How to grow Instagram followers organically? 8 Way to grow your ig followers

How to grow Instagram followers organically? Instagram has a highly sophisticated algorithm that decides what posts are shown to which users. This is an algorithm that is also constantly being changed and updated. What worked to gain organic followers on Instagram a year ago may not necessarily work that well today. This is why you should stay on top of the latest techniques for how to gain more followers on Instagram.

Thankfully, we’re done all the hard work for you. If you want to know how to grow an Instagram account for your small business, you should read on. Here are the top 9 ways to gain Instagram followers organically.

What is an Instagram growth strategy?

Before finding out how to grow your Instagram organically, it is better to learn more about what is an Instagram growth strategy. An Instagram growth strategy relies on increasing your number of followers through organic content (without paying for ads or for followers).

Yeah, this may sound like the hard way, but it is also the safest way to do it, especially when you’re just starting out in the business world. Growing your Instagram without spending all your marketing budget means working more on developing solid marketing strategies.

An organic marketing strategy is a long term solution, since it requires more time to develop. But make no mistake: engaging with your followers and coming up with revolutionary content ideas can propel your account in front of your readers.

However, your main goal, as a marketer who is in charge of a brand’s Instagram account is not only to increase the follower count. The next best thing is to make them all engage with your brand’s content. That’s your ultimate goal that will help you increase traffic.

If you choose to pay for fake followers, this will not increase your Instagram metrics, like engagement, reach and post impressions. Moreover, your account may seem suspicious for Instagram and it is possible that it gets restricted.

Having a reliable community, with users who are genuinely interested in your brand, who suit the profile your buyer persona is what every business wants. A prospective lead could easily turn into a future client.

Benefits of growing your Instagram organically

When you put your mind to it and decide to focus your entire content marketing team to develop quality content, you know what kind of expectations to set.

Attainable goals are the best kind of goals for a team.

Taking it step by step when developing your strategy really helps you see what are the benefits of an organic growth strategy on Instagram.

Here is a list of benefits that will convince you to try growing your Instagram organically.

• Increase engagement on Instagram: When sustainably growing your follower count with users who had already shown an affinity for your business it is more than clear that your engagement rate will reach new highs.
• Developing brand’s recognition: If you pay for fake followers, your real followers and potential partners will spot this from miles away. Are you wondering how? Well, the huge number of followers will not correspond with the values of your Instagram metrics.
• Decrease the chance to get banned or restricted: When you focus on your real followers and you interact with them, Instagram will not find any suspicious behavior when analyzing your account. This means that it will have no reasons to ban or restrict your Instagram account. By keeping it real you keep it clean.
• Attract new customers: Besides focusing on interacting with your existing community, your next goal is to increase your number of followers. By converting followers into new clients you will finally increase sales and your brand will prosper.

How to grow Instagram followers organically?

Understanding why a large following is essential is only the first step of the process. This section will dive deeper into how you can grow organically and effectively on Instagram.

Create Engaging Content

Instagram users are engaged and love to share and comment on photos and videos that they think are good. A study found that on average, Instagram images get 23 percent more engagement than Facebook images.

In order to catch your audience’s attention on Instagram, the first rule is to create engaging content. The more engaging your content is, the more likely people will share it.

Here are some tips on creating engaging content and boosting your engagement rate on Instagram:

• Upload more video content because video posts are proven to get 38 percent more engagement than posts containing images. If you don’t want to hire a professional video agency, you can create your own video using these video marketing tools and platforms.
• Create content that your audience can relate to. The best content will depend upon your audience, so you need a clear understanding of who they are first and foremost.
• Post about viral topics from other channels like Twitter, Facebook, and YouTube.
• Use the right hashtags to generate engagement and subsequent followers. To get it right, try the hashtag formula from Jen Herman, Instagram advocate and social media trainer, which she explains in a recent Social Media Examiner post.

Schedule Your Posts

After you’ve gathered fresh and engaging content, the next step is to schedule your posts for one week to one month—depending on how far out you like to plan. The key is posting at the right time. Hootsuite did a study on this using data from Unmetric and after analyzing the top 20 Instagram accounts from 11 different industries they found that the best times to post vary from one industry to the next.

For example, the best time for travel and tourism is on Friday between 9 a.m. and 1 p.m. while the best time for media and entertainment are Tuesdays and Thursdays from 12 to 3 p.m. Read the full Hootsuite Report to find the best times for your industry.

Collect a List of Related Accounts Within Your Niche

Compile a list of all competitors and major accounts on Instagram within your niche. For example, if you’re in the food and beverage industry, you might compile a list of all major food bloggers and restaurants that speak to the same audience as you.

Start by getting to know these accounts to better understand what you should publish. As you compare the brands, ask yourself:

• What topics does their audience engage with?
• Which posts are getting the most likes?
• How often do they post?

Now, use your competitors accounts to build your following too.

If you want to make money on Instagram as an influencer, this is one of the most important aspects of what you’ll do to to grow your audience. With a clear niche, you’re more likely to drive the engagement that companies want to see to choose you as their influencer.

Follow Your Competitors’ Followers

After you have your list of the accounts, the next step is to follow their followers one by one. Those people are your target market because they already follow your competitors, which means that they’re interested in your industry and likely what you’re sharing as well.

In the current Instagram algorithm, you can only follow 50 to 100 people every day. If you follow more than 100 people per day, there’s a chance your account can get suspended by Instagram. Again, take it slow and steady.

Like and Leave Comments on Competitors’ Followers Posts

Dedicate yourself to connecting with a high volume of followers and engage authentically as you do, leaving comments when posts stand out to you. This shows that you’re paying attention to what they’re posting and also ensures that they notice you.

Ideally, many of these followers will like you what you’re sharing and follow you back – making it a simple way to organically increase your Instagram followers.

Join an Engagement Group

An Instagram Engagement Group is a community of Instagram users who help each other in gaining more engagement and followers. Most of these groups are found on Telegram; HopperHQ explains how they work:

“Instagram Engagement groups are basically group conversations within Instagram and also on other platforms (e.g. there are several on Telegram app). They are called engagement groups because everybody participating in these groups are willing to like and/or comment on other members’ posts in exchange for their own posts getting liked and/or commented.”

If one member of the group uploads a new post on Instagram, the whole group will help by liking, sharing, and leaving comments on the post. Most groups also have rules that you have to follow to participate to make sure everyone gets the most out of each post.

The bigger the group is, the faster you’ll grow your followers. What’s even better is a group that can like and comment immediately after the new post is uploaded. This makes it easier to get featured on the Instagram Explore Page, giving making it easier to organically increase your Instagram followers.

You can find free engagement groups at:

• BoostUp Social
• WolfGlobal

You can also get engagement, but more importantly, organic followers, by following accounts that host Instagram Follow threads, like LarsenMedia. The idea is simple: you introduce yourself in the comments and then everyone follows one another for a follow back.

All the accounts are real and authentic, making this an easy way to increase followers, even up to 60 to 100 new followers in one day.

Repeat and Be Consistent

If you don’t want to spend money and still grow an engaged following, these methods work and are free to use. In my experience, gaining your first 1,000 followers in two months by doing this is very achievable. This means that in less than two years, you could achieve 10,000 followers without spending a penny. All while building a true and engaged audience.

Collaborate on Feed Posts and Reels

Did you know that you can create content with other accounts and post it simultaneously on both feeds with the same caption, hashtags, and tags?

Recently, Instagram allowed this opportunity for every account, and it can be an exciting feature to get in front of a new audience. You need to communicate with an account in your niche with a similar audience as you have, and then create content together. This type of content can help you gain a good amount of real followers if you collaborate with relevant influencers when posting.

One of the accounts posts the content and adds the other account as a collaborator, meaning both names appear on top of the post, and both audiences get notified that there is a new post.

Create Instagram Challenges

Many brands found success using challenges to grow their Instagram followers. GoPro, for example, has the “Million Dollar Challenge,” where you have to create content with their latest camera, post it online, and if you get selected, you get a portion of the end prize.

This strategy made GoPro increase awareness of its products and, most importantly, create a community of loyal customers. Moreover, with this challenge, they also got access to high-quality user generated content. If you don’t have the budget to create such an extensive campaign, there are different ways to approach the same concept.

For example, you could create a challenge that pushes your audience to create content, and the winner can get your products or services for free. Your audience could create photos, product demo videos, animations, etc., that will reach more people as part of a snowball effect. In the end, you will be able to generate more Instagram followers.

Conclusion

Instagram’s algorithm is changing all of the time. This is why you need to make sure that your strategy for how to grow an Instagram account is up-to-date. We recommend checking up online every few months to see if the methods and strategies you are using still work.

You always want to stay at the leading edge of what’s working to keep gaining a larger audience on Instagram. After all, this is one of the best marketing tools you have at your disposal today as a small business.

Now that you know how to boost Instagram followers, you can start applying these winning strategies right away.

Use your Instagram account to promote your website and use your website to promote your Instagram account. You now know how to boost Instagram followers, as well as how to get more leads for the products and services you offer. Enjoy your new success thanks to these top 9 ways for how to grow on Instagram!

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