How can I monetize my Facebook page in 2021?


Do you wish to know more about how you can monetize your Facebook page in 2021? Are you looking for a summary of the various monetization eligibility criteria for Facebook? If so, you’ve come to the right place.

This article will find all pertinent information on monetizing a Facebook page, including the Facebook Page Monetization Eligibility. This includes a summary of the elemental Community Standards, Partner Monetization policies, Content Monetization policies, and Policies for Advertiser Friendly Content. Moreover, the article lays out five primary ways to monetize your Facebook page in 2021 and their relevant eligibility criteria: in-stream ads, fan subscriptions, branded content or sponsors, merchandise, and the Facebook Marketplace.

First off, you need to be over 18 years of age to monetize your Facebook page.

Facebook Page Monetization Eligibility

To monetize your Facebook page and start earning on the biggest social media platform right now, you must be well-versed in the Facebook monetization eligibility requirements. The Facebook monetization eligibility consists of four main categories:

  1. The Community Standards
  2. The Partner Monetization policies
  3. The Content Monetization policies
  4. The Policies for Advertiser Friendly Content

Moreover, you must also be aware of the eligibility criteria for in-stream ads, fan subscriptions, and branded content, which are covered later in this article.

Community Standards

Additionally, the Facebook Community Standards are the primary rules for monetizing your Facebook page. They are crucial to remember at all times: while creating content, when you post content, and afterward to check your content for avoiding any violations, as well. We have summarized the main categories of the Community Standards as follows. However, you can find additional details in this article.

Partner Monetization policies to monetize your Facebook page

Moreover, Facebook’s Partner Monetization Policies are an integral part of the Facebook page monetization eligibility. They are categorized into 12 main requirements of Facebook’s partners who can monetize their page. We have summarized them below. However, you can find additional details here.

Following Facebook’s Community Standards

Creating content on an eligible surface

Countries eligible for monetization on Facebook

Sharing authentic content

Sharing original content

Monetizing authentic engagement

Following Facebook’s Payment Terms

Following Facebook’s Pages, Groups, and Event Terms

Developing an established presence

Following Facebook’s rules for politicians and governments

Only connecting to entities that follow Facebook’s policies.

Following Facebook’s policies for content monetization

Content Monetization policies for Facebook page monetization

Facebook’s Content Monetization policies are a set of rules for the type of content that you can post to your Facebook page once it is eligible for monetizing. However, these consist of four categories: Prohibited formats, Prohibited behaviors, Restricted categories, and Prohibited categories. We have summarized their main components in this article.

However, you can find additional details here.

#Prohibited formats

Static videos
Static image polls
Slideshows of images
Looping videos
Text montages
Embedded ads

#Prohibited behaviors

Engagement bait
Soliciting engagement
Cheating and gaining unfair advantages over other users or parties

#Restricted categories

Debated social issues (Race, Gender, National Origin, Age, Political affiliation, Ethnicity, Disability, Sexual orientation, Socioeconomic class, Religion (or sect), Immigration, Legitimacy of elections)
Tragedy or conflict
Objectionable activity
Sexual or suggestive activity
Strong language
Explicit content

#Prohibited categories

Misleading medical information

Policies for Advertiser Friendly Content

In addition, the Policies for Advertiser Friendly Content are a series of estimates by Facebook about how acceptable and appealing your content is to advertisers. These are critical for you to know to monetize your Facebook page through in-stream ads. Moreover, Facebook uses a rating scale to determine the appealability of various types of content. However this scale is based on the following markers: appealing to almost all advertisers, appeals to most advertisers only appeals to a few advertisers, and blocked by advertisers or Facebook.

Moreover, the categories of content include:

  1. Tragedy or conflict
  2. Debated social issues
  3. Objectionable activity
  4. Sexual or suggestive content
  5. Strong language
  6. Explicit content

Content containing heated debates on social issues may not get monetized.

In addition, notice that the categories of the content above are all restricted types from the Facebook Content Monetization policies. This is because you can not monetize prohibited formats, behaviors, or categories on your Facebook page!

In-stream ads to monetize your Facebook page

In-stream ads are perhaps the best way to monetize your Facebook page. There are pre-roll and mid-roll ads that you can add to your videos once your page is eligible for monetization. Moreover, you can even add image ads instead. In-stream ads are the primary monetization tool on the Facebook Creator Studio. Content creators and businesses use them to make money through video content. After all, video content is ideal for building brand loyalties and increasing your Facebook page’s visibility. However, your page must be eligible for the in-stream ad’s requirements to access this monetization tool. Furthermore, your video content must also be eligible for monetization based on the Video Content Eligibility.

In-stream ads Eligibility

You can access in-stream ads on Facebook after crossing the threshold for a certain number of views on video content and page likes or followers. You can find a detailed analysis of the ad-break eligibility for Facebook here. However, we have also summarized how you can be eligible for monetizing your Facebook page through in-stream ads in this article.

#In-stream ads for video-on-demand content

Firstly, to access in-stream ads or ad breaks, you must be over 18 years of age. Secondly, your Facebook page must have at least five active videos and at least 600,000 minutes of views on video posts in the last 60 days. In addition, you also require at least 10,000 followers on your page to be eligible for monetization through in-stream ads on Facebook. Furthermore, Facebook only allows a few countries to monetize Facebook through ad breaks. These are:

Argentina, Australia, Austria, Bangladesh, Belgium, Bolivia, Brazil, Canada, Chile, Colombia, Denmark, Dominican Republic, Ecuador, Egypt, El Salvador, France, Germany, Guatemala, Honduras, Hong Kong, India, Indonesia, Iraq, Ireland, Italy, Jordan, Malaysia, Mexico, Morocco, New Zealand, Norway, Peru, Poland, Singapore, South Africa, South Korea, Spain, Sweden, Switzerland, Taiwan, Thailand, The Netherlands, The Philippines, Turkey, Saudi Arabia, the United Arab Emirates, the United Kingdom, and the United States.

#In-stream ads for live videos

However, to monetize your live videos through in-stream ads, you require at least 10,000 followers on your page with at least five active videos. Additionally, you also need at least 60,000 minutes of video views out of the total 600,000 to be from live videos.

Video Content Eligibility

Additionally, your video content must also be eligible for monetization so that you may be able to use ad breaks in these videos. The Video Content monetization eligibility solicits an established presence on Facebook in addition to posting original and authentic content. Furthermore, to monetize your Facebook page videos, you will also have to abide by:

  1. Facebook Community Standards
  2. Partner Monetization Policies
  3. Content Monetization Policies
  4. Policies for Advertiser Friendly Content
  5. Content Monetization terms
  6. Community Payment Terms
  7. Facebook’s Policies for Pages, Groups, and Events

Fan Subscriptions to monetize your Facebook page

Above all, Fan subscriptions are another great way to monetize your Facebook page. This superior monetization tool on the Facebook Creator Studio allows you to maximize your fanbase and get your loyal fans to support you. Through fan subscriptions, your audience can get access to various perks. These include:

  1. access to exclusive content
  2. exclusive discounts on merchandise
  3. greater access to the business or content creator
  4. visual fan badge on Facebook

In exchange for these perks, your audiences can buy subscriptions to your page, which helps you earn through your Facebook page.


However, to access the fan subscriptions monetization tool on the Facebook Creator Studio, your page must be eligible for fan subscriptions. The monetization eligibility criteria for fan subscriptions require that you have at least 10,000 followers or more than 250 return viewers on your Facebook videos. Additionally, you also need 180,000 watch minutes or around 50,000 post engagements in the last 60 days.

Furthermore, the Facebook fan subscriptions option is only available to Facebook businesses and content creators in Australia, Canada, the UK, Brazil, Mexico, Thailand, and the US.

In addition, the monetization eligibility for fan subscriptions also follows Apple’s App Store Guidelines for subscriptions and the Fan Funding Creator Teams Guidelines.

Branded content/Sponsors to monetize your Facebook page

Moreover, another great way to monetize your Facebook page is through posting sponsored content. Sponsors are a fundamental part of your Facebook page monetization experience. Sponsors work well for many small businesses and content creators with good connections, partners, or market affiliates. Moreover, this is also a fantastic tool for expanding your audience, building the credibility of your Facebook page, and using paid partnerships to earn money. You simply have to post content featuring your business partner or their product or service.

Moreover, you can either post organically or use ads for sponsored content in your videos.

Brand Collabs Manager

Additionally, a new exciting feature on the Facebook Creator Studio allows you to connect with brands, sponsor yourself, and monetize your Facebook page. This is through an interactive network of you, your followers, and their preferred brands called the Brand Collabs Manager.

Through this feature, you can make partnerships with relevant brands to increase your audience interactivity rates. Moreover, this feature allows you to create a portfolio and have direct Page-Page interaction with sponsors. In addition, this tool contains a list of project briefs that you might be eligible for based on the sponsor’s campaigning guidelines,

Thereafter, this tool also allows you and your partner to view audience insights and engagements from sponsored posts or content. Moreover, you can also view performance insights to identify your best content.


However, to use the Brand Collabs Manager tool to monetize your Facebook page, you must be eligible for the monetization eligibility for sponsors. This entails getting approvals from your business partners. Moreover, you need to tag your partner, who will then approve the post if they turned on page approvals.

Moreover, you must also request access to the branded content tool. However, only admins or owners of Facebook pages can access the branded content tool and apply for the Brand Collabs Manager tool. In addition, the monetization eligibility for branded content also includes following the branded content policies.

Above all, these consist of four main categories: prohibited content, restricted content, business partner authorization, and format restrictions. These are summarized as follows.

#Prohibited Content

  1. Violation of Facebook’s Community Standards
  2. Illegal products/services
  3. Drugs and drug-related products (illegal, prescription, and recreational drugs)
  4. Tobacco products (vaporizers, electronic cigarettes, etc.)
  5. Weapons, ammunition or explosives (firearms including firearms parts, ammunition, paintball guns and bb guns; firearm silencers or suppressors; weapons including pepper spray, non-culinary knives/blades/spears, tasers, nunchucks, batons, or weapons intended for self-defense; or explosives)
  6. fireworks
  7. Unsafe supplements (anabolic steroids, chitosan, comfrey, dehydroepiandrosterone, ephedra, and human growth hormones)
  8. Adult products and services (except family planning or contraception)
  9. Multidimensional marketing
  10. State lotteries
  11. Payday loans
  12. Paycheck advances
  13. Bail bonds
  14. Initial coin offerings
  15. Binary options
  16. Contracts for difference trading
  17. Controversial social or political issues
  18. Exploiting tragedies for commercial purposes
  19. The wrong portrayal of voting
  20. Discouraging census participation in the US

#Restricted Content

  1. Alcohol or alcoholic products
  2. Over the counter drugs
  3. Subscription services
  4. Financial and insurance products and services
  5. Cosmetic procedures
  6. Weight loss
  7. Family planning
  8. Contraception

Moreover, in terms of alcohol and alcoholic products, you must follow the following age restrictions or prohibitions on alcohol consumptions per country, to respect local alcohol laws:

Above all, alcohol is prohibited in Afghanistan, Brunei, Bangladesh, Egypt, Estonia, Gambia, India, Kuwait, Libya, Lithuania, Norway, Pakistan, Russia, Saudi Arabia, Turkey, UAE, Yemen.

Moreover, you must be 19 years or older in Canada, South Korea, and Nicaragua.

In Japan, Iceland, Thailand, and Paraguay, you must be 20 years or older.

However, you must be 21 years or older if you are in Cameroon, Micronesia, Palau, Solomon Islands, Sri Lanka, and the US.

Finally, in Sweden, you must be 25 years or older to consume alcohol.

It is crucial to follow national policies and laws on alcohol and alcoholic products in the country you are running your business in.

#Business Partner Authorization

This implies that certain business partners require a written pre-authorization from Facebook before contacting businesses or content creators to sponsor their content. Thereafter, these types of businesses requiring pre-authorization are as follows:

  1. Dating services
  2. Real money gambling
  3. Pharmacies
  4. Cryptocurrency products and services
  5. Drug and alcohol treatment centers
  6. Government, elections, or politics

#Format Restrictions

Finally, your branded content must comply with the following format restrictions:

  1. Firstly, only post branded content where branded content tools are available.
  2. Do not include banner ads in videos or images.
  3. Don’t add pre-roll, mid-roll, or end-roll ads in video or audio content.
  4. Finally, don’t include title cards within the first three seconds of a video.

Merchandise to monetize your Facebook page

Moreover, merchandise is another excellent tool to monetize your Facebook page. You can easily access this feature through the Facebook Shop that allows businesses and content creators to sell products and services on their pages.

Eligibility Criteria

However, to monetize your Facebook page for selling merchandise, you need to meet the Facebook Commerce Eligibility requirements. These are a set of principles you must follow to start selling your customized products and services on Facebook shops. They have been outlined as follows in this article.

  1. Complying with Community Standards
  2. Following Facebook’s Terms of Service
  3. Complying with Facebook Commercial Terms
  4. Accurate representation of your business or domain
  5. You must be in a Facebook-supported market for commerce services or a country with Facebook-supported markets. You can find a complete list of the countries and relevant markets eligible for the Facebook-supported market for commerce services here.
  6. Your Facebook page must demonstrate trustworthiness and have an established and authentic presence.
  7. Finally, you must provide all the accurate information.

Facebook Shop Services to monetize your Facebook page

In addition, the Facebook shop services include:

  1. Facebook Shops
  2. Facebook Page Shops
  3. Marketplace Stores
  4. Live Shopping
  5. Instagram Shopping

Facebook Marketplace to monetize your Facebook page

Moreover, the Facebook Marketplace is an exciting new development on Facebook. It is a destination where users can buy and sell products and services. Individual users can list items they want to sell on the Facebook Marketplace. Alternatively, businesses and sellers can:

  1. List items in the inventory (retail items, home rentals, vehicles, and event tickets)
  2. Advertise their products or services on the Facebook Marketplace to reach a larger audience
  3. Moreover, they may display new items from their Facebook Page shop to the Facebook Marketplace for free and let customers purchase products or services on Facebook.
  4. In addition, they can set up a shop with their business Page and sell as a business on the Facebook Marketplace.

The Facebook Marketplace allows users to sell and purchase products and services without leaving Facebook!

However, the Facebook Marketplace is currently only available to users aged 18 and above in the following countries:


Argentina, Australia, Austria, Belgium, Belize, Bulgaria, Canada, Chile, Costa Rica, Croatia, Cyprus, Czech Republic, Denmark, Ecuador, Estonia, Dominican Republic, Finland, France, Germany, Greece, Hungary, India, Ireland, Italy, Latvia, Lithuania, Luxembourg, Malta, Mexico, Netherlands, New Zealand, Norway, Panama, Paraguay, Peru, Philippines, Poland, Portugal, Puerto Rico, Romania, Singapore, Slovenia, South Africa, Spain, Sweden, Switzerland, Thailand, United Kingdom, United States, and Uruguay.

In Conclusion

To sum it up, to monetize your Facebook page, you must first comply with the Facebook monetization eligibility standards. These include the Community Standards, Policies for Partner Monetization, Policies for Content Monetization, and Policies for Advertiser Friendly Content. Then, if you are eligible, you can apply for monetization services on the Facebook Creator Studio after checking your eligibility page.

Furthermore, once eligible, you can monetize your Facebook page through five main methods: in-stream ads, fan subscriptions, sponsored content, merchandise, and through the new Facebook Marketplace feature currently only available in 50 countries. All monetization methods have their relevant monetization eligibility criteria, which we outlined in this article.

Additionally, suppose you may want to know more about how you can monetize your Facebook page, the Facebook Payment Terms, or Facebook’s policies on Pages, Events, and Groups. In that case, you can sign up for our services right away.

AudienceGain provides you with detailed information about the relevant eligibility criteria for all possible monetization methods on Facebook. If you want to know more about the Facebook Marketplace, consider consulting our Facebook experts.

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