likhuselekile

Sebenzisa ukubakho kweengxelo ezifanelekileyo ukukhulisa ukukhula kweshishini lakho ngoku! Fumana uPhononongo lwenyani lukaGoogle kwiqonga lethu elithembekileyo kwi AbaphulaphuliGain kwaye ubone ukuba igama lakho likhula.

1. Isishwankathelo sohlolo lukaGoogle

Ngaba ukhe wakhetha indawo yokutyela enye ngaphezu kwenye ngokusekwe kuphononongo lwe-intanethi? Uphononongo lukaGoogle luyinto kanye evakala ngathi. Benza ukuba abathengi bathumele esidlangalaleni uphononongo lukaGoogle malunga namava abo kunye nenkampani kunye neenkonzo zayo kunye neemveliso.

Uphononongo lukaGoogle sisixhobo esiluncedo kuwe sokufumana uphononongo oluhle kuyo yonke into

Uphononongo lukaGoogle luphawu oludityaniswe kwiShishini lam likaGoogle kunye neemephu. Abathengi banokukala kwaye bajonge iimveliso okanye iinkonzo zakho xa inkampani yakho idwelisiwe kwaye ibonakala kwezi webhusayithi. Okukhona kuphononongwa ngcono, kokukhona itrafikhi yendawo yakho iya kuba ngcono.

2. Ukubaluleka kokuphononongwa kweGoogle

Makhe sifumanise ukuba kutheni uphononongo lukaGoogle lubalulekile, yintshukumisa ekwenza ufune ukwazi ngayo zisebenza njani izigxeko ncomo zikaGoogle.

2.1 Uphononongo lukaGoogle luphucula umgangatho wokukhangela wasekhaya

Ukuba unophononongo oluhle kwiiwebhusayithi ezinjengeYelp kunye neGoogle, isikhundla sakho kwiziphumo zophando lwasekhaya siya kunyuka, enye yezona zinto ziluncedo zokusebenzisa uphononongo lwe-intanethi. Uphendlo lwasekhaya luvumela amashishini ukuba akhuthaze iimveliso kunye neenkonzo zabo kubathengi abakuloo ndawo.

Ngokuphucula i-SEO yakho yasekhaya, uya kunceda inkampani yakho ibonakale ngakumbi kwaye ifikeleleke kubantu abayifunayo.

2.2 UGoogle uphonononga ukuthembeka kokwakha

Abathengi bajonga kuphononongo lukaGoogle njengoko bejonge kwizindululo zelizwi lomlomo. I-92% yabathengi basebenzise i-intanethi ukufumana ishishini lendawo kulo nyaka uphelileyo, kwaye i-82% yabo bantu bafunda ukuhlaziywa kwe-intanethi. Uphononongo lunokukunceda uthathe isigqibo sokuba uza kuchitha phi imali yakho kunye nokuba ngawaphi amashishini onokuthi uwaxhase. Ngokumamela abathengi bakho, unokuphucula umgangatho weemveliso kunye neenkonzo zakho.

Uphononongo lukaGoogle lubaluleke kakhulu kubathengi njengengcebiso yelizwi lomlomo

2.3 Uphononongo lukaGoogle luphembelela inguquko

Uphononongo oluhle lwe-intanethi luqinisekisa umdla wabathengi kwimveliso okanye kwinkonzo xa beyikhangela. Oku ekugqibeleni kukhokelela ekunyukeni kwetrafikhi yeenyawo. Ngaphandle koko, ukuba inkampani yakho inophononongo olubi, inokugxotha abathengi.

Ungathanda kwakhona: Yintoni uPhononongo lukaGoogle? Ujongo olutsha loPhononongo lukaGoogle

3. IiSERPs kunye neenkwenkwezi?

UGoogle usebenzisa i-algorithm ukubala ukuba zingaphi iinkwenkwezi ukunika iindidi ezahlukeneyo zoluhlu, njengeentengiso kunye namakhonkco abhlowu. Xa umntu ekhangela kuGoogle, uzakubona ukalisho lwezinto ezifana neentengiso kunye noqhakamshelwano olusekwe ekubeni bangaphi abantu asele bethelekelele.

Iireyithingi zenkwenkwezi kuGoogle ayisiyonto yokuma kodwa inokuba yinto enkulu kuguqulo. Banokukunceda ubonise ubungqina boluntu kunye nokwakha ukuthembeka kwakho.

3.1 Iinkwenkwezi zikaGoogle kunye neziphumo zepakethi zalapha

UGoogle wenza kube lula ukufumana amashishini akufutshane nawe, ngokubonisa ulwazi lwawo kwiiMephu zikaGoogle, kumaphepha oShishino lwam lukaGoogle, kunye neminye imithombo. Ungabona kwakhona uphononongo oluvela kwabanye abantu kwingingqi yakho, kwaye wenze izigqibo ezingcono ngokuthathela ingqalelo yonke ingcaciso ekhoyo. Uphononongo olutsha lunokuthatha ukuya kwiiveki ezimbini ukuvela kumanqaku akho ewonke.

IiSERPs zikaGoogle zalapha ekhaya umfanekiso weskrini

Uzenza njani iiNkwenkwezi zikaGoogle ezongezelelekileyo kwiZiphumo zoPhendlo zaseKhaya

Abathengi kufuneka banike ingxelo malunga nezakhiwo zoshishino lwengingqi kunye nezinye iiwebhusayithi zokuphonononga zendawo thenga uphononongo kuGoogle. UGoogle ucebisa ukuba abanini bamashishini bacele ingxelo kubathengi, equka ezona ndlela zilungileyo ezifana nezi:

• Ukucela impendulo yabathengi kunye nokwenza kube lula kubo ukunika ingxelo ngokunxibelelanisa namaphepha akho ophononongo.
• Ukudala i-mobile kunye ne-desktop-friendly review prompts.
• Phendula kwiimfuno.
• Akukho zinkuthazo.

3.2 Iinkwenkwezi zikaGoogle kunye noluhlu oluqhelekileyo lwe "Blue Link".

IiWebhusayithi ziyakwazi ukuzahlula kubakhuphisana ngokubeka iinkwenkwezi kuluhlu lweziphumo zophando lwendalo. Kwakutsha nje ukuba uGoogle uqalise ukuvavanya iireyithingi zeenkwenkwezi kukhangelo lwendalo.

Uzifumana njani iiNkwenkwezi zikaGoogle kwiZiphumo zoPhando lwe-Organic

Yongeza uphawu lwe-schema kwiwebhusayithi yakho ukuba ufuna ukuba iinkwenkwezi zivele kwiziphumo zophando lwendalo.

Emva koko, ngoncedo lweqela lakho lophuhliso, unokongeza ikhowudi kwindawo yakho ebonisa umlinganiselo wakho ophakathi, ophezulu, ophantsi, kunye nenani lokulinganisa lilonke.

Umfanekiso weskrini weJSON-LD iskripthi kubaPhuhlisi bakaGoogle, ngo-Agasti ka-2021

Kuxhomekeke ngokupheleleyo kuGoogle xa iziqwengana ezityebileyo ziya kuvela kwiiSERPs emva kokuba wongeze kwindawo yakho. Xa ugqibile, sebenzisa iSixhobo soVavanyo seDatha esiSekiweyo sikaGoogle ukujonga kabini umsebenzi wakho.

Ukongezwa kwesikim kuyakhuthazwa kakhulu. Nokuba awunayo, ukuba ungumnikazi wevenkile ethengisa ngeenkwenkwezi, uGoogle unokuzibonisa kwiziphumo zenjini yokukhangela.

3.3 Iintengiso ezihlawulwayo kunye neenkwenkwezi zikaGoogle

Iinkwenkwezi zikaGoogle zichazwa “njengohlobo lolwandiso oluzenzekelayo oluqaqambisa abathengisi ngamaxabiso aphezulu” xa bevela kwiintengiso zokukhangela ezihlawulweyo.

Iintengiso ezibhaliweyo, iintengiso zokuthenga (njengoko kubonwe ngasentla), kunye noluhlu lwasimahla zonke ziqulathe ezi. Itotali yenani leevoti okanye uphononongo kunye nokalisho lwenkwenkwezi lubonisiwe.

Uzifumana njani iiNkwenkwezi zikaGoogle kwiintengiso ezihlawulwayo

• Landela yonke imigaqo-nkqubo emalunga nolwazi olunokuchonga umntu, i-spam, i-malware, iimfuno zomthetho, kunye neminye imiba.
• Ngenisa isondlo ngeZiko labaThengisi likaGoogle, okanye udibanise idatha ecwangcisiweyo kwiwebhusayithi yabo (njengoko kuchaziwe kwicandelo langaphambili).

Fumana iNkwenkwezi zikaGoogle kwiintengiso ezihlawulwayo

Kwakhona, ngaphandle kokusebenzisa uphawu lwe-schema, umxholo othile wabathengisi be-e-commerce unokuvela kwiiSERPs.

Kwimixholo kunye neentengiso zokuthenga ukubonisa ireyithingi zeenkwenkwezi, abathengisi kufuneka babenophononongo oluyi-100 ubuncinane kwiinyanga ezilishumi elinesibini ezidlulileyo.

Kuba uGoogle ejonga uphononongo ngokwahlukileyo kumazwe ahlukeneyo, ubuncinci bokuphononongwa kwe-100 busebenza kuphela kwindawo enye ngexesha.

Ukuze imilinganiselo yeenkwenkwezi ibonakale kwiintengiso, inkampani yaseKhanada ye-e-commerce, umzekelo, kufuneka ifumene ubuncinane uphononongo lwe-100 oluvela ngaphakathi eKhanada kunyaka ophelileyo.

UGoogle uqwalasela uphononongo olusuka kuPhononongo lwabaThengi bakaGoogle kunye neendawo ezivunyiweyo zomntu wesithathu, nto leyo eyenza kube lula kubathengisi ukuba bahlangabezane nomgangatho wophononongo ophantsi wonyaka. UGoogle ukwacela:

• Idomeyini enamanqaku kufuneka ifane nale ikwisibhengezo-ntengiso.
• UGoogle okanye amaqabane akhe kufuneka enze uphononongo lophando lwendawo yakho.
• Uphononongo olubandakanyiweyo kufuneka lube malunga nemveliso okanye inkonzo ethengiswayo.

Okokugqibela, uGoogle ubonelela ngemfuno (ebhidayo ngokwenene).

Funda kwakhona: Ngaba unokuhlawulela uphononongo lukaGoogle

3.4 Iziphumo ezityebileyo, iinkwenkwezi zikaGoogle, kunye nezinto zokupheka

Idomeyini enamanqaku kufuneka ihambelane naleyo iboniswe kwintengiso. UGoogle okanye elinye lamahlakani akhe kufuneka enze uphononongo lophando lwewebhusayithi yakho. Uphononongo olubandakanyiweyo kufuneka lube malunga nemveliso okanye inkonzo ethengiswayo.

Njengolunye uphononongo, amakhadi eresiphi kwiziphumo zophendlo abonisa umndilili wophononongo lokukala kunye nenani elipheleleyo lophononongo. Isiphumo sibangele ingxoxo phakathi kweeblogi zokutya, njengoko zithathu kuphela iiresiphi zokukhangela kwiziphumo zedesktop zikaGoogle (njengoko kubonisiwe kumfanekiso ongentla), kwaye ezine zivela kwiselfowuni.

Ezi zikhundla zexabiso ziya kufumana i-75% yokucofa, ukushiya abo bangakhange bafunde ukuphononongwa kwabathengi be-intanethi eluthulini. Oku kuthetha ukuba umgangatho weresiphi awuziqhubeli ezi zinto.

Uzifumana njani iiNkwenkwezi zikaGoogle kwiZiphumo zeResiphi

Iibhlogi zokutya kunye neewebhusayithi zeeresiphi kufuneka zongeze i-schema kwiiwebhusayithi zabo zokulinganisa iinkwenkwezi, ngokufanayo nendlela iinkwenkwezi ezibonakala ngayo kuluhlu lwe-organic blue-link.

Nangona kunjalo, ukudwelisa i-avareji kunye nenani elipheleleyo lereyithingi akulula kangako. Abaphuhlisi kufuneka balandele izikhokelo zeresiphi zikaGoogle. Imarkup iyafuneka zombini kwaye iyacetyiswa:

Uphawu olufunekayo kwiiResiphi

• Igama leresiphi.
• Umfanekiso weresiphi

Uphawulo oluCetyisiweyo lweRecipes

• Ireyithingi iyonke.
• Umbhali.
• Ixesha lokupheka, ixesha lokulungiselela, kunye nexesha elipheleleyo
• Umhla wokupapashwa
• Inkcazo.
• Amagama aphambili.
• Ulwazi lwezondlo.
• Uhlobo lweresiphi, olufana nommandla "wesidlo sangokuhlwa" esihambelana neresiphi
• Izithako.
• Imiyalelo.
• Iinkonzo ezipheleleyo okanye isivuno
• Ividiyo (kunye nolunye uphawu oluhambelanayo, ukuba kukho ividiyo kwiresiphi).

Imarkup yemiyalelo yeresiphi ingajonga into

Ufunde kwakhona: Fumana uphononongo oluhle lukaGoogle

3.5 Iinkwenkwezi zikaGoogle kunye neziza zophononongo lomntu wesithathu

Iinkampani ezininzi zesoftware zisebenzisa iisayithi zokuphonononga zomntu wesithathu ukunceda abathengi ekwenzeni izigqibo zokuthenga. Iziza zokuphonononga zomntu wesithathu zibandakanya iYelp, G2, kunye nabanye abaninzi abangengabo uphawu kwaye bavumela abathengi ukuba bashiye ingxelo.

Uninzi lwezi webhusayithi, kubandakanya iCapterra, zibonelela ngemilinganiselo yeenkwenkwezi.

Uzifumana njani iiNkwenkwezi zikaGoogle kwiiSayithi zoPhononongo zeQela leSithathu

Eyona ndlela ilungileyo yokufumana uphononongo kwindawo yophononongo yomntu wesithathu imiselwa yisayithi eyona nto ilungele uphawu okanye ishishini.

Ukuba unabathengi abasebenzayo kwi-Yelp, umzekelo, unokukhetha ukuzibandakanya nabo apho.

Ngokufanayo, ukuba indawo yophononongo lwesoftware, efana neTrust Pilot, ibonakala kukhangelo lwakho olunegama, ungathumela i-imeyile kuluhlu lwakho lwabathengi ubacela ukuba bashiye uphononongo.

UGoogle uqaphela ezi webhusayithi zilandelayo zomntu wesithathu:

• Umqhubi wenqwelo-moya unokuthenjwa.
• Reevoo.
• Bizrate – ngeShopzilla.

Ngokumalunga nokuphononongwa komntu wesithathu, uGoogle ukhumbuza amashishini ukuba akukho ndlela yokuphuma kubo kwaye nayiphi na imiba kufuneka iqwalaselwe nabanini bendawo yesithathu.

Umfanekiso weskrini ovela kuluhlu lweSERPs lwendawo yophononongo, kuGoogle, ngo-Agasti 2021

Funda kwakhona: Ufumana njani uphononongo lweenkwenkwezi ezi-5 ze-ogle

3.6 Iinkwenkwezi zikaGoogle kunye neziphumo zevenkile yeapp

Xa usetyenziso luyeyona mveliso iphambili yenkampani, ixhomekeke kwiVenkile yeApp kunye nokukhutshelwa kweGoogle Play Store.

Ukusuka kwiiSERPs, abaphandi banokubona ukulinganisa kweenkwenkwezi ze-app, iivoti ezipheleleyo, kunye nolunye ulwazi olubalulekileyo olufana nokuba i-app isimahla.

Uzifumana njani iiNkwenkwezi zikaGoogle kwiVenkile yeApp

Amashishini anokungenisa ii-apps zawo ze-iOS kwiVenkile ye-App, akhuthaze abathengi ukuba bashiye uphononongo, kwaye baphendule kubo. Banokwenza okufanayo kuDlalo lukaGoogle; imiyalelo iyafumaneka apha.

Ufunde kwakhona: Ulufumana njani uphononongo lukaGoogle kubathengi

4. Uphononongo lukaGoogle lusebenza njani?

Ingxaki yile lusebenza njani uphononongo lukaGoogle kwishishini. Ukulandela abaphandi, ezi zinto zingezantsi ziya kuchaphazela indlela esi sixhobo sisebenza ngayo ukuphononongwa okungcono.

4.1 Amashishini asekuhlaleni kunye neendawo

Ungafumana olu lwazi lulandelayo malunga neendawo zasekuhlaleni kunye namashishini kuPhendlo lukaGoogle kunye neeMaphu:

• Hlola iziphumo
• Ingxelo egqwesileyo
• Lilonke inani lophononongo li

Onke amanqaku anikwe ireyithingi ukusuka ku-1 ukuya ku-5, kunye nesi-5 esilelona nqanaba liphezulu.

Amiselwa njani amanqaku?

Umyinge wazo zonke iireyithingi zikaGoogle zaloo ndawo okanye ishishini lisetyenziselwa ukubala amanqaku ophononongo.

Kubalulekile: Emva kokuba umntu eshiye uphononongo olutsha, kungathatha ukuya kwiiveki ezimbini ukufumana amanqaku ahlaziyiweyo.

Fumana amanqaku ophononongo lweendawo & namashishini asekuhlaleni

Silusebenzisa njani uphononongo oluvela kwezinye iiwebhusayithi

Kwezinye iimeko, uPhononongo lwabaThengi olusuka kwezinye iisayithi zophononongo lwasekhaya lunokuboniswa kwiiProfayili zeShishini. Olu phononongo lwenziwa ngokuzenzekelayo ngokusekelwe kulwazi oluvela kwiwebhu nguGoogle. Qhagamshelana ngqo nesiza sokuqala ukuba unenkxalabo malunga nophononongo lwezinye iisayithi.

4.2 Fumana uphononongo lukaGoogle

Ke, uphononongo lukaGoogle lusebenza njani?

Uphononongo lukaGoogle lubonelela ngolwazi oluluncedo kwaye lunceda ishishini lakho ligqame. Uphononongo luvela ecaleni kweProfayile yeShishini lakho kwiiMaphu kunye noPhendlo. Landela izenzo ezingcono ukufumana uphononongo. Unokucela ingxelo yabathengi ngokusasaza i-URL ekhethekileyo kwishishini lakho.

Ngolu qheliselo lulandelayo, unokukhuthaza abathengi bakho ukuba basasaze igama malunga neshishini lakho ngohlolo lukaGoogle:

• Qinisekisa iProfayile yeShishini lakho: Ulwazi lwenkampani yakho luza kuvela kwiiMaphu, uPhendlo, kunye nezinye iinkonzo zikaGoogle. Kufuneka ube neshishini eliqinisekisiweyo ukuze uphendule kuhlolo.
• Khumbuza abathengi ukuba bashiye uphononongo: Bazise ukuba kuyakhawuleza kwaye kulula ukwenza oko. Abathengi akufuneki banikwe inkuthazo ukuba bashiye ingxelo ngabanini bamashishini. Unokukhuthaza abathengi ukuba bashiye uphononongo ngokudala kunye nokwabelana ngekhonkco.
• Phendula kuphononongo ukwandisa ukuthembela kwabathengi: Abathengi baya kuqaphela inkampani yakho ixabisa ingxelo yabo ukuba ufunda kwaye uphendule kuphononongo lwabo.
• Qwalasela lonke uphononongo: Xa uphononongo lunyanisekile kwaye lunenjongo, luluncedo kubathengi abanokubakho. Abathengi bakholelwa ukuba umxube wokuphononongwa okuhle kunye nokubi kunokwethenjelwa ngakumbi. Ungasoloko uphendula kuphononongo ukuze ubonise abathengi ukuba uyabakhathalela kwaye unike umxholo ongaphezulu. Ukuba uphononongo aluhambisani nezikhokelo zethu zokuposa, unokucela ukuba lususwe.

Yabelana ngekhonkco kuphononongo.

Unokwenza kwaye usasaze ikhonkco apho abathengi banokushiya ukuphononongwa. Ukukhuthaza abathengi ukuba bacofe kwikhonkco:

• Kufuneka ifakwe enkosi imeyile.
• Yifake ekupheleni kwencoko.
• Yibhale kwiirisithi zakho.

Yiya kwiProfayile yeShishini lakho.

Khetha Abathengi> Uphononongo> Fumana uphononongo oluninzi.

Icebiso: Xa usebenzisa uPhendlo lukaGoogle kwikhompyuter yakho, khetha Buza uphononongo.

Yabelana ngekhonkco ngokuthe ngqo nabathengi bakho okanye usebenzise iinketho zokwabelana ozinikiweyo.

Ukwabelana ngophononongo lwekhonkco

Ungathanda kwakhona: Kutheni uphononongo lwam lukaGoogle lulahlekile? 24 Izizathu Eziqhelekileyo

5. Izinto malunga noGoogle ongazaziyo?

UGoogle untsonkothile kakhulu, kodwa ukuba uthe wagxila kumacandelo athile achaphazela umgangatho wakho wophononongo, aya kukunceda ufumane impendulo engcono kwi-intanethi.

5.1 Xela uphononongo olungeyonyani

Uphononongo olungeyonyani luxhaphakile kubantu basekhaya bakaGoogle kodwa kulula ukuxela. Kwaye inkqubo iyafana nokuba uphononongo alulunganga kwinkampani yakho okanye lufanelekile kumntu okhuphisana naye.

Ukuqala, khangela inkampani ngegama kwaye emva koko ucofe inani lophononongo:

Emva koko, hambisa phezulu kuphononongo olungeyonyani kwaye uya kubona iflegi ivela ecaleni xa kuphoswe uphononongo:

Uya kusiwa kwiscreen esitsha emva kokucofa oko. Shiya ngokulula idilesi yakho ye-imeyile (yeemodareyitha zikaGoogle, hayi eyeshishini okanye umhlalutyi) kwaye ubonise ukuba iposi iqulethe "intengiso okanye ugaxekile" okanye "iingxabano zomdla." Sisiphelo sayo eso.

Ungandwendwela isikrini esinye ngokucofa izangqa ezithathu ecaleni kohlolo kwimboniselo yemephu:

Funda kwakhona: Hlawula uphononongo lobuxoki lukaGoogle

5.2 Ubungakanani betha ukureyishwa komgangatho

Oku kunokubonakala ngathi kusemva, kodwa kuchanekile. Ukuba uthelekisa amashishini amabini anokuthi atshintshelwe ngenye indlela, kodwa elinye linophononongo olunye (umyinge weenkwenkwezi ezi-5) kwaye elinye linohlolo lwe-20 (umyinge weenkwenkwezi ezi-3.5), elinophononongo lwe-20 liya kuhlala liphezulu.

Ngoba?

Oku kungenxa yezinto ezahlukeneyo.

Ukuqala, ukuba nophononongo oluninzi lubonisa ukuba kufuneka ubeke ithemba ngakumbi kumndilili. Inokuba yinto yangaphandle ukuba inkampani yakho inophononongo olunye kuphela, nokuba sisi-1 okanye sisi-5. Omnye umntu unokuba unosuku oluhle kakhulu (okanye olubi kakhulu) ngezizathu ezingahambelani nenkampani yakho.

Nangona kunjalo, inkampani yakho inegama xa kukho uphononongo olwaneleyo lokubonisa ipateni. Nokuba nodumo olubi luyakhethwa kunokuba lungabi nagama kuGoogle.

Amashishini anophononongo oluninzi anemilinganiselo ephezulu

Okwesibini, iinkcazo zokuphonononga zinokutyhila okuninzi malunga neshishini.

Kwanophononongo olubi lukhankanya indlela emnandi ngayo ikofu yaseIreland, ke uyazi ukuba ilungile. Nokuba umndilili wabo wawuziinkwenkwezi ezintathu kuphela, kodwa wonke umntu uvumile ukuba bayonwabele ikofu yase-Ireland, uGoogle usenokuyibeka phezulu njenge "SF yekofu yaseIreland."

Olu phononongo lunokwazisa uGoogle ngazo naziphi na iinkonzo ezongezelelweyo onokuthi uzihoye kuluhlu lwakho lweShishini likaGoogle kunye newebhusayithi yakho. Ukuba ungumntu olungisa umhlaba/umgcini wezityalo/unkcenkceshelo/ikontraka yokunkcenkceshela/inkunkuma, uGoogle unokungayihoyi into yokuba ufanele ukuba ubonise “ufakelo lwesiko lomngxuma womlilo” de kubekho umntu oyikhankanyayo kuhlolo.

5.3 UGoogle ufuna ukuba ucele uphononongo

Ngokomgaqo-nkqubo osemthethweni we-Yelp, akufanele ucele ukuphononongwa. Abathengi bacelwa kuphela ukuba bashiye ukuphononongwa okungafunwayo, okungafanelekanga kwiikontraka.

UGoogle, kwelinye icala, uyakukhuthaza ukuba ukhumbuze abathengi bakho ukuba bashiye uphononongo. Logama nje ungabeki ii-kiosks zokuqokelela uphononongo kwaye unganikezeli nayiphi na inkuthazo, isibhakabhaka singumda.

5.4 Uhlolo lokucoca uGoogle

Wonke umntu ugxeka isihluzo sophononongo sikaYelp, kodwa hayi kakhulu ngokuchasene neGoogle.

UGoogle ngamanye amaxesha uhluza uphononongo ngezizathu ezifanayo uYelp enza: zininzi kakhulu ziye zashiyeka ngokulandelelana ngokukhawuleza kwikhompyuter enye, okanye kubantu abangasebenzisi abasebenzisi bakaGoogle. Umahluko ophambili kukuba uGoogle wayefike kade kumdlalo wophononongo kangangokuba badla ngokukhetha uphononongo oluninzi kunokuba lungonelanga.

Isihluzo sikaGoogle kwi-intanethi

5.5 Impembelelo enkulu kwishishini lakho

Ukujonga umfanekiso ongezantsi, ungaqhagamshelana nenkampani yokuqala okanye yesibini?

Ngokwengqiqo ye-SEO eqhelekileyo, inkampani yokuqala evelayo ifumana ukucofa.

Inkampani yesibini iyayityumza ngokwemiqathango yophononongo. Ukubuyiswa koMgangatho kubonakala kuyeyona ndlela ingcono, nokuba awuyazi ukuba uphononongo lukaGoogle lusebenza njani.

Abathengi baya kubona i-avareji yokubala kweenkwenkwezi zakho ukuba uvela kukhangelo lwezorhwebo (ezifana "nokubuyiselwa komonakalo wamanzi kufuphi nam") okanye uphendlo oluphawulwe (njenge "ingcali zokubuyisela uhlaza"). Abathengi banokujonga igama lakho, babone ukureyishwa kwenkwenkwezi yakho, kwaye bagqibe kwelokuba bangakufowuneli.

Nokuba uyathanda okanye awuthandi, uphononongo lwakho lukaGoogle lubalisa ibali phantse elisoloko liphindaphindwa xa umntu edibana noluhlu lwakho lwasekhaya lukaGoogle. Qiniseka ukuba ilungile.

Ngenqaku elingasentla, uyaqonda kangakanani lusebenza njani uphononongo lukaGoogle. Ukuba ufuna ukwazi iinkcukacha ezithe vetshe, nceda uqhagamshelane ne-Audiencegain ngenkxaso.

Amanye amanqaku ka Ukufumana abaphulaphuli kananjalo banolwazi olufanayo, ngoko baqinisekile ukuba baya kukunceda kakhulu.

Amanqaku afanelekileyo:

• Ngubani onokubona uPhononongo lwam lukaGoogle | Indlela yokuFumana kunye noMlawuli
• Uluzinzisa njani uphononongo lukaGoogle kwiWebhusayithi | Isikhokelo Inyathelo ngenyathelo
• Thenga uphononongo lweenkwenkwezi ezi-5
• Ungalufumana njani uphononongo lukaGoogle kubathengi
• Yintoni Sebenzisa uphononongo lweViral kaGoogle
• Yintoni iGoogle review bot 5 star
• Ulongeza njani uphononongo kwishishini lam likaGoogle
• Yintoni inkohliso yeenkwenkwezi ezi-5 kuGoogle
• Indlela yokuthenga uphononongo olubi lukaGoogle
• Ufumana njani uphononongo lweenkwenkwezi ezi-5 zikaGoogle
• Ulufumana njani uphononongo lukaGoogle lweshishini lam
• Ungalufumana njani uphononongo oluhle kuGoogle
• Uzifumana njani iiphononongo ezihlawulweyo kuGoogle