Better SEO: Higher retention is a positive signal for Google, YouTube, and other search engines and social media platforms, meaning you’ll rank higher in their search results. Videos also show up in Google searches, so that’s a winning combination.
Getting Noticed: The higher you rank, the more people will find you, increasing brand awareness. That means you’ll get your products, services, and marketing campaigns in front of more potential customers.
A Targeted Audience: You can be confident that high-retention views come from people who are at least somewhat interested in your content, making for easier re-targeting.
Creating Community: The higher your audience retention, the more subscribers you’ll gain. This helps build a community within your audience, giving them a place to be together – your channel.