Isebenza kanjani i-Tripadvisor | Imodeli Yebhizinisi Ye-Tripadvisor

I-Tripadvisor iyiwebhusayithi yezokuvakasha enkulu kunazo zonke emhlabeni. Lena inkundla yezokuvakasha eyaziwa yinoma yiliphi ibhizinisi lezokuvakasha elikhulu noma elincane. Ngakho isebenza kanjani i-Tripadvisor? Iyini imodeli yebhizinisi le-Tripadvisor? Vumela i-Audiencegain ifunde imininingwane enemininingwane mayelana ne-Tripadvisor nge-athikili engezansi.

Funda kabanzi: Thenga Izibuyekezo ze-Tripadvisor | 100% Okuqinisekisiwe & Kushibhile

1. Yini i-Tripadvisor? Isebenza kanjani i-Tripadvisor?

U-Stephen Kaufer, u-Nick Shanny, kanye no-Thomas Palka baqala i-Tripadvisor ngo-2000. Lesi yisikhungo sezokuvakasha esiku-inthanethi saseMelika esiphethe iwebhusayithi, uhlelo lokusebenza lweselula, kanye newebhusayithi yokuqhathanisa ukuthenga nokuqukethwe okukhiqizwa umsebenzisi.

Ngokuqukethwe, amathuluzi okuqhathanisa amanani, ukubhukha ku-inthanethi, namasevisi ahlobene ezindawo, indawo yokulala, ukuzijabulisa nokuzizwisa, nezindawo zokudlela, i-Tripadvisor isebenzisa inkundla yezokuvakasha enkulu kunazo zonke emhlabeni.

Ezimakethe ezingaphezu kuka-40, i-Tripadvisor isungule inethiwekhi yemikhiqizo ehlobene nokuhamba nezinkampani ezixhuma abahambi ezindaweni ezikhangayo, indawo yokuhlala, imisebenzi, nezindawo zokudlela.

I-Tripadvisor iyinkundla yezokuvakasha eku-inthanethi esiza amakhasimende ukuthi abhukhe igumbi lehhotela nethikithi lomoya

Amawebhusayithi alandelayo ambalwa kuphela amabhrendi okuvakasha aku-inthanethi namabhizinisi alawulwa yi-Tripadvisor: www.bokun.io, www.helloreco.com, www.cruisecritic.com.

Kusukela ngomhla zingama-31 kuZibandlela 2021, i-Tripadvisor ibe nezibuyekezo nemibono engaphezu kwebhiliyoni eyodwa mayelana namahhotela acishe abe yizigidi eziyisi-1 nezinye izinketho zokulala, izindawo zokudlela, imisebenzi, izikhungo zezokuvakasha, nemigqa yokuhamba ngomkhumbi.

I-Tripadvisor ibeke imihlahlandlela ethile yokuthi amahhotela, izindawo zokudlela, imisebenzi, izindiza, kanye nohambo lomkhumbi kumele kufakwe kuwebhusayithi yayo, nokho ibavumela ukuthi babhale mahhala.

Ngabe imiphumela yosesho ye-Tripadvisor ibonisa kanjani umsebenzi we-algorithm? Isici sokusesha sangaphakathi ku-Tripadvisor sibuyisela ulwazi oluhlobene nombuzo wakho wombhalo. Imigomo yophenyo lwakho, ukubuyekezwa, inombolo yokubukwa kwekhasi, kanye nendawo yakho izici ezimbalwa kweziningi ezicatshangelwa yisiphetho sokusesha ukuze sikunikeze ulwazi olufanele kakhulu.

Ozakwethu bangajoyina ebudlelwaneni bezentengiso obuqondile ne-Tripadvisor ukuze babhukheke ku-inthanethi

Kukhona Ongakuthanda: Ungasusa Kanjani Ukubuyekezwa kwe-TripAdvisor | Umhlahlandlela Omusha Kakhulu wango-2022

2. I-Tripadvisor iyenza kanjani imali? Iyini imodeli yebhizinisi le-Tripadvisor?

Isebenza kanjani i-Tripadvisor? Yiziphi izinhlobo zebhizinisi ze-Tripadvisor? Inkundla manje iqoqa imali ezindaweni ezihlukahlukene njengokusiza amakhasimende ngokubhukha amahhotela, ukuthola amathikithi endiza, izindawo zokudlela, nezinkombandlela zokuhamba eziwusizo. Hlola nezithameli uthole imininingwane yokuthi uhambo lusebenza kanjani nokuqukethwe okungezansi.

2.1 Isiphakamiso seValue

Amakhasimende: I-Tripadvisor inikeza amakhasimende ukufinyelela kungcebo yokuqukethwe, okuhlanganisa ukubuyekezwa komhambi okungaphezu kwebhiliyoni elingu-1 nokuqukethwe okwengeziwe njengezithombe, amakhono okusesha nokuthola kuzo zonke izizinda ezahlukahlukene njengendawo nentengo, nokunye okuqukethwe okusiza ukushayela ukunethezeka kwamakhasimende njengoba hlela futhi ubhukhe iholide labo elikahle.

I-Tripadvisor iheha abasebenzisi abahlukile abangaba yizigidi ezingu-500 njalo ngenyanga kuwebhusayithi yayo futhi inomthelela omkhulu engxenyeni enkulu yomkhakha wezokuvakasha.

I-Tripadvisor inikeza izibuyekezo nezincomo ukusiza amakhasimende ukuhlela uhambo oluhle

Amakhasimende angacwaninga izindawo, imisebenzi, nezindawo zokudlela ku-Tripadvisor, afunde futhi anikele kokuqukethwe okuhlukahlukene (njengokubuyekezwa nezithombe), futhi aqhathanise izindawo nezindawo ezisungulwayo ngokusekelwe kukhwalithi, izindleko, nokubhukha okuqinisekisiwe.

Ozakwethu bokuvakasha: Ngenxa yokufinyelela okubanzi emhlabeni jikelele kwe-Tripadvisor, ozakwethu bangathola, bamakethe, futhi badayisele izethameli zokuvakasha zomhlaba wonke. Ezinye izibonelo zalaba bozakwethu amaketango amahhotela, ama-ejensi okuvakasha aku-inthanethi (ama-OTA), amaqembu okuthengisa endawo, nabanye abahlinzeki bezimpahla ezihambisana nokuhamba nezingahlobene namasevisi.

I-Tripadvisor iphinde inikeze amathuba okukhangisa kwemidiya ngokuqondisa abasebenzisi kumawebhusayithi abalingani bezohambo, benzela bona ukubhuka,

2.2 Isu Lokukhangisa le-Tripadvisor

Ukuze kwandiswe ulwazi lwekhasimende ngohlu lwayo oluphelele lwemikhiqizo enikezwayo futhi andise uhlobo lwayo lomhlaba wonke, i-Tripadvisor yenza ukutshalwa kwezimali.

I-Tripadvisor isebenzisa iziteshi ezihlukene zokumaketha eziku-inthanethi nezingaxhunyiwe ku-inthanethi ukuze ifinyelele abahambi nabadlayo, okuhlanganisa amawebhusayithi ayo nezinhlelo zokusebenza zeselula, izinjini zokusesha eziku-inthanethi, inkundla yezokuxhumana, i-imeyili, nemidiya ngobudlelwano bomphakathi, ubambiswano, nokusabalalisa okuqukethwe.

I-Tripadvisor inikeza amakhasimende izici ezihlukahlukene ezifana nokubuyekezwa, amathiphu okuhamba

Ukusebenza okuhlobene kwesu lokumaketha le-Tripadvisor kungabonwa kulezi zindlela. I-Tripadvisor yabela izinsiza phakathi kwezinkundla ezihlukahlukene zokumaketha ngokusekelwe kwimbuyiselo yasekhaya kumamethrikhi okutshalwa kwezimali.

2.3 I-Tripadvisor iyenza kanjani imali: Imodeli yemali engenayo

I-Covid-19 ibe nomthelela omkhulu ku-Tripadvisor ngenxa yokuvalwa kwezwe. Imali engenayo e-Tripadvisor yehla isuka ku-$1560 million ngo-2019 yaya ku-$604 million ngo-2020. Kodwa-ke, i-Tripadvisor yenza u-$902 wezigidi ngo-2021, iphakamisa ukululama. Izigaba ezintathu zebhizinisi ngaphakathi kwe-Tripadvisor zingenisa imali: Amahhotela, Imidiya & Inkundla, kanye Nokuhlangenwe nakho Nezokudla.

2.4 I-Hospitality, Media & Platform

Imali engenayo evela kumahhotela anophawu lwe-Tripadvisor

Iningi lemali engenayo yomkhakha wamahhotela, iMedia & Platform ivela ekukhangiseni okusekelwe ngokuchofoza kumawebhusayithi angaphansi komkhiqizo we-Tripadvisor, ngokuvamile ehlanganisa izixhumanisi zokubhuka ezifanele ngokomo eziya kumawebhusayithi ozakwethu bokuvakasha, ikakhulukazi ama-OTA namahhotela.

Amakhasimende angakhetha kalula indawo yokudlela engcono kakhulu kubo ku-Tripadvisor

I-Cost-per-click, noma i-"CPC," isakhiwo sentengo esijwayelekile sokukhangisa okusekelwe ngokuchofoza. Inqubo uzakwethu wokuvakasha athumela ngayo amabhidi ezilinganiso nokutholakala ukuze kufakwe ohlwini ku-Tripadvisor inquma amanani e-CPC.

I-Cost-per-action, noma i-“CPA,” imali engenayo yemodeli yebhizinisi ingomunye umthombo wemali engenayo ye-Tripadvisor. Ngenxa yalokho, i-Tripadvisor ithola ikhomishini yokudluliselwa ngaso sonke isikhathi lapho umhambi echofoza isixhumanisi somkhangisi futhi enze ukubhukha ihhotela.

Isibonisi esinegama le-Tripadvisor kanye nemali engenayo yesikhulumi

Amabhizinisi angasebenzisa izindawo zokukhangisa ezisekelwe ekubonisweni kuplathifomu ye-Tripadvisor ukuze akhuthaze imikhiqizo yawo. Abahlinzeki abaningi abaqondile bamahhotela, izinkampani zezindiza, imigqa yokuhamba ngezinyawo, namaqembu okuthengisa endawo bangabathengi bokukhangisa okusekelwe ekuboniseni.

Ngaphezu kwalokho, i-Tripadvisor inikeza ukukhangisa okusekelwe ekuboniseni kuma-OTA, ezinye izinkampani ezibambe iqhaza embonini yezokuvakasha, nabakhangisi ezimbonini ezingahlobene nokuhamba. Imodeli yentengo evamile yokukhangisa okusekelwe ekubonisweni yizindleko zokuvelayo eziyinkulungwane, noma i-CPM.

2.5 Okokuzithokozisa kanye nokudla

Lokhu kusakazwa, okungaphinde kuhlukaniswe izingxenye ezimbili, kulethe i-Tripadvisor engu-$307 Mn.

Okuhlangenwe nakho

Uhambo, imisebenzi, nezinto ezihehayo (“isipiliyoni”) ezindaweni zezivakashi ezaziwayo zingacwaningwa futhi zigcinwe kusetshenziswa ulwazi nezinsizakalo ezihlinzekwa yi-Tripadvisor.

Abahambi bangabhukha ukuvakasha, imicimbi, nokubuka ezindaweni emhlabeni wonke kunkundla ye-Tripadvisor ukuze bathole ikhomishini ngokusebenza nabasebenza ngendawo. Okuhlangenwe nakho abahambi abangakuthola ku-Tripadvisor kungaboniswa futhi kuphromothwe kwamanye amawebhusayithi. Noma izivakashi zibhukha lokho okuhlangenwe nakho kwenye iwebhusayithi, i-Tripadvisor ithola ikhomishini.

Amakhasimende angabhukha kalula amagumbi ehhotela noma yikuphi nge-Tripadvisor

Ezokudla

Ngesevisi yayo yokubhukha indawo yokudlela eyisipesheli, i-TheFork, kanye namawebhusayithi ayo anophawu lwe-Tripadvisor nezinhlelo zokusebenza zeselula, i-Tripadvisor inikeza ulwazi namasevisi kubasebenzisi ukuze bahlole futhi babhukhe ukubhukha kwezindawo zokudlela ezindaweni zokuvakasha ezaziwayo.

3. Yini engingayenza ku-Tripadvisor?

Ukusebenzisa i-Tripadvisor kwenza kube lula kubasebenzisi ukunquma ukuthi baye kuphi, kungaba uhambo noma ukudla kwanamuhla. Ukutholakala kwezibuyekezo kunciphisa amathuba okuba nomuzwa ongemuhle nganoma yini ongayicabanga Thenga isibuyekezo ku-Tripadvisor. Njengoba sizohlala sithembeke kakhulu ngokombono womuntu ofuna ulwazi olufanayo nolwethu, wonke umuntu angakwazi ukuthola amaphuzu futhi ahlole ukubuyekezwa okuthunyelwe abanye. Ukwengeza, izibuyekezo manje zingafaka izithombe.

I-Tripadvisor ikunikeza izinketho ezihlukahlukene ezivela ezinkampanini ezihlukahlukene zozakwethu

Kukhona izihlungi ngaphakathi kuyo yonke imicabango ebhaliwe esivumela ukuthi sifunde isibuyekezo esihambisana kakhulu nalokho esikufunayo kulokho kuhlangana. Ungaqinisekisa isizini, ulimi olukhethayo, kanye nesigaba sesivakashi (umndeni, umbhangqwana, ibhizinisi).

Okokugcina, sikholwa ukuthi kufanele uhlale uxhumene nabathandekayo bakho nabangane, kufanele uzijwayeze ngezindawo ezintsha, nokuthi udinga izinsizakalo zokuhumusha ukuze ubheke ngokuzimela amahhotela nezindawo zokudlela.

Kukhona Ongakuthanda: Ungabhala kanjani isibuyekezo ku-Tripadvisor? Umhlahlandlela Ophezulu Wabahambi

4. Uxhaso Lwe-Tripadvisor, Amanani Nemali Engenayo

I-Crunchbase ithi ngokuba khona kwayo njengefemu ezimele, i-Tripadvisor ikwazile ukuqoqa amaRandi ayizigidi ezingu-3.3 emizuliswaneni emibili yoxhaso. I-TCV kanye ne-OneLiberty Ventures baphakathi kwabasekeli babo abakhulu.

Ngo-2011, i-Tripadvisor yaphumela obala ngenani elilinganiselwa ku-$3.3 billion. Isamba senani lemakethe lemisebenzi ye-Tripadvisor lingu-$3 billion kusukela manje.

Inani lesitoko likhuphuke ngo- $110 kodwa lehla lafinyelela ku- $20 ngenxa yokuqubuka kwe-coronavirus kanye nomthelela okhulayo we-Google emkhakheni wezokuvakasha. I-Tripadvisor imemezele izigidi ezingama- $902 emalini engenayo yonyaka ngonyaka wezimali ka-2021, okuwukunyuka kwama-49% kunonyaka odlule.

I-Tripadvisor - Konke okudingayo ohambweni lwakho

Izihloko ezihlobene:

• Ungazibona Kanjani Ukubuyekezwa Kwe-Tripadvisor Okungelona iqiniso? Sebenzisa i-Tripadvisor ngobuhlakani
• Ngabe i-Tripadvisor ikleliswa kanjani izindawo zokudlela? Konke Okufanele Ukwazi

Isihloko esingenhla sinemininingwane eminingi isebenza kanjani i-Tripadvisor kanye namamodeli webhizinisi we-Tripadvisor ahlanganiswe ngu Izilaleli ziyazuza. I-Tripadvisor iyinkundla yokuvakasha edume kakhulu futhi ethandwa kakhulu. Lesi yisiteshi sokubuyekeza nokubuyekeza amahhotela nezindawo zokudlela ezinokwethenjelwa abantu abaningi abazikhathalelayo nabazethembayo. I-Tripadvisor ikusiza ukuthi uhlele uhambo oluhle.