TikTok Statistics: Everything You Need To Know

Contents

Many people use TikTok to do business, make money and build a personal brand, but not everyone knows how to optimize them.  One of the easiest methods to find out what topics your audience is interested in is to consult TikTok statistics. Today, let’s learn how to analyze TikTok data and leverage those metrics into our content.

How To See The TikTok Statistics?

TikTok stats

Easy steps to check TikTok analytics

To view your account analytics and videos, you need a pro account. With a Pro account, you can do many things like see in-depth analytics, gain access to the marketplace, and participate in the creator pool.

To view your channel analytics, go to your TikTok app and follow these steps:

  • Switch to your profile page
  • Tap the three dots icon in the top right corner
  • Scroll down, find and click “Creator”
  • In this creator tab, there will be 2 options for you: “Analyst” and TikTok creator fund. To view analytical data, choose the first option as an analyst.

TikTok Statistics For Personal Records

When you click on this analysis section, you can see an overview report on 3 categories: overview, content, and followers. We’re going to first look at channel-wide analytics, and then we’ll look at video-specific metrics.

The right time to post the video

First, let’s talk about video views. This data will tell you when is the best day to upload a video. The graph will tell you which days your videos are the most engaging and the most viewed. You can view weekly or monthly data reports so you can plan your posts specifically.

Usually, most user metrics will indicate the best time to post is on Saturday and Sunday. Maybe because these two days are weekends, users tend to have more time to use TikTok. Even if you look at the analysis for 30 days, it is easy to see that the days with the most increase in views will be on holidays.

Account growth rate

Video Views

Check the video views

Next, when you scroll down, you will see a breakdown of metrics related to your followers. This metric will tell you who your followers are and what topics they are interested in to make suitable videos to get more views on TikTok.

Looking at the chart, if you see it as an upward trending line, then you are doing the right content that your followers want to see. If you are unsure, you can try posting multiple videos with similar topics to test users’ interest.

This followers section will tell you which videos get the most followers. Many people often think that videos with more views will also attract more followers, but if you look at the data table, you will see that this is not true. So you need to have a good balance of content in your TikTok branding campaign.

Profile Views

Check the profile views

Profile visits are an exciting analysis as they can show you a source of the traffic to your profile daily. So you can rely on this data to do advertising for your brand or in association with other businesses.

Demographic

Follower’s Demographic

Please pay attention to the last category: followers, because it will tell you exactly your audience. This last section will help you understand where the content you make comes into play.

Age

The gender analysis will have a lot to do with the age group you approach. If you’re reaching children or building child-friendly content in general, it can be challenging to find accurate analytics.

According to the general data of TikTok, up to 35% of users are in the age group of 19-28 years old, and 28% of users are under 18 years old. So you can see that your audience will mainly be young people and choose content suitable for this audience.

Gender

If you make a lot of jokes or involve men, you can get a large male following. But on the analysis table, you get more female followers. Some explanations for this are because viewers are not the owners of the TikTok account

Many children tend to use their mother’s phone to watch entertaining videos. So interactions or follow actions are also from their mother’s account.

This could be the next course of action for the content on your account. You can make more content for kids. However, content that is philosophical or educational will not receive as much reception as entertaining videos. So you can try to balance the elements, still delightful but healthier.

Territory

TikTok is currently available in more than 200 countries. So you can reach customers halfway around the world. So if you sell products that can be shipped internationally, pay attention to both the language and the way it is expressed. 

Or if you are a person who is building a personal brand and wants to reach out to the world, you should also use Mandarin so that many people can understand.

The territories section will help you see which countries your audience is mainly from. Usually, what language you live and use to make videos, viewers will come from that country.

Content

This section will show you reports, analytics of your last 3 posts. TikTok only analyzes the latest 3 videos because it is close, meaningful, and can best evaluate the quality of your content.

After analyzing the last 3 posts, you can move on to view your most viral video analysis. This trending video will show you the importance of using hashtags in posts.

The hashtag is the golden key for you to make consistent video content and quickly go viral. Usually, the most trending videos will use between 3-5 hashtags according to related topics. 

It would help if you also researched using hashtags properly so that other users can also find you when clicking on hashtags from other people’s posts.

From there, you can see the effect of trending videos. These products will tell you how well you’re doing and among videos that use the same hashtags.

Analyze user behavior

Follower activity will let you know what time of day is the time to bring the newest followers. You can also rely on these numbers to plan to post your latest videos to generate followers on TikTok.

You can build on these numbers and post a new video about 1 or 2 hours in advance. You can also apply according to the living habits of your area. 

For example, when people have just finished working or before going to bed, it will be when people use TikTok the most.

You will probably find trending ideas or tunes in the follower’s section.

This section will provide you with recent new trends and filter the trending trends in your community of followers. So you can follow these suggestions to make videos for your channel without fear of getting lost amid countless trends.

TikTok Statistics For A Specific Video

Statistics of a video

To see a breakdown of a specific video on your channel, select the video and click the 3 dots in the right column. You will see the “analyze” button and set it to see the video’s data when you click on it.

At this point, you can get a quick look at your video analytics, and a few things to keep in mind when looking at these numbers are the likes, comments, and shares sections. Sometimes the number of interactive words is less than the number of shares, which is why your video becomes popular.

When you make an exciting video, users will want to share it with their friends. So you can check each video to see which one gets the most shares. The content in that video is what you need to aim for and make your following videos.

The next metric that you need to keep in mind is the total playtime of the video. For example, a video of 17 seconds has more than 46,000 hours of viewing time. This number tells precisely how interesting your video makes users watch over and over again. 

Total playtime speaks for your success. If you are working with brands and brands, you can also bring this number out as proof of credibility.

Total playtime and average watch time will tell you how many people watched your clip. With a video that is 17 seconds long but the average viewing time is only 19 seconds, which means most of your viewers don’t replay the video a second time.

Or in other words, most people watch less, not complete 17 seconds, and a little see it 3-4 times.

Conclusion

Many people have succeeded and grown to more than 150,000 followers in just a few months. They have millions of watching hours with proficient use of TikTok statistics.  So if you intend to use TikTok as a professional marketing channel, you should learn to read the numbers now. The data that TikTok provides can sound complicated but it is easy to understand and can be applied in practice. Don’t hesitate to open the account analysis right now to optimize your TikTok content.


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