TikTok Creator Marketplace | Things You Need to Know

Contents

Do you want to learn about the TikTok creator marketplace, how it works, its main features, and how one joins? Well, we cover all these aspects here.

The TikTok creator marketplace is an exciting new platform for creators and businesses on TikTok that you can not join yourself. Instead, popular TikTokers and influencers are asked to join by TikTok itself. However, the marketplace has various advantages and features that we discuss here. The main features include excellent search tools, campaign reports and statistics for paid campaigns, and the new September 2021 API.  

Firstly, the article walks you through the TikTok creator marketplace, including its main features, advantages, and how one uses it. Then, we delve into whether one can make money on the TikTok creator marketplace or not. Here we also deal with in-app transactions. Finally, we explain how one gets invited to join the platform. 

The TikTok creator marketplace is a fantastic platform that lets creators access first-party data.

The TikTok creator marketplace is a fantastic platform that lets creators access first-party data.

What is the TikTok Creator Marketplace?

The TikTok Creator Marketplace is an exciting platform for video creators on TikTok to connect with brands for paid campaigns. It enables content creators to find the best brands to collaborate with. Additionally, one can also browse for sponsorship opportunities. Furthermore, you can also get official support from TikTok regarding brand campaigns. Moreover, one can access the various online collaboration tools and get tips from TikTok on creating advertiser-friendly content. However, the catch is that one can not simply join the TikTok creator marketplace themselves. Instead, TikTok itself invites eligible content creators to join. 

Main Features 

#Search Tools

The TikTok creator marketplace allows creators to search for brands and brands to search for creators. Brands can see your profile, audience demographics, engagement metrics, etc. Similarly, you will view brands’ profiles, target audiences, products, and services, etc. If a brand wishes to collaborate with you, you’ll receive both push and in-app notifications. Once you open the notification, you will see the campaign details and contract. Moreover, you can also share your contact information with a brand you are interested in collaborating with. You can also express an interest in collaborating, and the concerned brands will also receive notifications.

#Campaign Reports and Statistics 

Moreover, once you start a paid campaign with a brand, you and the brand can access statistics and reports for how the campaign is performing on TikTok. However, for the first time, brands and marketing companies may access real-time campaign reports, including engagement metrics such as likes, views, shares, comments, etc., for the campaign videos.  

#API

Additionally, as of September 2021, the TikTok creator marketplace’s new API allows marketing companies and brands to access first-party data on TikTok for the first time! Marketing companies and brands can now very quickly tap into first-party data such as audience demographics, growth trends, best-performing videos, as well as real-time campaign reporting. 

Advantages 

The TikTok Creator Marketplace has various advantages for brands and content creators. 

  1. Firstly, both creators and brands can choose the best partners by accessing exclusive first-party insights on audience demographics, growth trends, best-performing videos, and more!
  2. Secondly, brands can peruse the marketplace to find the best storytellers who match their brand.
  3. Furthermore, it is much easier to find brands and sponsors for creators using the marketplace than other means because it is quick, professional, and cost-effective. 
  4. Moreover, brands and marketing companies working for various brands can accurately assess the most suitable creators to collaborate with by accessing first-party data as of September 2021. 

How to use the TikTok Creator Marketplace?

After joining, you will need to go to your settings, select creator tools, and tap “TikTok Creator Marketplace” to manage your profile:

  1. You should edit your profile page to define your brand of content and niche.
  2. Stating other significant points, such as your target audience and goals, could also help.
  3. It would be best if you also set your rate for sponsored videos. When brands wish to collaborate with you, you will receive an in-app notification, an email, and an SMS. You can find the marketplace notifications under “Creator Monetization.”
  4. All notifications will always be at the top of your inbox. 

In addition, best practices for paid campaigns include aligning with the brand on video details, shooting location, wardrobe, the number of reshoots, payment details, etc. 

Moreover, once you upload a campaign video, TikTok will review your video to ensure it does not violate any of the Community Guidelines. You shall receive a notification on your TikTok app when the video is approved or rejected. At this point, your brand partner will also be able to approve or reject your video before you publish it. 

Can you make money from the TikTok Creator Marketplace?

Moreover, in terms of making money, one can earn on the TikTok Creator Marketplace. This is through finding the right brands or creators to partner with on sponsorships and paid TikTok campaigns. 

#In-App Transactions

However, in-app transactions are currently only available in the UK. 

How do you get invited to join the TikTok Creator Marketplace?

Finally, you might be wondering how one can get invited by TikTok to join the TikTok Creator Marketplace. There are no fixed rules or eligibility criteria for joining the TikTok Creator Marketplace because TikTok itself decides who can join. However, specific metrics do help you qualify to get invited by TikTok to participate for sure.

Estimated Eligibility

For example, many creators believe that one requires up to 100,000 followers and more than 100,000 likes on content to join the TikTok Creator Marketplace. Moreover, one must also be over 18 years of age, have no banned videos or content, and have no controversial content. Furthermore, it would help if TikTok never temporarily banned, shadow-banned, or suspended your account. 

In The End

To sum it up, the TikTok Creator Marketplace is a fantastic platform for content creators, brands, and marketing companies to find the best partners for paid campaigns on TikTok. The platform’s superior features include sophisticated search tools to search for appropriate partners and collaborate. 

Additionally, one can access campaign reports and statistics such as likes, views, shares, comments, etc., for the paid campaigns. In addition, the September 2021 API for the marketplace now allows creators, brands, and marketing companies to access first-party data such as audience demographics, best-performing videos, growth trends, and real-time campaign metrics. 

Moreover, one can earn through the TikTok Creator Marketplace by collaborating with brands and sponsors. However, in-app transactions are currently only available in the UK. Finally, one can not join and must be invited by TikTok to join the TikTok Creator Marketplace. Although there are no fixed eligibility criteria, most creators believe one requires 100,000 followers, 1000,000 likes, and they must also be over 18 years of age and not have any banned content or account bans in the past.


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