TikTok Business Account vs TikTok Creator Account | Which One is Better?
Are you learning about TikTok Business Account vs. TikTok Creator Account and don’t know you should use which one to best benefit your personal or business strategy? Let’s find out in this article.
You have quite a few choices when entering the TikTok audience market. But, at the same time, you are also faced with many choices to achieve excellent retention, interaction, views, and followers.
So which TikTok account type should you choose to maximize profits and grow as quickly as possible? This article will help you clear up each issue one by one. First, how many types of accounts does TikTok have?
How many types of accounts does TikTok have?
TikTok up to now has 3 TikTok accounts, including a personal account, a business account, creator account. Each type of account is associated with its characteristics and constraints.
So, to be able to achieve your personal goals, you should pay attention to each of the pros and cons of TikTok types. So, what are the characteristics of each type of TikTok that you should consider?
Personal accounts have no analytics tools and no advanced functionality. Only when you choose a pro account will some functions be free.
Since many users accessing the TikTok platform seek to create a more professional profile to reach more followers, there is the possibility of configuring the account as Pro for all who want.
Pro account on TikTok is for everyone who wants a professional profile on the platform as it provides different tools for content creators.
In general, a pro account gives users the values that a personal account cannot bring, which are:
- Help you track your 7 days and 28 video views metrics, follower count, and profile views.
- Analyze the video posting date and how many views each video is.
- You can see the percentage of men and women viewing the page and the country.
- Help to change the country/region when you watch videos on TikTok; overcome this limitation with over 20 countries available for you to choose from.
- Tik Tok Pro can remove the Logo of Tik Tok when downloading Videos.
- Know the source of the target audience
Pro Account: Business account and Creator account
So which one should you choose to achieve your goals? Let’s explore together!
Business accounts help business units connect with customers more efficiently and quickly than personal accounts.
This account focuses on advertising the company and brand image to help more people know about the company’s products or services through videos instead of a certain individual.
This account allows individual creators to have more creative space than a personal account, but it does not serve the purpose of promoting a professional business brand.
So it has less functionality for brand advertising, implementing an advertising campaign, etc., product report. Instead of focusing on customer needs like a business account, this account focuses on the tastes of a part of the audience. They sell their products or advertise other brands’ products/services and enjoy rose from it.
Which one is better? TikTok business account vs TikTok creator account?
Choose a business account if
You own a big business
A business account gives users practical benefits to see statistics, insights about customer groups, age, gender, interests, video impression frequency, idea trends, etc.
These serve the highest purpose, which is to promote the corporate brand. Meanwhile, TikTok creator accounts are often more about individual advertising and attracting new audiences.
Your sales audience is Generation Y (1980-1996) and Generation Z (1996-2010)
Although the number of users of Tiktok is very large, it cannot be evenly distributed among demographic groups. The most are Generation Y (born between 1980-1996) or Generation Z group (born between 1980 and 1996). 1996-2010).
So it’s not an exaggeration, when identifying brands, the store that wants to target this audience has the largest “store” of potential customers ever.
Example: The majority of TikTok users are young people (63% of TikTok users in the US are now 10-29 years old).
Of course, this target group will also grow. The TikTok usage trends report has shown an increase in the 25-54-year-old group, while the number in the younger age group has decreased.
The target audience is international customers
TikTok has an extremely diverse user base, coming from many countries around the world. India has the largest number of TikTok users (excluding the Douyin version, only circulating in China).
Many other countries such as Russia, Mexico, and Pakistan also have an increasing number of users to tens of millions.
According to TikTok’s algorithm, if you include content related to countries around the world, TikTok will distribute that video directly to users of those countries. In total, the app is available in 141 countries and is available in 39 different languages worldwide.
Want to run more diverse ads
You can have many options to run ads such as in-feed video ads, branded hashtag challenges, brand takeover, TopView ads, branded effect.
In-feed Video Ads
In-feed ads are short videos on a user’s news feed, “For You” section. Because it looks like a regular TikTok video, these ads are easy to blend into videos in a very natural way. Now, this option only applies to “self-serve” ads.
Branded hashtag challenge
For branded hashtag challenge ads, brands will challenge TikTok users to video themselves performing some “action,” maybe a dance, and then post it with some special hashtags created by the company.
These ads will be placed near the top of the Explore page, and when users click on the hashtags, they will be immediately taken to a collection of videos doing the challenge.
Brand takeovers is an ad that displays on full screen, lasting from 3-5 seconds as soon as you open the application. Ads of this type will also show up again in the “For You” Newsfeed. And you can completely attach hashtags or Links to your website.
Similar to Brand Takeovers Ads, TopView ads also display on full screen. The difference is that it can last up to 60 seconds and is set to “delayed play,” so Ads won’t start as soon as the app is opened.
Branded effects are stickers, AR (Augmented Reality) filters, effects users can add to their videos. They are like Instagram’s Filters. Each Branded effect will be valid for about 10 days.
Within these ad types, branded takeover and branded hashtag challenge ads will range in price from $50,000 to USD 150,000.
Promote search for influencers
If you own an enterprise and want to promote the search for influencers on TikTok, let’s choose a business account. Unlike a business account, a creator account doesn’t focus too much on the influencers segment.
Therefore, the creator account does not have an Influencer Grid like a Business account to directly display the list of influencers to contact. TikTok gives business accounts a wide network of information about not only customers but also creative collaborators like influencers or famous creators.
The limitation of business accounts is that they have limited access to prominent trends around the world, but they only have analytics tools and email and links to link with creators to create trends or follow the latest trends to promote product/service reportst.
Choose a creator account if
Small business and want to adjust the target yourself
Creator accounts are usually for individuals or small companies instead of large businesses. Small companies without large capital will also be able to use a creator account to polish their name and attract an audience.
Of course, business accounts offer more features to optimize business branding than creator accounts. However, business accounts often need to be linked to influential creator accounts in a given community.
A good example of using a business account for a product ad campaign is the Dunkin Donuts brand with a creator account.
Dunkin’Donuts partnered with popular TikToker Charlie D’amelio to promote their coffee in each of her videos. She has over 7 million followers at the time (more than 100 million followers on TikTok now).
We can clearly see the power when a business account collaborates with a creator account while also realizing the difference between the two types of accounts.
The audience that the two account types are aimed at may be the same, but their ways of making money and purposes are different.
Business accounts help businesses promote brands, analyze customers and find influencers on TikTok. A creator account helps creators create their own value, appeal, and audience. Then companies will find them and help promote the brand.
Tiktok has developed an additional “self-service / self-regulating” self-serve marketing platform (advertisers will now be free to adjust their targets, optimize campaigns, etc., instead of advertising types you cannot interfere with). This has created an opportunity for small businesses to enter this potential market.
Such a function becomes suitable for everyone who wants to promote their TikTok page, increase their audience, and make money from it. Understanding what subscribers are waiting for, it’s easy to reorient themselves and give them exactly what they want to see.
No need to advertise too much variety
With a small capital, you can still make a difference when you choose to use in-feed ads with prices ranging from $50 for a campaign and about $20 for an ad group. You can also partner with brands to make money by creating content that engages customers for them.
Creator account helps creators without limitation of sound. However, this account does not have an email address like a business account, and they cannot run TikTok ads. To run ads, they have to change to a business account.
In A Nutshell
Now TikTok is no longer a separate game for large businesses but has become a playground for small and medium businesses and individuals. Therefore, hopefully, through this article, you can get yourself the most suitable account.
To achieve success on TikTok, in addition to the features of account types, it also depends on digital marketing, business knowledge, timely information, etc. So try to create opportunities for yourself.
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