How To Find TikTok Influencers For Marketing Campaign


Becoming the most popular application globally, TikTok is a place that allows users to unleash their creativity and pursue their passions and a huge potential market for businesses that want to expand their customer base and increase revenue.

But how can businesses reach this potential market? Choosing and working with the right TikTok influencers will make your marketing campaigns more successful and known to more people. The following article will show you How to Choose the Right TikTok Influencers for the marketing campaign for the most successful campaign.

How To Find TikTok Influencers

There are many ways you can find TikTok influencers but below, we will show you the 5 most effective ways to discover TikTok influencers:

Google It

How to find influencers on Google?

The first way we think everyone knows is to research on Google. This is a simple and inexpensive way to find TikTok influencers. It would help if you started searching with keywords that have broad meanings and then narrow down as you see the right market for you.

For example, you can search for “Top TikTok Influencers” at first, then narrow down by niche or location like “Top TikTok influencers in the fashion/industry/industry” food industry/…” or “Top TikTok influencers in the US…”

Search for Hashtags

The hashtag is the key

On the TikTok platform, hashtags are an integral part, and every article uses them. Just like Google, you need to search for “#” related to the industry or niche your business is targeting. If you find an influencer that uses the “#” you’re looking for, there’s a perfect chance that their viewers/followers are also interested in that “#” topic.

You should list keywords that start with # relevant to the industry and trends to look up. Take a look and select carefully to find the right influencer for the campaign. Also, try to follow the trending “#” for regular updates because trends on TikTok change very quickly.

Once you’ve found the right influencer for your marketing campaign, you should reach out and work with them. If they don’t have contact information on TikTok, try searching for other platforms like Facebook, Instagram…

Cross-checking other platforms

On the contrary, in case you know some influencers who are suitable for this marketing campaign on some social networks like Facebook, Instagram, Youtube, Twitter, etc, check if they are using TikTok. If so, don’t hesitate to connect and collaborate with them.

By being both influencers on multiple platforms and having the right image for your brand, these people are sure to make your campaign a success.

Check Out the Competition

To find the right influencers on TikTok, businesses can follow their competitors and find out what they do on TikTok and who they work with. This is a pretty effective way to help you know what content and influencer styles are suitable and favored by your target audience.

After knowing which influencers your competitors are working with, if you don’t want to work with the same competitors, you can look for another influencer with a similar style or level of influence who is not yet tied to any competitor.

Find on TikTok Creator Marketplace

TikTok Creator Marketplace

The last way we want to show you in this article is to find the right creators on TikTok Creator Marketplace. With the TikTok Creator Marketplace, you can freely search and collaborate with the right influencers for your business.

Once you’ve been granted access to the marketplace, start searching for a portfolio of potential TikTok creators. Specifically, this platform will provide you with complete information about influencers’ followers, interactions, reach, location, demographics.

What you need to do is use the available search filters and look up the right person. The filters are divided, allowing you to evaluate influencers quickly and easily.

Important Notes To Pick A Perfect-fit TikTok Influencer For Your Business

Pick the most suitable ones

With that said, TikTok is a very potential market because it has more than a billion users per month. That’s why the number of influencers on this platform is not small. So, to choose the most suitable and perfect TikTok influencer with your business image, you should consider the following 3 things:


To have a loyal audience on TikTok, influencers must build consistent content and bring a lot of value to viewers.

Therefore, TikTok influencers are often very meticulous in choosing products/brands to advertise. They will see if it is quality and has the same style and value as their channel aims for…

So, when working with influencers on TikTok, you must monitor and research their channel before asking to cooperate. The research process will sound complicated, but this difficulty will not be if you find the right influencers and make your marketing campaign successful.


When collaborating, establishing trust and mutual trust is one of the essential things, especially when it comes to online collaborations.

Businesses need to make sure influencers trust the quality of the products and brand images they are promoting. If they do not trust, they may be superficial, and the representative does not believe in the development, surely the viewers will also.


Although, in theory, when someone is trying to sell you a product, the entertainment factor is not appreciated, it differs from the TikTok platform. Users will not stop watching for too long if the influencer’s video is not engaging.

Thus, businesses should choose influencers with engaging content, such as humor, entertainment, etc… as long as they bring value to viewers.

Do You Always Need To Aim For The Most Famous Influencer?

Is it necessary to choose the outstanding TikTok influencers?

Usually, when choosing TikTok influencers, in particular, brands tend to choose the most influential influencers. They believe that these influencers will surely bring them the most considerable profits with the most significant number of followers. However, in reality, things are not so simple.

Influencers with more than 1 million followers are great for promoting products and enhancing your brand name. Therefore, large businesses often use this tactic for their Marketing campaigns. Of course, as large businesses, this approach can significantly increase their profits.

In contrast, if small and medium businesses still choose to go in this direction, pouring considerable money into Big KOLs without being sure of the effectiveness is not always an intelligent choice. As a result, many local brands’ campaigns now often target KOCs, influencers with smaller followings but a leaner customer base.

Accordingly, influencers with between 500,000 and 1 million followers are likely to generate the best engagement rates. This option to partner with influencers will help you generate profits and save you a sizable initial cost.

Finally, people with 10 to 500,000 followers can also bring your business many benefits if appropriately leveraged. You can completely partner with these influencers to hit niches. Instead of spending a lot of money to hire an influencer, you can ultimately spend money and hire some micro-influencers. The effect from these micro-influencers certainly won’t let you down and don’t worry if one makes a mistake.

How To Carry Out Your Influencer Marketing Strategy On TikTok

To Carry Out Your Influencer Marketing Strategy on TikTok, we recommend that you never try to control how they do things completely. On the contrary, respect and let them be free to create correctly and appropriately. We’ll tell you some of the essentials for a successful campaign:


Your message in the content

As we said above, leave your influencers free to create what they’re best at, as long as it fits your product and goals. You should note that you should build content so that your products appear natural and have an approach suitable for the target customers that the business is targeting.

Here are some of the content influencers often use to promote products:

  • The challenges
  • Present
  • Review, guide
  • These tunes are trending
  • Fixed video frame
  • Live
  • Advertisement…

Production and Execution

Once you’ve agreed on the content you want to create, it’s time to produce it. For the best user experience, you must ensure that the video is high quality and has good sound. You can track trending songs to use for your videos. You should also moderate the content to engage and be interesting to your niche before the influencers publish it.

In addition, you should also ask influencers to use trending hashtags, hashtags related to products and brands to make the video more viral and increase brand awareness.


One important thing that businesses should not ignore is measuring the results of their marketing campaigns over time. The metrics you should track are engagement rates, video views, followers, shares, comments, and especially product purchase conversions.


The last factor you need to keep in mind to have a successful influencer marketing campaign on TikTok is optimizing. Businesses need to research performance benchmarks to see if they need to change or tweak their posts and ads to run better.

You should continuously test and optimize your content to improve the performance of your videos in your subsequent campaigns.


Thus, our above article has helped you know how to find TikTok influencers for Marketing campaigns. Choosing the right influencers helps businesses succeed in their campaigns and save them a lot of costs, especially for small and medium enterprises. Do not hesitate to ignore this vast potential market.

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